3-minute read ---
From self-service kiosks to online ordering, customer-facing ordering and payment solutions are now a widespread part of the food service experience. In the last year, 80% of restaurant customers have placed an order using an online ordering service. ¹
Customers seek restaurants that offer ordering and payment options, and 60% of customers look up a restaurant’s menu online when deciding where to eat. ² This means online menus and ordering platforms are no longer an “added” feature limited to a few independent restaurants and major chains. To stay competitive in their market restaurants provide menus on their website and social media, or risk being left behind in the digitizing industry.
But in addition to enhancing a restaurant’s customer services, digital menus can benefit a restaurant’s bottom line.
Customized printed menus create inflexibility and generate significant expenses when a restaurant needs to update their menu’s pricing, items, or design. They also put wait staff and customers in an awkward position when customers request an item that is out of stock. And when restaurants are running a pop-up at events, owners must print disposable menus, risk losing and damaging reusable menus, or limit their advertising to one or two stationary menus reducing visibility.
In short, printed menus for restaurants, bars, pizza places, and food trucks can be tedious, time-consuming, and costly. Digital menus, on the other hand, are easy to update, immediately synchronize online, and can be changed at zero additional cost to the restaurant owner. They enhance a restaurant’s online presence and encourage customers to order from the restaurant by displaying up-to-date menu items, vibrant images, and transparent pricing. Combined with an online ordering solution, digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location.
Customers seek restaurants that offer ordering and payment options, and 60% of customers look up a restaurant’s menu online when deciding where to eat. ² This means online menus and ordering platforms are no longer an “added” feature limited to a few independent restaurants and major chains. To stay competitive in their market restaurants provide menus on their website and social media, or risk being left behind in the digitizing industry.
But in addition to enhancing a restaurant’s customer services, digital menus can benefit a restaurant’s bottom line.
Customized printed menus create inflexibility and generate significant expenses when a restaurant needs to update their menu’s pricing, items, or design. They also put wait staff and customers in an awkward position when customers request an item that is out of stock. And when restaurants are running a pop-up at events, owners must print disposable menus, risk losing and damaging reusable menus, or limit their advertising to one or two stationary menus reducing visibility.
In short, printed menus for restaurants, bars, pizza places, and food trucks can be tedious, time-consuming, and costly. Digital menus, on the other hand, are easy to update, immediately synchronize online, and can be changed at zero additional cost to the restaurant owner. They enhance a restaurant’s online presence and encourage customers to order from the restaurant by displaying up-to-date menu items, vibrant images, and transparent pricing. Combined with an online ordering solution, digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location.
Digital menus help restaurants increase their order intake and expand their customer base at any store, food truck, event, or pop-up location
Aldelo offers QR code-enabled digital menus for restaurants to post their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. Restaurants can place QR code stickers on tables, windows, floors, or counters.
Each QR code brings customers directly to a restaurant’s Masa+ Online Storefront and online ordering menu. The browser-based solution offers restaurants of all types to manage and offer a full-featured online ordering and payments platform.
Aldelo Express users simply activate their in-store menu with Masa+ to create an online menu in minutes, with the option of selecting specific menu items and pricing levels for online orders.
As a browser-based solution, customers can access a restaurant’s Masa+ Online Storefront wherever they are, using any web-enabled smartphone, tablet, or computer, to view menus, make purchases, and even buy eGift Cards from their favorite local restaurants.
As a native Aldelo Express solution, Masa+ online orders seamlessly integrate into a restaurant’s POS system. Online orders are sent directly to smart Kitchen Display Systems (KDS), kitchen printers, and back-office reporting without requiring additional steps from the merchant. Staff can recall, open, and amend Masa+ online orders from any Aldelo Express device, providing enhanced flexibility to staff and customers utilizing the self-service online ordering solution.
Aldelo offers merchants QR code stickers to promote restaurants' online stores and expand their online reach
QR Codes Help Restaurants Promote their Brand and Expand their Online Presence via Masa+
To learn more about Aldelo Express Cloud POS and Masa+, speak with an Aldelo representative at [email protected] and 925-621-2410.
- Online Storefront
- Digital Menu
- Remote Ordering
- Secure Payments
- Schedule Orders
- Pre-paid Pick-Up Orders
- Table Side Ordering
- In-Store Line-Busting
- Gift Card Purchases
- And more!
To learn more about Aldelo Express Cloud POS and Masa+, speak with an Aldelo representative at [email protected] and 925-621-2410.
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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¹ Restaurant.com. Research: Off-Premises 2019 Report. 2019. https://restaurant.org/getmedia/dcc5cb1b-a4da-4140-9658-939b07f792b5/research_offpremises_201910.pdf
² National Restaurant Association. State of the Industry Report, Mid-Year Report, August 2021.
² National Restaurant Association. State of the Industry Report, Mid-Year Report, August 2021.