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Valentine’s Day is NOT the only way to get customers excited for February 2025. Consider these February 2025 marketing tips for your restaurant, bar, food truck, or other food service operation to draw attention to your offerings, increase foot traffic, and encourage future visits. Don’t forget to use QR codes on to-go order packaging, table tent cards, and outdoor signage to make it easy for guests to access your seamless Masa+ Digital Menu, Loyalty Rewards Program, eGift Cards, Promo Cards, and more!

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January and February are packed with opportunities for restaurants to engage with guests, drive traffic, and create memorable experiences. By tapping into national observances, sports events, and unique celebrations, restaurants can reach guests in fun and creative ways that go beyond the usual promotions. Here’s how to leverage these upcoming events and holidays to kickstart your marketing efforts in 2025—and how QR codes can make it all seamless, convenient, and interactive.

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January presents a fantastic lineup of national food days, giving restaurants a fresh start for marketing creativity. From comforting bowls of soup to indulgent chocolate cake, these celebratory days provide ample opportunities to engage customers with fun, themed promotions, unique menu items, and social media buzz.
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With tools like QR code-accessible Masa+ Online Storefronts, Online Ordering, Loyalty Rewards programs, digital Gift Cards, and Masa+ Fast Pay, restaurants have everything they need to optimize customer engagement and sales with QR code-enabled services.

Here’s how to make the most of each national day this January:

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In today’s fast-paced restaurant industry, owners and operators continually look for ways to simplify operations, attract new customers, and retain loyal ones. Masa+, powered by Aldelo Express, offers a suite of digital features that not only streamline the dining experience but also elevate a restaurant’s reach and revenue potential. With tools like QR code-accessible Masa+ Online Storefronts, Online Ordering, Loyalty Rewards programs, digital Gift Cards, and Masa+ Fast Pay, restaurants have everything they need to optimize customer engagement and sales.

QR Code-Accessible Online Storefronts
With QR code-accessible Masa+ Online Storefronts, restaurants create a seamless gateway for customers to explore menus, place orders, and interact with the brand—all from their mobile devices. A simple scan of a QR code placed on tables, flyers, or menus takes customers directly to the restaurant’s online storefront, where they can browse options and order in seconds. This on-demand accessibility appeals to tech-savvy diners, who appreciate the speed and ease of ordering with minimal wait times.

QR code-accessible Masa+ Online Storefronts also work as a low-cost, high-impact marketing tool. They eliminate the need for printed menus and enhance flexibility, as restaurants can easily update their offerings without reprinting materials. This not only reduces costs but also keeps customers informed of seasonal items, daily specials, and exclusive promotions.

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The holiday season brings crowds of shoppers looking to refuel and relax between visits to stores or browsing online. For restaurants, this busy time presents an opportunity to draw in more customers and boost sales. With the right marketing approach, and modern tools like QR codes, restaurant owners can not only support shoppers but also stand out as a preferred holiday destination, and a welcoming and rewarding restaurant to return to after the holidays are over. Here are some ideas to make the most of this busy holiday season.

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As the holiday season approaches, restaurants face a competitive market, especially in takeout, curbside pickup, and delivery services. A smart strategy that can help restaurants stand out is offering meal kits—pre-portioned, ready-to-cook ingredients with easy-to-follow online instructions accessible with a QR code scan. Meal kits not only provide convenience for customers but also offer restaurants a fresh way to boost their business and stand out during the busy holiday period. 

​Here’s how meal kits can give your restaurant the competitive edge:

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Football season brings a unique opportunity for restaurants to attract crowds of enthusiastic fans looking for great food, drinks, and a place to watch the game. Whether it’s college football on Saturday or NFL Sunday games, these events draw loyal customers who love the excitement of game day. To make the most of this high-traffic time, restaurants can implement several strategies to engage their customer base, increase foot traffic, and boost sales during the football season.

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In the fast-paced world of the restaurant industry, having a strong online presence is essential for attracting and retaining customers. One powerful tool that can significantly enhance this presence for restaurants is a Masa+ Online Storefront powered by Aldelo Express. This platform not only facilitates online orders and gift card sales but also serves as a dynamic marketing tool, allowing restaurants to showcase essential information and engage with customers effectively. Let’s delve into the marketing value of Aldelo Express Masa+ Online Storefronts, highlighting their features such as access to store hours, store photos, available Masa+ Multi-Store e-Gift Cards, Loyalty Rewards, Promo Cards, Coupon offers, and digital menus.

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With the holiday shopping season about to kick into high gear, Black Friday, Small Business Saturday, and Cyber Monday (the Friday, Saturday, and Monday after Thanksgiving) present exciting opportunities for restaurants to attract new patrons and show appreciation to loyal customers. These three days are more than just major shopping events—they’re a chance for your restaurant to stand out, bring in customers looking for great deals, and tap into the community spirit that encourages people to shop local.
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Whether you're looking to boost foot traffic, promote your off-premises services, or increase gift card sales, there are plenty of creative ways to help your restaurant shine. Here are seven marketing ideas to help your business take full advantage of Black Friday, Small Business Saturday, and Cyber Monday and make this holiday season a memorable one for your guests.

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As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.

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As December 2024 approaches, restaurants have a unique opportunity to capitalize on the holiday season with targeted marketing campaigns that highlight festive food and drink offerings. From National Pear Month to National Champagne Day, this time of year provides a perfect backdrop for creating special promotions that attract customers and encourage indulgence. With a little creativity and strategic planning, restaurants can elevate their menus, draw attention to seasonal ingredients, and enhance the overall dining experience. This blog explores various ways restaurants can use these December celebrations to drive traffic, increase sales, and finish the year on a high note.

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The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.

​1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:

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In a highly competitive restaurant industry, loyalty rewards programs have become a go-to strategy for restaurants aiming to keep customers engaged and returning. The key to making these programs attractive and effective lies in their convenience. The easier a loyalty rewards program is to engage with, the smaller the barrier to entry, and the more likely guests will return to the restaurant to earn and redeem loyalty rewards. That is why Aldelo Express Cloud POS offers QR codes and Masa+ Promo Cards to enhance and leverage enrollment in a restaurant’s Masa+ Loyalty Rewards Program.
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With the ease and convenience of enrolling, earning, and redeeming Masa+ Loyalty Rewards through a QR code scan, restaurants using Aldelo Express and Masa+ easily enhance their customer engagement, streamline interactions, and overall drive greater loyalty rewards engagement. Let’s explore specifically how these tools can enhance a restaurant’s marketing efforts…

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November 2024 is full of opportunities for restaurants to promote their takeout, delivery, and menu options with “national days” ideal for restaurant marketing campaigns. With QR code services, restaurants provide easy and convenient access to online storefronts, loyalty/rewards programs, egift cards, digital menus, and more. QR codes are flexible and versatile, printable on business cards, table tent cards, countertop stickers, lobby floor stickers, printed fliers, and more, making them a great tool for engaging customers with limited-time promotions, loyalty/rewards, or promo cards (smart digital offers).

​Here are several ways, other than Thanksgiving Day, to promote digital and QR code restaurant services and enhance your restaurant menu in November 2024:

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​As the holiday season approaches, Thanksgiving offers an excellent opportunity for restaurants to boost sales and engage customers. While many people associate Thanksgiving with home-cooked meals, there's a growing trend of dining out for special occasions or grabbing seasonal takeout. To tap into this, restaurants can implement strategic marketing ideas that build excitement and attract more guests building up to the festive holiday. By incorporating creative food and drink items, rolling out weekly promotions, and hosting special events, restaurants can capture the attention of diners during the Thanksgiving season and keep them coming back throughout the winter holidays.

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​In today’s fast-paced, tech-driven world, convenient-forward services are no longer a perk—they are a necessity to compete in small and big markets alike. Whether it's grabbing coffee in the morning, ordering lunch, or scheduling takeout for dinner, modern consumers expect food establishments to provide online ordering services that fit into their busy lives. That is why Aldelo Express offers a seamless, native QR code and online ordering solution that meets these demands head-on: Masa+ QR Code Online Ordering. With its ability to let customers order from anywhere as long as they have a Wi-Fi connection, Masa+ is revolutionizing the way restaurants, especially independently owned restaurants, serve customers and engage with their clientele even when they are not physically on the restaurant’s premises.

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Independent restaurants are always looking for innovative strategies to attract and retain customers. While traditional local advertising remains effective, cross-pollination advertising—collaborating and marketing with other local businesses—offers a unique opportunity to expand your reach and strengthen your local economy and community ties. Combined with QR code digital menus, loyalty programs, and egift card purchases, restaurants attract customers looking for easy, convenient, and even meaningful purchases from businesses in their local community.
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Here are seven compelling reasons why your restaurant should consider implementing cross-pollination advertising campaigns.

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October is a favorite – or crucial – month for consumers and business owners alike. It is the turning point from summer and the start of the school year to the busy holiday season, beginning with harvest festivals, “Oktoberfests,” and, most notably, Halloween. Especially when combined with easy-to-update QR code digital menus and integrated Loyalty/Rewards programs, restaurants that prepare their restaurant for one or all of these October marketing opportunities can significantly garner attention and stand out from local competitors with creative restaurant marketing campaigns.

​Here are a few ideas to make October a hit season for restaurant marketing:

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​With the holiday season fast approaching, restaurant owners are looking for creative and effective ways to boost sales and attract new customers. One of the best tools at their disposal is Aldelo Express’s native Masa+ QR code gift cards. These digital gift cards are not only convenient but also provide restaurants with multiple opportunities to increase revenue, customer engagement, and brand exposure. Here are the top 6 ways these gift cards can help restaurants grow their sales in the upcoming months.

​1. Convenient Digital Gifting
The holiday season is a prime time for gift-giving, and a convenient purchasing experience can be a deciding factor when choosing between two gift options. Masa+ QR code gift cards offer a fast and easy solution for both last-minute shoppers and planners alike. Customers can purchase a digital gift card online and send it to recipients via text. This eliminates the need to buy, wrap, and deliver physical cards, making the gifting process smooth and quick. The ease of purchasing and delivering these digital gift cards can increase your restaurant’s sales as more customers look for convenient gift solutions during the holidays.

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Halloween has proven to be one of the most popular days of celebration in the United States, with consumers spending billions on costumes, candy, parties, and related expenses each year. As a result, it provides a competitive atmosphere for businesses looking to engage customers during the otherwise slow autumn season. This year, get ahead of Halloween with “spooky season” fun, attracting more customers with whimsical and family-friendly marketing campaigns throughout the month of October. From creatively named food and drink items to weekly promotions, themed events, loyalty incentives, and seasonal savings, there are numerous ways to boost your restaurant’s appeal this October. 

​Let’s dive into some spooktacular restaurant marketing ideas that will leave your guests screaming for more!

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In today’s fast-paced world, businesses constantly seek innovative ways to engage customers and streamline operations. Masa+, a native online ordering and digital payments platform from Aldelo Express Cloud POS, has emerged as a game-changer for merchants aiming to enhance storefront exposure, improve online ordering systems, launch loyalty campaigns, offer gift card options, and facilitate convenient payments both onsite and off-premises.

​Let’s explore the key benefits of Masa+ QR codes and how they empower businesses to thrive in a competitive restaurant marketplace by exposing them within the restaurant and throughout the community.

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As the vibrant summer days give way to the crisp, cool air of autumn, restaurants have a unique opportunity to attract customers by embracing the rich, warm themes of the harvest season. Inviting summer guests to return and experience the cozy, flavorful delights of fall can create a memorable dining experience that keeps them coming back.

​Combined with easy-to-update QR code digital menus and integrated Loyalty/Rewards programs, restaurants can garner significant attention and stand out from local competitors with harvest season restaurant marketing campaigns.

Here’s how you can create an inviting atmosphere and capitalize on the season’s offerings…

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​September is coming fast, and customers are gearing up for the fall festivities that, for many, have already begun with the start of the school year. Here are multiple September marketing tips for restaurants.

(When combined with QR code access to digital menus, loyalty/rewards, and gift card purchases, restaurants can quickly increase customer engagements during the busy month!)
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National Burnt Ends Day - September 1
National Burnt Ends Day closes out the summer season and rings in fall with the flavor and aroma of barbeque burnt ends. This National Burnt Ends Day, help customers plan and prepare for Labor Day picnics and poolside parties by promoting burnt ends and/or your restaurant’s best barbeque dishes as convenient takeout solutions.

Labor Day - September 2
Labor Day is a Federal Holiday recognizing all workers, especially those responsible for the physical infrastructure, in the United States. Since all U.S. schools and most businesses observe this day with time off, and as the last federal holiday of the summer, Labor Day is a high-traffic day for small businesses, particularly restaurants. Incentivize and reward Labor Day guests with discounted and/or themed menu items accessible with a quick QR code scan.