2-minute read ---
Contactless dining solutions and digital self-service customer solutions have quickly permeated the restaurant industry over the past two years. While these solutions have kept restaurants afloat during a tumultuous period, it has created a new sense of urgency as restaurants compete in a digitized customer market. Though this restaurant technology means businesses can reach more customers online, it also means restaurant owners face a saturated online market and must work creatively to compete for market awareness and customer loyalty.
Displaying unique QR codes in-store, online, and throughout the community helps promote the restaurant and provides a convenient method for launching digital ordering and payment services. QR codes are a bridge to the digital world offering restaurants a cost-effective means to attract new customers, drive sales, and encourage repeat visits. With 82% of customers carrying a smart device in their pocket, restaurants influence customer allegiance and increase repeat visits by promoting customer-centric QR code-based coupons, loyalty, rewards, and gift cards.
Here are ways restaurants can use QR codes to expand their customer base and increase traffic for their physical and online stores.
Displaying unique QR codes in-store, online, and throughout the community helps promote the restaurant and provides a convenient method for launching digital ordering and payment services. QR codes are a bridge to the digital world offering restaurants a cost-effective means to attract new customers, drive sales, and encourage repeat visits. With 82% of customers carrying a smart device in their pocket, restaurants influence customer allegiance and increase repeat visits by promoting customer-centric QR code-based coupons, loyalty, rewards, and gift cards.
Here are ways restaurants can use QR codes to expand their customer base and increase traffic for their physical and online stores.
Advertise and Share Online Menus
70% of customers prefer to use a restaurant’s native online ordering platform for placing orders. Restaurants that provide easy access to their online storefront encourage customers to order directly from the restaurant, helping boost sales and enhancing their online presence. Restaurants can direct customers to their online storefront through QR codes posted on their website or social media platforms, enabling customers to effortlessly view, order, and pay for food and drinks in minutes. When used on social media, QR codes make it easy for customers to share their favorite spots online, helping expand the business’ customer base using the best form of marketing: person-to-person recommendations.
Promote Digital Coupons In-Store and Online
65% of customers plan their purchases around available coupons, and 36% of customers will turn to other restaurants if they cannot find a coupon that supports their purchase. As the digital coupon market continues to grow, restaurants can attract customers online with QR code-based coupons posted on social media, included in email campaigns, or displayed on their website. Restaurants can also advertise QR code-based coupons in-store to provide customers with desired discounts for encouraging future online transactions. By providing customers with secure digital wallets, guests can treat coupons like eCash, easily scanning a QR code to store the coupon code for immediate or future in-store or online redemption.
In-Store Redemption for Digital Loyalty, Gift, and Rewards
QR codes streamline in-store redemption of digital loyalty, eGift, and rewards credits. Staff simply scan a customer’s unique QR code to automatically apply earned credits to any purchase, increasing customer satisfaction and creating a seamless customer experience across their physical and online storefronts. Guests can even combine digital loyalty and rewards with eGift credit, cash, or personal credit cards in a single transaction. Customers will love this flexibility and savings and be encouraged to return to the restaurant again to earn and redeem more points. All transactions are completed in real-time and immediately update customer gift, loyalty, and reward accounts. Additionally, restaurants can print QR codes on guest checks that customers scan and launch for easy order payment using any of the digital payment solutions.
QR Codes are a Restaurants Digital Business Card
In 2020, 40% of customers scanned a QR code in a restaurant, bar, or cafe. With the overall contactless payments market expected to increase in the next few years, now is the time for restaurants to discover and market digital solutions that suit their business and better serve customers.
Masa+ provides restaurants customizable physical, digital, and hybrid Loyalty and Rewards programs based on store credit or dollar values. It also enables customers to purchase physical and digital gift cards that guests store in their Masa+ Secure Wallet or share with anyone via secure SMS message. Masa+ is a native online ordering and payments solution from Aldelo Express Cloud POS.
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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Compared to the economic losses across the restaurant industry in the last two years, sales for pizza and pizza delivery have remained remarkably close to pre-pandemic levels. Off-premises dining services such as takeout, curbside, and delivery were standard pre-pandemic options in the pizza sector, putting local pizza places and national chains at an advantage when lockdowns and restrictions began in March 2020. In fact, the pizza sector only lost $0.1 billion compared to pre-pandemic sales |
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QR codes have revolutionized the way customers make payments, making the process much more convenient and efficient. A QR code is a two-dimensional barcode that can be read by a smartphone camera, and it contains information about a particular product or service. In the world of payments, QR codes are a great way to facilitate transactions between customers and merchants. |
¹ Share of U.S. consumers that prefer a restaurant's app or website for delivery 2021. https://www.statista.com/statistics/1243722/share-of-us-consumers-that-prefer-a-restaurant-s-app-or-website-for-delivery/
² 7 Statistics That Show How Shoppers Are Using Coupons To Save Money In 2021. https://dealrated.com/coupon-statistics-2021
³ Recent locations for scanning QR codes according to U.S. and UK consumers 2020. https://www.statista.com/statistics/199345/locations-when-scanning-qr-codes/
² 7 Statistics That Show How Shoppers Are Using Coupons To Save Money In 2021. https://dealrated.com/coupon-statistics-2021
³ Recent locations for scanning QR codes according to U.S. and UK consumers 2020. https://www.statista.com/statistics/199345/locations-when-scanning-qr-codes/