5-minute read ---
Loyalty and rewards programs have been around for centuries. In the 1700s, retail shops in the United States would hand out copper tokens with each purchase that customers could trade in with future purchases for a free item. Eventually retailers moved from tokens to stamps and, decades down the line, to personal cards and online credit for airlines, retailers, coffee shops, hotels, and restaurants.
In the last two to three years, restaurant owners began moving their menus and food and drink transactions to online platforms. For operators, it provided them with an opportunity to broaden brand exposure, offer modern convenience, streamline operations, and expand their customer base. Going digital enables restaurant owners to communicate more effectively with customers. Restaurants that take a grass-roots community driven approach with loyalty and rewards programs see immediate and long-term results.
Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market because they can create multiple custom loyalty and rewards campaigns that cater to both existing and new customers. Operators can launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Targeted campaigns for specific community-minded purposes, such as sports leagues, school groups, scout organizations, church events, and charity-based fundraisers, are ideal to expand the reach of the restaurant brand, food, and services through and by their local community. Experimenting with different approaches is especially important for independent restaurants continually impacted by national restaurant and fast-food chains that leverage larger budgets and bombard local markets with weekly promotions.
In the last two to three years, restaurant owners began moving their menus and food and drink transactions to online platforms. For operators, it provided them with an opportunity to broaden brand exposure, offer modern convenience, streamline operations, and expand their customer base. Going digital enables restaurant owners to communicate more effectively with customers. Restaurants that take a grass-roots community driven approach with loyalty and rewards programs see immediate and long-term results.
Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market because they can create multiple custom loyalty and rewards campaigns that cater to both existing and new customers. Operators can launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Targeted campaigns for specific community-minded purposes, such as sports leagues, school groups, scout organizations, church events, and charity-based fundraisers, are ideal to expand the reach of the restaurant brand, food, and services through and by their local community. Experimenting with different approaches is especially important for independent restaurants continually impacted by national restaurant and fast-food chains that leverage larger budgets and bombard local markets with weekly promotions.
There are two critical factors that restaurant owners must consider when seeking to launch successful loyalty and rewards campaigns that create sustained revenue uplift for a restaurant. Aldelo Express Cloud POS and the Masa+ “multi-store” Loyalty and Rewards program have them both covered. One is the automated management and communications of loyalty campaigns and the other is effortless redemption of rewards by customers.
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. Aldelo Express and Masa+ are seamlessly integrated, which means that customer loyalty accounts automatically update after every transaction and reward redemption progress is always visible. Effectively managed rewards programs influence customer behavior and repeat business.
Masa+ QR codes and secure wallets are convenient and reassure customers that they will not miss qualifying purchases, increasing confidence that every visit counts. Redeeming rewards via a QR code for both in-store and online purchases is easy with no lost or forgotten cards, or emails to check.
Restaurants can customize rewards programs that meet their business needs, whether it is providing a free item based on a qualifying number of purchases, discounts based on dollars spent, an earned reward on a subsequent visit within a specified period, or immediately earned rewards based on a particular purchase.
When customers enjoy realized rewards, they feel appreciated and encouraged to order more often. Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors.
Restaurant owners can digitize traditional paper coupons to properly secure and manage valuable coupon redemptions. Because owners treat coupons like cash, operators must track and reconcile coupon tenders daily.
All Aldelo Express Cloud POS restaurant owners enjoy access to the platform’s native Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to cater to the needs of their business and directly influence customer behaviors.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Benefits of Masa+ Online Native Loyalty and Rewards Programs:
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
More Like This...
Aldelo Tokenized Payments
Increases Security for Card Holder and Reduces PCI Scope for Merchants 3-minute read ---
Providing customer-centric solutions means ensuring merchant interests are protected. Aldelo Express secures all electronic payment transactions made in-store or online. Restaurants today that process physical or digital credit cards ought to protect their customers’ data by aligning their services with the most recent Purchase Card Industry Data Security Standards (PCI/DSS). Requirements for meeting these standards range anywhere from maintaining a secure network via firewall protections for properly managing payment transactions and sensitive cardholder information. |
Want “Freedom of Choice” POS Processing and Hardware?
Merchants Choose Aldelo Express POS Merchants Obtain Access to Full-Featured Cloud POS Solutions 3-minute read ---
Aldelo has always been, first and foremost, a restaurant point-of-sale software developer. Whether it’s responding to merchant feedback to enhance existing POS applications, or introducing new native solutions such as the Aldelo Express Inventory Module, Aldelo’s full-time team of software developers is committed to providing restaurant owners and referral partners with “complete access to leading restaurant technologies.” |