3-minute read ---
The NCAA men’s college basketball season will end this year with the nation-wide NCAA Division I tournament known as “March Madness.” After 3 weeks of competitions, only 2 of the original top 68 teams will compete for the championship title. March Madness 2024 begins March 17, with the final championship game scheduled for Monday, April 8 in Glendale, Arizona. Millions will gather to watch the final game on television, via online live streams, or in person.
For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.
Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.
Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
- Host “game-time” happy hour watch parties with special food and drink menu/pricing
- Highlight popular or high-profit menu items with a specialty menu
- Limited-time specials for takeout and delivery services that support at-home festivities
- Use Promo Cards to help initiate first-time purchases and enrollment in Loyalty programs
For sports bars, grills, and other hot destinations for TV viewing, March Madness 2024 offers a nearly month-long period for high-volume customer engagements
Host “Happy Hour” Watch Parties
For sports bars, grills, and other hot destinations for TV viewing, March Madness 2024 offers a nearly month-long period for high-volume customer engagements. Tournament games are played nearly twice a week, including some weekends, providing restaurants the opportunity to host multiple Happy Hour watch parties where they can highlight popular, specialty, or high-profit menu items and encourage loyal customers to invite their friends.
Enhance the watch party experience by encouraging customers to dress in team spirit gear, decorating with paraphernalia from local teams, and rewarding guests that bring a family member or friend.
Highlight Popular Items with a Specialty Menu
March “Menu Madness” campaigns encourage purchases of popular or high-profit menu items. Restaurants can engage with customers directly by letting them vote for their favorite items to be featured on a temporary “Menu Madness” display, or simply let customers enjoy your restaurant’s best food and drinks as they purchase popular items promoted on themed signage.
Engage customers and participate in the festivities by offering discounted items for specific thresholds: number of 3-point baskets, number of slam dunks, or if the local team wins a match.
March “Menu Madness” campaigns encourage purchases of popular or high-profit menu items. Restaurants can engage with customers directly by letting them vote for their favorite items to be featured on a temporary “Menu Madness” display, or simply let customers enjoy your restaurant’s best food and drinks as they purchase popular items promoted on themed signage.
Engage customers and participate in the festivities by offering discounted items for specific thresholds: number of 3-point baskets, number of slam dunks, or if the local team wins a match.
Masa+ Promo Cards serve as powerful incentives to draw new customers through the restaurant doors
Support At-Home Parties with Off-Premises Services
Even if your restaurant cannot host a party, draw local guests and increase sales with Take Out, Pick Up, and Delivery services to enhance at-home parties on game days and/or weekends. Even non-sports fans can take advantage of limited-time specials, engaging interest with new offers advertised on social media, new signage, and online ordering menus highlighted on your store’s website.
QR code-enabled online ordering enables customers to easily place orders and complete digital transactions from their mobile device, providing enhanced convenience using QR codes printed in advance on order packaging, handouts, napkins, and even the restaurant website.
Promote Your Loyalty Program with Promo Cards
Masa+ Promo Cards serve as powerful incentives to draw new customers through the restaurant doors. Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment. The allure of a free meal or discount encourages potential patrons to give the restaurant a try, providing an opportunity to make a positive first impression.
Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program.
Masa+ Promo Cards are available with Aldelo Express Cloud Point-of-Sale, along with:
Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410
Masa+ Promo Cards serve as powerful incentives to draw new customers through the restaurant doors. Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment. The allure of a free meal or discount encourages potential patrons to give the restaurant a try, providing an opportunity to make a positive first impression.
Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program.
Masa+ Promo Cards are available with Aldelo Express Cloud Point-of-Sale, along with:
- QR code-enabled Digital Menus
- Multi-Store Loyalty and Rewards
- Multi-Store eGift Cards
- And more!
Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
Learn More About Aldelo Express and Masa+ ...
Catch More Customers with Curbside Pickup
A Guide to Using Aldelo Express and Masa+ for Curbside Services 3-minute read ---
In today's fast-paced world, the demand for efficient and convenient dining options is higher than ever. Restaurants and food businesses have adapted to this trend by offering services like curbside pickup, which allow customers to enjoy their favorite meals without the need to dine in or wait for delivery. Curbside pickup is particularly attractive to customers looking for a quick and convenient meal stop on their way home from work, travel, or running errands. |
Elevating Takeout Experiences:
A Guide to Using Aldelo Express and Masa+ Enhance Guest Services with Native Aldelo Express Solutions 2-minute read ---
Delivery services have become indispensable for restaurants to meet the needs of customers navigating their fast-paced daily schedules. The key to enhancing a restaurant’s services lies in leveraging the right technology – and this is where Aldelo Express and Masa+ come into play. Many restaurant owners use these powerful tools to enhance their takeout services with seamless and convenient ordering and payment solutions. Here’s how… |