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​Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to business owners in today’s unpredictable market climate. As restaurant owners continually adjust to the contactless and digital market, utilizing QR code-based access to native and third-party online ordering and digital payment integrations help staff and customers increase operational efficiency, reduce order errors, and improve overall customer service levels and satisfaction.
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With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:

• Paperless menus
• Place online orders
• Scan-and-pay at the POS
• Web-based digital payments
• Leave cashless tips
• Receive paperless receipts
• Gain loyalty points
• Trigger curbside pick-up
• Digital restaurant storefronts
• And more!

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The school year is back in swing, which means restaurants are engaging schools, students, and school groups in their local communities. For many customers, their daily schedules are prioritized around their childrens’ school, extracurricular activities, and their local social network. By supporting students’ success while encouraging new and existing customers to return the favor through support of their business, restaurants successfully increase customer traffic this fall and throughout the school year with back-to-school themed campaigns.

Here are three ways to engage your local customer base with back-to-school themed campaigns and events:

Homecoming Catering and Promotions

Homecoming is an exciting time of year for students, families, and their communities. With homecoming float-building, dances, and football games occurring throughout the fall season, restaurants have a unique opportunity to support local schools with homecoming-themed catering and promotions. Examples include:

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Aldelo referral partners offer one of the most valuable restaurant point-of-sale solutions in the industry. In addition to offering basic point-of-sale needs with integrated digital payments and back-office reports, referral partners who offer the cloud-based Aldelo Express POS restaurant technology platform provide their customers with:
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• Automatic cloud-based data syncs across all POS terminals
• QR code-based ordering and digital payments
• Native inventory module
• Digital labor scheduling and employee communications
• Masa+ online orders and digital payments

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Aldelo Express POS is a cloud point-of-sale solution built with modern restaurants in mind. In addition to full-featured digital point-of-sale solutions for staff and customers, Aldelo Express helps restaurants run in-house delivery operations using the Aldelo Express native Delivery Module.

Restaurants that use native delivery modules that are integrated with a point-of-sale solution achieve seamless and efficient operations. Operators also eliminate the need of third-party solutions and resulting fees, immediately increasing their revenue for delivery orders. That is why Aldelo offers restaurant owners who use Aldelo Express POS the option of utilizing a native delivery driver module with caller-ID, surcharges, digital mapping, custom digital menu pricing and more. Merchants also implement text-based notifications to customers when their delivery order is on its way, keeping their off-premise customers fully updated when their order is expected to arrive.

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Because coffee is the most popular drink in America, nearly every restaurant offers hot or cold coffee beverages on their menu. This September 29th, on National Coffee Day, restaurant owners across the country are taking advantage of the opportunity to promote their restaurant’s digital menus with coffee-themed loyalty campaigns. By incentivizing digital online ordering purchases with coffee-based giveaways and discounts, businesses see increased purchases of food and drinks placed both in-store on QR code-based digital menus, and online.

For new and existing restaurant owners, offering a full-featured digital menu means enabling customers to customize their own coffee-based drinks using simple, complex, and priced menu item modifiers. Using a single cloud-based login, owners/operators monitor and manage digital menus and menu item modifiers anytime, anywhere through the Aldelo Express POS cloud back-office. When used alongside self-service Kiosks and QR code-based signage placed throughout the indoor and outdoor restaurant environment, restaurants utilizing Aldelo Express and Masa+ eliminate long lines and reduce wait times through on-demand customer-facing digital ordering and secure payment services.

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One of the best strategies a restaurant can make at the end of a busy summer season is leveraging customer contact information gathered over the previous several months and establishing new loyalty campaigns. Promoting reward incentives that cater to busy schedules keep customers engaged despite a transition into school-year routines. When successful, these restaurants not only retain summer customers, but can present their restaurant as a “grab and go” option or as an ideal “hotspot” for parent meetings, local fundraisers, or a fun time out.

​Here are 3 creative ways to target customers this September with themed campaigns:

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​This October 28, 2022, the PCI Security Standards Council will officially close the Payment Application Data Security Standard (PA-DSS) program. For restaurant owners and credit card merchants, this means finalizing the transition from the PA-DSS program to its successor, the PCI Secure Software Standard. This will enable restaurant owners to continue adhering to PCI Security Standards Council standards in everyday business transactions.

Established by five major credit card companies, the Purchase Card Industry Data Security Standards (PCI DSS) are a set of regulations for all businesses that accept credit cards and continue to be modified as payment processing and data systems evolve. While not legally enforced, adherence to PCI DSS standards is extremely widespread and can result in multiple financial penalties, up to and including denial of credit card processing for merchants who do not comply.

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In today’s digital, customer-driven market, the best investment restaurant owners can make today is selecting a complete restaurant technology platform that allows them to simplify and streamline in-store and off-premises operations. That is why modern restaurant operations are utilizing cloud-based restaurant technology that allows the business to monitor and manage single and multi-store restaurants from a single back-office environment. Restaurant owners utilizing Aldelo Express POS are finding that it not only secures their business and simplifies operations, but saves them hundreds of dollars per month compared to their existing solution by operating on non-proprietary hardware and providing access to the full-featured Aldelo Express app marketplace and zero additional cost.

Here are five additional reasons why restaurant owners prefer Aldelo Express POS:

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Despite increased wages and a massive amount of job openings for all positions, labor shortages, continued supply chain costs, and increased costs continue to affect the restaurant industry at unprecedented rates. When restaurants find themselves short on staff, owners and operators respond by adjusting their hours of operation or dedicating extra hours and taking on a variety of job functions to personally fill roles previously managed by hostesses, servers, kitchen and support staff.

In addition, many businesses are leaning on customer-facing restaurant point-of-sale technology for relief, generationally changing the landscape of restaurant operations and related customer self-service options.

​Aldelo offers a variety of products and solutions for conducting complete and customer-driven transactions…

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Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
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For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.

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Bars, pubs, and clubs were one of the most severely hit markets during the coronavirus pandemic. But there are silver linings emerging from an industry that had to reinvent itself during difficult times. Business owners are maintaining off-premises alcoholic services through curbside pickup, takeout, delivery, and do-it-yourself cocktail kits while expanding and promoting their menus with new drinks, appetizers, desserts, and other food items. This is welcome news as customers return to their pre-pandemic purchases and restaurants, bars, pubs, and clubs are working hard to make up for their recent losses.

When used with Aldelo Express POS, Masa+ digital solutions enable any-sized business owners to promote new and existing menu items via loyalty-based campaigns. Masa+ offers highly customizable online ordering and digital payment solutions, including physical, digital, and hybrid loyalty, rewards, and gift card programs that operators use to incentivize purchases and encourage future visits for guests to collect and redeem new rewards.

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Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.

The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.

*** FOR IMMEDIATE RELEASE *** ​

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Many restaurants rely on menu item modifiers to satisfy their customers and/or to make their food and drinks more profitable. Traditionally wait staff would note item modifiers and special requests with a pad and pen, but as the restaurant industry moves into its own digital era, restaurant owners are looking for a simple, speedy, and clear way of communicating customer orders using a digital point of sale system.

In addition to supporting simple, complex, and priced menu item modifiers, Aldelo Express offers restaurant owners a matrix module that simplifies ordering processes and staff communication through an easy-to-use POS interface. With the matrix module, restaurants quickly create multiple menu options under a single item that allows users to view multiple item choices and modifiers for each menu item with a single tap. By incorporating dozens, hundreds, and even thousands of menu options into staff- and customer-facing point of sale devices, restaurants improve order accuracy for all orders made in-store and remotely. The result is greater efficiency and satisfaction for customers and staff as they create unique orders to enjoy via dine in, takeout, pickup, and delivery.

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In 2022, more customers are digitally ordering and paying for food and drinks than ever before. Nearly every restaurant has a digital online storefront and/or access to their menu through native and third-party ordering and payment platforms. With immediacy and convenience driving nearly every transaction, restaurants must provide a secure way of protecting credit cards, gift cards, loyalty credits, and other digital tenders to confidently provide customers with these modern services.

For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.

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The U.S. coffee market is a multi-billion dollar industry, serving thousands of coffee-based drink variations. Today, about 40,000 of U.S. small businesses are coffee shops and serve millions of customers each year.* With frequent introductions of new coffee syrups, roasts, sweeteners, and milk variations, the coffee market continues to expand, attracting new customers with made-to-order flavors and specialty add-ons each year.

For new and existing coffee shop owners, offering a diverse coffee shop menu means utilizing a point of sale solution that can meet the needs of an ever-changing industry. Because coffee shop customers are always eager to try a new twist on ordinary coffee drink options, or create their own flavor concoction, owners and operators that use Aldelo Express effortlessly serve guests with simple, fast, and easy to manage POS solutions, complete with menu item modifiers.

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The national coffee market accounts for about 40,000 U.S. small businesses and nearly $90 billion dollars each year.* This is, in part, due to the seemingly limitless options for coffee-based drinks that cater to nearly every customer. Today, with even more options for syrups, milks, and sweeteners, the coffee market continues to grow and evolve, attracting new customers with unique drink flavors and add-ons every year.

For new and existing coffee shop owners, offering a diverse coffee shop menu means utilizing a point of sale solution that can meet the needs of an ever-changing twist on coffee drink options and customizing favorite customer concoctions. By accommodating simple and complex modifiers for food and drinks, Aldelo Express makes custom orders simple, fast, and easy to manage.

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The pizza industry generates over $45 billion each year, with millions of Americans enjoying this classic, cheesy meal every day through in-store dining, delivery, and takeout orders. Fortunately for pizza restaurant owners, with so many varieties for toppings, sauces, and even crusts, pizza pies will always be in demand.

With the Aldelo Express Cloud POS pizza module, pizza restaurants enhance new and existing operations with a variety of cloud-based point of sale features that can be managed across multiple devices. This includes self-service ordering and payments through tablet-based kiosks, QR code-based online ordering and payments with customer smartphones, and in-store customer-facing multimedia displays with fast and convenient QR code-based transactions. Each one supports overall operational efficiency, even in crowded and fast-paced environments.

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Online ordering is becoming more and more critical to the livelihood of a restaurant. With successful online ordering services, customers have a direct link to the restaurant even when they are not physically in the store. With the Aldelo Express native Masa+ online storefront, restaurants create a unique first impression of their restaurant brand using vibrant images to showcase digital menus, daily specials, and allow customers to preview their store environment. Together, Aldelo Express Cloud POS and Masa+ offer seamless digital ordering and payment experiences, such as paying for orders through QR codes printed on customer receipts or via single-use QR codes scanned from customer smartphones.

​On average, restaurant owners increase sales by an average of 8.3% when they use Aldelo Express Cloud-Based POS with Masa+ Online Ordering​.

Here are some ways Aldelo Express and Masa+ online storefronts can benefit your business.

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As customers step into the summer season through weekend getaways, family vacations, and exotic adventures, resort and hotel managers can offer enhanced VIP-level guest experiences using flexible, innovative and customer-centric cloud point of sale solutions. With Aldelo Express Cloud POS device interoperability, remote device management, and full-feature usage via Wi-Fi or Cellular Data, owners and operators integrate new poolside and mobile POS services alongside traditional orders and payments.

Here are five ways Aldelo Express Cloud POS benefits poolside and resort point of sale operations.

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As customers return to sit-down dining and bar environments, Aldelo Express helps business owners improve overall guest experiences with innovative POS solutions ideal for loud and crowded environments.

Aldelo Express offers affordable POS solutions that result in greater service flexibility and expandable operations. Bar owners implement merchant- and customer-facing ordering/payment solutions that include self-ordering kiosks and interactive rear customer displays that streamline transactions with visual-based order confirmations and payments.

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​By selecting a point-of-sale system that improves workflows with simplicity, clear communication, and affordable modules and features, restaurant owners maximize their business operation from every angle. This becomes especially significant as restaurants continue to navigate an unpredictable economy and labor market.

Aldelo Express Cloud POS provides easy-to-use “native” customer-facing POS modules supporting ordering and payments from tableside Kiosks and personal smartphones, available at zero additional cost. Not only do these solutions relieve existing restaurant staff by putting ordering and payments in the hands of the customer, but they also meet customer expectations for on-demand ordering and payments from anywhere. As a result, restaurants increase their daily order intake and expand their brand with off-premises services and customer-facing solutions, while not overpaying for must-have services and features.

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​This year, Father’s Day is on June 19th. Each year, businesses compete to be the go-to restaurant for a Father’s Day meal or dessert. For new or independent businesses, this often makes it difficult for their promotions to stand out from the crowd. But with extended or week-long Father’s Day campaigns, local restaurants improve customer traffic and earn additional revenue while increasing brand exposure to the community.

By promoting Father’s Day reservations, buffets, and specials one to two weeks in advance, restaurants provide a convenient way for customers to plan ahead or find them for last-minute gift decisions.