3-minute read ---

Looking to boost your sales? Here are five expert tips that you can incorporate into your business strategy to make a noticeable difference in your operations and bottom line:

• host limited-time discounts for special events
• use a native loyalty program
• promote popular items
• host and promote online exclusive deals
• analyze and adjust to customer trends

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Let’s take a closer look at how using these 5 tips (along with Aldelo Express and Masa+) can help maximize your profits…

Limited-time discounts encourage customers to make purchases

Masa+ offers seamless physical and/or digital Loyalty programs

Use a Masa+ Online Storefront to digitally promote best-selling products

Masa+ allows merchants to set up unique online prices by order type: dine-in, delivery, takeout, and even curbside pick up

1. Host Limited-Time Discounts for Special Events
One of the most effective ways to increase restaurant sales is by hosting limited-time discounts for special occasions and events. These discounts create a sense of urgency among customers and encourage them to make purchases they might have been contemplating. It's a brilliant way to attract new customers and make them aware of your brand and products. During these events, ensure your store is adequately stocked and staffed to handle the increased traffic and demand.

Merchants using Aldelo Express and Masa+ make scheduled and impromptu pricing and/or item availability changes across all POS devices and Masa+ Digital Menus using an AI Menu Builder or Automatic and Global Price Changes module.

2. Use a Native Loyalty Program
Loyalty programs are a classic yet effective tool for ensuring repeat business. Using a native loyalty program involves offering exclusive discounts, points, or other benefits to loyal customers. Such programs increase customer satisfaction and make them feel valued, fostering a strong relationship between them and your business. When customers feel appreciated, they are more likely to return, ensuring a steady stream of income.

Masa+ offers seamless physical and/or digital Loyalty programs for one or multiple store locations using Aldelo Express Cloud POS, as well as customizable Promo Cards to initiate enrollment in their programs.

3. Promote Popular Items
Highlighting your best-selling products is another effective strategy to enhance sales. One simple solution is promoting popular items in your store and online platforms. You can use various marketing strategies, such as social media advertising, email marketing, and in-store displays to emphasize these items. When customers recognize these products’ popularity, they may be more inclined to purchase.

Use Aldelo Express Multi-Media Customer Display screens as well as your Masa+ Online Storefront to digitally promote your best-selling products.

4. Host and Promote Online Exclusive Deals
In today's digital age, many customers prefer ordering online. Take advantage of this by offering online exclusive deals. These offers inform customers of your digital presence and related services, encouraging them to visit your website, increasing the likelihood of additional purchases. This strategy not only boosts sales but also expands your online presence, helping to attract a broader audience.

Masa+ allows merchants to set up unique online prices by order type: dine-in, delivery, takeout, and even curbside pick up.

5. Analyze and Adjust to Customer Trends
To ensure sustained growth in sales, successful merchants consistently analyze and adjust to customer trends. Regular use of analytics and consumer feedback helps you stay up-to-date with market trends and consumer preferences. Use this data to make informed decisions, like modifying your product offerings or tweaking your marketing strategies. Keeping a finger on the pulse of consumer trends allows you to adapt your business to meet customers’ evolving needs, ensuring you remain a competitive force in the market.

Merchants using Aldelo Express Cloud POS and Masa+ monitor and manage merchant-facing and customer-facing services from a single cloud back-office environment – accessible from any web-enabled device using Wi-Fi or Cellular Data!

Consistency is Key
In conclusion, increasing sales requires a well-thought-out strategy and consistent effort. Offering limited-time discounts, employing a native loyalty program, promoting popular and online-exclusive items, and adapting to customer trends are all effective ways to elevate your sales and enhance your business’s growth. Stay committed to these strategies with a tier-one POS solution, and enjoy the fruits of your labor as your sales grow.

Learn more benefits of using Aldelo Express Cloud POS and Masa+ by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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