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As summer heats up, June is packed with fun reasons to gather, celebrate, and, of course, enjoy amazing food. Whether you're looking to bring in new customers or keep regulars coming back for more, these key dates offer creative ways to highlight your restaurant’s menu. Here are some marketing tips to turn each celebration into a delicious dining experience—while also leveraging Masa+ QR Code Ordering to enhance sales in-store and off-premises.

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As the weather warms up, restaurants have a unique opportunity to enhance their outdoor dining experiences with convenient QR codes. QR codes are becoming a staple in the industry, not just for menus but also for digital payments, loyalty programs, and customer engagement. With Aldelo Express Masa+ Digital Payment services such as QR Code Fast Pay and Scan & Pay, restaurants can provide seamless, secure transactions while streamlining operations and enhancing customer satisfaction.

​Here are some creative ways to integrate QR code convenience into your restaurant’s spring and summer service…

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May is packed with food-related holidays, offering restaurants plenty of opportunities to create themed promotions, limited-time menu items, and engaging marketing campaigns. Try some of these notable May food holidays and ideas to promote your restaurant menu in May 2025!

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May is a prime month for sports fans, with major events across horse racing, golf, basketball, soccer, and motorsports. These events bring in crowds eager to celebrate, making them perfect opportunities for restaurants to boost sales and customer engagement, while being mindful of trademarked and copyrighted titles, words, images, and phrases related to each event. This article will explore how you can generate business for your restaurant this May and create a memorable experience for your guests.

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May is filled with unique opportunities for restaurants to attract customers with creative promotions and themed events. Here’s how to leverage key dates to boost sales and engagement by attracting customers with charming celebrations and commemorations in May 2025:

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As the weather warms up, May is an ideal time to refresh your beverage offerings. From iced coffees to tropical cocktails, expanding your spring and summer drink menu can boost customer engagement and increase sales. Aldelo Express offers Masa+ Promo Cards, Gift Cards, Online Storefronts, and Loyalty Rewards that your restaurant can use to easily promote seasonal beverages and enhance customer loyalty.

Expand Reach with an Online Storefront
With a Masa+ Online Storefront, customers can browse and order seasonal drinks for pickup or delivery. Showcase your new spring and summer beverages—like a cold brew caramel latte or a berry hibiscus iced tea—and make it easy for customers to place orders from any internet connection. Combine this with digital promo cards and gift cards to offer exclusive deals and drink bundles.

Promote Seasonal Drinks with Masa+ Promo Cards
Encourage customers to try new drinks like a watermelon mojito, mango smoothie, or honey lavender iced latte by offering limited-time discounts, buy-one-get-one offers, or complimentary drinks through Masa+ Promo Cards. Distribute these digital promo cards strategically to an individual, group, or anyone to increase repeat visits and attract new customers.

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​​April is packed with high-profile events that bring people together, from religious celebrations like Passover and Easter to major sporting events like the Boston Marathon and the PGA Masters Tournament. These occasions present prime opportunities for restaurants to drive revenue and attract new customers through digital gift card promotions.
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As customers gather with family and friends to celebrate, dine out, and watch live sports, they seek convenient ways to pay for meals, give thoughtful gifts, and enjoy a seamless dining experience. Masa+ digital gift cards provide an easy-to-purchase, easy-to-redeem solution that benefits both customers and restaurants alike.

And the opportunities don’t stop in April—restaurants can use this momentum to promote digital gift cards for Mother’s Day in May, ensuring continued engagement and sales growth.

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Sit-down restaurants are finding creative ways to balance excellent customer service with operational efficiency. One of the most impactful tools reshaping this balance is QR code ordering in sit-down restaurant environments. By combining convenience and efficiency, QR code ordering has become a valuable asset for sit-down restaurants aiming to meet evolving customer expectations while optimizing workflows and labor costs.

A Seamless Customer Experience
QR code ordering enhances the dining experience by offering customers greater control over their ordering experience. Rather than waiting for a server to take their order, answer questions about menu item ingredients or availability, or deliver a physical guest check, diners can scan a QR code placed at their table to view the menu, place their order, and even pay their bill—all from their smartphone. This reduces downtime and supports a seamless dining experience.

By offering an intuitive and interactive menu, restaurants can showcase vibrant images, detailed descriptions, and upsell opportunities such as add-ons or featured items. Diners also feel more empowered to order at their own pace, contributing to higher satisfaction levels.

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April brings a vibrant blend of flavors, themes, and celebrations that offer restaurants endless opportunities to connect with customers and increase engagement. From National Pickleball Month to National Garlic Day, April is packed with food-focused days and lifestyle moments perfect for creative promotions. Here’s how restaurants can capitalize on this month’s lineup of events:

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Bars and pubs are vibrant social hubs, catering to diverse crowds across counters, tabletops, entertainment patios, and event rooms. As customers seek faster service and personalized experiences, QR code ordering offers a game-changing solution to streamline operations and enhance guest satisfaction.

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With rising wages, labor costs, and ongoing staffing challenges, restaurants are looking for ways to optimize operations without compromising service quality. Rather than reducing staff, many restaurants are using self-service technology to re-allocate employees to other, often more valuable, tasks, ensuring smooth operations while improving customer experiences.

Aldelo Express provides a suite of self-service solutions that help restaurants make the most of their teams, allowing staff to focus on hospitality, food quality, and efficiency while technology handles routine tasks. Here’s how:

​1. Aldelo Express Kiosks Free Up Staff for Customer Engagement
Aldelo Express Kiosks, powered by iPad tablets, allow customers to place and customize their own orders at the counter. Instead of taking orders manually, staff can shift their attention to greeting guests, answering questions, and expediting food preparation. This improves efficiency while creating a more welcoming experience for customers.

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Coffee shops operate in a fast-paced environment where speed, customization, and convenience are essential to customer satisfaction. Aldelo Express, combined with Masa+, offers coffee shop owners advanced tools to deliver exceptional customer experiences and optimize operations. From the versatile Aldelo Express Matrix Module to QR code Masa+ Multi-Store Online Ordering, Loyalty Rewards, and Gift Cards, Aldelo Express and Masa+ elevate coffee service with comprehensive and smart restaurant solutions.

Seamless Customization with the Aldelo Express Matrix Module
Coffee lovers value customization, and the Aldelo Express Matrix Module makes it easy to offer personalized options for every order. With the Aldelo Express Matrix Module, coffee shop operators can create a single menu item for popular drinks, then include multiple modifiers such as milk types, syrups, toppings, and more.

For example, a single “Latte” menu item can offer nearly endless combinations of options like oat milk, sugar-free vanilla syrup, and extra espresso shots—all selected with just a few taps. This intuitive system ensures accurate orders and faster service while enhancing the customer experience.

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New restaurant technology can help food service businesses improve efficiency, enhance customer experiences, and increase profitability. As a result, the restaurant industry is constantly evolving to improve the lives of customers and restaurant employees, reducing employee turnover and increasing repeat visits. However, implementing new technology isn’t just about selecting the latest innovations—it also requires careful planning, consideration of both staff and customer sentiment, and a focus on long-term success. Here are five key factors to consider when integrating new technology into your restaurant or food service operation.

1. No Customer Left Behind: Helping Guests Adapt to New Technology
Customers drive restaurant success, so their willingness to accept new technology is essential for business success. While many guests appreciate digital ordering, mobile payments, and self-service kiosks, others may be hesitant to change. If restaurants move too abruptly, customers may be deterred and reduce their engagement and purchases from the restaurant. To ensure a smooth and successful transition, it’s important to introduce new technology in a way that supports all customers—both tech-savvy users and those who prefer traditional service.

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Major League Baseball’s opening weekend is an exciting time for sports fans. It’s also a golden opportunity for restaurants to attract customers and boost sales. This year, the MLB 2025 season will open in Japan on March 18-19 with a two game series between the L.A. Dodgers playing the Chicago Cubs, and other teams across the U.S. on March 27. Whether you’re catering to die-hard fans, casual viewers, or families out for a good time, the MLB 2025 season and strategic marketing can make your establishment the go-to spot for game day gatherings for 8 months out of the year.
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While being mindful of MLB, team, and associated copyrights and trademarks, here are five tips to knock your MLB opening weekend marketing out of the park:

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In today’s fast-paced, tech-savvy world, digital gift cards have become an essential offering for modern restaurants. As a versatile and convenient alternative to traditional plastic gift cards, digital gift cards allow restaurants to boost sales, enhance customer loyalty, and tap into the lucrative gift-giving market. Here’s why your restaurant needs digital gift cards from Masa+.

​1. Drive Sales and Revenue
Digital gift cards are an effective way to increase revenue, particularly during peak seasons like holidays, birthdays, and special occasions. Since customers often purchase gift cards as a quick and thoughtful gift, your restaurant benefits from additional income upfront. Moreover, recipients frequently spend beyond the gift card’s value, leading to higher ticket sizes and incremental sales.

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March Madness is around the corner, bringing opportunities for restaurants to engage with basketball fans and boost sales. Whether your venue is a go-to sports bar or a casual eatery, here are some creative tips to make the most of the NCAA tournament season.

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Breakfast is often considered the most important meal of the day and, for many restaurants, it is a key revenue generator. Offering a unique, high-quality breakfast menu and ensuring smooth, efficient service can set your restaurant apart. One way to elevate your breakfast service is by using the right tools, and Aldelo Express is here to help. With its advanced features and streamlined solutions, Aldelo Express can significantly enhance breakfast menu creation and updating processes, as well as service quality, allowing your restaurant to stand out in a competitive breakfast market.

1. Streamlined Menu Management with AI
Aldelo Express’s AI-powered tools, such as the AI Menu Builder, simplify menu creation and updates, ensuring that your breakfast menu remains fresh and up-to-date. The AI Menu Builder uses an iPad camera to scan and capture data from items written down or printed on a traditional paper menu. The AI tool then automatically populates your POS system with menu item names, descriptions, and prices. Over time, the system learns from previous image captures, supporting enhanced accuracy and consistency for all items across point-of-sale and Masa+ Digital Menus. This automation minimizes the chance for human error, reduces manual changes, and frees up your staff to focus on other areas, like customer service.

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Quick service restaurants (QSRs) rely on speed, efficiency, and accuracy to deliver an exceptional customer experience and manage high-volume operations. Aldelo Express offers a suite of powerful, user-friendly tools that can streamline operations, reduce manual errors, and boost overall efficiency in quick service restaurants. With innovative technology tailored to the unique needs of QSRs, Aldelo Express is the ideal POS solution for businesses looking to improve service delivery and profitability.

1. Efficient Order Management with Image-Based POS Menus
Aldelo Express simplifies the ordering process for staff by offering visually intuitive, image-based POS menus. These menus display clear, vibrant images of menu items, helping employees quickly identify and select the correct options with minimal training. This intuitive interface enhances order accuracy and speeds up service, even during peak times. Plus, QSRs that use the Masa+ Online Ordering platform provide easy and attractive image-based ordering for their customers, helping reduce ordering time while overcoming potential language barriers.

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​As the beverage industry continues to evolve, bars, pubs, and clubs are staying ahead by adapting to emerging trends and consumer preferences. 2025 promises an exciting array of drink trends that combine creativity, sustainability, and classic flavors. Here’s a preview of what your bar, pub, or club can expect to see in the coming year.

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Valentine's Day is one of the busiest dining days of the year, making it the perfect time for restaurants to showcase their charm and attract couples, families, and groups celebrating love. With some simple, out-of-the-box marketing strategies, restaurant owners can easily prepare to make this Valentine’s Day memorable for guests while boosting revenue.

1. Streamline Reservations with Aldelo Express
Make Valentine’s Day planning simple for guests by utilizing Aldelo Express’s digital table reservation features. It allows guests to call ahead and book tables days, weeks, or even months in advance. Encourage customers to secure their spot early by offering incentives like a complimentary dessert or drink for advanced reservations or reservations during specific time slots.

Promote your reservation options prominently on your website, social media pages, and in-store signage to ensure diners know they can plan ahead for a special evening. Remind staff to record special requests during reservation calls to personalize the experience and leave a lasting impression.

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Imagine this: It’s a busy Saturday evening at Bella’s Bistro, a bustling restaurant known for its authentic Italian cuisine. The dining room is packed, the kitchen is in overdrive, and every team member is working hard to keep up with the dinner rush. Despite their best efforts, the team is feeling the pressure of managing multiple tasks seamlessly while maintaining a great customer experience. This is where Aldelo Express comes to the rescue, transforming everyday challenges into smooth operations with its innovative features.

Secure and Effortless Clock-Ins with Facial Recognition Login
As the shift begins, Bella’s Bistro team members don’t need to fumble with PINs to clock in. Aldelo Express’s Facial Recognition Login allows them to sign in with just a glance. This feature not only eliminates the risk of forgotten or shared credentials but also enhances security by ensuring only authorized personnel access the system or conduct specified manager functions. For Bella, the owner, it means peace of mind knowing that sensitive data is protected, accurate time records are automatically maintained, and manager functions such as order voids and discount approvals are protected.

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​The Super Bowl is one of the biggest days of the year for sports fans and food lovers alike. It’s a prime opportunity for restaurants to attract customers, increase sales, and create memorable experiences. Whether you’re catering to game-day parties or hosting fans in-house, here are some creative Super Bowl marketing ideas for 2025 to help your restaurant score big.

1. Turn Your Restaurant Into a Game-Day Destination
Make your restaurant the go-to spot for fans to watch the game by offering a fun and engaging atmosphere.  

• Big Screens and Surround Sound: Set up large TVs or projectors with high-quality sound to create an immersive experience
• Pre-Game and Halftime Activities: Host trivia contests, raffles, or interactive games like Super Bowl Squares or Super Bowl Bingo, where customers can win gift cards, free food, or branded merchandise
• Team Spirit Decorations: Use banners, balloons, and tableware in team colors to enhance the excitement

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Running a successful restaurant means finding the right balance between delivering exceptional service and keeping costs under control. One of the biggest challenges many restaurants face today is managing rising labor costs while maintaining in-store and remote operations. Aldelo Express offers a range of scalable point of sale solutions that not only make the day-to-day workload easier for wait staff but also help restaurant owners reduce labor expenses and improve overall efficiency. Here’s a look at how Aldelo Express tools can benefit your restaurant.

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January and February are packed with opportunities for restaurants to engage with guests, drive traffic, and create memorable experiences. By tapping into national observances, sports events, and unique celebrations, restaurants can reach guests in fun and creative ways that go beyond the usual promotions. Here’s how to leverage these upcoming events and holidays to kickstart your marketing efforts in 2025—and how QR codes can make it all seamless, convenient, and interactive.