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​In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze. As a native restaurant POS integration for the Aldelo Express Cloud POS platform, the Masa+ app and every Masa+ solution is available to Aldelo Express users at zero additional cost.

​Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.

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​As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:

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The impact of a technologically driven era has brought about dramatic shifts in consumer preferences and demands. Here are the top five trends sweeping the restaurant industry in 2023:

​1. Sustainability on the Menu
With environmental awareness at an all-time high, restaurants are embracing sustainability not just as a buzzword but as a crucial part of their business ethos. Especially compared to recent years, customers are witnessing a surge of locally sourced, organic, and plant-based offerings on restaurant menus. The zero-waste movement is another notable trend, with establishments devising creative methods to minimize waste, from root-to-stem cooking to repurposing leftovers in creative ways.

​2. Tech-Driven Dining Experiences
Technology continues to revolutionize the restaurant industry, providing seamless, personalized experiences for diners. Contactless ordering and payment systems, AI automation services, and digital menus are gaining popularity. Moreover, the rise of “smart kitchens”—using digital kitchen display systems devices for inventory management, order tracking, and streamlining operations—significantly enhances efficiency.

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The restaurant industry is in constant flux, with technological advancements and changing customer preferences continually reshaping the way operators do business. Using scalable restaurant technology is essential to keeping up with the ever-changing restaurant industry. That’s why so many restaurant owners trust their operation with Aldelo Express POS and Masa+.

​Here are several key ways that Masa+ Online Ordering helps restaurant owners increase their sales and streamline operations.

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Good customer service is the cornerstone of any thriving restaurant. It significantly impacts the diner's experience, influencing their decision to return or recommend the restaurant to others. With the steady advancement of technology, modern tools like the Aldelo Express Point of Sale (POS) solution are making it easier to maintain and enhance customer services.

​Here are just a few ways that Aldelo Express restaurant POS solutions are shaping the future of customer service in the restaurant industry:

AI Automation Services
Aldelo Express POS is known for its constant innovation and development. In December 2021, Aldelo announced its first AI Automation Service for restaurants: "Facial Recognition Login" ​-- the first of its kind in the restaurant industry. Since then, Aldelo has added new AI Automation Services to its arsenal: "Menu Item Prediction" and "Tip Adjust Automation." ​As native services part of the full-featured Aldelo Express POS platform, every Aldelo Express AI Automation Service helps merchants run a secure and efficient restaurant operation.

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In recent years, food trucks have become a popular way for entrepreneurs to start their own businesses. They offer a flexible and affordable alternative to traditional brick-and-mortar restaurants. However, managing a food truck operation can be challenging. From tracking inventory to managing orders and payments, there are many tasks that need to be managed efficiently to ensure the success of the business. That's where Aldelo Express comes in.

Aldelo Express is a cloud-based point of sale (POS) system designed for the food service industry. It offers a range of features that can help food truck operators streamline their operations and improve their bottom lines.

​Here are some of the ways that Aldelo Express can help food truck operations:

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In an era dominated by smartphones and touchscreens, customers are yearning for traditional ordering and dining experiences. While QR code digital menus, self-service kiosks, and online ordering have rapidly gained popularity in the last few years, many customers are finding a nostalgic charm and inherent benefits associated with ordering in-person with physical menus in one's hands.

​Here are some reasons why some customers choose to use physical menus over digital and QR code-based alternatives:

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​In today's digital age, where purchasing a new meal is just a few clicks away, ordering food online has become a staple part of our lifestyles. From modern “social media influencer marketing” to traditional billboards and online media campaigns, images play a crucial role in a business’s overall profits, shaping consumer choices and influencing daily purchasing decisions.

​Here are 4 essential roles images play in helping restaurants in gain and retain new customers:

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This June, restaurants are preparing to attract customers with Father’s Day specials, attracting customers with limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns. The National Basketball Association will be hosting the 2023 NBA Finals bracket competition, providing the ideal setting for watch parties and basketball themed promotions.

By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.

​​Here are other ways to boost customer traffic this June 2023:

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Operating a food truck is an exciting but challenging adventure. Unlike brick-and-mortar operations, owning a food truck means going to where your customers are and building a customer base across multiple physical locations.

Here are the top 5 reasons why food trucks need Aldelo Express POS:

5. Mobility

The best thing about food trucks is their mobility. But mobility is also one of the most challenging aspects of running a food truck. Running a mobile food truck operation means serving customers with limited space, limited power, and potentially unstable internet connection. Aldelo Express POS offers an all-in-one mobile POS software solution to support fast order entry and digital payments from anywhere with a Wi-Fi or Cellular Data connection, allowing the POS system to roam with the truck.

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May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.

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Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Masa+, a native online ordering solution from Aldelo Express POS, supports QR code-based ordering, payments, gift cards, and more that business owners use to grow their customer base. As a native Aldelo Express solution offered to every Aldelo Express merchant at ZERO additional cost, Masa+ allows businesses to expand their restaurant services without paying third-party integration software fees or purchasing separate hardware.

Whether placed on table tent cards, counter stickers, window decals, floor stickers, or other signage throughout the restaurant premises, Masa+ QR Codes help businesses to streamline operations, reduce customer wait times, and increase customer satisfaction for customers dining indoors or enjoying an outdoor dining environment.

​Here are 3 ways to grow your customer base this spring using Masa+ QR codes:

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There are hundreds of reasons why Aldelo Express POS is a valuable point of sale solution for modern restaurants. When combined with Aldelo Pay merchant services, every native Aldelo Express feature, module, and software solution is included:

• iPad and Android-based POS software
• Order / Pay / Print at the Table
• Self-Service Kiosks
• Digital Kitchen Display System (KDS)
• Interactive Rear Displays
• Masa+ Online Ordering and Payments
• Labor Scheduling and Time Card Modules
• Inventory and Recipe Module
• Delivery Module
• Hostess Reservation Module
• Unlimited Software Licenses
• Unlimited Software Releases
• Unlimited Software Upgrades
• 24/7 Live Technical Support
• and More!

Here are some of the top ways Aldelo Express POS is a great return on your investment:

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Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.

Here are 5 engaging marketing opportunities for April 2023:

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Labor savings is a critical component of running a successful restaurant, and it can make all the difference between profitability and failure. The restaurant industry is notoriously competitive, and with rising food costs and overheads, operators need to find ways to cut costs wherever possible. Labor is a significant expense for restaurants, and finding ways to reduce labor costs without compromising the quality of food or customer service can be vital to a restaurant’s long-term success.

Here are 5 ways restaurants can save money on restaurant labor costs without sacrificing customer service:

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Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.

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As a restaurant owner, you know that the point of sale (POS) system is the backbone of your business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a POS system that is proven, efficient, and effective.

Aldelo Express is one such POS system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, unlike its competition, Aldelo Express includes POS features, modules, and access to valuable third-party integrations at zero additional cost.

​Here are some of the reasons why Aldelo Express is a superior POS solution for restaurants:

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​There are many reasons why restaurants should purchase a point of sale system (POS). One is that a reliable point of sale solution will actually help a restaurant increase their sales and bottom line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Systems like Aldelo Express POS help restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top 5 ways Aldelo Express POS can increase sales for your restaurant:

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Restaurants that enable physical and/or digital Masa+ Gift Card programs instantly offer flexible, easy-to-purchase, and easy-to-use gift card solutions that can be used at multiple store locations, increasing customer satisfaction and guaranteeing additional revenue for the business. As a native integration to the Aldelo Express POS platform, restaurants that use Masa+ enjoy a seamlessly integrated gift card solution available at ZERO additional cost with Aldelo Pay or approved third-party merchant services.

​Here are 3 reasons to immediately implement Masa+ Multi-Store Gift Cards:

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Online Ordering is now commonplace in the restaurant industry, yet it typically comes at an additional cost to restaurant owners. Aldelo merchants, on the other hand, receive Masa+ Online Ordering and Payments at ZERO additional cost.

Users activate Masa+ through a single mouse click, as well as build their Masa+ Online Storefront with a single click. This is made possible through a shared cloud database. New digital menu items and price changes are automatically synchronized across both platforms, ensuring that the restaurant's menu and related POS data are always up-to-date.

​With seamless integrations to the in-house point of sale system, Masa+ offers restaurants an easy-to-use and easy-to-setup online storefront to display menus that feature vibrant images, event details, and store info.

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​The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.

Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.

​Here are 5 considerations for restaurant owners as they prepare for the coming year:

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Masa+ provides restaurants with several secure digital solutions that help restaurants generate additional sales revenue. As a browser-based extension of the Aldelo Express POS platform, Masa+ supports multiple customer-driven ordering and payment solutions, including:

• QR code-based digital menus
• A Masa+ Online Storefront unique to their restaurant
• Secure digital wallets that store personal credit cards, egift cards, loyalty, rewards, and coupons
• QR code-based digital transactions, including Scan & Pay via customer receipt
• And more

Advertising In-Store via QR Codes

QR codes are a great way to promote your restaurant’s Masa+ Online Storefront. Merchants can either download a unique QR code that links to their restaurant through their Masa+ cloud back-office environment (pictured below), or generate and link their own QR codes to Masa+ online solutions via the following instructions: www.aldelo.com/marketing-qr-setup.html