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​Compared to the market twenty years ago, digitally-driven communication and sales have rapidly changed the point of sale sales industry. Having an appealing, easy-to-use, and well-publicized POS reseller website helps Aldelo partners build new and existing customer relationships in their local markets, and expand their business into new sales territories.

​Here are the top three benefits of maintaining your POS reseller website:

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​​Why is Aldelo Express the best cloud point of sale platform on the market?

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For over twenty years, Aldelo has dedicated itself to merchant success by developing innovative point of sale solutions that enable restaurant owners to optimally operate their business. ​Today, Aldelo continues to offer its complete Aldelo Express Cloud POS restaurant technology platform and solution suite at no additional charge to restaurants who choose ultra-competitive Aldelo Pay or approved Aldelo Partner merchant services:

Aldelo merchants save thousands of dollars over the life of their system.

Here are the top 5 reasons why Aldelo doesn’t lose to competition:

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In 2023, trade shows across all industries are climbing back to pre-COVID pandemic levels, providing point of sale resellers valuable opportunities for growing their customer base. Though digitally-driven communication and sales has accelerated in the industry, attending in-person trade shows offers Aldelo resellers a unique and effective way to build new and existing customer relationships.

Here are the top three reasons POS resellers should attend a trade show in 2023:

3. Find New Customer Leads

Digital networking will never be as impactful as in-person introductions, conversations, and follow-ups with potential customers. Millions of people attend restaurant and hospitality trade shows each year. A great way to target customers in a specific region or city is by attending a location-specific industry trade show. The restaurant community is tight knit and communicates within an intricate network, so increase your business’s exposure to regional customers by attending an in-person trade show!

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​Representing the Aldelo Express Cloud POS platform means protecting your business from third-party competitors that want to “poach” your customers with shiny new toys, low payment processing fees (made up in monthly POS software fees) or seemingly “free POS hardware” (guess what, there really is no such thing as “free POS hardware”).

Aldelo resellers, on the other hand, form long-term relationships with merchants and earn lifetime POS residuals by providing their customers with innovative modern POS solutions offered through an unparalleled total cost of ownership with Aldelo Pay merchant processing.

​By offering Aldelo Pay and approved Aldelo Partner merchant services, Aldelo resellers provide customers the entire Aldelo Express Tier-1 POS platform and its native suite of POS modules for only the cost of their processing services, building lasting customer relationships built on value, transparency, and trust.

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1. Know Your Market

Getting to know customers in your area is essential to running a successful point-of-sale business. In addition to the restaurant owner’s name and contact information, some questions to ask include:

• What is your current POS system? (ECR, Cloud, or Windows-based?)
• Do you have a lease? How long is left in your lease term?

Maintaining a close relationship with restaurant owners in your market not only keeps your business top of mind when they decide to explore new POS solutions, but helps you better understand what features customers are looking for and areas of their operation they are looking to improve. Aldelo assists resellers with providing prospective merchants with a compelling TCO (total cost of ownership) and ROI (return on investment) analysis utilizing the restaurant's actual data.

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The best way to experience the powerful Aldelo Express POS platform is through a live demo. By simply reaching out to Aldelo, resellers and restaurant merchants alike can discover the full-featured solutions included at ZERO additional cost with Aldelo Pay and approved Aldelo Partner merchant services.

Aldelo merchants receive hundreds of point-of-sale solutions for the modern restaurant:

• Cloud POS software for iOS and Android-based POS devices
• Mobile terminals for roaming ordering and payments
• QR code-based online ordering and digital payments
• Self-Service Kiosks

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As the year winds down and with restaurant owners managing holiday sales, many point-of-sale resellers find December to be a slow sales period. As resellers take time to reflect on their past successes, areas of improvement, and explore opportunities for growth, December provides the ideal time for resellers to review Aldelo Express POS as an ideal way to improve their sales portfolio and help increase their residuals in the new year.

Here are the top 4 reasons why now is the perfect time to become an Aldelo Express POS reseller:

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Aldelo resellers represent a robust cloud-based restaurant POS technology platform available through “freedom of choice” merchant processing services and non-proprietary POS hardware. The result is ensuring that restaurant owners avoid hidden fees found in “free POS hardware” and have complete access to Aldelo Express POS software and related modules, including native Masa+ online digital services.

Through Aldelo Pay and approved Aldelo Partner merchant services, resellers that offer Aldelo Express POS provide every Aldelo Express cloud-based solution at zero additional cost, as well as:

• The Masa+ Online Ordering and Digital Payments platform
• A variety of built-in POS modules and features
• Access to the Aldelo Express third-party integration network
• 24/7 technical support from Aldelo
• Unlimited software licenses
• Unlimited software updates
• One-on-one merchant onboarding support

By offering modern POS solutions and services with no hidden fees or costs, Aldelo resellers establish long-lasting merchant relationships built on transparency, value and trust.

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Aldelo referral partners that offer Aldelo Express POS quickly gain more customers by providing an unparalleled cloud-based restaurant technology platform. Through a full-featured app marketplace that consists of powerful native POS solutions and several valuable third-party integrations, Aldelo referral partners equip their merchants to successfully monitor, manage, and customize an E2E restaurant operation in any market.

As customers rely on on-demand self-services, the growing number of restaurant owners are turning to native and third-party online ordering and digital payments solutions. To help referral partners strengthen their portfolio of customer-centric services, Aldelo has recently added Uber Eats to its network of approved third-party integrations for its cloud-based Aldelo Express POS platform.

The result is providing referral partners and their customers with more options for implementing online ordering and delivery solutions that compliment and enhance their existing Aldelo Express POS system.

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Whether you’re opening up a food service business for the first time or are a seasoned restaurant owner, selecting the right point-of-sale system for your restaurant can be a time-consuming and confusing task. With so many solutions available on the market, it seems like the options are endless, especially when considering how companies charge for services, processing providers, and POS hardware. Some features are only made available through additional monthly fees or increased credit card rates.

Restaurant owners choose Aldelo Express POS for their restaurant, bar, pizza place, or food truck because of the company’s simplistic and transparent offering of its complete restaurant cloud technology platform. With a full-featured suite of natively integrated POS solutions, including customer-facing online ordering and digital payments, Aldelo Express provides merchants an easy-to-use, all-inclusive restaurant technology platform for only the cost of Aldelo Pay or approved Aldelo Partner merchant services, or via a monthly SaaS rate, that simplifies their decision-making process. Aldelo merchants also receive unlimited software licenses, unlimited software updates, 24/7 technical support, and more at zero additional cost to their business.

​Here are the top 5 things to consider when purchasing a new point-of-sale solution:

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Aldelo referral partners offer one of the most valuable restaurant point-of-sale solutions in the industry. In addition to offering basic point-of-sale needs with integrated digital payments and back-office reports, referral partners who offer the cloud-based Aldelo Express POS restaurant technology platform provide their customers with:
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• Automatic cloud-based data syncs across all POS terminals
• QR code-based ordering and digital payments
• Native inventory module
• Digital labor scheduling and employee communications
• Masa+ online orders and digital payments

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An essential role of any successful referral partner is maintaining contact through every step of the customer relationship. This includes following up on initial meetings, providing clear communications, and providing customer guidance during the purchasing and onboarding processes. Post installation visits allow referral partners to fine tune certain aspects of the POS, observe how the operation flows, and determine additional hardware and features that merchants may benefit from. Successful referral partners make periodic site visits and achieve a lifetime customer relationship that results in additional referrals and new business. 

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Aldelo referral partners grow their customer base by offering affordable point-of-sale solutions that help merchants succeed in every type of market. This includes offering a variety of flexible restaurant management solutions via native and third-party integrations. The recent release of the Aldelo Express Inventory Module provides Aldelo referral partners with yet another powerful restaurant management solution created by Aldelo’s in-house development team based on business best-practices, innovative restaurant technologies, and merchant feedback.

With the Aldelo Express Inventory Module, rather than recording shipments with a pen and paper and transferring that data into a computer, merchants utilize Aldelo Express iPad devices to log, monitor, and manage inventory purchases and individual item usage. Regular item counts provide owners and operators with clear visibility of their usage cycles and anticipated revenues. The enhanced accuracy is essential to effectively cutting costs, validating purchases, maximizing inventory yields, and identifying profit leakage occurring at one or multiple restaurant locations. By utilizing the native inventory module, operators save hundreds if not thousands of dollars a year by effectively preventing inventory spoilage, waste, and profit leakage.

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Aldelo Referral Partners represent a modern cloud point-of-sale software solution with clear value for merchants. Restaurant owners simply select from a variety of competitive Aldelo Pay merchant services and in return receive the all-inclusive Aldelo Express POS platform that includes merchant- and customer-facing cloud point-of-sale solutions. These include Masa+ Online Ordering and Digital Payments, order and pay at the table capabilities, Kitchen Display Systems, multimedia Customer Displays, self-service Kiosks, and more. By utilizing an all-inclusive point-of-sale platform, restaurant owners save hundreds of dollars a month for their restaurant, bar, pizza place, or food truck operation.

Aldelo recently announced the availability of two new Android POS terminals that seamlessly integrate with current Aldelo Express POS hardware offerings and cloud-based solutions. Sunmi 15” T2 Lite and PAX e700 POS stations provide restaurants even greater flexibility by increasing the number of non-proprietary hardware options available to Aldelo Express merchants. With the same cloud-based device interoperability as Aldelo Express iPad and Android Tablet-based terminals, customers maintain a consistent yet diverse set of point-of-sale devices to meet the needs of their business. Users also manage every Aldelo Express device using a single cloud back-office environment, providing a bird’s-eye view of the business even when managers cannot be physically present.

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This September, leaders from Aldelo L.P. will attend the Western States Acquirers Association (WSAA) informational and networking summit for payment industry experts, merchant services providers, and sales professionals. The two-day event will feature informative presentations, as well as opportunities for attendees to interact with leading payments solutions designed for the retail and related industries. By registering today for the WSAA 2022 Huntington Beach event, attendees will also be able to witness first-hand a live in-person demo of the Aldelo Express POS restaurant technology platform.

“Aldelo is excited to attend the WSAA conference in Huntington Beach.  This show will allow our team to introduce to you our unique approach to processing and point-of-sale.  We are one of the only POS providers that allow you the freedom of choice to either use our processing and receive cloud POS software, support and upgrades at zero additional cost, or via a SaaS model to use your own processing services.” Jerry Wilson, Vice President of Product Solutions.

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The restaurant industry is known for its unpredictability. But especially in today’s economy, every decision counts. With so many point-of-sale solutions available on the market, restaurant owners often struggle to make confident decisions. Typically, solutions and features beyond basic point-of-sale functionality are priced separately or are intertwined with varying credit card processing rates and additional fees. Restaurant owners that elect to start with basic point-of-sale packages quickly find that additional solutions and features needed to run the business unexpectedly increase their monthly point-of-sale cost.

Since the mid-2000’s, credit card processing companies have acquired point-of-sale solutions or developed native solutions to grow their network and increase their merchant processing base. This strategy has resulted in proprietary point-of-sale solutions that are not always best for restaurants. Such point-of-sale offerings often come as processing add-ons, with lesser point-of-sale capabilities and/or higher costs. This makes it difficult for restaurant owners to have access to industry-leading technologies and related insights that they need to run a modern operation.

​​Aldelo Express POS is different …

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Aldelo has served the restaurant point of sale industry for over 20 years. Since its original Windows POS solution, Aldelo’s merchant-centric services have continually grown and developed. Today, Aldelo supports restaurant owners and its valuable referral partner network with feature-rich cloud point of sale solutions and unparalleled POS value through a variety of ultra-competitive merchant processing service options.

Aldelo knows just how hard many of its referral partners have worked to build and support their own customer network. Some customers have remained for generations and are like family, while others are new to the industry and appreciate trusted guidance as they are learning the ropes. Your team at Aldelo also knows what it is like to have loyal customers leave after being pulled away by third-party POS vendors, often lured by “free” hardware, seemingly better solutions, or lower costs.

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The recent release of Aldelo Express for Android Tablets marks a new chapter for Aldelo referral partners. With the new addition, now Aldelo referral partners can provide more “available and affordable” non-proprietary hardware options to their merchant network. By offering the full-featured Aldelo Express Cloud POS solution on a variety of device types, Aldelo referral partners grow their business by reaching new customers who prefer Android-based technology and/or are looking for innovative cloud-based restaurant technology without the commitment or hidden costs of “free” proprietary hardware.

Availability of Android Tablet-based POS hardware means Aldelo merchants gain added flexibility as they select from a wide variety of hardware tablet options priced under $500. Both Android and iPad tablets can be purchased by merchants from a variety of local or online vendors outright or via two- and three-year affordable payment plans, with zero interest. For merchants that utilize approved merchant services, the Aldelo Express POS software and support services are included at zero additional cost.

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With so many POS resellers working in the restaurant industry, it can be a challenge for POS referral partners to stay relevant to their current customers and increase their customer base. That’s why Aldelo continually invests in its referral partner program with weekly product/sales training and personal support. Combined with a product development team that works year round to provide innovative cloud POS solutions and features, ultra-competitive payment processing options, software solutions, upgrades, and support for qualifying merchants, Aldelo Express merchants save thousands of dollars over the life of their POS system through a lower total cost of ownership. In short, Aldelo offers its referral partners the tools they need to be successful in today’s market.