Celebratory Days for the Month of June Attract Customers with Themed Campaigns this Summer
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Customers are always looking to celebrate. As a result, restaurants commonly turn to fun and engaging celebratory days that increase customer engagement and orders for their restaurant or bar.
This June, restaurants are preparing to attract customers with Father’s Day specials, attracting customers with limited-time discounts, free menu items, and loyalty/rewards credits. In addition, the National Basketball Association will be hosting the 2022 NBA Finals bracket competition, providing the ideal setting for watch parties and basketball themed promotions.
Here are other celebratory days for the month of June to use in themed campaigns and promote new menu items.
Aldelo Express Users Receive Unparalleled POS Value Including Complete Access to Masa+ Digital Services
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For many business owners, switching to a new point of sale system is an expensive, but necessary, investment. Learning a new restaurant technology and management system brings a learning curve for both managers and employees. Generally the losses and delays associated with implementing a new POS system are justified with enhanced operational efficiency and overall system cost-effectiveness.
Owners/operators that make the switch to Aldelo Express Cloud POS, on the other hand, deploy a complete restaurant technology solution in minutes, and receive unparalleled POS value over the life of the system. Plus, with familiar user interfaces (UIs) across all devices, restaurant staff transition to using the iPad- and Android-based system in just days, not weeks, saving the business time and money.
Customers Opt for Text and Email-Based Communications Aldelo Express Drives Operational Efficiency and Improves Satisfaction
3-minute read --- Today’s era of restaurant dining is hallmarked by digital self-services. Businesses of all sizes are using online ordering, digital payments, and digital communications to interact with customers both in-store and online. Each one of these solutions provide customers with greater convenience, and restaurant staff with improved front-of-house communications that contribute to increased productivity.
But alongside mainstream demand for customer-facing ordering and payments is a growing expectation for real-time communications sent from the restaurant to customer smartphones.
Activate Digital Ordering and Payments to Combat Labor Shortages and Rising Hourly Rates
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Labor is one of the most controllable costs business owners have. With the right visibility, managers know when to prepare for an influx of orders, and conversely, when to reduce purchases and related inventory levels. Having proper insights into the operation allows managers to properly staff and control labor costs.
In addition to these reporting features, modern restaurant point of sale technology provides a means to nimbly manage expenses based on the current needs of the business. By implementing digital services that include ordering, payments, and digital receipts, businesses become less reliant on physical labor. Additionally, these businesses reduce costs related to managing guest services such as printable receipts, legacy gift card, loyalty, and coupon programs. By going digital, restaurant information becomes readily available to operators in order to make important business decisions that protect the bottom line.
Point of Sale Solutions for Resort and Amusement Park Services
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People enjoy resorts because they are exciting getaways from ordinary work and daily routines. The best resorts and parks have great food (that guests don’t have to prepare), great hospitality (that make guests feel like celebrities), and great entertainment for guests to enjoy.
In these types of environments, people are constantly moving around and making purchases as they go. There is an expectation of VIP service and luxury experiences throughout, so the faster and more convenient transactions are, the more satisfied customers will be as they roam from poolside bars to restaurant dining rooms, multi-level clubs, seaside bars and snack shack bungalows. Being able to serve in fluid, mobile environments means shorter lines and less congestion for customers getting and other services, providing overall enhanced customer experiences and providing more physical space.
Customizable Drinks Draw Guests and Increase Profits Spice Up Traditional Drinks with Priced Modifier Specialty Item Add-Ons
3-minute read --- Beverages are a restaurant’s most profitable menu item. With virtually endless combinations of flavored syrups, sodas, spirits, juices, and toppings, the possibilities for creating enticing beverages are only limited by the imagination. Like any menu item, drink trends come and go, but these often require purchasing new and/or novelty ingredients. However, a recent social media trend provides business owners an engaging and profitable beverage solution that is easily created with ingredients in every restaurant's kitchen.
“Dirty sodas” are soda-based beverages that feature soda poured over ice with cream, flavored syrups, fruit chunks, and other non-alcoholic add-ins. The combination of bubbly soda and cream is reminiscent of ice cream floats, but is enhanced with additional item mix-ins and flavor combinations.
Aldelo Referral Partners Offer Unbeatable Online Solutions Masa+ - Essential Piece to a Modern POS System
3-minute read --- While the coronavirus pandemic accelerated the adoption of digital restaurant solutions, customer-facing point of sale technology had already been making its way into the industry, beginning with online ordering for in-store pickup and delivery services. To accommodate today’s digital market, 91% of restaurants want online ordering solutions, 66% want table side QR code-based ordering, and 74% want curbside pickup capabilities. Aldelo referral partners exceed these merchant expectations with natively integrated remote POS solutions, providing essential customer digital services at no additional cost to merchants, saving them hundreds of dollars per month.*
QR Codes Simplify Hotel Room Services Online Ordering Eliminates Inefficiencies and Enhances Guest Experiences
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There are two primary goals of businesses in the hospitality sphere: to make guests feel “at home” while simultaneously providing a VIP-level experience with customer-centric services and amenities. This is especially true for hotels, which often promote a “like home, but better” mentality when welcoming guests and serving them throughout their stay.
To meet this high-level standard of comfort and convenience, many hotels offer room service to guests, providing food and drinks directly from the hotel’s kitchen or from partner restaurants located on or near the business premises. With increased QR code usage for restaurant online ordering, takeout, and delivery services, hotels are also beginning to use QR codes to enhance in-house and third-party food and drink services.
Ghost Kitchens Use Smart Kitchen Display Systems (KDS) to Integrate Customer Services
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Food aside, rather than establishing a restaurant’s brand on atmosphere, services, and overall dining experiences, in the last few years ghost kitchens have revolutionized the food service landscape with a heightened emphasis on superior food quality and customer services. These food service businesses are designed for and rely solely on remote orders, processing ordering and payments remotely before preparing, cooking, and packaging customers’ food and drinks for pick-up or delivery. With no front-of-house costs for service, maintenance, and overhead, ghost kitchens collect revenue from a completely digital customer base, utilizing online ordering, payment, and smart kitchen display systems (KDS) to support seamless transaction processes and order production from start to finish. This includes capturing order histories for quick and easy menu item recall and reorder through unique customer profiles available on staff terminals for phone orders as well as customer-facing online ordering solutions.
Many food trucks are a brand in and of themselves, and like their favorite music groups, customers will follow food trucks from one location to the next. This provides a vibrant atmosphere for others to recognize and gravitate towards. Loyalty and rewards programs not only reward that loyalty, but allows these businesses to pick up new fans at every stop.
Aldelo Referral Partners Successful in Suburbs and Rural Areas Good News Spreads Fast Among Local Restaurants
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Aldelo has spent over 20 years developing restaurant technology solutions fit for any operation. With each innovation, the company’s mission has remained the same: to provide restaurants with unparalleled access to the most economic and state-of-the-art cloud POS platform.
To help meet this mission, Aldelo establishes strategic relationships with selected resellers across the US that are passionate about providing local restaurant owners with a robust POS solution that includes everything required to successfully operate a restaurant today and tomorrow. Merchants can retain their current payment processing service or select from a variety of supported ultra-competitive payment processing options. Aldelo employs a simple and straightforward POS sales model that eliminates complexity and confusion making it extremely easy for merchants to make a confident and quick POS decision that is in the best interest of their business.
Aldelo Express Supports Native and Third-Party Delivery Services Supporting Business Reach and Bottom Lines
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Five years ago, typically only pizza places and a few full-service restaurants offered delivery of their food and drinks. Today, restaurants of all types and sizes are engaging with native and third-party delivery services to reach existing customers and expand their customer base.
Determining the best combination of native and third-party delivery platforms can be a difficult and confusing process for business owners. Do they hire additional staff to deliver items purchased through their online ordering platform, or partner with popular ordering and delivery services to increase their brand exposure?
Because each business and local market is different, there is no right or wrong answer. However, owners and operators must conduct a serious cost-benefit analysis to determine the best investment for their business. This depends on (1) what will bring the most value to the business; (2) the flexibility of the online ordering and delivery platform; (3) the cost of the program; and (4) the ease of managing the program for a single or multi-store restaurant operations.
Drive Customer Traffic this May with these Festive Marketing Campaign Ideas
5-minute read --- Spring is in the air! This May, get customers excited to visit your restaurant by hosting limited-time specials and events as part of a festive marketing campaign. The month of May is famous for flowers, end-of-the-school-year parties, and celebrating the women we love on Mother’s Day… as well as our favorite moments from the Star Wars saga on May the Fourth!
In addition to these festive springtime classics, here are some “national days” that restaurants can leverage to drive customer traffic this May.
Restaurants Adding Gluten-Free Menu Items Avoid Rising Wheat Costs and Attract Health-Conscious Customers
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You may have noticed the growing number of restaurants adding gluten-free menu options to their menus. This comes in response to growing customer demand for wheat-free items, usually from health-conscious customers allergic to wheat-based products.
In addition, recently many restaurants have begun moving away from wheat-based items as they face higher costs due to supply chain shortages, caused in part by droughts in U.S. regions where wheat is grown and harvested.
Warmer weather means more customers returning to eat outdoors at their favorite local restaurants. As restaurants continue utilizing cloud-based POS technologies that revolutionized the industry, businesses are incorporating these solutions to optimize their outdoor patios and dining operations. Today, restaurants are operating in a new era, where digitized ordering and payments have skyrocketed, leaving exclusively dine-in and paper-based operations in the past. More restaurants are using customer-facing POS solutions to orchestrate staff and customer experiences, integrating orders and payments through a single system. Utilizing native solutions means reduced complexity and confusion for staff preparing food and drinks, and shorter wait times for customers ordering dine-in, takeout, pickup, and delivery items.
With the full-featured Aldelo Express Cloud POS platform, restaurants maintain clear staff-customer communication across one or several dining areas, including outdoor patios, special event rooms, poolside bars, and more. The restaurant technology platform offers multiple staff- and customer-facing point of sale solutions that enhance every part of the business.
Marketing QR Codes for Your Restaurant Available at No Additional Cost to Aldelo Express and Masa+ Users
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QR codes have become the go-to link between our physical and digital worlds. Customers using QR codes quickly launch and self-manage a variety of experiences and services that enhance everyday purchases with paperless menus, online orders, scan-and-pay at the POS, web-based payments, cashless tips, paperless receipts, digital loyalty points, curbside pick-up, and more.
By employing QR codes in checkout flows, business owners help customers make ordering from their restaurant a part of their routine, providing guests the option to self-manage online ordering and digital payments, thereby streamlining customer-centric online services in-store and remotely on demand.
Engage Customers by Sharing Recipes Aldelo Express Users Diversify their Restaurant with Retail-Ready Items
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With the massive increase of off-premises dining services, many restaurants have established loyal relationships with customers that order off-site. These customers purchase food and drinks from the restaurant to enjoy throughout the week at their home or office, receiving meals via takeout, pick-up, and delivery services. Customer-centric services that were once “nice to have” are now generating business-sustaining revenue for restaurants year round.
But with more time spent at home, customers are also spending more time cooking their own meals and hosting at-home events for family and friends. At first glance, this may seem to contradict a restaurant’s success since more customers are shopping at grocery stores and nearby markets rather than eating at local restaurants.
Monetizing Excess Food Aldelo Express and Masa+ Help Restaurant Owners Save Money and Reduce Waste
5-minute read --- In efforts to save money and reduce waste, restaurant owners are experimenting with creative ways to use and monetize excess food. By distributing ingredients or pre-made menu items to members in their community, restaurants maximize their inventory while encouraging new and existing customers to experience the store’s environment, food, and drinks.
Aldelo Express offers cloud point of sale solutions and features that include natively integrated digital menus and a cloud back-office platform that equips restaurant owners to maximize their profits via inventory oversight, item sales reports, and operational analysis. In addition, Aldelo Express users customize an ecosystem of merchant- and customer-facing solutions to expand their reach and provide customers with increased accessibility to the restaurant’s digital menu and related services.
Here are some ways restaurant owners are using excess food with their Aldelo Express Cloud POS solution.
Promote Your Masa+ Digital Menu with these April Marketing Strategies
5-minute read --- In the months between winter and summer, it is difficult for many owners and operators to attract new customers to their restaurant. But by promoting their menu with celebratory, new, or limited-time menu items, restaurants attract customers and encourage them to visit again to redeem earned loyalty and rewards. Here are a few festive opportunities to promote your restaurant’s Masa+ digital menu in the month of April.
Menu Item Images Increase Order Speed and Accuracy Available with Aldelo Express Cloud POS and Masa+
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Aldelo Express Cloud POS is known for its reliable, scalable, and affordable point of sale solutions for in-store and remote services. Combined with Masa+ online ordering and digital payment capabilities, users run and manage a complete integrated food service operation from a single cloud back-office environment.
With a team of software developers working year round, Aldelo continues to provide innovative point of sale solutions that ensure business owners and operators are able to maximize their business potential in any market. In addition to QR code-based digital payments, most recently Aldelo has provided facial AI recognition technology to secure staff POS terminals and select features – the first point of sale provider to supply this kind of technology to restaurants.
Customers Moving Towards Healthy Menus Masa+ and Aldelo Express Support Easy and Affordable Changes to Meet this Demand
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Recent food trends indicate customers are turning to health-conscious food and drink choices when dining out – think dairy-free milks and plant-based meat alternatives. In addition, over half of customers say they are more likely to move towards healthy menu items when dining at local restaurants than they were in the past. While not all restaurants are well-suited to providing plant-based food and drinks, there are subtle ways restaurants can meet rising customer demand for health-conscious menu choices, without diverging from their classic dishes.
Top 5 Reasons Restaurants Need Advanced Pricing Modules
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Without the proper restaurant management solution, making changes to physical restaurant menus is time-consuming and costly. This becomes especially relevant when restaurants are adjusting to changing supply and labor costs or creating specialty menus tailored to events and promotional campaigns. To help owners and operators more easily manage their restaurant’s digital menus, Aldelo Express Cloud POS provides a built-in Advanced Pricing Module.
With group and individual item management, restaurant owners make changes to menu categories or specific items that instantly adjust by percentage or dollar value. This eliminates guesswork when making price adjustments for advertised specials and helps owners control and monitor price markdowns via back-office reports.
From little league and high school baseball to the major leagues, each year friends and family gather at baseball fields and parks to enjoy “America’s favorite pastime.” But watching a baseball game would not be complete without snack shacks, mobile units, and food trucks that provide refreshing food and drinks and local sponsorships. As little league and baseball seasons begin this spring, restaurants and operators with enhanced point of sale technology capabilities such as mobile handheld POS devices, QR code-enabled online ordering solutions, and remote digital payments are operating a full-featured point of sale and food service operation in snack shack and mobile unit environments. By doing so, these restaurants and operations increase exposure to young adults and families that are more likely to support the business with future visits.
Restaurants Supporting Service-Based Groups Grow their Business while Helping the Community
3-minute read --- As the season moves from winter into spring and summer, service-based organizations are recruiting members and fundraising for upcoming projects. Restaurants looking for increased brand exposure are supporting their community and their business by providing food, drinks, supplies, and their establishment as a venue for meetings, outreach, and fundraising initiatives. By building organic relationships with local organizations, especially with small and parent-run groups, these restaurants are called upon later to cater and host future events, providing their business greater local awareness to multiple demographics.
Restaurants with family-friendly spaces are ideal venues for hosting youth and young adult scouting troops and recurring in-person meetings, including expositions and award ceremonies. Such services not only promote the business as community-centric, but increase the number of people regularly eating the restaurant’s food and drinks. These businesses are also contacted when community groups are in need of catering or food services for off-site gatherings.
To close the men’s college basketball season, top teams in the NCAA Division I league participate in a nation-wide tournament known as “March Madness.” Though 68 teams are selected to play, after 3 weeks of competitions only 2 are left for the national championship game and winning title. This year, the final game will be held on April 4 in New Orleans, but once again millions of viewers are expected to watch March Madness on television or via online live streams. For large corporations, nation-wide viewership means paying millions of dollars for commercials and strategic ad placements. But for local small businesses, customers excited to watch March Madness means another opportunity to engage new and existing guests with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods. Here are a few campaign ideas to get your restaurant involved in this year’s March Madness.