3-minute read ---
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to business owners in today’s unpredictable market climate. As restaurant owners continually adjust to the contactless and digital market, utilizing QR code-based access to native and third-party online ordering and digital payment integrations help staff and customers increase operational efficiency, reduce order errors, and improve overall customer service levels and satisfaction.
With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:
With millions of Americans placing orders for food and drinks online through well-known third-party platforms, promoting a restaurant’s menu through these third-party solutions provide businesses with increased brand exposure to locals and visitors in their community. However, this comes at an additional cost.
With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:
- Paperless menus
- Place online orders
- Scan-and-pay at the POS
- Web-based digital payments
- Leave cashless tips
- Receive paperless receipts
- Gain loyalty points
- Trigger curbside pick-up
- Digital restaurant storefronts
- And more!
With millions of Americans placing orders for food and drinks online through well-known third-party platforms, promoting a restaurant’s menu through these third-party solutions provide businesses with increased brand exposure to locals and visitors in their community. However, this comes at an additional cost.
QR codes enable restaurants to put ordering and payments into the hands of their customers
As managers consider implementing third-party online ordering and digital payment platforms, they must conduct a serious cost-benefit analysis to determine the best investment for their business. Some important considerations include:
- How flexible is the online ordering and digital payment integration?
- How difficult or easy is it to manage the platform for a single or multi-store restaurant operation?
- How much does the program add to my bottom line cost?
- What will bring the most value to the business?
Today, experienced restaurant owners/operators are utilizing native online ordering and digital payment solutions built into their point-of-sale, increasing online ordering revenue while avoiding recurring third-party fees and protecting precious margins.
Aldelo offers restaurant owners the option of extending their Aldelo Express POS solution through Masa+ QR code-based digital menus, online ordering, and digital payments.
Aldelo restaurant owners extend their Aldelo Express POS solution through Masa+ QR code-based digital menus, online ordering, and digital payments
As a native Aldelo Express online ordering and digital payment integration, Masa+ supports:
- Seamlessly integrated orders and digital payments through a unique online storefront
- QR code-based eGift Cards, Coupons, Loyalty, and Rewards programs
- Real-time tracking of online order status, digital payments, and purchase histories
- Order recall, edit, and closure of digital payment-based transactions from any staff-facing POS terminal
Whether used exclusively or alongside third-party POS integrations, restaurants using Aldelo Express and Masa+ offer their customers seamless online orders and digital payments via any smartphone or web-enabled device.
In addition, Aldelo Express merchants obtain access to Masa+ and its network of valuable third-party integration services. This enables owners and operators to reap the benefits of high-traffic third-party integration providers.
Aldelo Express merchants obtain access to Masa+ and its network of valuable third-party integration services
A direct integration to online order and digital payment providers also eliminates the need for an additional tablet on the counter for each service offered. With a direct integration, online orders are managed through the Aldelo Express POS solution.
Learn more about Masa+ and Aldelo Express’s third-party integration network by contacting an Aldelo representative today at [email protected] and 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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