3-minute read ---
Restaurants are increasingly relying on online ordering systems to cater to the convenience-seeking customer. For businesses implementing native and third-party online ordering services for the first time, the transition requires not just a change in operations but also a strategic approach to promotion.
Here are some innovative and effective strategies that use online ordering services to help promote your restaurant and tantalize the taste buds of online clientele.
Here are some innovative and effective strategies that use online ordering services to help promote your restaurant and tantalize the taste buds of online clientele.
Optimize Your Website for Easy Ordering
Your website should be the primary gateway for online orders. Optimize your website to ensure that it is user-friendly, mobile-responsive (functions well on stationary and mobile devices), and easy to navigate. Highlight the online ordering system on the homepage and use attractive calls to action (CTA) buttons like “Order Now” or “Get Your Meal Delivered” with active links to your digital ordering and payment solution. Plus, you can integrate SEO strategies to improve your website’s visibility on search engines. Online bloggers can offer great tips to improve your website effectiveness and SEO ranking. Alternatively, contracting a local student or freelance SEO writer is an easy way to optimize your website for easy online ordering.
Your website should be the primary gateway for online orders. Optimize your website to ensure that it is user-friendly, mobile-responsive (functions well on stationary and mobile devices), and easy to navigate. Highlight the online ordering system on the homepage and use attractive calls to action (CTA) buttons like “Order Now” or “Get Your Meal Delivered” with active links to your digital ordering and payment solution. Plus, you can integrate SEO strategies to improve your website’s visibility on search engines. Online bloggers can offer great tips to improve your website effectiveness and SEO ranking. Alternatively, contracting a local student or freelance SEO writer is an easy way to optimize your website for easy online ordering.
Online ordering systems cater to the convenience-seeking customer
Incentivize with Offers and Loyalty Programs
Encourage customers to use your online ordering system by offering discounts, free delivery, or loyalty points for orders placed online. Limited-time offers can create a sense of urgency and encourage customers to place orders on the web or in-app. Loyalty programs help foster familiarity with the business and incentivize repeat orders by rewarding guests with points, dollar-based credits, or food items on each visit. Restaurants also use Promo Cards (digital coupons) to prompt initial purchases and encourage diners to enroll in Loyalty programs to reap future rewards.
Engage Through Email Marketing
Collect email addresses from your customers and send them regular updates about your menu, special offers, and any new features in your online ordering system. Personalize these emails as much as possible – such as addressing the recipient by name or following up after a recent visit – to make your customers feel valued and special. There are many programs on the market to assist any-sized businesses manage their email marketing and ultimately retain more customers.
Collect email addresses from your customers and send them regular updates about your menu, special offers, and any new features in your online ordering system. Personalize these emails as much as possible – such as addressing the recipient by name or following up after a recent visit – to make your customers feel valued and special. There are many programs on the market to assist any-sized businesses manage their email marketing and ultimately retain more customers.
Community Engagement
Engage with your local community through seasonal events, school and community sponsorships, or charity drives. This not only builds brand awareness but also positions your restaurant as a community-centric establishment.
Engage with your local community through seasonal events, school and community sponsorships, or charity drives. This not only builds brand awareness but also positions your restaurant as a community-centric establishment.
Restaurants use Promo Cards (digital coupons) to prompt initial purchases and encourage diners to enroll in Loyalty programs to reap future rewards
Leverage Social Media Platforms
Social media is a potent tool for reaching out to your audience. Create engaging social media content that highlights your online ordering system. Use high-quality images of your dishes, share behind-the-scenes stories of your kitchen, and post customer testimonials. Regularly update your menu and special offers on platforms like X, Instagram, and Facebook to keep your audience engaged and informed about limited-time discounts or special events. Placing a simple QR code on social media pages allows customers to instantly engage the brand and place and pay for orders.
Collaborate with Local Food Bloggers and Content Creators
Partner with local food bloggers and content creators to promote your online ordering service. They can create written and/or video content around your restaurant, showcasing the ease of ordering online, your appealing dining environment, and the quality of your food. Customers love hearing reviews from everyday diners, so this approach can help you reach a broader audience and add credibility to your online ordering services.
Partner with local food bloggers and content creators to promote your online ordering service. They can create written and/or video content around your restaurant, showcasing the ease of ordering online, your appealing dining environment, and the quality of your food. Customers love hearing reviews from everyday diners, so this approach can help you reach a broader audience and add credibility to your online ordering services.
Utilize Online Food Delivery Platforms
Register your restaurant on online food delivery platforms. These platforms have a wide user base and can significantly increase your visibility. Ensure that your menu is updated, and consider offering exclusive deals on these platforms. Use popular third-party programs as well as natively integrated online ordering solutions to maximize your reach and protect your business’s bottom line.
Register your restaurant on online food delivery platforms. These platforms have a wide user base and can significantly increase your visibility. Ensure that your menu is updated, and consider offering exclusive deals on these platforms. Use popular third-party programs as well as natively integrated online ordering solutions to maximize your reach and protect your business’s bottom line.
Online food delivery platforms have a wide user base and can significantly increase your visibility
Encourage Reviews and Feedback
Positive reviews can help attract new customers to your restaurant. Encourage satisfied customers to leave reviews on your website, Google, or social media pages by rewarding their review with a one-time discount or free menu item. Respond to feedback, both positive and negative, to show that you see, value, and consider customer opinions.
Track and Adapt
Regularly analyze the performance of your online ordering system. Use tools to track website visits, order frequency, and customer feedback. Adapt your strategies based on these insights to continuously improve and grow.
Regularly analyze the performance of your online ordering system. Use tools to track website visits, order frequency, and customer feedback. Adapt your strategies based on these insights to continuously improve and grow.
Aldelo Express Supports Native and Third-Party Online Ordering Services
Determining the best combination of native and third-party online ordering platforms can be a difficult and confusing process for business owners. But because each business and local market is different, there is no right or wrong answer, as long as they conduct a serious cost-benefit analysis to determine the best investment for their business. Aldelo Express supports native and third-party online ordering services so that restaurants can thrive in their unique local market.
Masa+ is a seamlessly integrated online ordering solution from Aldelo Express Cloud Point-of-Sale and support:
Learn more about Masa+ Online Ordering and Aldelo Express by contacting an Aldelo representative today at [email protected] or 925-621-2410
Determining the best combination of native and third-party online ordering platforms can be a difficult and confusing process for business owners. But because each business and local market is different, there is no right or wrong answer, as long as they conduct a serious cost-benefit analysis to determine the best investment for their business. Aldelo Express supports native and third-party online ordering services so that restaurants can thrive in their unique local market.
Masa+ is a seamlessly integrated online ordering solution from Aldelo Express Cloud Point-of-Sale and support:
- Seamlessly integrated orders and digital payments through a unique online storefront
- QR code-based eGift Cards, Coupons, Loyalty, and Rewards programs
- Real-time tracking of online order status, digital payments, and purchase histories
- Order recall, edit, and closure of digital payment-based transactions from any staff-facing Aldelo Express terminal
Learn more about Masa+ Online Ordering and Aldelo Express by contacting an Aldelo representative today at [email protected] or 925-621-2410
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
Learn More About Aldelo Express and Masa+ ...
The Indispensable Role of a Point-of-Sale System
in Cafe Restaurants Enhancing Efficiency and Speed of Service 3-minute read ---
In today's fast-paced world, time is of the essence, especially for cafe restaurants that serve as popular gathering spots for both locals and tourists alike. To meet the demands of their ever-busy clientele, cafe restaurants must embrace technological advancements that optimize efficiency and accelerate service. One such vital tool is a digital point-of-sale system, which far surpasses the limitations of hand-written tickets and simple cash registers. Here are several reasons why cafe restaurants use digital point-of-sale systems to enhance speed of service and operational efficiency… |
Elevating Takeout Experiences:
A Guide to Using Aldelo Express and Masa+ Enhance Guest Services with Native Aldelo Express Solutions 2-minute read ---
Delivery services have become indispensable for restaurants to meet the needs of customers navigating their fast-paced daily schedules. The key to enhancing a restaurant’s services lies in leveraging the right technology – and this is where Aldelo Express and Masa+ come into play. Many restaurant owners use these powerful tools to enhance their takeout services with seamless and convenient ordering and payment solutions. Here’s how… |