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​As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.

​Here's a guide to creating a robust restaurant marketing strategy for 2024.

​1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.

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​The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.

​Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:

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​The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences. 

​Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:

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​In the highly competitive restaurant industry, success isn't solely based on serving up mouth-watering dishes. It's also about executing effective strategies to maximize your restaurant brand and sales. Whether you're running a cozy neighborhood diner or a high-end bistro, here are 5 strategies to improve your restaurant’s bottom line in any market...

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A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.

​Here are some ways in which restaurants can use loyalty programs to boost their sales:

Encourage Repeat Visits
By offering rewards for frequent visits or purchases, customers are more likely to return and spend more money. This can be especially effective for restaurants that offer a variety of menu options or that rotate seasonal menus, as customers may be motivated to try new dishes or come back to enjoy a favorite dish.

Increase Customer Spending
Loyalty programs can encourage customers to spend more money during each visit. For example, by offering a discount or reward for a minimum spend amount, customers may be more likely to order an extra dish or upgrade to a more expensive menu item. This can help increase the average ticket size and overall revenue for the restaurant.

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​The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season. 

​Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.

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As the holiday season approaches, the spirit of giving and sharing joy becomes ever more prevalent. For restaurants, this time of the year presents a unique opportunity to leverage the power of gift cards. These little pieces of plastic hold immense value for both the recipients and the restaurants themselves.

​Here are some examples of why gift cards are crucial for restaurants during the holiday season:

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The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, and, of course, Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.

​But in addition to these popular autumn events, here are a few ways restaurants can engage their customers this October:

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​In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze. As a native restaurant POS integration for the Aldelo Express Cloud POS platform, the Masa+ app and every Masa+ solution is available to Aldelo Express users at zero additional cost.

​Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.

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​As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:

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​Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.

​Here are some ways businesses can use gift cards to drive sales:

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​Gift cards have become an integral part of the restaurant industry, providing a win-win situation for both customers and businesses. For customers, gift cards are a convenient and thoughtful gift option. For restaurants, gift cards generate immediate revenue, increase brand awareness, and encourage repeat business.

​Here are some of the reasons why gift cards are so profitable for restaurants, and how restaurants can use gift cards to maximize sales.

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With a variety of drinks, appetizers, and dishes, as well as discounts, events, and employees, running a sports bar can be a daunting task. But with the right tools, it can become much easier. One of the most important aspects of managing a sports bar is ensuring that everything runs smoothly, from ordering supplies to tracking sales. That's where Aldelo Express comes in. This innovative point-of-sale system is designed to help sports bars streamline their operations and improve their bottom line.
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Here are some ways that Aldelo Express can help your sports bar thrive:

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The restaurant industry is in constant flux, with technological advancements and changing customer preferences continually reshaping the way operators do business. Using scalable restaurant technology is essential to keeping up with the ever-changing restaurant industry. That’s why so many restaurant owners trust their operation with Aldelo Express POS and Masa+.

​Here are several key ways that Masa+ Online Ordering helps restaurant owners increase their sales and streamline operations.

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In recent years, food trucks have become a popular way for entrepreneurs to start their own businesses. They offer a flexible and affordable alternative to traditional brick-and-mortar restaurants. However, managing a food truck operation can be challenging. From tracking inventory to managing orders and payments, there are many tasks that need to be managed efficiently to ensure the success of the business. That's where Aldelo Express comes in.

Aldelo Express is a cloud-based point of sale (POS) system designed for the food service industry. It offers a range of features that can help food truck operators streamline their operations and improve their bottom lines.

​Here are some of the ways that Aldelo Express can help food truck operations:

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​Restaurants are a staple of the modern dining experience. They provide a place to gather, socialize, and enjoy delicious food. However, owning a restaurant is not an easy task. Restaurants are notorious for being a high-risk business, with a high rate of failure. Here are some of the reasons why restaurants go out of business -- and how Aldelo Express helps operators succeed!

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QR codes have revolutionized the way customers make payments, making the process much more convenient and efficient. A QR code is a two-dimensional barcode that can be read by a smartphone camera, and it contains information about a particular product or service. In the world of payments, QR codes are a great way to facilitate transactions between customers and merchants.

For restaurants with an Aldelo Express POS system, using Masa+ QR codes means customers never have to worry about forgetting a credit card, gift card, loyalty card, or printed coupon. Because Masa+ QR codes are cloud-based and accessible through a secure customer login, Masa+ QR Codes provide customers with better security than physical or printed payment methods that can be lost, damaged, or stolen.

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Use of QR code-based digital payments has steadily grown across the restaurant point of sale industry. QR code-based e-Gift Cards, Rewards programs, and payment options eliminate the need for printing physical cards, prevent customers from losing physical gift cards, and avoid loss of funds due physical gift or reward card damage.

When customers select the “Pay” icon in the top right corner of the Masa+ mobile version and app, indicated by a “$” character, the QR code-based Masa+ Fast Pay feature locates and organizes applicable e-Gift and Rewards point values for a specific merchant in seconds.

​Masa+ Fast Pay then displays a single-use QR code within the customer's Masa+ wallet that consolidates available e-Gift or Rewards values based on the customer’s selection. Once restaurant staff scan the QR code with an Aldelo Express tablet POS device, the Aldelo Express POS system will then automatically locate the proper gift card or rewards credits to use to complete the transaction. Masa+ Fast Pay also supports secure QR code-based digital payments using personal credit cards. Customers may use a combination of e-Gift, Rewards and/or credit cards to pay the total bill amount.

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May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.

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Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Masa+, a native online ordering solution from Aldelo Express POS, supports QR code-based ordering, payments, gift cards, and more that business owners use to grow their customer base. As a native Aldelo Express solution offered to every Aldelo Express merchant at ZERO additional cost, Masa+ allows businesses to expand their restaurant services without paying third-party integration software fees or purchasing separate hardware.

Whether placed on table tent cards, counter stickers, window decals, floor stickers, or other signage throughout the restaurant premises, Masa+ QR Codes help businesses to streamline operations, reduce customer wait times, and increase customer satisfaction for customers dining indoors or enjoying an outdoor dining environment.

​Here are 3 ways to grow your customer base this spring using Masa+ QR codes:

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Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.

Here are 5 engaging marketing opportunities for April 2023: