Marketing Opportunities for the Month of December Engage Customers with Unique Holiday-Themed Campaigns
2-minute read ---
The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.
December 9 - National Pastry Day
Pastries are a category of baked desserts that feature fluffy or flaky dough, fruits, and custards. Popular especially in European cuisine, pastries are a perfect addition to a morning coffee or as an after-meal sweet.
This National Pastry Day, enhance your holiday campaigns by providing customers special offers for pastries bundled with qualifying food, drink, or gift card purchases, or as a “thank you” to customers who spend over a specified amount in-store or through your restaurant’s Masa+ Online Storefront.
Improve Customer Experiences and Front-of-House Efficiency with the Aldelo Express Customer Module
2-minute read --- For many customers, their experience dining at a restaurant is as important as the food and drinks they enjoy. As a result, restaurants implement point-of-sale solutions, modules, and features that support customer-centric services. Not only do these types of solutions help customers feel more at ease, but they can help restaurants streamline everyday services, providing smoother experiences for both staff and guests.
With built-in features such as customer lookup by name, caller ID, order histories, and VIP-level discounts, restaurants that utilize the Aldelo Express Customer Module easily personalize their customer services while improving operational efficiencies.
Here are 3 ways to utilize the Aldelo Express Customer Module:
Easily personalize customer services and improve operational efficiencies with the Aldelo Express Customer Module
QR Code “Scan & Pay” from Customer Receipt Streamlines Everyday Transactions Supporting Secure In-Store Digital Payments from Physical Receipts
2-minute read --- With eight out of ten customers carrying a smartphone in their pocket, businesses are realizing daily the benefits of offering QR code-based digital services in their restaurant. Whether enabling customers to order and pay from QR code-based digital menus, expanding their customer network through QR code-based digital gift cards, or enhancing promotions with QR code-based loyalty, rewards, and digital coupons, restaurant owners that use Masa+ QR code-based digital payments seeing greater operational efficiency by utilizing QR codes especially during busy periods.
One popular way restaurants are using QR codes to streamline everyday restaurant transactions is enabling in-store customer-driven payments through QR codes printed on physical receipts. By allowing their customers to pay for their order directly from a personal smartphone on-demand, restaurants immediately eliminate the back-and-forth routine traditionally required by wait staff who must deliver a receipt, pick up a payment tender, process the payment, and return a card and customer receipt for payment signature and completion.
Avoid Unpredictable Inventory Levels with the Aldelo Express Inventory Module
3-minute read --- Managing a restaurant’s inventory consistently and accurately can “make” or “break” its success. That’s why the best inventory solutions not only accurately monitor back-office purchases, deliveries, and usage, but enable managers easy access to view inventory levels in real-time.
The Aldelo Express Inventory Module offers restaurant owners and operators a simple and effective way to accurately manage their business inventory. As an included module with the Aldelo Express POS platform, the Aldelo Express Inventory Module provides business owners a significant return on their investment.
Here are 3 ways the Aldelo Express Inventory Module can help restaurant owners avoid inventory mismatch.
Increase Brand Awareness and Revenue this Holiday Season Aldelo Express POS Native Masa+ Supports Traditional and Digital Gift Card Solutions
2-minute read --- By implementing Masa+ multi-store Gift Cards, restaurant owners enable customers to conveniently purchase, redeem, and recharge physical and digital gift cards, keeping the business top of mind during the holidays and throughout the year. With no swipe fees, processing fees, or costs for the Masa+ eGift Card solution, restaurants using Masa+ eGift Cards instantly increase sales revenue for single and multi-store operations.
The holidays are all about giving and gift card purchases allow customers to share their favorite restaurants and bars with loved ones and friends. When received as a gift, customers that place orders with gift cards almost always spend more than the card’s value. When used alongside Aldelo Express Self-Service Kiosks and Masa+ Online Ordering, restaurant owners enable faster and easier gift card-based payments in any dining environment.
Easily Track and Manage Non-Food Items with the Aldelo Express “Tag Along” Items Feature Seamlessly Integrated with Aldelo Express Inventory Logs and Back-Office Reports
2-minute read --- For many restaurant owners, providing enhanced takeout and delivery services has been an essential step of growth for their business. However, when processing takeout and delivery orders, employees and managers may struggle to keep track of non-food items such as utensils, seasoning packets, napkins, plates, etc. resulting in uneven inventory control, potential waste or theft, and the risk of forgetting specific order “accessories” that are essential to a positive dining experience.
Aldelo Express POS offers owners and operators an easy solution with the Aldelo Express Tag Along Items feature that automatically applies one or multiple non-food items to a specific menu item. Not only does this remind employees to place “accessory” items into to-go order packaging, but it allows managers to easily track and manage non-food items through the Aldelo Express Inventory Module.
New POS Resellers are Choosing Aldelo Express E2E Solution | Freedom of Choice Hardware and Payments | Lifetime Residuals
3-minute read --- Aldelo resellers represent a robust cloud-based restaurant POS technology platform available through “freedom of choice” merchant processing services and non-proprietary POS hardware. The result is ensuring that restaurant owners avoid hidden fees found in “free POS hardware” and have complete access to Aldelo Express POS software and related modules, including native Masa+ online digital services.
Through Aldelo Pay and approved Aldelo Partner merchant services, resellers that offer Aldelo Express POS provide every Aldelo Express cloud-based solution at zero additional cost, as well as:
The Masa+ Online Ordering and Digital Payments platform
A variety of built-in POS modules and features
Access to the Aldelo Express third-party integration network
24/7 technical support from Aldelo
Unlimited software licenses
Unlimited software updates
One-on-one merchant onboarding support
By offering modern POS solutions and services with no hidden fees or costs, Aldelo resellers establish long-lasting merchant relationships built on transparency, value and trust.
Promote Your Restaurant’s Off-Premises Services this Thanksgiving Day
2-minute read --- Thanksgiving Day is one of the most popular U.S. holidays. Each year on the fourth Thursday of November, millions of Americans travel to share a meal with their family and friends. In the days surrounding Thanksgiving Day, many customers turn to their favorite local restaurants for convenient and complimentary food and drink items that save them time – and spare them additional kitchen clean-up. As a result, restaurants can gain additional customers by promoting their restaurant’s online ordering, takeout, and delivery services this November.
Aldelo Express POS is a E2E cloud-based restaurant technology platform that supports both in-store and off-premises restaurant services. Using iPad and Android-based point-of-sale hardware, merchants choose from a variety of merchant-facing and customer-facing ordering and digital payment solutions that work together to run a complete restaurant operation. This includes several native cloud POS modules and features such as:
Delivery Module, including Order Dispatching, Driver Tracking, and Digital Mapping
QR Code-Based Masa+ Online Ordering and Digital Payments
Native Inventory and Recipe Module
“Matrix” Menu Module for Creating Hundreds if Menu Items in Minutes
Advanced Pricing Module for Easy Digital Menu Management
Save Time When Updating Menus with the Aldelo Express Global Price Change Module
2-minute read --- As restaurant owners and operators navigate ever-changing prices in and around the restaurant industry, the Aldelo Express Global Price Change Module enables restaurants to easily maintain a profitable menu by accurately responding to both customer demand and changing food costs.
From the Aldelo Express cloud back-office, owners and operators can make broad price changes across their restaurant’s menu, rather than adjusting the costs for individual food and drink items. Users can increase or decrease prices for individual items, groups, and categories, adjusting item prices by percentage or dollar value in seconds.
Simpay to Offer Leading Aldelo Express Cloud POS Platform New Relationship Helps Simpay Broaden E2E Portfolio Offerings for Restaurants
2-minute read --- In today’s restaurant market, there is no “one size fits all” for restaurant technology or merchant processing solutions. As a result, many merchant services providers are enhancing their product portfolio value and market reach through strategic partnerships with point-of-sale solution providers that offer an all-in-one restaurant technology solution. The result is an increased presence in the restaurant market space and enhanced business relationships built on service value, quality, and trust.
A leading developer in the point-of-sale industry for more than two decades, Aldelo, L.P. provides restaurant owners with modern, flexible, and scalable point-of-sale solutions that are completely customizable to their restaurant operation and positively impact their bottom line. By offering multiple affordable options for non-proprietary hardware and merchant processing services, Aldelo makes cloud-based restaurant technology accessible to business owners of all restaurant types, from sit-down restaurants and pizza places to food trucks and bars.
Aldelo Express’s New Integration with the Uber Eats Platform Provides Resellers Additional POS Value Merchants Expand their Customer Base Using a High-Traffic Online Marketplace
3-minute read --- Aldelo referral partners that offer Aldelo Express POS quickly gain more customers by providing an unparalleled cloud-based restaurant technology platform. Through a full-featured app marketplace that consists of powerful native POS solutions and several valuable third-party integrations, Aldelo referral partners equip their merchants to successfully monitor, manage, and customize an E2E restaurant operation in any market.
As customers rely on on-demand self-services, the growing number of restaurant owners are turning to native and third-party online ordering and digital payments solutions. To help referral partners strengthen their portfolio of customer-centric services, Aldelo has recently added Uber Eats to its network of approved third-party integrations for its cloud-based Aldelo Express POS platform.
The result is providing referral partners and their customers with more options for implementing online ordering and delivery solutions that compliment and enhance their existing Aldelo Express POS system.
Aldelo Announces Partnership with Simpay Simpay Payment Processing and Aldelo Express POS Platform Provides More Options for Restaurants
PLEASANTON, CA – November 1, 2022 – Aldelo, L.P., developer of industry-leading cloud-based restaurant point-of-sale software solutions and Aldelo Pay payment processing, recently welcomed Simpay to its esteemed network of approved Aldelo Partner solutions providers for the Aldelo Express POS technology platform.
Simpay’s offering with Aldelo Express POS creates a seamless experience for restaurants from start to finish. New and existing Simpay merchants can now couple Simpay credit card processing services with complete access to the full-featured Aldelo Express POS suite of customer-facing and merchant-facing ordering solutions.
With Simpay merchant services, restaurant owners accept secure digital payments in-store via tap, dip, and swipe at Aldelo Express iPad and Android Tablet-based POS terminals, as well as Android Mobile POS terminals for roaming transactions.
With Simpay merchant services, restaurant owners accept secure digital payments in-store via tap, dip, and swipe at Aldelo Express terminals
Marketing Opportunities for November 2022 Thanksgiving, Día de Los Muertos, and National Donut Day
2-minute read --- November is most commonly associated with Thanksgiving. More Americans travel to be with friends and family on Thanksgiving Day than they do for Christmas, New Year’s Eve, or any other popular holiday. As a result, many restaurants promote their business through Thanksgiving-themed dinner specials, food and drink bundles, desserts, and gift card campaigns.
Here are 3 additional ways to market your restaurant this November:
Día de Los Muertos (or Day of the Dead) - November 1-2
From ofrenda (offering) altars and sugar skulls to bright marigolds and colorful papel picado (perforated paper), Día de Los Muertos is a great way for local restaurant owners to engage their communities this November with festive promotions. Restaurants can add some limited-time menu items and even put their own twist on easy-to-make items, such as tostadas, margaritas, and quesadillas, to commemorate this widely-celebrated holiday.
Aldelo Announces Integration with the Uber Eats Platform Leading Meal Delivery Service Platform Expands Options for Aldelo Express Users
2-minute read --- As a growing number of customers rely on on-demand and digital self-services, Aldelo has recently added Uber Eats to its community of third-party integration partners to provide Aldelo Express POS users with additional powerful online ordering and delivery options.
The Uber Eats platform is available in over 6,000 cities and serves as a familiar and efficient technology that can expand a restaurant's existing customer base and help to promote the business through enhanced visibility in their local market.
By directly integrating the Uber Eats platform into the Aldelo Express POS platform, merchants manage an online webstore, menu, and orders in a single POS interface, utilizing Aldelo Express POS terminals from anywhere with a Wi-Fi or Cellular Data connection.
Merchants manage an Uber Eats online webstore, menu, and orders in a single POS interface
Aldelo Announces Integration with the Uber Eats Platform and Aldelo Express POS Platform Now Available to New and Existing Aldelo Express Users
PLEASANTON, CA – October 25, 2022 – Aldelo, L.P., developer of the Aldelo Express POS cloud-based restaurant technology platform, recently added leading delivery service platform Uber Eats to its verified integration partner network. New and existing Aldelo Express POS users can now seamlessly implement, monitor, and manage the third-party services that deliver with Uber Eats through their existing Aldelo Express POS system and cloud back-office environment.
As a growing number of customers move towards on-demand online ordering and digital self-services, Uber Eats offers Aldelo merchants a high-traffic online ordering, payments, and delivery platform to promote and expand their business. For restaurant owners, the release of this integration means enhancing their restaurant’s online visibility, providing familiar online services to new and existing customers, and managing a third-party solution from a single POS interface.
“Aldelo is committed to producing meaningful integrations with leading third-party solution providers that users seamlessly access and operate from existing Aldelo Express POS stations resulting in enhanced operational efficiencies,” says Jeff Moore, V.P. of Operations at Aldelo, L.P. “Maintaining a customer-centric approach to our integration selection process, we are excited to formally announce the integration with the Uber Eats platform to our esteemed partners and merchants.”
Uber Eats offers Aldelo merchants a high-traffic online ordering, payments, and delivery service platform to promote and expand their business
Enhance Your Restaurant’s Security this Holiday Season Aldelo Express Offers Built-In Security for Merchant- and Customer-Facing Services
3-minute read --- The coming holiday season means restaurant owners will soon enjoy an influx of customers, catering requests, online orders, and gift card purchases. Many businesses, including restaurants, will also hire “seasonal” employees to accommodate this annual business surge that provides them additional revenue that benefits them throughout the new year.
However, increased traffic and cash flow for the business also means increased risk of theft. Without reliable security features, back-office oversight, secure digital payment methods, and consistent till balancing, restaurants risk losing thousands of dollars over the course of just a few months.
In addition to providing full-featured cloud point-of-sale technology solutions, Aldelo Express POS offers business owners multiple ways to secure their business and customer services. This includes security features built into the customer-facing Masa+ Online Ordering and Digital Payments platform, as well as multi-level security functions native to Aldelo Express iPad and Android Tablet staff-facing POS terminals.
Aldelo Express POS offers business owners multiple ways to secure their business and customer services
Top 5 Benefits of Aldelo Express POS for Pizza Places Merchants Save Money with Flexible, Fast, and Easy-to-Use Restaurant Solutions
3-minute read --- In the cool months of winter and fall, customers looking for a quick and easy meal often turn to local pizza places to order their favorite food and drinks. Whether selecting items for takeout, delivery, or curbside pickup, pizza restaurants are famous for providing flexible menu options, “build-your-own” pizza choices, and several ways to order, including in-store, online, and over-the-phone.
Here are the top 5 ways users benefit from the Aldelo Express native Pizza POS module:
How Masa+ Revolutionized the Gift Card Industry Digital Masa+ eGift Cards Seamlessly Integrate with Aldelo Express POS
3-minute read --- When first introduced, gift cards were distributed and owned by major credit card companies. Eventually, developers in the point-of-sale industry began offering gift cards as an integrated POS solution to enable business owners greater control maintaining gift card programs, campaigns, and protecting gift card cash infusions exclusively for their store(s). Today, gift cards are a billion-dollar industry that generate a massive amount of revenue for restaurant owners each year.
Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.
There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.
Top 5 Items Restaurants Should Assess in a New POS Solution Modern Restaurants Need Scalable Cloud-Based POS Solutions
3-minute read --- Whether you’re opening up a food service business for the first time or are a seasoned restaurant owner, selecting the right point-of-sale system for your restaurant can be a time-consuming and confusing task. With so many solutions available on the market, it seems like the options are endless, especially when considering how companies charge for services, processing providers, and POS hardware. Some features are only made available through additional monthly fees or increased credit card rates.
Restaurant owners choose Aldelo Express POS for their restaurant, bar, pizza place, or food truck because of the company’s simplistic and transparent offering of its complete restaurant cloud technology platform. With a full-featured suite of natively integrated POS solutions, including customer-facing online ordering and digital payments, Aldelo Express provides merchants an easy-to-use, all-inclusive restaurant technology platform for only the cost of Aldelo Pay or approved Aldelo Partner merchant services, or via a monthly SaaS rate, that simplifies their decision-making process. Aldelo merchants also receive unlimited software licenses, unlimited software updates, 24/7 technical support, and more at zero additional cost to their business.
Here are the top 5 things to consider when purchasing a new point-of-sale solution:
Top 5 Benefits of the Masa+ eGift Card Program Merchants Increase Store Sales with Masa+ Solution Included with Aldelo Express POS
3-minute read --- Restaurants not utilizing gift card programs are missing out on additional revenue. Gift cards have the ability to generate hundreds if not thousands of dollars of additional sales each year that acts as another revenue stream that helps restaurants sustain the business during slower periods.
Masa+ is a full-featured online ordering and digital payments platform that includes:
Tablet-Based POS Terminals are Easy-to-Use and Ultra-Affordable Familiar User-Interfaces Reduce Training Time and Related Costs
3-minute read --- As customers continually gravitate towards affordable point-of-sale solutions, Aldelo Express makes cloud POS systems more widely available by supporting its solution via non-proprietary and readily available iPad and Android Tablet-based hardware. Not only are these devices less expensive than most proprietary hardware options, they can be acquired outright or through various interest-free payment plans. Tablet-based POS terminals offer a small footprint while streamlining everyday restaurant operations by synchronizing in-person and remote services, as well as reducing the time it takes to train restaurant staff to use the restaurant software.