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​In today’s fast-paced, tech-driven world, convenient-forward services are no longer a perk—they are a necessity to compete in small and big markets alike. Whether it's grabbing coffee in the morning, ordering lunch, or scheduling takeout for dinner, modern consumers expect food establishments to provide online ordering services that fit into their busy lives. That is why Aldelo Express offers a seamless, native QR code and online ordering solution that meets these demands head-on: Masa+ QR Code Online Ordering. With its ability to let customers order from anywhere as long as they have a Wi-Fi connection, Masa+ is revolutionizing the way restaurants, especially independently owned restaurants, serve customers and engage with their clientele even when they are not physically on the restaurant’s premises.

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One of the most effective ways to expand a customer base is selling gift cards. For restaurants that use Masa+, the native online ordering and digital payments platform from Aldelo Express POS, QR code-activated Masa+ Gift Cards offer a seamless, contactless purchasing experience that drives more sales, enhances customer engagement, and extends the brand further into the community.

Why Gift Cards?
Gift cards have long been a crowd favorite during the holiday season. They offer an easy solution for those looking for last-minute gifts or for customers who want to treat their loved ones to a memorable dining experience. The holiday season is the peak for buying and selling gift cards, and restaurants are among the most popular types of gift cards purchased.

The distinct value and power of QR code-activated gift cards, then, is making e-gift purchases as convenient and accessible as possible.

​With just a simple scan, QR codes allow customers to access digital menus, pay bills, and purchase Masa+ Gift Cards. Here’s how QR code-activated Masa+ Gift Cards can significantly boost holiday profits for restaurants:

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In today’s fast-paced world, businesses constantly seek innovative ways to engage customers and streamline operations. Masa+, a native online ordering and digital payments platform from Aldelo Express Cloud POS, has emerged as a game-changer for merchants aiming to enhance storefront exposure, improve online ordering systems, launch loyalty campaigns, offer gift card options, and facilitate convenient payments both onsite and off-premises.

​Let’s explore the key benefits of Masa+ QR codes and how they empower businesses to thrive in a competitive restaurant marketplace by exposing them within the restaurant and throughout the community.

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​September is coming fast, and customers are gearing up for the fall festivities that, for many, have already begun with the start of the school year. Here are multiple September marketing tips for restaurants.

(When combined with QR code access to digital menus, loyalty/rewards, and gift card purchases, restaurants can quickly increase customer engagements during the busy month!)
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National Burnt Ends Day - September 1
National Burnt Ends Day closes out the summer season and rings in fall with the flavor and aroma of barbeque burnt ends. This National Burnt Ends Day, help customers plan and prepare for Labor Day picnics and poolside parties by promoting burnt ends and/or your restaurant’s best barbeque dishes as convenient takeout solutions.

Labor Day - September 2
Labor Day is a Federal Holiday recognizing all workers, especially those responsible for the physical infrastructure, in the United States. Since all U.S. schools and most businesses observe this day with time off, and as the last federal holiday of the summer, Labor Day is a high-traffic day for small businesses, particularly restaurants. Incentivize and reward Labor Day guests with discounted and/or themed menu items accessible with a quick QR code scan.

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Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.

​Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.

Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:

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Restaurant owners know that the point-of-sale system is the backbone of a business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a point-of-sale system that is proven, efficient, and effective.

​Aldelo Express is a cloud point-of-sale system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, Aldelo Express supports dozens of natively developed point-of-sale features and modules, and provides access to valuable third-party integrations.

Here are some of the reasons why Aldelo Express is a superior point-of-sale solution for restaurants:

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Digital menus have revolutionized the dining experience in modern restaurants, offering a multitude of benefits that enhance operational efficiency, improve customer satisfaction, and bolster operational management. Let’s explore the key advantages that digital menus bring to modern restaurants.

Improved Customer Experience
One of the most significant benefits of digital menus is the improved customer experience. Digital menus are visually appealing, featuring high-quality images and detailed descriptions of each dish. This helps customers make more informed choices and often increases their satisfaction with their orders when their food and drinks look like menu item images. Additionally, digital menus can be updated in real-time to reflect current offerings, ensuring that customers are always aware of the latest additions and specials.

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In the current state of the restaurant industry, closely monitoring and managing profit margins is essential to running an essential business, and using thorough, powerful, and flexible restaurant technology can truly make or break a business’s success. With Aldelo Express and Masa+, restaurant owners have access to dozens of powerful tools to increase revenue streams, streamline operations, and elevate their overall profitability.

Let’s dive deeper into how Aldelo Express and Masa+ make profit growth simple:

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​With the rise of online ordering and delivery services, restaurants are constantly seeking innovative ways to streamline their operations and enhance customer experiences. One such innovation that has been gaining momentum is the utilization of Masa+ QR Code Online Ordering. This highly-adopted technology not only simplifies the ordering process for customers but also offers a myriad of benefits for restaurant owners. Let's delve into the advantages of integrating Masa+ QR Code Online Ordering in your restaurant.

1. Seamless Ordering Process
Masa+ QR Code Online Ordering digitizes traditional menus and paper order forms. Customers can simply scan the QR code placed on their table using their smartphones to access an image-based menu and place their orders effortlessly. This streamlined process reduces wait times and enhances overall efficiency, leading to a more satisfying dining experience for patrons.

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Masa+ is a comprehensive platform that acts as a native extension of the Aldelo Express Cloud Point-of-Sale platform. With multiple web-based services such as QR code-enabled online ordering and QR Code Fast Pay feature for easy credit card payments, Masa+ offers a plethora of benefits for restaurant owners looking to streamline operations, enhance customer experience, and drive growth.

​Here are eight compelling reasons why restaurants should consider integrating Masa+ into their business model:

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QR code online ordering technology not only simplifies the ordering process but also enhances efficiency and improves customer service. Let's explore how restaurants can leverage QR codes to optimize their operations.

Using QR Code Online Ordering
To begin with, let's unpack what QR code online ordering entails. Essentially, it involves generating QR code to post around your dining environment. For sit-down QR code services, restaurants create unique QR codes to place on each table. When scanned using a smartphone or tablet, the QR code directs them to an online menu where they can peruse colorful images of available food and drinks, then make selections and place orders. This eliminates the need for physical menus and minimizes wait times, thereby enhancing overall efficiency.

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As the warm summer breeze starts to roll in, restaurants gear up for the influx of patrons seeking delicious meals and refreshing drinks. While summer is undoubtedly a bustling time for the hospitality industry, savvy restaurant owners understand the importance of leveraging every opportunity to maximize revenue. One often overlooked yet highly effective strategy is promoting gift cards during the busy summer season.

​Here are five compelling reasons why restaurants should prioritize the promotion of gift cards to boost their summer revenue.

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​Spring has sprung! Market your restaurant menu this May with these food-based marketing opportunities!

• National Shrimp Day - May 10
• National Crouton Day - May 12
• National Chocolate Chip Day - May 15
• National Mimosa Day - May 16

 

• National Barbeque / BBQ Day - May 16
• National Quiche Lorraine Day - May 20
• National Strawberries and Cream Day - May 21
• World Paloma Day - May 22

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• National Wine Day - May 25
• National Hamburger Day - May 28
• National Brisket Day - May 28
• National Mint Julep Day - May 30

Let’s dive into these May restaurant marketing ideas for 2024:

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​In the time surrounding the coronavirus pandemic, restaurants survived by adapting to their new circumstances with outdoor dining, takeout, and off-premises “alcohol-to-go” services. For many restaurants, these services remain an integral part of their restaurant operations. Today, modern establishments can efficiently navigate outdoor dining, takeout, and alcohol-to-go services with Aldelo Express, a leading restaurant point-of-sale solution.

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Restaurant operators often look to point-of-sale technology to manage operations, enhance productivity, and stay ahead of their competition, responding to their customers and an ever-evolving restaurant landscape. One such technological solution that is gaining popularity among restaurant owners is the Aldelo Express Cloud Point-of-Sale platform.

In this blog post, we'll explore how restaurants can use Aldelo Express to elevate their restaurant business and leverage their sales strategies.

Offer Consistent Customer Services: Contactless Ordering & Payments
From ordering takeout on the way home from work, dining out with friends, or ordering delivery for a fun night in, customers are drawn to contactless ordering and payments that are convenient and fast. With Aldelo Express, restaurant owners offer consistent and speedy dining services from the comfort of their smartphone, computer, or tablet device. The Aldelo Express Masa+ Online Ordering platform supports QR code digital menus, online ordering, and digital payment options, allowing restaurants to cater to tech-savvy consumers inside the restaurant or off-premises. When used inside the dining environment, Masa+ helps restaurants serve a high number of customers, even when operating with fewer staff. The result is increased service efficiency, consistency, and satisfaction for customers ordering in-store and remotely.

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A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:

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​​This year, the chilly month of March hosts a multitude of food-based festivals and events that provide business owners several opportunities to market their restaurant. Let’s take a look at how to market your restaurant in March 2024.

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In the last few years restaurants are increasingly relying on online ordering systems to cater to the convenience-seeking customer. For businesses implementing native and third-party online ordering services for the first time, the transition requires not just a change in operations but also a strategic approach to promotion.

​Here are some innovative and effective strategies that use online ordering services to help promote a restaurant and tantalize the taste buds of online clientele.

Optimize Your Website for Easy Ordering
Your website should be the primary gateway for online orders. Optimize your website to ensure that it is user-friendly, mobile-responsive (functions well on stationary and mobile devices), and easy to navigate. Highlight the online ordering system on the homepage and use attractive calls to action (CTA) buttons like “Order Now” or “Get Your Meal Delivered” with active links to your digital ordering and payment solution. Plus, you can integrate SEO strategies to improve your website’s visibility on search engines. Online bloggers can offer great tips to improve your website effectiveness and SEO ranking. Alternatively, contracting a local student or freelance SEO writer is an easy way to optimize your website for easy online ordering.

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​In today's fast-paced world, time is of the essence, especially for cafe restaurants that serve as popular gathering spots for both locals and tourists alike. To meet the demands of their ever-busy clientele, cafe restaurants must embrace technological advancements that optimize efficiency and accelerate service. One such vital tool is a digital point-of-sale system, which far surpasses the limitations of hand-written tickets and simple cash registers.

​Here are several reasons why cafe restaurants use digital point-of-sale systems to enhance speed of service and operational efficiency…

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​Delivery services have become indispensable for restaurants to meet the needs of customers navigating their fast-paced daily schedules. The key to enhancing a restaurant’s services lies in leveraging the right technology – and this is where Aldelo Express and Masa+ come into play. Many restaurant owners use Aldelo Express and Masa+ to enhance their takeout services with seamless and convenient ordering and payment solutions. Here’s how…
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Aldelo Express: Streamlining Operations
Aldelo Express is a comprehensive point-of-sale system designed specifically for today’s full-service restaurant industry. Its user-friendly interface and robust features make it an ideal solution for managing takeout orders efficiently.

• Simplified Order Management: Aldelo Express allows staff to manage takeout orders with ease. The system’s intuitive layout lets operators view and track orders in real-time, ensuring accuracy and speed.
• Integrated Payment Solutions: The platform supports various payment methods, including contactless digital payments, which are crucial for a seamless takeout experience. This flexibility not only enhances customer convenience but also secures and speeds up the transaction process.
• Customizable Menus and Pricing: With Aldelo Express, operators can automatically update their menus and pricing based on the time of day, a feature particularly useful for restaurants that frequently change their offerings or host special promotions.

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​In today's fast-paced world, the demand for efficient and convenient dining options is higher than ever. Restaurants and food businesses have adapted to this trend by offering services like curbside pickup, which allow customers to enjoy their favorite meals without the need to dine in or wait for delivery. Curbside pickup is particularly attractive to customers looking for a quick and convenient meal stop on their way home from work, travel, or running errands.

​Two powerful tools that can help streamline this process are Aldelo Express and Masa+.

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The restaurant industry is an ever-evolving landscape that requires constant adaptation and innovation. In a world where customer satisfaction is paramount, restaurateurs are constantly searching for solutions to streamline their operations and improve the overall dining experience. Aldelo Express, a comprehensive Point-of-Sale (POS) system, serves as a powerful tool that offers a myriad of features to enhance the customer experience. This article takes an in-depth look at the various features of Aldelo Express, focusing on how they contribute to a superior dining experience.

AI Automation Services: Secure and Efficient Operations
Aldelo Express POS is known for its constant innovation and development. In December 2021, Aldelo announced its first AI Automation Service for restaurants: "Facial Recognition Login" ​-- the first of its kind in the restaurant industry. Since then, Aldelo has added new AI Automation Services to its arsenal: "Menu Item Prediction," "Tip Adjust Automation," and “Menu Builder” available to merchants using Aldelo Express POS.

• Secure “Facial Recognition Login”: Customize access to the point of sale, employee time cards, and specific manager functions.
• Efficient “Menu Item Prediction”: Speed up the POS menu-building process.
• Accurate “Tip Adjust Automation”: Eliminate time spent manually finding, entering, or editing inaccurate “Tip” or “Total” values written on customer receipts.
• Powerful “Menu Builder”: Create and edit menus with the snap of a picture.

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​​Aldelo Express is a powerful point-of-sale (POS) solution designed for serving small to medium businesses, including coffee shops. With its robust features and ease of use, Aldelo Express can help coffee shop owners streamline their operations, boost productivity, and enhance the customer experience. In this blog post, we'll explore how Aldelo Express improves coffee shop operations.

1. E2E POS Solutions
With an intuitive user-interface, “quick pick” ordering screen on the POS for popular items, and easy-to-build and equally easy-to-use custom modifiers, coffee shops using Aldelo Express Coffee POS can simplify their ordering process and reduce wait times. The cloud-based POS system integrates with kitchen printers and digital Aldelo Express Kitchen Display Systems (KDS) so staff can quickly take orders and send them to the kitchen or barista station. Overall, using Aldelo Express Coffee POS means customers can receive their orders faster and baristas can focus more time on making drinks instead of taking orders.

2. Integrated Inventory Management
Coffee shops need to keep track of their inventory, including coffee beans, milk, syrups, and other supplies. Aldelo Express Coffee Shop POS includes a natively developed Inventory Module that seamlessly integrates with point of sale terminals and the Masa+ Online Ordering platform. This makes it easy for coffee shops to manage inventory by tracking stock levels based on items sold, and generating reports when supplies are running low. The result is avoiding stockouts and ensuring that coffee shops always have the ingredients they need to serve customers.