3-minute read ---
As the summer season rolls in, restaurants brace themselves for an influx of patrons eager to savor delicious meals and refreshing drinks. Amidst this bustling atmosphere, it's essential for restaurant owners to tap into every opportunity to maximize revenue and entice summer customers to return to their restaurant. One clear solution is promoting restaurant gift cards. Not only do restaurant gift cards serve as convenient presents for special occasions, they also provide a steady stream of revenue and can help encourage new customers to return to the restaurant for a future visit.
Here are five effective strategies to boost restaurant gift card sales this busy summer season.
Here are five effective strategies to boost restaurant gift card sales this busy summer season.
1. Create Irresistible Summer-themed Gift Card Designs
First impressions matter, especially when it comes to gift cards. Design visually appealing summer-themed gift cards that capture the essence of the season. Incorporate vibrant colors, images of summery dishes, and enticing graphics to evoke feelings of warmth and relaxation. Consider partnering with a local artist or graphic designer to craft unique designs that include your business logo, reflect your dining environment, or resonate with your target audience.
First impressions matter, especially when it comes to gift cards. Design visually appealing summer-themed gift cards that capture the essence of the season. Incorporate vibrant colors, images of summery dishes, and enticing graphics to evoke feelings of warmth and relaxation. Consider partnering with a local artist or graphic designer to craft unique designs that include your business logo, reflect your dining environment, or resonate with your target audience.
2. Offer Limited-time Promotions and Discounts
Entice customers to purchase gift cards by offering limited-time promotions and discounts. For example, you could offer a bonus gift card with the purchase of a certain value, such as "Buy a $50 gift card, get a $10 bonus card." Alternatively, you could offer a percentage discount on gift card purchases during specific promotional periods. These incentives not only encourage immediate purchases but also drive repeat business when customers return to redeem their complimentary gift cards.
Entice customers to purchase gift cards by offering limited-time promotions and discounts. For example, you could offer a bonus gift card with the purchase of a certain value, such as "Buy a $50 gift card, get a $10 bonus card." Alternatively, you could offer a percentage discount on gift card purchases during specific promotional periods. These incentives not only encourage immediate purchases but also drive repeat business when customers return to redeem their complimentary gift cards.
Encourage customers to purchase gift cards for upcoming birthdays, anniversaries, or other special occasions
3. Leverage Social Media and Email Marketing
Harness the power of social media and email marketing to reach a broader audience and promote your restaurant gift cards. Share visually appealing posts featuring your most enticing food, drinks, and summer dining environment. Encourage followers to purchase gift cards for upcoming birthdays, anniversaries, or other special occasions, and consider hosting a gift card giveaway for followers who post a picture from your restaurant and tag your business. Additionally, send out targeted email campaigns to your subscriber list, highlighting the convenience and versatility of restaurant gift cards as the perfect gift solution to summer birthdays and celebrations.
4. Partner with Local Businesses and Events
Collaborate with local businesses and events to expand your reach and attract new customers. Partner with nearby hotels, spas, or tourist attractions to offer bundled packages that include your restaurant gift cards as part of the experience. Sponsor community events, festivals, or charity fundraisers and offer gift cards as prizes or giveaways. By aligning your brand with other reputable establishments and events, you not only increase visibility but also position your restaurant as an integral part of the local community.
Collaborate with local businesses and events to expand your reach and attract new customers. Partner with nearby hotels, spas, or tourist attractions to offer bundled packages that include your restaurant gift cards as part of the experience. Sponsor community events, festivals, or charity fundraisers and offer gift cards as prizes or giveaways. By aligning your brand with other reputable establishments and events, you not only increase visibility but also position your restaurant as an integral part of the local community.
5. Enhance the In-store Experience
Make purchasing restaurant gift cards a seamless and enjoyable experience for customers visiting your establishment. Train your staff to proactively promote gift cards and educate customers on their benefits. Promote customer-driven purchases of digital gift cards with QR codes that take guests to your online storefront. For physical gift cards, consider offering complimentary gift card packaging or personalization options to add a special touch to each purchase. By prioritizing customer service and convenience, you increase the likelihood of impulse buys and repeat visits.
Make purchasing restaurant gift cards a seamless and enjoyable experience for customers visiting your establishment. Train your staff to proactively promote gift cards and educate customers on their benefits. Promote customer-driven purchases of digital gift cards with QR codes that take guests to your online storefront. For physical gift cards, consider offering complimentary gift card packaging or personalization options to add a special touch to each purchase. By prioritizing customer service and convenience, you increase the likelihood of impulse buys and repeat visits.
Watch your restaurant thrive as patrons flock to share the gift of good food and memorable experiences
Easily Implement Physical and Digital Gift Cards with Masa+
In conclusion, promoting restaurant gift cards during the busy summer season presents a lucrative opportunity for increasing revenue and attracting new customers. By implementing these five strategies – creating irresistible designs, offering promotions, leveraging social media and email marketing, partnering with local businesses, and enhancing the in-store experience – you can effectively boost restaurant gift card sales and capitalize on the summer dining rush. So, seize the moment, and watch your restaurant thrive as patrons flock to share the gift of good food and memorable experiences with their loved ones.
Masa+, the web-based extension of Aldelo Express Cloud Point-of-Sale, offers restaurants many gift card benefits:
- Multi-Store Physical and/or Digital Gift Card Programs
- Multi-Store QR Code-Based e-Gift Purchase, Reload, and Redemption
- Sharing of e-Gift Cards via SMS Text Message
- Redemption for One or Multiple Order Types (Dine In, Takeout, Curbside Pickup, Delivery)
- Seamless Integration with the Aldelo Express Cloud Point-of-Sale Platform and Back-Office Reporting
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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