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Masa+ provides restaurants with several secure digital solutions that help restaurants generate additional sales revenue. As a browser-based extension of the Aldelo Express POS platform, Masa+ supports multiple customer-driven ordering and payment solutions, including:

• QR code-based digital menus
• A Masa+ Online Storefront unique to their restaurant
• Secure digital wallets that store personal credit cards, egift cards, loyalty, rewards, and coupons
• QR code-based digital transactions, including Scan & Pay via customer receipt
• And more

Advertising In-Store via QR Codes

QR codes are a great way to promote your restaurant’s Masa+ Online Storefront. Merchants can either download a unique QR code that links to their restaurant through their Masa+ cloud back-office environment (pictured below), or generate and link their own QR codes to Masa+ online solutions via the following instructions: www.aldelo.com/marketing-qr-setup.html

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The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.

December 9 - National Pastry Day

Pastries are a category of baked desserts that feature fluffy or flaky dough, fruits, and custards. Popular especially in European cuisine, pastries are a perfect addition to a morning coffee or as an after-meal sweet.

​This National Pastry Day, enhance your holiday campaigns by providing customers special offers for pastries bundled with qualifying food, drink, or gift card purchases, or as a “thank you” to customers who spend over a specified amount in-store or through your restaurant’s Masa+ Online Storefront.

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With eight out of ten customers carrying a smartphone in their pocket, businesses are realizing daily the benefits of offering QR code-based digital services in their restaurant. Whether enabling customers to order and pay from QR code-based digital menus, expanding their customer network through QR code-based digital gift cards, or enhancing promotions with QR code-based loyalty, rewards, and digital coupons, restaurant owners that use Masa+ QR code-based digital payments seeing greater operational efficiency by utilizing QR codes especially during busy periods.

One popular way restaurants are using QR codes to streamline everyday restaurant transactions is enabling in-store customer-driven payments through QR codes printed on physical receipts. By allowing their customers to pay for their order directly from a personal smartphone on-demand, restaurants immediately eliminate the back-and-forth routine traditionally required by wait staff who must deliver a receipt, pick up a payment tender, process the payment, and return a card and customer receipt for payment signature and completion.

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Thanksgiving Day is one of the most popular U.S. holidays. Each year on the fourth Thursday of November, millions of Americans travel to share a meal with their family and friends. In the days surrounding Thanksgiving Day, many customers turn to their favorite local restaurants for convenient and complimentary food and drink items that save them time – and spare them additional kitchen clean-up. As a result, restaurants can gain additional customers by promoting their restaurant’s online ordering, takeout, and delivery services this November.

Aldelo Express POS is a E2E cloud-based restaurant technology platform that supports both in-store and off-premises restaurant services. Using iPad and Android-based point-of-sale hardware, merchants choose from a variety of merchant-facing and customer-facing ordering and digital payment solutions that work together to run a complete restaurant operation. This includes several native cloud POS modules and features such as:

• Delivery Module, including Order Dispatching, Driver Tracking, and Digital Mapping
• QR Code-Based Masa+ Online Ordering and Digital Payments
• Native Inventory and Recipe Module
• “Matrix” Menu Module for Creating Hundreds if Menu Items in Minutes
• Advanced Pricing Module for Easy Digital Menu Management
• Third-Party Integration Solutions
• And More

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When first introduced, gift cards were distributed and owned by major credit card companies. Eventually, developers in the point-of-sale industry began offering gift cards as an integrated POS solution to enable business owners greater control maintaining gift card programs, campaigns, and protecting gift card cash infusions exclusively for their store(s). Today, gift cards are a billion-dollar industry that generate a massive amount of revenue for restaurant owners each year.

Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.

​There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.

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Restaurants not utilizing gift card programs are missing out on additional revenue. Gift cards have the ability to generate hundreds if not thousands of dollars of additional sales each year that acts as another revenue stream that helps restaurants sustain the business during slower periods.

Masa+ is a full-featured online ordering and digital payments platform that includes:

• Multi-Store QR Code-Based eGift Cards
• Text-Based eGift Card Sharing
• QR Code-Based Digital Menus
• Secure Personal Digital Wallets
• Loyalty, Rewards, and Coupon Programs
• And more

Here are the top 5 benefits of the Masa+ eGift Card Program:

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The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, the Major League Baseball Post-Season Playoffs, and Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.

Here are a few ways restaurants can engage their customers this October:

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​Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to business owners in today’s unpredictable market climate. As restaurant owners continually adjust to the contactless and digital market, utilizing QR code-based access to native and third-party online ordering and digital payment integrations help staff and customers increase operational efficiency, reduce order errors, and improve overall customer service levels and satisfaction.
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With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:

• Paperless menus
• Place online orders
• Scan-and-pay at the POS
• Web-based digital payments
• Leave cashless tips
• Receive paperless receipts
• Gain loyalty points
• Trigger curbside pick-up
• Digital restaurant storefronts
• And more!

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The school year is back in swing, which means restaurants are engaging schools, students, and school groups in their local communities. For many customers, their daily schedules are prioritized around their childrens’ school, extracurricular activities, and their local social network. By supporting students’ success while encouraging new and existing customers to return the favor through support of their business, restaurants successfully increase customer traffic this fall and throughout the school year with back-to-school themed campaigns.

Here are three ways to engage your local customer base with back-to-school themed campaigns and events:

Homecoming Catering and Promotions

Homecoming is an exciting time of year for students, families, and their communities. With homecoming float-building, dances, and football games occurring throughout the fall season, restaurants have a unique opportunity to support local schools with homecoming-themed catering and promotions. Examples include:

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For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.

One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.

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In today’s digital, customer-driven market, the best investment restaurant owners can make today is selecting a complete restaurant technology platform that allows them to simplify and streamline in-store and off-premises operations. That is why modern restaurant operations are utilizing cloud-based restaurant technology that allows the business to monitor and manage single and multi-store restaurants from a single back-office environment. Restaurant owners utilizing Aldelo Express POS are finding that it not only secures their business and simplifies operations, but saves them hundreds of dollars per month compared to their existing solution by operating on non-proprietary hardware and providing access to the full-featured Aldelo Express app marketplace and zero additional cost.

Here are five additional reasons why restaurant owners prefer Aldelo Express POS:

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Despite increased wages and a massive amount of job openings for all positions, labor shortages, continued supply chain costs, and increased costs continue to affect the restaurant industry at unprecedented rates. When restaurants find themselves short on staff, owners and operators respond by adjusting their hours of operation or dedicating extra hours and taking on a variety of job functions to personally fill roles previously managed by hostesses, servers, kitchen and support staff.

In addition, many businesses are leaning on customer-facing restaurant point-of-sale technology for relief, generationally changing the landscape of restaurant operations and related customer self-service options.

​Aldelo offers a variety of products and solutions for conducting complete and customer-driven transactions…

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Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
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For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.

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Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.

The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.

*** FOR IMMEDIATE RELEASE *** ​

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In 2022, more customers are digitally ordering and paying for food and drinks than ever before. Nearly every restaurant has a digital online storefront and/or access to their menu through native and third-party ordering and payment platforms. With immediacy and convenience driving nearly every transaction, restaurants must provide a secure way of protecting credit cards, gift cards, loyalty credits, and other digital tenders to confidently provide customers with these modern services.

For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.

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The pizza industry generates over $45 billion each year, with millions of Americans enjoying this classic, cheesy meal every day through in-store dining, delivery, and takeout orders. Fortunately for pizza restaurant owners, with so many varieties for toppings, sauces, and even crusts, pizza pies will always be in demand.

With the Aldelo Express Cloud POS pizza module, pizza restaurants enhance new and existing operations with a variety of cloud-based point of sale features that can be managed across multiple devices. This includes self-service ordering and payments through tablet-based kiosks, QR code-based online ordering and payments with customer smartphones, and in-store customer-facing multimedia displays with fast and convenient QR code-based transactions. Each one supports overall operational efficiency, even in crowded and fast-paced environments.

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Online ordering is becoming more and more critical to the livelihood of a restaurant. With successful online ordering services, customers have a direct link to the restaurant even when they are not physically in the store. With the Aldelo Express native Masa+ online storefront, restaurants create a unique first impression of their restaurant brand using vibrant images to showcase digital menus, daily specials, and allow customers to preview their store environment. Together, Aldelo Express Cloud POS and Masa+ offer seamless digital ordering and payment experiences, such as paying for orders through QR codes printed on customer receipts or via single-use QR codes scanned from customer smartphones.

​On average, restaurant owners increase sales by an average of 8.3% when they use Aldelo Express Cloud-Based POS with Masa+ Online Ordering​.

Here are some ways Aldelo Express and Masa+ online storefronts can benefit your business.

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While the coronavirus pandemic accelerated the adoption of digital restaurant solutions, customer-facing point of sale technology had already been making its way into the industry, beginning with online ordering for in-store pickup and delivery services. To accommodate today’s digital market, 91% of restaurants want online ordering solutions, 66% want table side QR code-based ordering, and 74% want curbside pickup capabilities. Aldelo referral partners exceed these merchant expectations with natively integrated remote POS solutions, providing essential customer digital services at no additional cost to merchants, saving them hundreds of dollars per month.*

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​There are two primary goals of businesses in the hospitality sphere: to make guests feel “at home” while simultaneously providing a VIP-level experience with customer-centric services and amenities. This is especially true for hotels, which often promote a “like home, but better” mentality when welcoming guests and serving them throughout their stay.

To meet this high-level standard of comfort and convenience, many hotels offer room service to guests, providing food and drinks directly from the hotel’s kitchen or from partner restaurants located on or near the business premises. With increased QR code usage for restaurant online ordering, takeout, and delivery services, hotels are also beginning to use QR codes to enhance in-house and third-party food and drink services.

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​QR codes have become the go-to link between our physical and digital worlds. Customers using QR codes quickly launch and self-manage a variety of experiences and services that enhance everyday purchases with paperless menus, online orders, scan-and-pay at the POS, web-based payments, cashless tips, paperless receipts, digital loyalty points, curbside pick-up, and more.

By employing QR codes in checkout flows, business owners help customers make ordering from their restaurant a part of their routine, providing guests the option to self-manage  online ordering and digital payments, thereby streamlining customer-centric online services in-store and remotely on demand.