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Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.

The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.

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In 2022, more customers are digitally ordering and paying for food and drinks than ever before. Nearly every restaurant has a digital online storefront and/or access to their menu through native and third-party ordering and payment platforms. With immediacy and convenience driving nearly every transaction, restaurants must provide a secure way of protecting credit cards, gift cards, loyalty credits, and other digital tenders to confidently provide customers with these modern services.

For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.

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The pizza industry generates over $45 billion each year, with millions of Americans enjoying this classic, cheesy meal every day through in-store dining, delivery, and takeout orders. Fortunately for pizza restaurant owners, with so many varieties for toppings, sauces, and even crusts, pizza pies will always be in demand.

With the Aldelo Express Cloud POS pizza module, pizza restaurants enhance new and existing operations with a variety of cloud-based point of sale features that can be managed across multiple devices. This includes self-service ordering and payments through tablet-based kiosks, QR code-based online ordering and payments with customer smartphones, and in-store customer-facing multimedia displays with fast and convenient QR code-based transactions. Each one supports overall operational efficiency, even in crowded and fast-paced environments.

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Online ordering is becoming more and more critical to the livelihood of a restaurant. With successful online ordering services, customers have a direct link to the restaurant even when they are not physically in the store. With the Aldelo Express native Masa+ online storefront, restaurants create a unique first impression of their restaurant brand using vibrant images to showcase digital menus, daily specials, and allow customers to preview their store environment. Together, Aldelo Express Cloud POS and Masa+ offer seamless digital ordering and payment experiences, such as paying for orders through QR codes printed on customer receipts or via single-use QR codes scanned from customer smartphones.

​On average, restaurant owners increase sales by an average of 8.3% when they use Aldelo Express Cloud-Based POS with Masa+ Online Ordering​.

Here are some ways Aldelo Express and Masa+ online storefronts can benefit your business.

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While the coronavirus pandemic accelerated the adoption of digital restaurant solutions, customer-facing point of sale technology had already been making its way into the industry, beginning with online ordering for in-store pickup and delivery services. To accommodate today’s digital market, 91% of restaurants want online ordering solutions, 66% want table side QR code-based ordering, and 74% want curbside pickup capabilities. Aldelo referral partners exceed these merchant expectations with natively integrated remote POS solutions, providing essential customer digital services at no additional cost to merchants, saving them hundreds of dollars per month.*

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​There are two primary goals of businesses in the hospitality sphere: to make guests feel “at home” while simultaneously providing a VIP-level experience with customer-centric services and amenities. This is especially true for hotels, which often promote a “like home, but better” mentality when welcoming guests and serving them throughout their stay.

To meet this high-level standard of comfort and convenience, many hotels offer room service to guests, providing food and drinks directly from the hotel’s kitchen or from partner restaurants located on or near the business premises. With increased QR code usage for restaurant online ordering, takeout, and delivery services, hotels are also beginning to use QR codes to enhance in-house and third-party food and drink services.

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​QR codes have become the go-to link between our physical and digital worlds. Customers using QR codes quickly launch and self-manage a variety of experiences and services that enhance everyday purchases with paperless menus, online orders, scan-and-pay at the POS, web-based payments, cashless tips, paperless receipts, digital loyalty points, curbside pick-up, and more.

By employing QR codes in checkout flows, business owners help customers make ordering from their restaurant a part of their routine, providing guests the option to self-manage  online ordering and digital payments, thereby streamlining customer-centric online services in-store and remotely on demand.

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​From little league and high school baseball to the major leagues, each year friends and family gather at baseball fields and parks to enjoy “America’s favorite pastime.” But watching a baseball game would not be complete without snack shacks, mobile units, and food trucks that provide refreshing food and drinks and local sponsorships.
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As little league and baseball seasons begin this spring, restaurants and operators with enhanced point of sale technology capabilities such as mobile handheld POS devices, QR code-enabled online ordering solutions, and remote digital payments are operating a full-featured point of sale and food service operation in snack shack and mobile unit environments. By doing so, these restaurants and operations increase exposure to young adults and families that are more likely to support the business with future visits.

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​Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. In a new era of increased contactless ordering and services, QR code adoption and usage has increased across food and beverage, hospitality, and retail, becoming the new norm. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.

QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.