3-minute read ---
The coronavirus pandemic has changed the way diners value restaurants. When customers were forced to stay home, many spent time trying new recipes for food, drinks, and desserts. Often, customers were simply trying to perfect their favorite dishes and comfort foods, but many were more ambitious, experimenting with international dishes and working with exotic ingredients. Successful or not, working in their own kitchens helped customers better appreciate restaurants for their consistent, delicious, and unique food options.
Customers returning to restaurants for in-person and remote dining bring new culinary expectations, looking to restaurants for high-quality comfort dishes, innovative classics, and globally inspired recipes they just can’t make at home. In addition, more customers expect diet-specific options and menu item accommodations. As a result, restaurant owners agree that keeping up with food trends and menu innovations should be a priority in a post-COVID era.
Managing food service supply and demand that impacts availability of certain menu items can be tedious, time-consuming, and costly for restaurants, bars, pizza places, and food trucks, resulting in constant menu updates. With Masa+ digital menus from Aldelo Express, managers easily manage a dynamic menu and can embrace new food trends, immediately synchronizing menu changes online, eliminating the hassle and cost of constantly printing new menus. Masa+ online storefronts enhance a restaurant’s digital presence and encourage customers to order from the restaurant by displaying up-to-date menu items, vibrant images, and transparent pricing. Combined with Masa+ online ordering, digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant's sales by 8.3%.
Customers returning to restaurants for in-person and remote dining bring new culinary expectations, looking to restaurants for high-quality comfort dishes, innovative classics, and globally inspired recipes they just can’t make at home. In addition, more customers expect diet-specific options and menu item accommodations. As a result, restaurant owners agree that keeping up with food trends and menu innovations should be a priority in a post-COVID era.
Managing food service supply and demand that impacts availability of certain menu items can be tedious, time-consuming, and costly for restaurants, bars, pizza places, and food trucks, resulting in constant menu updates. With Masa+ digital menus from Aldelo Express, managers easily manage a dynamic menu and can embrace new food trends, immediately synchronizing menu changes online, eliminating the hassle and cost of constantly printing new menus. Masa+ online storefronts enhance a restaurant’s digital presence and encourage customers to order from the restaurant by displaying up-to-date menu items, vibrant images, and transparent pricing. Combined with Masa+ online ordering, digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant's sales by 8.3%.
The Aldelo Express Cloud Restaurant Technology Platform gives restaurants access to an organic ecosystem of intuitive and easy-to-use merchant- and customer-facing solutions. With software for smart kitchen display systems (KDS), mobile ordering and payments, cloud back-office management, and more, Aldelo Express effortlessly orchestrates staff, guiding them in producing consistent food and drinks, and enabling restaurants to deliver great customer experiences for in-store and off-premises dining. Included with the cloud POS system is natively developed and seamlessly integrated Masa+ digital menus, online storefronts, and digital payments.
With QR code-based menus and online ordering, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff. Customers that use Aldelo Express Masa+ digital services can request free QR code-based marketing items specific to their restaurant and menu, promoting their business and extending their reach in the local community.
Window Counter Stickers: www.aldelo.com/marketing-qr-setup
To complement a Masa+ online storefront, restaurants can implement physical, digital, and hybrid Masa+ Gift, Loyalty, and Rewards programs based on store credit or dollar values. Customers can purchase digital gift cards that are stored in their Masa+ Secure Wallet or shared with anyone via secure SMS message. When customers use gift cards and loyalty as a form of payment, their Masa+ accounts are updated in real-time, providing them visibility of remaining balances and earned rewards. As a native online ordering and payments solution from Aldelo Express Cloud POS, Masa+ is available at ZERO ADDITIONAL COST to restaurants that choose ultra-competitive Aldelo Pay or Aldelo Partner merchant services.
Restaurants that use “ultra-competitive” Aldelo Pay or
Aldelo Partner Merchant services receive a
Centralized Multi-Store Restaurant Technology Platform at
ZERO ADDITIONAL COST
including Aldelo Express Cloud POS, Masa+ Online Ordering,
Unlimited Licenses, Software Releases,
Software Upgrades and 24/7 Technical Support
Do not forget to ask us about the Aldelo Express Cloud POS free demo trial offer!
Customers that use Aldelo Express Masa+ Online Ordering and digital services can receive free QR code-based marketing items specific to their restaurant and menu by completing request forms found at the links below:
Window Counter Stickers: www.aldelo.com/marketing-qr-setup
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Benefits of Digital Menus
Restaurants Lower Costs and Realize Increased Brand Awareness 2-minute read ---
From self-service kiosks to online ordering, customer-facing ordering and payment solutions are now a widespread part of the food service experience. In the last year, 80% of restaurant customers have placed an order using an online ordering service. ¹ Customers seek restaurants that offer ordering and payment options, and 60% of customers look up a restaurant’s menu online when deciding where to eat. ² This means online menus and ordering platforms are no longer an “added” feature limited to a few independent restaurants and major chains. To stay competitive in their market restaurants provide menus on their website and social media, or risk being left behind in the digitizing industry. |
