Embracing Conscious Consumption: the Soaring Popularity of
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In recent years, the U.S. has witnessed a remarkable shift in dining and socializing trends. The once dominant culture of alcohol-centered gatherings is gradually making way for a more health-conscious alternative: non-alcoholic “mocktail” beverages.
The growing popularity of non-alcoholic drinks in restaurants is not a fleeting fad; rather, it's a powerful movement that is gaining unwavering support. This dramatic shift not only caters to the needs of non-drinkers and designated drivers, but also reflects a wider recognition of the importance of health, moderation, and responsible consumption.
Marketing Opportunities Coming this September
NFL 2023 Season, Pepperoni Pizza Day, National Coffee Day, and More
As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:
National Football League 2023 Season
Baseball may be called America’s pastime, but football is far more popular with over 150 million viewers each season. This year, the National Football League 2023 season opens on Thursday, September 7th in Kansas City. Restaurants easily attract hungry customers by hosting happy hours and special discounts on NFL game days. Fortunately, restaurants don’t have to host a football watch party to participate – game day specials are a great way to boost sales by encouraging guests to purchase food to-go, for pick up, and even delivery in advance.
Using Gift Cards to Increase Sales
Generate Customer Loyalty and Promote Your Restaurant
Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.
Here are some ways businesses can use gift cards to drive sales:
Top Five Trends Sweeping the Restaurant Industry in 2023
The impact of a technologically driven era has brought about dramatic shifts in consumer preferences and demands. Here are the top five trends sweeping the restaurant industry in 2023:
1. Sustainability on the Menu
With environmental awareness at an all-time high, restaurants are embracing sustainability not just as a buzzword but as a crucial part of their business ethos. Especially compared to recent years, customers are witnessing a surge of locally sourced, organic, and plant-based offerings on restaurant menus. The zero-waste movement is another notable trend, with establishments devising creative methods to minimize waste, from root-to-stem cooking to repurposing leftovers in creative ways.
2. Tech-Driven Dining Experiences
Technology continues to revolutionize the restaurant industry, providing seamless, personalized experiences for diners. Contactless ordering and payment systems, AI automation services, and digital menus are gaining popularity. Moreover, the rise of “smart kitchens”—using digital kitchen display systems devices for inventory management, order tracking, and streamlining operations—significantly enhances efficiency.
Transition Summer Diners to Year-Round Customers with these
End-of-Summer Marketing Campaigns
Creative Restaurant Marketing Ideas to Try this August
August is a busy month. As the summer season comes to a close, customers return to regular school and work routines. For restaurant owners, however, the end of summer can mean slower foot traffic that results in fewer sales. However, business owners can use creative marketing campaigns to help customers transition from frequent in-person to incorporating takeout, delivery, and online ordering purchases into their autumn routines. When successful, these restaurants retain their summer customers and ease the impact to their Q3 bottom lines.
Here are several ways to market your restaurant this August:
The Enduring Appeal of
Physical Restaurant Menus in a Digital Age
Why Some Customers Prefer Physical Menus Over Digital Menus
In an era dominated by smartphones and touchscreens, customers are yearning for traditional ordering and dining experiences. While QR code digital menus, self-service kiosks, and online ordering have rapidly gained popularity in the last few years, many customers are finding a nostalgic charm and inherent benefits associated with ordering in-person with physical menus in one's hands.
Here are some reasons why some customers choose to use physical menus over digital and QR code-based alternatives:
Why Restaurants Fail
and How Aldelo Express Helps Operators Succeed
Restaurants are a staple of the modern dining experience. They provide a place to gather, socialize, and enjoy delicious food. However, owning a restaurant is not an easy task. Restaurants are notorious for being a high-risk business, with a high rate of failure. Here are some of the reasons why restaurants go out of business -- and how Aldelo Express helps operators succeed!
“Feast Your Eyes” on Vibrant Digital Menus: the Crucial Role of Images in Online Food Ordering
In today's digital age, where purchasing a new meal is just a few clicks away, ordering food online has become a staple part of our lifestyles. From modern “social media influencer marketing” to traditional billboards and online media campaigns, images play a crucial role in a business’s overall profits, shaping consumer choices and influencing daily purchasing decisions.
Here are 4 essential roles images play in helping restaurants in gain and retain new customers:
Boost Customer Traffic this Summer
with these June 2023 Events
This June, restaurants are preparing to attract customers with Father’s Day specials, attracting customers with limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns. The National Basketball Association will be hosting the 2023 NBA Finals bracket competition, providing the ideal setting for watch parties and basketball themed promotions.
By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Here are other ways to boost customer traffic this June 2023:
Increase May Sales with Fun Marketing Initiatives
Kentucky Derby, Mother’s Day, National Wine Day, and More
May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Grow Your Customer Base this Spring Using Masa+ QR Codes
Masa+ QR Codes are Available at Zero Additional Cost with Aldelo Express
Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Masa+, a native online ordering solution from Aldelo Express POS, supports QR code-based ordering, payments, gift cards, and more that business owners use to grow their customer base. As a native Aldelo Express solution offered to every Aldelo Express merchant at ZERO additional cost, Masa+ allows businesses to expand their restaurant services without paying third-party integration software fees or purchasing separate hardware.
Whether placed on table tent cards, counter stickers, window decals, floor stickers, or other signage throughout the restaurant premises, Masa+ QR Codes help businesses to streamline operations, reduce customer wait times, and increase customer satisfaction for customers dining indoors or enjoying an outdoor dining environment.
Here are 3 ways to grow your customer base this spring using Masa+ QR codes:
Masa+ is Essential for Long-Term Restaurant Success
Reach New Customers and Ignite Repeat Business with a Native POS Solution
In today’s restaurant market, digital online ordering and payment services are essential to reaching new customers and igniting repeat business. Like it or not, the growing number of customers prefer to drive their own ordering and payment experiences, making solutions like Masa+ digital solutions essential for long-term restaurant success.
But in addition to providing modern customer services, Masa+ can greatly improve restaurant sales and bottom line profits with its many features and capabilities. In this blog post, we will explore some of the ways that Masa+ can help restaurants boost their long-term success and bottom-line profits.
Engaging Marketing Opportunities for April 2023
March Madness Climax, Masters Golf Tournament, National Beer Day, and More
Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.
Here are 5 engaging marketing opportunities for April 2023:
Make More Money
with Restaurant Loyalty Programs
5 Steps to Success for Your Restaurant Loyalty Program
As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.
Step 1: Identify Your Goals and Objectives
Before implementing a loyalty program, it's important to identify your goals and objectives. What do you hope to achieve by implementing a loyalty program? Are you looking to increase customer retention, boost customer spending, or both? Once you have a clear idea of your objectives, you can begin designing your program.
5 Reasons to Use Masa+ Gift Cards
Boost Sales and Customer Loyalty with an Integrated POS Solution
Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.
Pro Tips: Gift Cards Provide Restaurants Interest-Free Loans
Easily Promote and Boost Revenue with an Integrated Gift Card Program
Restaurants have a lot of competition in the market. Increasing gift card sales can be an excellent way to serve existing customers and attract new customers. Gift cards can help restaurants generate revenue in advance, interest-free, and create loyal customers who keep coming back. Here are some key ways that gift cards will increase revenue for your restaurant.
1. Promote Gift Cards In-Store and Online
One of the easiest ways to increase gift card sales is to promote them in-store and online:
- Have gift card signage prominently displayed at the point-of-sale
- Make sure that physical gift cards are visible and easily accessible to customers
- Promote gift cards on your website and social media channels
Restaurant Marketing Opportunities
Coming this March
March Madness, St. Patrick’s Day, National Cocktail Day, and More
For many, the month of March marks anticipation of Spring, St. Patrick’s Day festivals, and watching the annual “March Madness” college basketball tournament with family and friends. With these activities and more, there are many ways restaurants can tailor their March marketing to hungry customers.
Top 5 Reasons Your Business Needs
Masa+ Loyalty and Rewards
Increase Sales and Aldelo Express POS System Value
In the modern market, restaurants that offer digital loyalty and rewards programs see increased sales. Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market. Restaurants that use Masa+ Loyalty and Rewards create multiple custom loyalty and rewards campaigns that cater to both existing and new customers. Operators can launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Merchants that choose Aldelo Pay and approved Aldelo Partner merchant services receive the Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace at ZERO additional cost. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to directly cater to the needs of their business and influence customer behaviors.
5. Easy to Set Up and Manage
Merchants activate Masa+ with a single click, taking only a few minutes to activate the highly flexible Masa+ Loyalty and Rewards program, all managed through a cloud back-office environment.
Prepare for Success with Aldelo Express POS
5 Considerations to Prepare Your Business for 2023
The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.
Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.
Here are 5 considerations for restaurant owners as they prepare for the coming year:
and Payments On-Demand
Masa+ is Available with Aldelo Express POS at No Additional Charge
Increase Online Orders by Promoting
Your Restaurant's Online Storefront on Masa+
Masa+ provides restaurants with several secure digital solutions that help restaurants generate additional sales revenue. As a browser-based extension of the Aldelo Express POS platform, Masa+ supports multiple customer-driven ordering and payment solutions, including:
- QR code-based digital menus
- A Masa+ Online Storefront unique to their restaurant
- Secure digital wallets that store personal credit cards, egift cards, loyalty, rewards, and coupons
- QR code-based digital transactions, including Scan & Pay via customer receipt
- And more
Advertising In-Store via QR Codes
QR codes are a great way to promote your restaurant’s Masa+ Online Storefront. Merchants can either download a unique QR code that links to their restaurant through their Masa+ cloud back-office environment (pictured below), or generate and link their own QR codes to Masa+ online solutions via the following instructions: www.aldelo.com/marketing-qr-setup.html
Marketing Opportunities for
the Month of December
Engage Customers with Unique Holiday-Themed Campaigns
The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.
December 9 - National Pastry Day
Pastries are a category of baked desserts that feature fluffy or flaky dough, fruits, and custards. Popular especially in European cuisine, pastries are a perfect addition to a morning coffee or as an after-meal sweet.
This National Pastry Day, enhance your holiday campaigns by providing customers special offers for pastries bundled with qualifying food, drink, or gift card purchases, or as a “thank you” to customers who spend over a specified amount in-store or through your restaurant’s Masa+ Online Storefront.
Provide Customers Convenient and Reliable Holiday Gift Solutions
with Masa+ eGift Cards
Increase Brand Awareness and Revenue
this Holiday Season
Aldelo Express POS Native Masa+ Supports Traditional and Digital Gift Card Solutions
By implementing Masa+ multi-store Gift Cards, restaurant owners enable customers to conveniently purchase, redeem, and recharge physical and digital gift cards, keeping the business top of mind during the holidays and throughout the year. With no swipe fees, processing fees, or costs for the Masa+ eGift Card solution, restaurants using Masa+ eGift Cards instantly increase sales revenue for single and multi-store operations.
The holidays are all about giving and gift card purchases allow customers to share their favorite restaurants and bars with loved ones and friends. When received as a gift, customers that place orders with gift cards almost always spend more than the card’s value. When used alongside Aldelo Express Self-Service Kiosks and Masa+ Online Ordering, restaurant owners enable faster and easier gift card-based payments in any dining environment.
Aldelo Express and Masa+
Native Online Ordering, Takeout, and Delivery Operations
Promote Your Restaurant’s Off-Premises Services this Thanksgiving Day
Thanksgiving Day is one of the most popular U.S. holidays. Each year on the fourth Thursday of November, millions of Americans travel to share a meal with their family and friends. In the days surrounding Thanksgiving Day, many customers turn to their favorite local restaurants for convenient and complimentary food and drink items that save them time – and spare them additional kitchen clean-up. As a result, restaurants can gain additional customers by promoting their restaurant’s online ordering, takeout, and delivery services this November.
Aldelo Express POS is a E2E cloud-based restaurant technology platform that supports both in-store and off-premises restaurant services. Using iPad and Android-based point-of-sale hardware, merchants choose from a variety of merchant-facing and customer-facing ordering and digital payment solutions that work together to run a complete restaurant operation. This includes several native cloud POS modules and features such as:
- Delivery Module, including Order Dispatching, Driver Tracking, and Digital Mapping
- QR Code-Based Masa+ Online Ordering and Digital Payments
- Native Inventory and Recipe Module
- “Matrix” Menu Module for Creating Hundreds if Menu Items in Minutes
- Advanced Pricing Module for Easy Digital Menu Management
- Third-Party Integration Solutions
- And More
AI Automation Services
Aldelo Integration Partners
Loyalty And Rewards
Masa+ Online Ordering
Masa+ QR Codes
Mobile Handheld POS
POS Features & How To's
Referral Partner Program