Tips for Creating a Restaurant Marketing Plan for 2024
1. Streamlined Order Management with Aldelo Express:
Aldelo Express, a cloud-based restaurant POS system, is a tier-one modern solution serving the food service industry through its versatility, ease of use, and constant innovation.
Gift Cards Bring Joy to Restaurants During the Holiday Season
Embrace the Season of Giving with Gift Cards
As the holiday season approaches, the spirit of giving and sharing joy becomes ever more prevalent. For restaurants, this time of the year presents a unique opportunity to leverage the power of gift cards. These little pieces of plastic hold immense value for both the recipients and the restaurants themselves.
Here are some examples of why gift cards are crucial for restaurants during the holiday season:
Boost in Revenue
The holiday season is one of the busiest times for restaurants because families and friends frequently gather to celebrate together. Gift cards make perfect presents for those looking to treat their loved ones to a delightful dining experience. Gift cards not only attract existing customers but also introduce new ones to the restaurant, generating a boost in revenue during this festive period.
Gift cards serve as a reflection of customer loyalty and appreciation. By offering gift cards, restaurants acknowledge their customers' support and build stronger connections with them. When customers give these cards to their friends and family, they indirectly endorse the restaurant's cuisine and service, further reinforcing their loyalty to the restaurant.
Unwrapping the Benefits of Masa+ Multi-Store Gift Cards
Feature-Rich Gift Card Solutions Available at Zero Additional Cost
2-minute read ---
Gift-giving has always been a thoughtful way to show appreciation and celebrate special occasions. Yet finding the perfect gift can sometimes feel like an unending quest. Enter Masa+ Multi-Store Gift Cards. By offering convenient gift solutions, restaurants satisfy customers searching for convenient gift solutions while promoting the growth of their business through exposure to more customers.
With an array of benefits available at zero additional cost to merchants using Aldelo Express POS, Masa+ is redefining the concept of gift-giving for restaurants.
Here are a few reasons why Masa+ Multi-Store Gift Cards are quickly becoming the preferred gift card solution for modern restaurant owners with single or multiple locations.
QR Codes Secure Payments in Restaurants
3 Ways QR Codes Have Revolutionized Restaurants
1-minute read ---
QR codes have changed the way we perceive dining. More than just a novel tool for menu browsing, they have evolved into a safe, efficient payment solution that benefits both restaurants and customers. They represent an innovative leap in the food and beverage industry, streamlining the dining experience while enhancing payment security.
Here are 3 ways QR codes have revolutionized the restaurant industry:
Traditional credit card payments expose sensitive data that can be potentially misused. By using QR code-based digital payments, such as a “Scan & Pay” feature that supports payments from printed customer receipts, digital transactions are encrypted, providing a safer, fraud-resistant payment method.
October Restaurant Marketing Opportunities
MLB Postseason Playoffs, National Vodka Day, and More
The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, and, of course, Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.
But in addition to these popular autumn events, here are a few ways restaurants can engage their customers this October:
Masa+ App: Enhancing Restaurant Operations and Maximizing ROI
In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze. As a native restaurant POS integration for the Aldelo Express Cloud POS platform, the Masa+ app and every Masa+ solution is available to Aldelo Express users at zero additional cost.
Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.
Marketing Opportunities Coming this September
NFL 2023 Season, Pepperoni Pizza Day, National Coffee Day, and More
As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:
National Football League 2023 Season
Baseball may be called America’s pastime, but football is far more popular with over 150 million viewers each season. This year, the National Football League 2023 season opens on Thursday, September 7th in Kansas City. Restaurants easily attract hungry customers by hosting happy hours and special discounts on NFL game days. Fortunately, restaurants don’t have to host a football watch party to participate – game day specials are a great way to boost sales by encouraging guests to purchase food to-go, for pick up, and even delivery in advance.
Why Some Restaurant Customers Prefer QR Code Payments
Promote Customer Engagement and Modernize the Business with Customer-Driven Ordering and Payments
1-minute read ---
Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. For restaurant owners, QR codes provide a new avenue for customer engagement and modernize the business with customer-driven ordering and payments.
Since anyone with a smartphone can use their camera to scan a QR code, an entire world of immediacy is within easy reach for customers.
Here are 3 reasons why some restaurant customers prefer QR code-based payments:
Using Gift Cards to Increase Sales
Generate Customer Loyalty and Promote Your Restaurant
Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.
Here are some ways businesses can use gift cards to drive sales:
The Gift Card Goldmine:
Using Gift Cards to Boost Restaurant Profits and Maximize Sales
Gift cards have become an integral part of the restaurant industry, providing a win-win situation for both customers and businesses. For customers, gift cards are a convenient and thoughtful gift option. For restaurants, gift cards generate immediate revenue, increase brand awareness, and encourage repeat business.
Here are some of the reasons why gift cards are so profitable for restaurants, and how restaurants can use gift cards to maximize sales.
1. Immediate Cash Flow
When a customer purchases a gift card, the restaurant receives the money upfront, long before any food or services are provided. This immediate influx of cash can be especially helpful during lean times or for new establishments seeking to establish a financial foothold. Additionally, this prepayment mechanism acts as an interest-free loan for the restaurant, allowing it to use the funds for operational expenses or growth initiatives.
2. Breakage Income
Breakage income refers to the revenue generated from restaurant gift cards that are purchased but never redeemed. About 51% of gift card balances go unclaimed. This unused balance becomes a source of profit for restaurants. However, it's essential for restaurants to be aware of local laws and regulations related to gift card expiry and breakage income.
How Aldelo Express Improves Sports Bar Operations
Make Informed Decisions and Run Your Sports Bar for Efficiently
With a variety of drinks, appetizers, and dishes, as well as discounts, events, and employees, running a sports bar can be a daunting task. But with the right tools, it can become much easier. One of the most important aspects of managing a sports bar is ensuring that everything runs smoothly, from ordering supplies to tracking sales. That's where Aldelo Express comes in. This innovative point-of-sale system is designed to help sports bars streamline their operations and improve their bottom line.
Here are some ways that Aldelo Express can help your sports bar thrive:
Masa+ Online Ordering Proven to Boost Sales
Users Increase their Sales by an Average of 8.3%
The restaurant industry is in constant flux, with technological advancements and changing customer preferences continually reshaping the way operators do business. Using scalable restaurant technology is essential to keeping up with the ever-changing restaurant industry. That’s why so many restaurant owners trust their operation with Aldelo Express POS and Masa+.
Here are several key ways that Masa+ Online Ordering helps restaurant owners increase their sales and streamline operations.
How Aldelo Express Improves Food Truck Operations
Simplify Everyday Services with E2E Management Solutions
In recent years, food trucks have become a popular way for entrepreneurs to start their own businesses. They offer a flexible and affordable alternative to traditional brick-and-mortar restaurants. However, managing a food truck operation can be challenging. From tracking inventory to managing orders and payments, there are many tasks that need to be managed efficiently to ensure the success of the business. That's where Aldelo Express comes in.
Aldelo Express is a cloud-based point of sale (POS) system designed for the food service industry. It offers a range of features that can help food truck operators streamline their operations and improve their bottom lines.
Here are some of the ways that Aldelo Express can help food truck operations:
Why Restaurants Fail
and How Aldelo Express Helps Operators Succeed
Restaurants are a staple of the modern dining experience. They provide a place to gather, socialize, and enjoy delicious food. However, owning a restaurant is not an easy task. Restaurants are notorious for being a high-risk business, with a high rate of failure. Here are some of the reasons why restaurants go out of business -- and how Aldelo Express helps operators succeed!
Pro Tips: Thrive in the World of Payments with QR Codes
Improve Payment Experiences for Both Staff and Customers
QR codes have revolutionized the way customers make payments, making the process much more convenient and efficient. A QR code is a two-dimensional barcode that can be read by a smartphone camera, and it contains information about a particular product or service. In the world of payments, QR codes are a great way to facilitate transactions between customers and merchants.
For restaurants with an Aldelo Express POS system, using Masa+ QR codes means customers never have to worry about forgetting a credit card, gift card, loyalty card, or printed coupon. Because Masa+ QR codes are cloud-based and accessible through a secure customer login, Masa+ QR Codes provide customers with better security than physical or printed payment methods that can be lost, damaged, or stolen.
Looking for a Fast Digital Payment Solution?
Streamline In-Person Transactions with Masa+ Fast Pay
Use of QR code-based digital payments has steadily grown across the restaurant point of sale industry. QR code-based e-Gift Cards, Rewards programs, and payment options eliminate the need for printing physical cards, prevent customers from losing physical gift cards, and avoid loss of funds due physical gift or reward card damage.
When customers select the “Pay” icon in the top right corner of the Masa+ mobile version and app, indicated by a “$” character, the QR code-based Masa+ Fast Pay feature locates and organizes applicable e-Gift and Rewards point values for a specific merchant in seconds.
Masa+ Fast Pay then displays a single-use QR code within the customer's Masa+ wallet that consolidates available e-Gift or Rewards values based on the customer’s selection. Once restaurant staff scan the QR code with an Aldelo Express tablet POS device, the Aldelo Express POS system will then automatically locate the proper gift card or rewards credits to use to complete the transaction. Masa+ Fast Pay also supports secure QR code-based digital payments using personal credit cards. Customers may use a combination of e-Gift, Rewards and/or credit cards to pay the total bill amount.
Increase May Sales with Fun Marketing Initiatives
Kentucky Derby, Mother’s Day, National Wine Day, and More
May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Grow Your Customer Base this Spring Using Masa+ QR Codes
Masa+ QR Codes are Available at Zero Additional Cost with Aldelo Express
Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Masa+, a native online ordering solution from Aldelo Express POS, supports QR code-based ordering, payments, gift cards, and more that business owners use to grow their customer base. As a native Aldelo Express solution offered to every Aldelo Express merchant at ZERO additional cost, Masa+ allows businesses to expand their restaurant services without paying third-party integration software fees or purchasing separate hardware.
Whether placed on table tent cards, counter stickers, window decals, floor stickers, or other signage throughout the restaurant premises, Masa+ QR Codes help businesses to streamline operations, reduce customer wait times, and increase customer satisfaction for customers dining indoors or enjoying an outdoor dining environment.
Here are 3 ways to grow your customer base this spring using Masa+ QR codes:
Masa+ is Essential for Long-Term Restaurant Success
Reach New Customers and Ignite Repeat Business with a Native POS Solution
In today’s restaurant market, digital online ordering and payment services are essential to reaching new customers and igniting repeat business. Like it or not, the growing number of customers prefer to drive their own ordering and payment experiences, making solutions like Masa+ digital solutions essential for long-term restaurant success.
But in addition to providing modern customer services, Masa+ can greatly improve restaurant sales and bottom line profits with its many features and capabilities. In this blog post, we will explore some of the ways that Masa+ can help restaurants boost their long-term success and bottom-line profits.
Engaging Marketing Opportunities for April 2023
March Madness Climax, Masters Golf Tournament, National Beer Day, and More
Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.
Here are 5 engaging marketing opportunities for April 2023:
AI Automation Services
Aldelo Integration Partners
Loyalty And Rewards
Masa+ Online Ordering
Masa+ QR Codes
Mobile Handheld POS
POS Features & How To's
Referral Partner Program