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In 2023, trade shows across all industries are climbing back to pre-COVID pandemic levels, providing point of sale resellers valuable opportunities for growing their customer base. Though digitally-driven communication and sales has accelerated in the industry, attending in-person trade shows offers Aldelo resellers a unique and effective way to build new and existing customer relationships.
Here are the top three reasons POS resellers should attend a trade show in 2023:
3. Find New Customer Leads
Digital networking will never be as impactful as in-person introductions, conversations, and follow-ups with potential customers. Millions of people attend restaurant and hospitality trade shows each year. A great way to target customers in a specific region or city is by attending a location-specific industry trade show. The restaurant community is tight knit and communicates within an intricate network, so increase your business’s exposure to regional customers by attending an in-person trade show!
Here are the top three reasons POS resellers should attend a trade show in 2023:
3. Find New Customer Leads
Digital networking will never be as impactful as in-person introductions, conversations, and follow-ups with potential customers. Millions of people attend restaurant and hospitality trade shows each year. A great way to target customers in a specific region or city is by attending a location-specific industry trade show. The restaurant community is tight knit and communicates within an intricate network, so increase your business’s exposure to regional customers by attending an in-person trade show!
Attending in-person trade shows offers Aldelo resellers a unique and effective way to build new and existing customer relationships
2. Foster Existing Customer Relationships
Following up on initial meetings, maintaining communications, and scheduling post-installation visits allow resellers to customize a POS system to best suit their customer’s business needs. Meeting in-person is always an ideal way to foster existing and new customer relationships. Trade shows allow resellers to showcase recent point-of-sale system updates, new features, and expanded modules, as well as discuss additional ways Aldelo Express Cloud Point-of-Sale can support a restaurant, bar, food truck, or pizza place. Trade shows also provide an environment where your existing customers can organically promote your business by testifying to the power, flexibility, and unparalleled POS value of the Aldelo Express Cloud Point-of-Sale platform.
1. Promote Your Brand
Sometimes, being present at a trade show is enough to get your business in the “front of mind” of new customers. With clear signage, in-person POS demos, and professional customer engagement, Aldelo resellers stand out as a highly capable and customer-centric POS provider. Attending trade shows also provides a warm introduction and segue when cold calling other trade show attendees after the event is over.
As an added benefit, trade shows are a great way to get to know your competitors, see their products, and even observe their sales strategy. Whether achieved through observation, direct conversations with competitors, or conversations with POS customers, trade shows are the place to educate yourself about your competition and improve your own sales strategy.
Aldelo Express POS resellers succeed by offering an unparalleled cloud point-of-sale platform that runs on “available and affordable” non-proprietary hardware. Learn more about the Aldelo Express POS platform and the Aldelo reseller network by contacting a representative today at [email protected] or 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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