3-minute read ---

The coronavirus pandemic changed the way diners value restaurants. When customers were forced to stay home, many spent time trying new recipes for food, drinks, and desserts. Often, customers were simply trying to perfect their favorite dishes and comfort foods, but many were more ambitious, experimenting with international dishes and working with exotic ingredients. Successful or not, working in their own kitchens helped customers better appreciate restaurants for their consistent, delicious, and unique food options.

Customers returning to restaurants for in-person and remote dining now look to restaurants for high-quality comfort dishes, innovative classics, and globally inspired recipes they just can’t make at home. In addition, more customers expect diet-specific options and menu item accommodations. As a result, restaurant owners agree that keeping up with food trends and menu innovations should be a priority.

​Managing food service supply and demand that impacts availability of certain menu items can be tedious, time-consuming, and costly for restaurants, bars, pizza places, and food trucks, resulting in constant menu updates. With Masa+ digital menus from Aldelo Express, managers easily manage a dynamic menu and can embrace new food trends, immediately synchronizing menu changes online, eliminating the hassle and cost of constantly printing new menus. Masa+ online storefronts enhance a restaurant’s digital presence and encourage customers to order from the restaurant by displaying up-to-date menu items, vibrant images, and transparent pricing. Combined with Masa+ online ordering, digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location. When used with Aldelo Express Cloud POS, Masa+ can increase a restaurant's sales by 8.3%.

With Masa+ online ordering, digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location

​The Aldelo Express Cloud Restaurant Technology Platform gives restaurants access to an organic ecosystem of intuitive and easy-to-use merchant- and customer-facing solutions. With software for smart kitchen display systems (KDS), mobile ordering and payments, cloud back-office management, and more, Aldelo Express effortlessly orchestrates staff, guiding them in producing consistent food and drinks, and enabling restaurants to deliver great customer experiences for in-store and off-premises dining. Available with the cloud POS system is natively developed and seamlessly integrated Masa+ digital menus, online storefronts, and digital payments.
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With QR code-based menus and online ordering, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.

To complement a Masa+ online storefront, restaurants can implement physical, digital, and hybrid Masa+ Gift, Loyalty, and Rewards programs based on store credit or dollar values. Customers can purchase digital gift cards that are stored in their Masa+ Secure Wallet or shared with anyone via secure SMS message. When customers use gift cards and loyalty as a form of payment, their Masa+ accounts are updated in real-time, providing them visibility of remaining balances and earned rewards. As a native online ordering and payments solution from Aldelo Express Cloud POS, Masa+ is available to restaurants that choose ultra-competitive Aldelo Pay or Aldelo Partner merchant services.

​Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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