4-minute read ---
In August, summer plans find their peak before winding down to settle into autumn. Customers trying to soak up their final days of vacation head out before the beginning of the school year, autumn athletics, and harvest festivals.
To match the fun and whimsy of summer, restaurants can promote their business as a central gathering place, marketing their food and drinks on amusing and festive “national days.” August is host to multiple national days centered on sweet and summery flavors that are ideal opportunities to promote a last summer surge of foot traffic to cool indoor restaurant venues and vibrant outdoor dining areas, helping customers embrace the final days of summer with family and friends at their favorite local restaurants.
Consider these sweet-centric national days to market your restaurant in August 2024:
To match the fun and whimsy of summer, restaurants can promote their business as a central gathering place, marketing their food and drinks on amusing and festive “national days.” August is host to multiple national days centered on sweet and summery flavors that are ideal opportunities to promote a last summer surge of foot traffic to cool indoor restaurant venues and vibrant outdoor dining areas, helping customers embrace the final days of summer with family and friends at their favorite local restaurants.
Consider these sweet-centric national days to market your restaurant in August 2024:
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National Watermelon Day - August 3
Watermelon is one of the most iconic summer foods, and for good reason! With refreshing flavor and bright color, a cool slice of watermelon can be the best snack on a hot summer day. Watermelon juice is also a great addition to drinks and desserts for restaurants to enhance their summer menus:
National Chocolate Chip Cookie Day - August 4
Chocolate chip cookies were invented in 1937 by Ruth Graves Wakefield as she baked cookies for residents of her Tollhouse Inn. Today, National Chocolate Chip Cookie Day celebrates the most popular cookie in the U.S. Draw customers to your restaurant with:
National Root Beer Float Day - August 6
Root beer floats originate from Colorado, when bar owner Frank J. Wisner served vanilla ice cream in a glass of his shop’s most popular soda. Since that August day of 1893, root beer floats have been a hit dessert for restaurants and specialty drink shops. In addition to a classic root beer float, consider adding the following items to celebrate National Root Beer Float Day:
National Mochi Day - August 8
“Mochi” refers to a dish made from pounding a very sticky rice, “mochikome.” In the U.S., mochi also refers to dishes made from glutinous rice flour, such as mochi donuts. In Japan, mochi is a traditional food used to celebrate milestones such as births, weddings, and religious observances. Whether made in-house or sourced from a local bakery, celebrate National Mochi Day with:
National Lemon Meringue Pie Day - August 15
Meringue is a French dessert made by whipping egg whites and sugar until stiff peaks form. When topping a pie, the meringue is lightly toasted, providing a final touch of color and flavor to the tart, sweet, and fluffy creation. Celebrate National Lemon Meringue Pie Day with:
National Waffle Day - August 24
With limitless options for toppings and batter mix-ins, waffles provide restaurants a blank slate to draw in customers, especially young families looking to avoid a tiring clean up after breakfast! Whether sweet or savory, soft or well-done, spice up your restaurant menu with new waffle-based offerings on National Waffle Day:
National Banana Split Day - August 25
National Banana Split Day celebrates an iconic ice cream-based treat. Though commonly served with vanilla, strawberry, and chocolate ice cream topped with hot fudge, whipped cream, and at least 1 cherry, all it takes to make a banana split is three scoops of ice cream and a banana sliced lengthwise down the middle. Celebrate one of the U.S.’s most popular summer treats on National Banana Split Day with:
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Don’t Forget to Add “Mocktail” Options
Demand for non-alcoholic cocktails, or “mocktails,” continues to grow, and offers a great way to attract health-conscious customers to happy hours and special events. With a variety of fruits, juices, sodas, and mix-ins, offering mocktail options alongside traditional cocktails presents an opportunity to meet an underserved and growing customer niche.
Demand for non-alcoholic cocktails, or “mocktails,” continues to grow, and offers a great way to attract health-conscious customers to happy hours and special events. With a variety of fruits, juices, sodas, and mix-ins, offering mocktail options alongside traditional cocktails presents an opportunity to meet an underserved and growing customer niche.
Easily Create Limited-Time Menus with Aldelo Express
Happy hours and limited-time discounts/promotions are a tried and true way of drawing customers into a restaurant. But the time, planning, cost, and logistics of creating happy hour or limited-time menus should not be the reason that restaurants and bars hold back from hosting these types of campaigns!
Operators that use Aldelo Express AI Menu Builder, Global Price Changer, and Matrix Menu Builder features enjoy even more speed and convenience when updating their digital menus:
Traditional printed menus can require regular reprinting as operators make changes to menu item pricing, ingredients, availability, or descriptions. The associated costs not only quickly add up over time, but require advance planning to ensure that printing orders are in the restaurant when the changes become “live.” Digital menus, on the other hand, are easily updated without the need for paper or printing, and become immediately available to in-store and remote customers.
Learn more about Aldelo Express by contacting an Aldelo representative at [email protected] or 925-621-2410
Happy hours and limited-time discounts/promotions are a tried and true way of drawing customers into a restaurant. But the time, planning, cost, and logistics of creating happy hour or limited-time menus should not be the reason that restaurants and bars hold back from hosting these types of campaigns!
Operators that use Aldelo Express AI Menu Builder, Global Price Changer, and Matrix Menu Builder features enjoy even more speed and convenience when updating their digital menus:
- AI Menu Builder: reads printed or handwritten menus and transfers details into the digital point-of-sale menu database
- Global Price Changer: makes pricing adjustments by percentage or dollar value
- Matrix Menu Builder: organizes complex menu items/modifiers into an easy-to-use interface
Traditional printed menus can require regular reprinting as operators make changes to menu item pricing, ingredients, availability, or descriptions. The associated costs not only quickly add up over time, but require advance planning to ensure that printing orders are in the restaurant when the changes become “live.” Digital menus, on the other hand, are easily updated without the need for paper or printing, and become immediately available to in-store and remote customers.
Learn more about Aldelo Express by contacting an Aldelo representative at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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