Creative Restaurant Marketing Ideas |
1. Dynamic Table Management
2. Flexible Order Taking
|
Navigating Growth with Aldelo Express
Easily Manage Staff Roles, Payroll, and Employee Schedules
3-minute read ---
The restaurant industry is notoriously dynamic. As the broader consumer market ebbs and flows, restaurants are consistently affected, as the first thing many customers “cut back” on spending is dining out, whether dining at a restaurant, ordering takeout, or placing delivery orders.
At the end of 2023 the National Restaurant Association reported that they expect the restaurant industry to add 200,000 jobs by the end of 2024.* The National Restaurant Association's projection underscores the resilience and potential of the restaurant industry. But with growth comes the need for effective staff management capabilities to ensure smooth operations and satisfied customers.
The restaurant industry is notoriously dynamic. As the broader consumer market ebbs and flows, restaurants are consistently affected, as the first thing many customers “cut back” on spending is dining out, whether dining at a restaurant, ordering takeout, or placing delivery orders.
At the end of 2023 the National Restaurant Association reported that they expect the restaurant industry to add 200,000 jobs by the end of 2024.* The National Restaurant Association's projection underscores the resilience and potential of the restaurant industry. But with growth comes the need for effective staff management capabilities to ensure smooth operations and satisfied customers.
Enter Aldelo Express
Aldelo Express is a comprehensive restaurant point-of-sale platform that helps business owners streamline their labor costs and minimize the amount of time they spend managing their operation and their employees. From order management to inventory control, Aldelo Express offers a range of features designed to streamline everyday restaurant tasks, including managing staff roles, employee timecards, and schedules efficiently with digital labor management solutions.
Here's how Aldelo Express can support operators during times of growth:
Aldelo Express is a comprehensive restaurant point-of-sale platform that helps business owners streamline their labor costs and minimize the amount of time they spend managing their operation and their employees. From order management to inventory control, Aldelo Express offers a range of features designed to streamline everyday restaurant tasks, including managing staff roles, employee timecards, and schedules efficiently with digital labor management solutions.
Here's how Aldelo Express can support operators during times of growth:
Elevate Your Restaurant or Bar with Immersive Cocktail Experiences
Speakeasy and Club Memberships Promote “Pre-Booked” Exclusive Experiences
3-minute read ---
In recent years, the culinary world has witnessed a fascinating evolution – the rise of immersive dining experiences. From interactive theater dinners to multi-sensory tasting menus, immersive dining experiences offer customers more than just a meal; they provide a culinary journey to a foreign world. But immersive dining experiences are not limited to cruise ships, amusement parks, or fine dining establishments. A similar trend has emerged in the bar industry: immersive cocktail experiences. These innovative concepts not only elevate the art of mixology but also offer patrons a chance to engage customers in new, exciting, and surprisingly simple ways.
In recent years, the culinary world has witnessed a fascinating evolution – the rise of immersive dining experiences. From interactive theater dinners to multi-sensory tasting menus, immersive dining experiences offer customers more than just a meal; they provide a culinary journey to a foreign world. But immersive dining experiences are not limited to cruise ships, amusement parks, or fine dining establishments. A similar trend has emerged in the bar industry: immersive cocktail experiences. These innovative concepts not only elevate the art of mixology but also offer patrons a chance to engage customers in new, exciting, and surprisingly simple ways.
What are Immersive Cocktail Experiences? Imagine stepping into a dimly lit room, where the air is filled with the scent of exotic spices. As you approach the bar, a mixologist clad in old fashioned attire welcomes you with a smile. Instead of merely ordering a drink, you're invited to embark on a journey – one that tantalizes the senses and transports you to distant lands. Immersive cocktail experiences are more than just a means to quench one's thirst. They are meticulously crafted narratives, where each drink tells a story. From themed decor and interactive elements to carefully curated playlists and theatrical presentations, every aspect is designed to immerse patrons in a world of flavor, aroma, and ambiance. |
Eliminate Unnecessary Spending with Effective Labor Scheduling
Aldelo Express Includes a Digital Labor Module
3-minute read ---
Labor scheduling is an essential part of a restaurant or bar operation. By utilizing a labor schedule, managers efficiently allocate work hours to employees according to the business needs of specific periods and employee schedules. The result is ensuring maximum schedule visibility, availability, and productivity. Effective labor scheduling not only helps restaurants and bars meet their staffing needs but also protects profits.
Labor scheduling is an essential part of a restaurant or bar operation. By utilizing a labor schedule, managers efficiently allocate work hours to employees according to the business needs of specific periods and employee schedules. The result is ensuring maximum schedule visibility, availability, and productivity. Effective labor scheduling not only helps restaurants and bars meet their staffing needs but also protects profits.
Benefits of Labor Scheduling in a Restaurant or Bar Operation
1. Reduce Labor Costs Effective labor scheduling means optimizing staffing levels according to projected customer traffic. The result is high productivity and minimized labor costs. By scheduling the right number of employees and roles for each shift, restaurants also avoid unnecessary labor costs caused by overstaffing, and reduce the likelihood of poor customer service and low-quality meals that are often the result of understaffing. |
Build a Bar Menu in 30 Minutes or Less
with Aldelo Express Menu-Building Services
AI Automation Services, Voice-to-Text, and More
3-minute read ---
Managing a bar menu can be a complex task, often requiring frequent updates, additions, and modifications. Aldelo Express simplifies this process with its user-friendly interface, providing bar owners and staff with an intuitive platform for easy menu management. From adding new items to adjusting prices or showcasing seasonal specials, the system ensures that the menu remains current and dynamic. This seamless menu management feature allows bars to adapt swiftly to changing trends and customer preferences, fostering a dynamic and attractive offering.
Bars are constantly seeking ways to enhance efficiency and provide unparalleled experiences for their patrons. But with so many drink varieties offered by a single establishment, building, managing, and updating a bar point-of-sale can take hours and, in some instances, even days! But not so with Aldelo Express Bar Point-of-Sale!
Easy Menu Management
Aldelo Express merchants spend less time setting up their bar point-of-sale system and more time serving their customer base. With Aldelo Express Bar Point-of-Sale, operators can create a new store, build a comprehensive bar point-of-sale menu, and even add food items 30 minutes or less using:
Let’s take a deeper look at these valuable features…
Managing a bar menu can be a complex task, often requiring frequent updates, additions, and modifications. Aldelo Express simplifies this process with its user-friendly interface, providing bar owners and staff with an intuitive platform for easy menu management. From adding new items to adjusting prices or showcasing seasonal specials, the system ensures that the menu remains current and dynamic. This seamless menu management feature allows bars to adapt swiftly to changing trends and customer preferences, fostering a dynamic and attractive offering.
Bars are constantly seeking ways to enhance efficiency and provide unparalleled experiences for their patrons. But with so many drink varieties offered by a single establishment, building, managing, and updating a bar point-of-sale can take hours and, in some instances, even days! But not so with Aldelo Express Bar Point-of-Sale!
Easy Menu Management
Aldelo Express merchants spend less time setting up their bar point-of-sale system and more time serving their customer base. With Aldelo Express Bar Point-of-Sale, operators can create a new store, build a comprehensive bar point-of-sale menu, and even add food items 30 minutes or less using:
- AI Menu Builder – for scan-and-go menu builds and updates
- Matrix Items – for fast creation of multiple items under a single menu item
- Voice-to-Text menu building – for speedy back-office menu changes
- AI Menu Item Prediction – for faster back-office menu item naming
Let’s take a deeper look at these valuable features…
Spring Cleaning Your Restaurant Operation with
Aldelo Express Cloud Point-of-Sale
Simplify and Streamline Operations with Modern Restaurant Technology
3-minute read ---
Spring cleaning isn't just for homes – it's equally important for businesses, and especially for restaurant operations! As many partake in “Spring Cleaning” to embrace the freshness of spring, it's also a perfect time to declutter and streamline operations in your restaurant. In the digital market, leveraging the power of technology is key. Aldelo Express offers a comprehensive suite of native cloud point-of-sale solutions, including a variety of third-party integrator solutions, that can significantly simplify your restaurant operations and help your business grow.
Here's how to spring clean your restaurant operation with Aldelo Express Cloud Point-of-Sale:
Spring cleaning isn't just for homes – it's equally important for businesses, and especially for restaurant operations! As many partake in “Spring Cleaning” to embrace the freshness of spring, it's also a perfect time to declutter and streamline operations in your restaurant. In the digital market, leveraging the power of technology is key. Aldelo Express offers a comprehensive suite of native cloud point-of-sale solutions, including a variety of third-party integrator solutions, that can significantly simplify your restaurant operations and help your business grow.
Here's how to spring clean your restaurant operation with Aldelo Express Cloud Point-of-Sale:
1. Evaluate and Optimize Your Menu Use Aldelo Express’s reporting features to identify your best-selling items and those that are underperforming. Optimize your menu by removing items that aren't popular or profitable. This not only reduces kitchen complexity but also inventory needs. Then use Aldelo Express’s AI Menu Builder to quickly update your digital menu to accurately reflect changes on your printed menus. |
Swinging Success: 2024 PGA Masters Tournament Offers the Perfect Tee Time to Kick Off Loyalty Campaigns
Boost Customer Traffic this April with Creative Marketing Ideas
3-minute read ---
In the dynamic world of restaurant marketing, staying proactive is key to attracting and retaining customers. One excellent opportunity to capitalize on the excitement is by aligning your strategies with major sporting events. The 2024 PGA Masters Tournament occurring April 11-14 offers a prime chance to engage golf enthusiasts and food lovers alike. Let's explore some creative restaurant marketing ideas that will help you score a hole-in-one during this prestigious event.
In the dynamic world of restaurant marketing, staying proactive is key to attracting and retaining customers. One excellent opportunity to capitalize on the excitement is by aligning your strategies with major sporting events. The 2024 PGA Masters Tournament occurring April 11-14 offers a prime chance to engage golf enthusiasts and food lovers alike. Let's explore some creative restaurant marketing ideas that will help you score a hole-in-one during this prestigious event.
1. Masters Specials and Discounts Offer promotions or discounts for customers wearing golf attire or bringing in a golf-related item (e.g., a golf ball, glove, or hat). This not only encourages customer engagement but also adds to the tournament spirit, making your restaurant a go-to spot for golf enthusiasts. 2. Collaborate with Local Golf Courses and Leagues Partner with local golf courses, clubs, or leagues to cross-promote your restaurant during the Masters tournament. Offer discounts or special promotions to golfers who bring in their scorecard or receipt from the course, creating a symbiotic relationship between your establishment and the surrounding golf community, including golf teams at local schools! |
Tackling Understaffing Woes in Restaurants
How Aldelo Express Supports Busy Restaurant Employees
3-minute read ---
The restaurant industry has always been known for its fast-paced environment, dynamic atmosphere, exemplary service, and delicious culinary offerings. However, behind the scenes, many establishments struggle with a common challenge: understaffing. Whether it's due to high turnover rates, seasonal fluctuations, or economic factors, being short-staffed can take a toll on a restaurant's operations and profitability. In this blog post, we'll delve into the reasons behind understaffing and explore effective strategies for coping with this issue while also attracting new restaurant employees to join your team.
Understanding the Understaffing Epidemic
Several factors contribute to the prevalence of understaffing in restaurants:
The restaurant industry has always been known for its fast-paced environment, dynamic atmosphere, exemplary service, and delicious culinary offerings. However, behind the scenes, many establishments struggle with a common challenge: understaffing. Whether it's due to high turnover rates, seasonal fluctuations, or economic factors, being short-staffed can take a toll on a restaurant's operations and profitability. In this blog post, we'll delve into the reasons behind understaffing and explore effective strategies for coping with this issue while also attracting new restaurant employees to join your team.
Understanding the Understaffing Epidemic
Several factors contribute to the prevalence of understaffing in restaurants:
- High Turnover Rates: The restaurant industry often experiences high turnover rates due to the demanding nature of the work, irregular schedules, and relatively low wages.
- Seasonal Fluctuations: Restaurants may experience fluctuations in customer demand based on seasons, holidays, or local events, leading to staffing shortages during peak periods.
- Economic Challenges: Economic downturns, rising operating costs, and competition for talent from other industries can make it difficult for restaurants to attract and retain employees.
Marketing Your Restaurant in April 2024
National Burrito Day, National Beer Day, National Garlic Day, and More
3-minute read ---
After winter holiday crowds and before summer vacation there is a bit of a lull in overall customer foot traffic, making effective restaurant marketing crucial for business owners looking to boost or maintain their springtime sales.
Here are a few opportunities to promote additional customer traffic during the month of April 2024:
After winter holiday crowds and before summer vacation there is a bit of a lull in overall customer foot traffic, making effective restaurant marketing crucial for business owners looking to boost or maintain their springtime sales.
Here are a few opportunities to promote additional customer traffic during the month of April 2024:
National Peanut Butter & Jelly Day - April 2 Peanut butter and jelly, or “PB&J,” is a classic combination most often found in sandwiches. As an easy, inexpensive, and well-loved kids choice, the average American consumes almost 2,000 PB&J sandwiches before graduating from high school. Nostalgia sells, so adding peanut butter and jelly offers a touch of nostalgia available to adults and familiarity and fun to young diners visiting your establishment. |
Revolutionizing Restaurants: The Advantages of Roaming Orders and Payments from Aldelo Express Mobile Point-of-Sale Solutions
3-minute read ---
The ability to process orders and payments from a mobile point-of-sale device enables restaurants to extend their unique dining experience to anywhere with a Wi-Fi or Cellular Data connection, including:
The ability to process orders and payments from a mobile point-of-sale device enables restaurants to extend their unique dining experience to anywhere with a Wi-Fi or Cellular Data connection, including:
- outdoor dining areas
- drive-in style dining or curbside pickup
- patio bars
- and more
Tips for Mastering the Restaurant Space with
Aldelo Express Cloud Point-of-Sale
Contactless, Cloud-Based Solutions Help Position Restaurants for Success
3-minute read ---
Restaurant operators often look to point-of-sale technology to manage operations, enhance productivity, and stay ahead of their competition, responding to their customers and an ever-evolving restaurant landscape. One such technological solution that is gaining popularity among restaurant owners is the Aldelo Express Cloud Point-of-Sale platform.
In this blog post, we'll explore how restaurants can use Aldelo Express to elevate their restaurant business and leverage their sales strategies.
Offer Consistent Customer Services: Contactless Ordering & Payments
From ordering takeout on the way home from work, dining out with friends, or ordering delivery for a fun night in, customers are drawn to contactless ordering and payments that are convenient and fast. With Aldelo Express, restaurant owners offer consistent and speedy dining services from the comfort of their smartphone, computer, or tablet device. The Aldelo Express Masa+ Online Ordering platform supports QR code digital menus, online ordering, and digital payment options, allowing restaurants to cater to tech-savvy consumers inside the restaurant or off-premises. When used inside the dining environment, Masa+ helps restaurants serve a high number of customers, even when operating with fewer staff. The result is increased service efficiency, consistency, and satisfaction for customers ordering in-store and remotely.
Restaurant operators often look to point-of-sale technology to manage operations, enhance productivity, and stay ahead of their competition, responding to their customers and an ever-evolving restaurant landscape. One such technological solution that is gaining popularity among restaurant owners is the Aldelo Express Cloud Point-of-Sale platform.
In this blog post, we'll explore how restaurants can use Aldelo Express to elevate their restaurant business and leverage their sales strategies.
Offer Consistent Customer Services: Contactless Ordering & Payments
From ordering takeout on the way home from work, dining out with friends, or ordering delivery for a fun night in, customers are drawn to contactless ordering and payments that are convenient and fast. With Aldelo Express, restaurant owners offer consistent and speedy dining services from the comfort of their smartphone, computer, or tablet device. The Aldelo Express Masa+ Online Ordering platform supports QR code digital menus, online ordering, and digital payment options, allowing restaurants to cater to tech-savvy consumers inside the restaurant or off-premises. When used inside the dining environment, Masa+ helps restaurants serve a high number of customers, even when operating with fewer staff. The result is increased service efficiency, consistency, and satisfaction for customers ordering in-store and remotely.
Spring Clean Your Restaurant Menu with
the Aldelo Express AI Menu Builder
Easily Update and Add New Menu Items with a “Scan-and-Go” AI Automation Service
3-minute read ---
The Aldelo Express AI Menu Builder is revolutionizing the way restaurants update and manage their menus, providing an efficient, accurate, and user-friendly experience through a “scan-and-go” method. Traditional methods of menu updates involve manual entry, which is not only time-consuming but also prone to errors. The Aldelo Express AI Menu Builder significantly reduces the chances of inconsistencies between printed physical menus and digital menus, ensuring that the Aldelo Express menu database is a true reflection of the restaurant's offerings.
Here's a look at how this innovative tool helps both independent and multi-unit restaurant operators quickly create and maintain consistent menus – including menu item prices – so they can “spring clean” their restaurant menu to provide fresh menu offerings.
How the Aldelo Express AI Menu Builder Works
Whether updating existing menu items or adding new menu offerings, the AI Menu Builder process begins with a simple scan of the restaurant’s physical printed menu. The Aldelo Express AI Menu Builder then utilizes sophisticated algorithms and artificial intelligence technology to analyze the scanned image. It's not just about recognizing text; the Aldelo Express AI Menu Builder identifies and learns menu layouts, item categorizations, and pricing structures to determine menu item names, descriptions, and prices. This level of comprehension is pivotal in accurately translating a physical menu into the point-of-sale system.
The Aldelo Express AI Menu Builder is revolutionizing the way restaurants update and manage their menus, providing an efficient, accurate, and user-friendly experience through a “scan-and-go” method. Traditional methods of menu updates involve manual entry, which is not only time-consuming but also prone to errors. The Aldelo Express AI Menu Builder significantly reduces the chances of inconsistencies between printed physical menus and digital menus, ensuring that the Aldelo Express menu database is a true reflection of the restaurant's offerings.
Here's a look at how this innovative tool helps both independent and multi-unit restaurant operators quickly create and maintain consistent menus – including menu item prices – so they can “spring clean” their restaurant menu to provide fresh menu offerings.
How the Aldelo Express AI Menu Builder Works
Whether updating existing menu items or adding new menu offerings, the AI Menu Builder process begins with a simple scan of the restaurant’s physical printed menu. The Aldelo Express AI Menu Builder then utilizes sophisticated algorithms and artificial intelligence technology to analyze the scanned image. It's not just about recognizing text; the Aldelo Express AI Menu Builder identifies and learns menu layouts, item categorizations, and pricing structures to determine menu item names, descriptions, and prices. This level of comprehension is pivotal in accurately translating a physical menu into the point-of-sale system.
How to Use Aldelo Express for
Bar Point-of-Sale Management
Bar Tab Pre-Auth and Split/Combine Item and Check Options for Enhanced Flexibility
3-minute read --- Aldelo Express Point-of-Sale software offers a streamlined solution for managing bar tabs efficiently. With Aldelo Express Bar Point-of-Sale solutions, users can easily open, monitor, and close bar tabs, ensuring a smooth transaction process for both bar staff and customers. The software allows bartenders to quickly open a tab by securing a customer's credit card information via swipe, dip, or tap. Throughout the night, bartenders can add to the tab with just a few taps on the Aldelo Express system. When it's time to close the tab, Aldelo Express facilitates a swift checkout process, offering options for splitting entire checks among multiple customers, splitting the cost of individual items across multiple checks, combining checks, or adding gratuity, thus enhancing customer satisfaction and operational efficiency. |
Top Table Management Benefits from Aldelo Express
Increase Table Turns and Profits with Table Layout and Digital Reservation and Wait List Modules from Aldelo Express
3-minute read ---
Aldelo Express is a cloud point-of-sale platform that includes modern Table Layout and Digital Reservation and Wait List Modules at zero additional cost to everyday restaurant owners. By replacing pen and paper table management systems in restaurant settings with digital solutions, Aldelo Express can significantly improve a restaurant’s table turn rate and increase profits.
Restaurant operators that use Aldelo Express Table Layout and Digital Reservation and Wait List Modules benefit from:
Here’s why the Aldelo Express Table Layout and Digital Reservation and Wait List Modules matter to restaurant owners:
Aldelo Express is a cloud point-of-sale platform that includes modern Table Layout and Digital Reservation and Wait List Modules at zero additional cost to everyday restaurant owners. By replacing pen and paper table management systems in restaurant settings with digital solutions, Aldelo Express can significantly improve a restaurant’s table turn rate and increase profits.
Restaurant operators that use Aldelo Express Table Layout and Digital Reservation and Wait List Modules benefit from:
- enhanced table management
- improved customer experiences
- data-driven decisions
- increased front-of-house efficiency
- monthly savings with “zero-additional-cost” solutions
Here’s why the Aldelo Express Table Layout and Digital Reservation and Wait List Modules matter to restaurant owners:
Enhancing Restaurant Security:
Preventing Theft with Aldelo Express Cloud Point-of-Sale
and Masa+ Digital Payments
3-minute read ---
Theft in restaurants can occur in various forms, from cash skimming to misuse of inventory or assets. Not only does it result in financial loss, but it can also damage the establishment's reputation and employee morale. Therefore, integrating a robust point-of-sale system and secure digital payment solutions is essential for any modern restaurant. In this comprehensive guide, we'll explore how these cutting-edge systems can enhance your restaurant's security and prevent theft.
Aldelo Express Cloud Point-of-Sale: A New Era of Security
Aldelo Express Cloud Point-of-Sale is a revolutionary system designed for the unique needs of the restaurant industry. Here's how it helps prevent theft:
Theft in restaurants can occur in various forms, from cash skimming to misuse of inventory or assets. Not only does it result in financial loss, but it can also damage the establishment's reputation and employee morale. Therefore, integrating a robust point-of-sale system and secure digital payment solutions is essential for any modern restaurant. In this comprehensive guide, we'll explore how these cutting-edge systems can enhance your restaurant's security and prevent theft.
Aldelo Express Cloud Point-of-Sale: A New Era of Security
Aldelo Express Cloud Point-of-Sale is a revolutionary system designed for the unique needs of the restaurant industry. Here's how it helps prevent theft:
1. Enhanced Transaction Tracking Aldelo Express offers real-time tracking of all transactions, with data uploads to the cloud back-office and data synchronizations across all devices after every transaction. Every sale, refund, or exchange is recorded, leaving no room for unauthorized transactions. 2. Token-Based Digital Payment Security Through Aldelo’s native merchant processing services, as well as Aldelo Partner merchant services, Aldelo Express PCI DSS compliance supports token-based digital payment security for every type of restaurant operation, including ghost kitchens, multi-store locations, mobile food truck vendors, and more. |
Aldelo Express Secures the Point-of-Sale
“Void Process” with User Image Capture
Built-In Cameras on Aldelo Express Tablets Protect Your Bottom Line
2-minute read ---
In the fast-paced world of restaurants, efficiency is key to delivering exceptional customer service and maintaining profitability. One crucial aspect of restaurant operations is the ability to securely handle order voids seamlessly. Aldelo Express, a leading point-of-sale system, offers a game-changing Order Void feature that not only empowers users but also adds transparency and accountability. Let's dive into how this feature works and how it can benefit your restaurant.
Streamlining Order Voids:
Aldelo Express simplifies the process of voiding orders, ensuring that it's a quick and hassle-free task for restaurant staff. With a few taps on the touchscreen interface, servers can void items or entire orders without the need for complex steps. This streamlined process saves valuable time, allowing staff to focus on providing exceptional service to diners.
Transparency and Accountability:
What sets Aldelo Express apart is its innovative approach to order voids. It uses the front-facing camera to take a picture of the restaurant staff conducting the void, providing undeniable proof of the transaction. This image is then included in back-office Order Void reports, making it easy to track and monitor void activities.
The inclusion of pictures not only ensures transparency but also enhances accountability among your staff. When employees know that their actions are being recorded and can be reviewed, they are more likely to follow proper procedures and handle order voids responsibly.
In the fast-paced world of restaurants, efficiency is key to delivering exceptional customer service and maintaining profitability. One crucial aspect of restaurant operations is the ability to securely handle order voids seamlessly. Aldelo Express, a leading point-of-sale system, offers a game-changing Order Void feature that not only empowers users but also adds transparency and accountability. Let's dive into how this feature works and how it can benefit your restaurant.
Streamlining Order Voids:
Aldelo Express simplifies the process of voiding orders, ensuring that it's a quick and hassle-free task for restaurant staff. With a few taps on the touchscreen interface, servers can void items or entire orders without the need for complex steps. This streamlined process saves valuable time, allowing staff to focus on providing exceptional service to diners.
Transparency and Accountability:
What sets Aldelo Express apart is its innovative approach to order voids. It uses the front-facing camera to take a picture of the restaurant staff conducting the void, providing undeniable proof of the transaction. This image is then included in back-office Order Void reports, making it easy to track and monitor void activities.
The inclusion of pictures not only ensures transparency but also enhances accountability among your staff. When employees know that their actions are being recorded and can be reviewed, they are more likely to follow proper procedures and handle order voids responsibly.
Aldelo Express Helps Increase Restaurant and Bar Sales
Top Ways to Secure and Grow Your Business Today!
3-minute read ---
A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.
Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:
A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.
Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:
Takeout and Delivery “Score Big” During March Madness
Marketing Your Restaurant’s Takeout & Delivery Services During March Madness 2024
3-minute read ---
March Madness isn't just about basketball—it's also a prime opportunity for restaurants to score big with creative marketing strategies. With anticipation of the tournament in full swing, hungry fans are looking for convenient dining options to enjoy while cheering on their favorite teams. For restaurants offering takeout and delivery services, this presents a golden opportunity to engage with customers and boost sales.
Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.
March Madness isn't just about basketball—it's also a prime opportunity for restaurants to score big with creative marketing strategies. With anticipation of the tournament in full swing, hungry fans are looking for convenient dining options to enjoy while cheering on their favorite teams. For restaurants offering takeout and delivery services, this presents a golden opportunity to engage with customers and boost sales.
Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.
Bracket-themed Specials: Get your customers into the competitive spirit by offering bracket-themed specials. While minding March Madness-related copyrights and trademarks, create a unique takeout and delivery menu featuring dishes named using general basketball terms. For example, "Slam Dunk Sliders," "Three-Point Pizza,” or “Victory Wings.” You can even run a promotion where customers vote for their favorite dish, with the winning item earning a spot as a permanent menu offering. |
Want Restaurant Success?
Harness the Power of Loyalty and Rewards
It's Often More Cost-Effective to Keep Current Customers than to Acquire New Ones
3-minute read ---
In the fiercely competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. With diners eager for choice, it's essential to implement innovative marketing strategies that set your restaurant apart. One effective method is using loyalty and rewards programs to not only encourage repeat business but also create a sense of belonging among your customers.
Here are the basics of how merchants can leverage a loyalty and rewards program to market their restaurant successfully.
In the fiercely competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. With diners eager for choice, it's essential to implement innovative marketing strategies that set your restaurant apart. One effective method is using loyalty and rewards programs to not only encourage repeat business but also create a sense of belonging among your customers.
Here are the basics of how merchants can leverage a loyalty and rewards program to market their restaurant successfully.
How to Use Masa+ Promo Cards to Grow Your Business
Support Purchases with Open-Ended, Single-Use, or Limited-Time Offers
2-minute read ---
Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.
Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.
Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.
Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.
Baseball is Back!
Hit a “Home Run” with these Restaurant Marketing Campaigns
MLB 2024 Season Opens on March 28
3-minute read ---
Spring training has begun, and the return of America's favorite pastime is not just a signal for sports fans to rejoice; it's also an excellent opportunity for restaurants to grow their customer base. Here are some strategies to capitalize on the MLB 2024 season (officially opening on March 28) and hit a home run with your business growth with baseball themed marketing campaigns.
1. Leverage Social Media with Baseball-Themed Promotions
The start of the baseball season is a fantastic time to engage with your customers on social media, since the season spans seven months and provides many opportunities to promote baseball-themed incentives and perks. Sharing promotions, local and national baseball television schedules, and advertising free Wi-Fi access across your social media platforms will reach both casual and rabid fantasy baseball players looking for venues to watch games and track stats. For instance, you can offer discounts or special offers whenever the local team wins. Use creative baseball-related hashtags to increase the visibility of your posts (think #homerun, #MLB2024, and #takemeouttotheballgame). This not only shows your support for the sport but also keeps your business relevant and engaging.
Spring training has begun, and the return of America's favorite pastime is not just a signal for sports fans to rejoice; it's also an excellent opportunity for restaurants to grow their customer base. Here are some strategies to capitalize on the MLB 2024 season (officially opening on March 28) and hit a home run with your business growth with baseball themed marketing campaigns.
1. Leverage Social Media with Baseball-Themed Promotions
The start of the baseball season is a fantastic time to engage with your customers on social media, since the season spans seven months and provides many opportunities to promote baseball-themed incentives and perks. Sharing promotions, local and national baseball television schedules, and advertising free Wi-Fi access across your social media platforms will reach both casual and rabid fantasy baseball players looking for venues to watch games and track stats. For instance, you can offer discounts or special offers whenever the local team wins. Use creative baseball-related hashtags to increase the visibility of your posts (think #homerun, #MLB2024, and #takemeouttotheballgame). This not only shows your support for the sport but also keeps your business relevant and engaging.
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