3-minute read ---
In the restaurant industry today, many popular food trends are based on consumer health or environmental impacts from the raising and production of certain ingredients. These include growing demand for milk alternatives, meat alternatives, and organic, sustainably-grown ingredients. In the last few years, customers have also begun moving away from alcoholic beverages in an effort to improve their overall health. Restaurants and bars can meet growing demand for non-alcoholic drinks by offering alcohol-free cocktails, sprucing up their menus with flavorful, colorful, and seasonal beverages.
In the past, non-alcoholic drinks primarily consisted of Shirley Temples, Roy Rogers, and a limited number of virgin cocktails such as daiquiris, margaritas, and piña coladas. But the growing non-alcoholic drink trend presents an opportunity to meet an underserved and growing community with creative, fun, and delicious drinks commonly called “mocktails.”
Mocktails are typically composed of juices, carbonated water, simple syrups, fresh fruits, and herbs such as ginger, lavender, and mint. Some even call for spices to give the drink a festive touch. Mocktails are an enjoyable beverage option with no creative limits, providing restaurants and bars an easy lucrative way for businesses to reach a broader local audience.
When offered at bars, mocktails help prevent customers from feeling left out if they do not drink alcohol. They also support customers transitioning from alcoholic drinks to limited- and non-alcoholic lifestyles, pregnant mothers, and those looking for a lively night out without having to call a designated driver.
In the past, non-alcoholic drinks primarily consisted of Shirley Temples, Roy Rogers, and a limited number of virgin cocktails such as daiquiris, margaritas, and piña coladas. But the growing non-alcoholic drink trend presents an opportunity to meet an underserved and growing community with creative, fun, and delicious drinks commonly called “mocktails.”
Mocktails are typically composed of juices, carbonated water, simple syrups, fresh fruits, and herbs such as ginger, lavender, and mint. Some even call for spices to give the drink a festive touch. Mocktails are an enjoyable beverage option with no creative limits, providing restaurants and bars an easy lucrative way for businesses to reach a broader local audience.
When offered at bars, mocktails help prevent customers from feeling left out if they do not drink alcohol. They also support customers transitioning from alcoholic drinks to limited- and non-alcoholic lifestyles, pregnant mothers, and those looking for a lively night out without having to call a designated driver.
Restaurants and bars can meet growing demand for non-alcoholic drinks by offering "mocktails," sprucing up their menus with flavorful, colorful, and seasonal beverages
Many times, bartenders can easily create mocktails by eliminating alcohol from an existing beverage. But mocktails can also be crafted with new ingredients, complimenting traditional bar offerings with new beverage solutions that can put a business on the map. Conversely, adding alcohol to select mocktails creates an opportunity to grow the bar menu and differentiate from the competition.
Mocktails can also enhance takeout and delivery services to customers, or catering for local organizations. With mocktails to-go and do-it-yourself mocktail kits, restaurants and bars enhance digital menus and meet demands from all types of customers.
As the trend continues, non-alcoholic drinks will likely become a new standard in the bar and restaurant industries. Restaurants, bars, pizza places, and food trucks that use Aldelo Express Cloud POS and Masa+ can easily adjust their in-store and online menus to include non-alcoholic drinks and rotate specialty beverages, enhancing their restaurant with limited-time online menus or fully digitizing their operation with digital ordering and payment solutions.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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