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1. Know Your Market
Getting to know customers in your area is essential to running a successful point-of-sale business. In addition to the restaurant owner’s name and contact information, some questions to ask include:
Maintaining a close relationship with restaurant owners in your market not only keeps your business top of mind when they decide to explore new POS solutions, but helps you better understand what features customers are looking for and areas of their operation they are looking to improve. Aldelo assists resellers with providing prospective merchants with a compelling TCO (total cost of ownership) and ROI (return on investment) analysis utilizing the restaurant's actual data.
Getting to know customers in your area is essential to running a successful point-of-sale business. In addition to the restaurant owner’s name and contact information, some questions to ask include:
- What is your current POS system? (ECR, Cloud, or Windows-based?)
- Do you have a lease? How long is left in your lease term?
Maintaining a close relationship with restaurant owners in your market not only keeps your business top of mind when they decide to explore new POS solutions, but helps you better understand what features customers are looking for and areas of their operation they are looking to improve. Aldelo assists resellers with providing prospective merchants with a compelling TCO (total cost of ownership) and ROI (return on investment) analysis utilizing the restaurant's actual data.
Getting to know customers in your area is essential to running a successful point-of-sale business
2. Know Your Product
In the POS industry, constant education is a must. POS resellers that continually learn about their product, including its latest updates, new features, and sales best-practices become POS leaders in their community. Local restaurant owners communicate and look to resellers to inform them and help guide the POS acquisition process. “Pride block” is the kryptonite of a successful sales business – if you’re not learning, your business won’t grow with your product. As technology changes, you must change with it so that your business is not behind the competition.
That’s why Aldelo offers POS resellers multiple ways to become product and sales experts:
- Weekly Live Sales/Training Seminars
- A Dedicated Aldelo Partner Success Team Supports the Reseller Relationship
- One-on-One Product Training Sessions with an Aldelo Team Member
- Short-Form and Long-Form Videos
3. Know Your Prospect
Resellers with a product-first sales approach often struggle to build successful business relationships. But POS resellers with a consultation-first sales approach sell more systems by learning a merchant’s needs and presenting their product as a solution to these needs and more. By knowing your customers, knowing your market, and knowing your POS product, your business is in a position to form lifetime relationships with restaurant owners based on distinct value and trust.
Aldelo Express POS resellers succeed by offering an unparalleled cloud POS platform
4. Know Your Competition
The best salespeople are never surprised when a customer compares a product with a competitor’s product. Get to know your competition’s product, sales pitch, and how they operate so you are confident in how your POS product outshines the competition.
Aldelo Express POS resellers succeed by offering an unparalleled cloud POS platform that runs on “available and affordable” non-proprietary hardware:
- Tier 1 POS System
- Inter-operable iOS and Android-based Software
- Hostess and Reservation Module
- Inventory and Recipe Costing Module
- Time and Attendance Module
- Table Seating Module with Color-Coded Graphics
- Pizza Builder Module
- Delivery Module
- Driver Management Module
- Advanced Pricing for Happy Hour and Prices Changes (Up or Down)
- Integrated Masa+ Online Ordering
- Multi-Store Gift Cards
- Multi-Store Loyalty
- Hosting Services
- Year-Round Software Development for Continual Updates and Releases
- Multiple Processing Platforms Supported
- 3rd-Party Interfaces Available at No Additional Charge from Aldelo
- 24/7 Technical Support for You and Your Customers
- And More!
Ready to become an Aldelo reseller? Contact us today at partners@Aldelo.com or 877-639-8767
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All Aldelo Express users have 100% access to a Centralized Multi-Store Restaurant Technology Platform including Merchant- and Customer Facing Solutions Aldelo Express POS, Masa+ Online Ordering, eGift and Loyalty Programs, Unlimited Licenses, Software Releases, Software Upgrades and 24/7 Technical Support are always included! Absolutely zero add-on modules or solutions to buy! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com |
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