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Summertime Marketing for Restaurants and Bars

QR Code Ordering Makes It Easy for Guests to Quickly Order Another Round
3-minute read ---
Every August, International Beer Day, National Whiskey Sour Day, and National Red Wine Day provide restaurants and bars a unique opportunity to promote their bar menu with limited-time discounts, item promotions, and rewards. Combined with Masa+ QR Code Ordering from Aldelo Express Point-of-Sale, restaurants and bars make it easy for guests to quickly order another round from the comfort of their smartphone.

​Here are several summertime marketing opportunities for restaurants and bars:
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International Beer Day - August 2
National Beer Day recognizes the world’s third most popular beverage, following water and tea. This National Beer Day, promote your restaurant’s high-profit beverages, or introduce a new beer to your bar menu.
National Rum Day - August 16
​The third most popular alcohol in the U.S., rum is commonly found in fruity mixed drinks. As summer winds down to a close, try promoting new and existing rum-based cocktails or hosting a “tiki bar” themed summer happy hour this August.
National Whiskey Sour Day - August 25
​Whiskey Sours are an American classic cocktail made with whiskey, lemon juice, and sugar. If you don’t offer “sours” already, test the waters on this national day and determine if they are a new must-have for your bar menu.
National Peach Day - August 27
The average U.S. citizen eats about two pounds worth of fresh peaches every year. A seasonal sweet summer fruit, peaches are a popular item in desserts, but also a great flavor to highlight in drinks such as Bourbon Peach Smash, Peach Cosmo, Peach Bellini, and Peach Thyme Spritzers.
National Red Wine Day - August 28
​Wine provides millions of dollars each year to the restaurant industry. Most customers also prefer red wines, making National Red Wine day a great opportunity to draw customers in for a glass.
National Lemon Juice Day - August 29
National Lemon Juice Day is a perfect day to invite guests to sit back and enjoy fresh lemons in classic cold drinks such as lemonade, lemon iced tea, lemon drops, whiskey sours, sidecars, and lemon daiquiris.
Aldelo Express Bar Point-of-Sale
Aldelo Express and Masa+ QR Codes empower restaurants to efficiently manage traditional, outdoor dining, and alcohol-to-go services and enhance customer satisfaction. By embracing innovation and technological solutions available with Aldelo Express and Masa+, restaurants can thrive in the dynamic restaurant industry.
​​​​To support seamless bar and drink service experiences, Aldelo Express offers:
  • Fast opening of new tabs via credit card swipe, dip, or tap using supported EMV devices
  • “Open” and “Limited” Bar Tab pre-authorization to ensure cards are active and valid before closing tabs for a larger amount
  • Tab search and recall by customer name
  • Mobile POS solutions that support mobile, outdoor, and/or tableside ordering and payments
  • Seamless inventory management including item countdown and low stock level alerts
  • Customer profiles and digital reservation and waitlist modules
  • Up to 20 digital kitchen display system (KDS) screens and 20 physical printers
  • QR code initiation of menus, customer-driven orders, and digital payments
  • and more!
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By placing QR code ordering stickers on tables, countertops, business cards, and window decals, restaurants and bars that use Masa+ Online Ordering place the power of Aldelo Express in guest’s hands enabling customer-driven orders and payments that make it easy for guests to order another round.

Learn more about Aldelo Express Bar Point-of-Sale solutions by contacting an Aldelo representative at [email protected] or 925-621-2410


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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!



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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
Learn More About Aldelo Express and Masa+ ...
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Top 5 Reasons Bars, Pubs, and Clubs ​Use Aldelo Express
Speed Up and Expand Your Bar POS Operation
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​Here are 5 reasons why bars, pubs, and clubs need Aldelo Express Bar POS solutions:
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