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Restaurant owners may struggle to generate customer traffic during the rainy month of April. However, customers always enjoy having something to celebrate. By engaging your customers with clever marketing opportunities this April you can effectively promote your restaurant and encourage repeat visits.

Here are 5 engaging marketing opportunities for April 2023:

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Labor savings is a critical component of running a successful restaurant, and it can make all the difference between profitability and failure. The restaurant industry is notoriously competitive, and with rising food costs and overheads, operators need to find ways to cut costs wherever possible. Labor is a significant expense for restaurants, and finding ways to reduce labor costs without compromising the quality of food or customer service can be vital to a restaurant’s long-term success.

Here are 5 ways restaurants can save money on restaurant labor costs without sacrificing customer service:

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As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.​

Step 1: Identify Your Goals and Objectives

Before implementing a loyalty program, it's important to identify your goals and objectives. What do you hope to achieve by implementing a loyalty program? Are you looking to increase customer retention, boost customer spending, or both? Once you have a clear idea of your objectives, you can begin designing your program.

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Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.

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As a restaurant owner, you know that the point of sale (POS) system is the backbone of your business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a POS system that is proven, efficient, and effective.

Aldelo Express is one such POS system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, unlike its competition, Aldelo Express includes POS features, modules, and access to valuable third-party integrations at zero additional cost.

​Here are some of the reasons why Aldelo Express is a superior POS solution for restaurants:

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​There are many reasons why restaurants should purchase a point of sale system (POS). One is that a reliable point of sale solution will actually help a restaurant increase their sales and bottom line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Systems like Aldelo Express POS help restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top 5 ways Aldelo Express POS can increase sales for your restaurant:

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Restaurants have a lot of competition in the market. Increasing gift card sales can be an excellent way to serve existing customers and attract new customers. Gift cards can help restaurants generate revenue in advance, interest-free, and create loyal customers who keep coming back. Here are some key ways that gift cards will increase revenue for your restaurant.
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1. Promote Gift Cards In-Store and Online

One of the easiest ways to increase gift card sales is to promote them in-store and online:

• Have gift card signage prominently displayed at the point-of-sale
• Make sure that physical gift cards are visible and easily accessible to customers
• Promote gift cards on your website and social media channels

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In today's fast-paced world, having a reliable and efficient point of sale (POS) system is essential for restaurants to streamline their operations, increase revenue, and provide better service to their customers. A POS system is a software and hardware combination that allows restaurants to process payments, track sales, manage inventory, and perform other essential functions that are critical to their daily operations. In this blog post, we will discuss how a point-of-sale system helps a restaurant.

1. Process Payments Quickly and Securely

One of the most important benefits of a POS system is the ability to process payments quickly and securely. With a POS system, restaurants can accept different forms of payments, including credit cards, debit cards, and mobile payments. This allows customers to pay in the way that is most convenient for them, which can improve customer satisfaction.

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For many, the month of March marks anticipation of Spring, St. Patrick’s Day festivals, and watching the annual “March Madness” college basketball tournament with family and friends. With these activities and more, there are many ways restaurants can tailor their March marketing to hungry customers.​

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​Compared to the market twenty years ago, digitally-driven communication and sales have rapidly changed the point of sale sales industry. Having an appealing, easy-to-use, and well-publicized POS reseller website helps Aldelo partners build new and existing customer relationships in their local markets, and expand their business into new sales territories.

​Here are the top three benefits of maintaining your POS reseller website:

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​​Why is Aldelo Express the best cloud point of sale platform on the market?

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Getting comfortable with a new point of sale system takes time, especially when exploring certain functions and navigating new features. That’s why Aldelo offers new merchants one-on-one merchant onboarding support throughout their first year of use, live 24/7 technical phone and email support over the life of their POS system, and unlimited access to hundreds of training videos available through Aldelo University.

The Aldelo Express POS system also provides built-in tutorial videos and “helpful hints” when merchants or their staff are looking for a quick refresher or guidance on how to use certain Aldelo Express POS modules, features, or functions. This is especially useful when training or remotely supporting new staff. Once enabled in the Aldelo Express cloud back-office, users are able to view training/tutorial videos available directly through Aldelo Express iPad POS devices.

​Aldelo Express iPad POS devices provide tutorial videos covering modules such as:

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For over twenty years, Aldelo has dedicated itself to merchant success by developing innovative point of sale solutions that enable restaurant owners to optimally operate their business. ​Today, Aldelo continues to offer its complete Aldelo Express Cloud POS restaurant technology platform and solution suite at no additional charge to restaurants who choose ultra-competitive Aldelo Pay or approved Aldelo Partner merchant services:

Aldelo merchants save thousands of dollars over the life of their system.

Here are the top 5 reasons why Aldelo doesn’t lose to competition:

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Labor is the most controllable expense a restaurant has, but lack of control managing daily time cards can be detrimental to a restaurant’s bottom line. With Aldelo Express POS, restaurant owners control daily labor schedules and prevent employees from “riding the clock” by managing the clock-in and clock-out processes with digital time cards.

With the Aldelo Express Digital Time Card Module, managers can restrict employee clock-in and clock-out periods and require manager approval if an employee misses a specific clock-in or clock-out “grace period.” Merchants can also prevent staff from clocking-in for fellow workers if they are running late, eliminating “buddy punching.”

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​Aldelo’s suite of products and solutions meet any restaurant application and are also ideal for quick-service, bars, food trucks, pizzerias, golf clubs, pop ups, food courts, stadiums, and more.

When merchants require help, users have access to Aldelo’s “live” 24/7 technical support network via email or phone. Aldelo’s knowledgeable and trained staff are always available and ready to assist users with their needs.

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Restaurants that enable physical and/or digital Masa+ Gift Card programs instantly offer flexible, easy-to-purchase, and easy-to-use gift card solutions that can be used at multiple store locations, increasing customer satisfaction and guaranteeing additional revenue for the business. As a native integration to the Aldelo Express POS platform, restaurants that use Masa+ enjoy a seamlessly integrated gift card solution available at ZERO additional cost with Aldelo Pay or approved third-party merchant services.

​Here are 3 reasons to immediately implement Masa+ Multi-Store Gift Cards:

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Restaurant owners that use the Aldelo Express Digital Waitlist and Reservation Modules offer guests VIP-level dining experiences. Plus, merchants save money by eliminating costly add-ons and choosing a POS solution with built-in front-of-house modules. By using the Aldelo Express POS Digital Waitlist and Reservation Modules, restaurant staff not only increase table turn rates by streamlining front-of-house operations, but help retain new customers by offering convenient, modern, and memorable customer services.

Here are the top 5 benefits of the Aldelo Express Digital Waitlist and Reservation Modules:

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In 2023, trade shows across all industries are climbing back to pre-COVID pandemic levels, providing point of sale resellers valuable opportunities for growing their customer base. Though digitally-driven communication and sales has accelerated in the industry, attending in-person trade shows offers Aldelo resellers a unique and effective way to build new and existing customer relationships.

Here are the top three reasons POS resellers should attend a trade show in 2023:

3. Find New Customer Leads

Digital networking will never be as impactful as in-person introductions, conversations, and follow-ups with potential customers. Millions of people attend restaurant and hospitality trade shows each year. A great way to target customers in a specific region or city is by attending a location-specific industry trade show. The restaurant community is tight knit and communicates within an intricate network, so increase your business’s exposure to regional customers by attending an in-person trade show!

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​Representing the Aldelo Express Cloud POS platform means protecting your business from third-party competitors that want to “poach” your customers with shiny new toys, low payment processing fees (made up in monthly POS software fees) or seemingly “free POS hardware” (guess what, there really is no such thing as “free POS hardware”).

Aldelo resellers, on the other hand, form long-term relationships with merchants and earn lifetime POS residuals by providing their customers with innovative modern POS solutions offered through an unparalleled total cost of ownership with Aldelo Pay merchant processing.

​By offering Aldelo Pay and approved Aldelo Partner merchant services, Aldelo resellers provide customers the entire Aldelo Express Tier-1 POS platform and its native suite of POS modules for only the cost of their processing services, building lasting customer relationships built on value, transparency, and trust.

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The fundamental purpose of a point-of-sale system is to secure the restaurant. Merchants that use Aldelo Express POS effectively prevent profit leakage in their restaurant with multi-level security features.

5. Secure Employee Clock Ins

Require restaurant employees to clock in before signing into the point of sale and taking orders. Aldelo Express POS supports login via PIN, QR code badge scan, and facial ai recognition.

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1. Know Your Market

Getting to know customers in your area is essential to running a successful point-of-sale business. In addition to the restaurant owner’s name and contact information, some questions to ask include:

• What is your current POS system? (ECR, Cloud, or Windows-based?)
• Do you have a lease? How long is left in your lease term?

Maintaining a close relationship with restaurant owners in your market not only keeps your business top of mind when they decide to explore new POS solutions, but helps you better understand what features customers are looking for and areas of their operation they are looking to improve. Aldelo assists resellers with providing prospective merchants with a compelling TCO (total cost of ownership) and ROI (return on investment) analysis utilizing the restaurant's actual data.

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Labor is the number one way restaurant owners can directly control their costs. That’s why Aldelo Express POS includes a Labor Schedule Module as part of its suite of native restaurant management solutions.

​Here are the top 5 benefits of the Aldelo Express POS Labor Schedule Module:

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Unlike many point-of-sale developers, Aldelo Express POS software is supported by multiple non-proprietary hardware devices, including iPads, Android Terminals, and Android Tablets. With full-featured POS solutions available across inter-operable iOS and Android-based devices, Aldelo Express provides resellers and merchants “freedom of choice” POS hardware options.

However, resellers and merchants should only purchase tested POS hardware from reputable vendors. By avoiding questionable vendors and auction sites, users protect their business from potential security and performance risks associated with POS hardware that was not purchased directly from the hardware manufacturer or an authorized reseller. As a result, POS resellers and merchants support a stronger, more secure, and more reliable hardware system.

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​Aldelo Express POS is a cloud-based restaurant technology platform built with modern restaurants in mind. In over 20 years developing restaurant technology solutions fit for any operation, the company’s mission has remained the same: to provide restaurants with unparalleled access to the most economic and ​state-of-the-art cloud POS platform.

Unlike many point-of-sale developers, Aldelo Express POS software is supported by multiple non-proprietary POS hardware devices, including iPads and Android Tablets. With full-featured POS solutions available across inter-operable iOS and Android-based devices, Aldelo Express provides resellers and merchants “freedom of choice” POS hardware options.

​Utilizing non-proprietary POS hardware means merchants can add or subtract POS devices at any time, enabling merchants to bring a personal iPad or Android Tablet from home when they need an additional order-taking station in their restaurant. The result is enjoying greater system flexibility during busy periods and when processing orders in non-traditional environments, such as 19th-hole and pop-up operations.