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QR codes have revolutionized the way customers make payments, making the process much more convenient and efficient. A QR code is a two-dimensional barcode that can be read by a smartphone camera, and it contains information about a particular product or service. In the world of payments, QR codes are a great way to facilitate transactions between customers and merchants.

For restaurants with an Aldelo Express POS system, using Masa+ QR codes means customers never have to worry about forgetting a credit card, gift card, loyalty card, or printed coupon. Because Masa+ QR codes are cloud-based and accessible through a secure customer login, Masa+ QR Codes provide customers with better security than physical or printed payment methods that can be lost, damaged, or stolen.

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Use of QR code-based digital payments has steadily grown across the restaurant point of sale industry. QR code-based e-Gift Cards, Rewards programs, and payment options eliminate the need for printing physical cards, prevent customers from losing physical gift cards, and avoid loss of funds due physical gift or reward card damage.

When customers select the “Pay” icon in the top right corner of the Masa+ mobile version and app, indicated by a “$” character, the QR code-based Masa+ Fast Pay feature locates and organizes applicable e-Gift and Rewards point values for a specific merchant in seconds.

​Masa+ Fast Pay then displays a single-use QR code within the customer's Masa+ wallet that consolidates available e-Gift or Rewards values based on the customer’s selection. Once restaurant staff scan the QR code with an Aldelo Express tablet POS device, the Aldelo Express POS system will then automatically locate the proper gift card or rewards credits to use to complete the transaction. Masa+ Fast Pay also supports secure QR code-based digital payments using personal credit cards. Customers may use a combination of e-Gift, Rewards and/or credit cards to pay the total bill amount.

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May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.

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Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Masa+, a native online ordering solution from Aldelo Express POS, supports QR code-based ordering, payments, gift cards, and more that business owners use to grow their customer base. As a native Aldelo Express solution offered to every Aldelo Express merchant at ZERO additional cost, Masa+ allows businesses to expand their restaurant services without paying third-party integration software fees or purchasing separate hardware.

Whether placed on table tent cards, counter stickers, window decals, floor stickers, or other signage throughout the restaurant premises, Masa+ QR Codes help businesses to streamline operations, reduce customer wait times, and increase customer satisfaction for customers dining indoors or enjoying an outdoor dining environment.

​Here are 3 ways to grow your customer base this spring using Masa+ QR codes:

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Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.

Here are 5 engaging marketing opportunities for April 2023:

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As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.​

Step 1: Identify Your Goals and Objectives

Before implementing a loyalty program, it's important to identify your goals and objectives. What do you hope to achieve by implementing a loyalty program? Are you looking to increase customer retention, boost customer spending, or both? Once you have a clear idea of your objectives, you can begin designing your program.

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Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.

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​There are many reasons why restaurants should purchase a point of sale system (POS). One is that a reliable point of sale solution will actually help a restaurant increase their sales and bottom line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Systems like Aldelo Express POS help restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top 5 ways Aldelo Express POS can increase sales for your restaurant:

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Restaurants have a lot of competition in the market. Increasing gift card sales can be an excellent way to serve existing customers and attract new customers. Gift cards can help restaurants generate revenue in advance, interest-free, and create loyal customers who keep coming back. Here are some key ways that gift cards will increase revenue for your restaurant.
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1. Promote Gift Cards In-Store and Online

One of the easiest ways to increase gift card sales is to promote them in-store and online:

• Have gift card signage prominently displayed at the point-of-sale
• Make sure that physical gift cards are visible and easily accessible to customers
• Promote gift cards on your website and social media channels

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Restaurants that enable physical and/or digital Masa+ Gift Card programs instantly offer flexible, easy-to-purchase, and easy-to-use gift card solutions that can be used at multiple store locations, increasing customer satisfaction and guaranteeing additional revenue for the business. As a native integration to the Aldelo Express POS platform, restaurants that use Masa+ enjoy a seamlessly integrated gift card solution available at ZERO additional cost with Aldelo Pay or approved third-party merchant services.

​Here are 3 reasons to immediately implement Masa+ Multi-Store Gift Cards:

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​The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.

Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.

​Here are 5 considerations for restaurant owners as they prepare for the coming year:

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Masa+ provides restaurants with several secure digital solutions that help restaurants generate additional sales revenue. As a browser-based extension of the Aldelo Express POS platform, Masa+ supports multiple customer-driven ordering and payment solutions, including:

• QR code-based digital menus
• A Masa+ Online Storefront unique to their restaurant
• Secure digital wallets that store personal credit cards, egift cards, loyalty, rewards, and coupons
• QR code-based digital transactions, including Scan & Pay via customer receipt
• And more

Advertising In-Store via QR Codes

QR codes are a great way to promote your restaurant’s Masa+ Online Storefront. Merchants can either download a unique QR code that links to their restaurant through their Masa+ cloud back-office environment (pictured below), or generate and link their own QR codes to Masa+ online solutions via the following instructions: www.aldelo.com/marketing-qr-setup.html

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The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.

December 9 - National Pastry Day

Pastries are a category of baked desserts that feature fluffy or flaky dough, fruits, and custards. Popular especially in European cuisine, pastries are a perfect addition to a morning coffee or as an after-meal sweet.

​This National Pastry Day, enhance your holiday campaigns by providing customers special offers for pastries bundled with qualifying food, drink, or gift card purchases, or as a “thank you” to customers who spend over a specified amount in-store or through your restaurant’s Masa+ Online Storefront.

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With eight out of ten customers carrying a smartphone in their pocket, businesses are realizing daily the benefits of offering QR code-based digital services in their restaurant. Whether enabling customers to order and pay from QR code-based digital menus, expanding their customer network through QR code-based digital gift cards, or enhancing promotions with QR code-based loyalty, rewards, and digital coupons, restaurant owners that use Masa+ QR code-based digital payments seeing greater operational efficiency by utilizing QR codes especially during busy periods.

One popular way restaurants are using QR codes to streamline everyday restaurant transactions is enabling in-store customer-driven payments through QR codes printed on physical receipts. By allowing their customers to pay for their order directly from a personal smartphone on-demand, restaurants immediately eliminate the back-and-forth routine traditionally required by wait staff who must deliver a receipt, pick up a payment tender, process the payment, and return a card and customer receipt for payment signature and completion.

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Thanksgiving Day is one of the most popular U.S. holidays. Each year on the fourth Thursday of November, millions of Americans travel to share a meal with their family and friends. In the days surrounding Thanksgiving Day, many customers turn to their favorite local restaurants for convenient and complimentary food and drink items that save them time – and spare them additional kitchen clean-up. As a result, restaurants can gain additional customers by promoting their restaurant’s online ordering, takeout, and delivery services this November.

Aldelo Express POS is a E2E cloud-based restaurant technology platform that supports both in-store and off-premises restaurant services. Using iPad and Android-based point-of-sale hardware, merchants choose from a variety of merchant-facing and customer-facing ordering and digital payment solutions that work together to run a complete restaurant operation. This includes several native cloud POS modules and features such as:

• Delivery Module, including Order Dispatching, Driver Tracking, and Digital Mapping
• QR Code-Based Masa+ Online Ordering and Digital Payments
• Native Inventory and Recipe Module
• “Matrix” Menu Module for Creating Hundreds if Menu Items in Minutes
• Advanced Pricing Module for Easy Digital Menu Management
• Third-Party Integration Solutions
• And More

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When first introduced, gift cards were distributed and owned by major credit card companies. Eventually, developers in the point-of-sale industry began offering gift cards as an integrated POS solution to enable business owners greater control maintaining gift card programs, campaigns, and protecting gift card cash infusions exclusively for their store(s). Today, gift cards are a billion-dollar industry that generate a massive amount of revenue for restaurant owners each year.

Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.

​There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.

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Restaurants not utilizing gift card programs are missing out on additional revenue. Gift cards have the ability to generate hundreds if not thousands of dollars of additional sales each year that acts as another revenue stream that helps restaurants sustain the business during slower periods.

Masa+ is a full-featured online ordering and digital payments platform that includes:

• Multi-Store QR Code-Based eGift Cards
• Text-Based eGift Card Sharing
• QR Code-Based Digital Menus
• Secure Personal Digital Wallets
• Loyalty, Rewards, and Coupon Programs
• And more

Here are the top 5 benefits of the Masa+ eGift Card Program:

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The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, the Major League Baseball Post-Season Playoffs, and Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.

Here are a few ways restaurants can engage their customers this October:

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​Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to business owners in today’s unpredictable market climate. As restaurant owners continually adjust to the contactless and digital market, utilizing QR code-based access to native and third-party online ordering and digital payment integrations help staff and customers increase operational efficiency, reduce order errors, and improve overall customer service levels and satisfaction.
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With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:

• Paperless menus
• Place online orders
• Scan-and-pay at the POS
• Web-based digital payments
• Leave cashless tips
• Receive paperless receipts
• Gain loyalty points
• Trigger curbside pick-up
• Digital restaurant storefronts
• And more!

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The school year is back in swing, which means restaurants are engaging schools, students, and school groups in their local communities. For many customers, their daily schedules are prioritized around their childrens’ school, extracurricular activities, and their local social network. By supporting students’ success while encouraging new and existing customers to return the favor through support of their business, restaurants successfully increase customer traffic this fall and throughout the school year with back-to-school themed campaigns.

Here are three ways to engage your local customer base with back-to-school themed campaigns and events:

Homecoming Catering and Promotions

Homecoming is an exciting time of year for students, families, and their communities. With homecoming float-building, dances, and football games occurring throughout the fall season, restaurants have a unique opportunity to support local schools with homecoming-themed catering and promotions. Examples include: