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As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.​

Step 1: Identify Your Goals and Objectives

Before implementing a loyalty program, it's important to identify your goals and objectives. What do you hope to achieve by implementing a loyalty program? Are you looking to increase customer retention, boost customer spending, or both? Once you have a clear idea of your objectives, you can begin designing your program.

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As a restaurant owner, you know that the point of sale (POS) system is the backbone of your business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a POS system that is proven, efficient, and effective.

Aldelo Express is one such POS system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, unlike its competition, Aldelo Express includes POS features, modules, and access to valuable third-party integrations at zero additional cost.

​Here are some of the reasons why Aldelo Express is a superior POS solution for restaurants:

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Restaurants have a lot of competition in the market. Increasing gift card sales can be an excellent way to serve existing customers and attract new customers. Gift cards can help restaurants generate revenue in advance, interest-free, and create loyal customers who keep coming back. Here are some key ways that gift cards will increase revenue for your restaurant.
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1. Promote Gift Cards In-Store and Online

One of the easiest ways to increase gift card sales is to promote them in-store and online:

• Have gift card signage prominently displayed at the point-of-sale
• Make sure that physical gift cards are visible and easily accessible to customers
• Promote gift cards on your website and social media channels

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For over twenty years, Aldelo has dedicated itself to merchant success by developing innovative point of sale solutions that enable restaurant owners to optimally operate their business. ​Today, Aldelo continues to offer its complete Aldelo Express Cloud POS restaurant technology platform and solution suite at no additional charge to restaurants who choose ultra-competitive Aldelo Pay or approved Aldelo Partner merchant services:

Aldelo merchants save thousands of dollars over the life of their system.

Here are the top 5 reasons why Aldelo doesn’t lose to competition:

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​Aldelo’s suite of products and solutions meet any restaurant application and are also ideal for quick-service, bars, food trucks, pizzerias, golf clubs, pop ups, food courts, stadiums, and more.

When merchants require help, users have access to Aldelo’s “live” 24/7 technical support network via email or phone. Aldelo’s knowledgeable and trained staff are always available and ready to assist users with their needs.

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​Representing the Aldelo Express Cloud POS platform means protecting your business from third-party competitors that want to “poach” your customers with shiny new toys, low payment processing fees (made up in monthly POS software fees) or seemingly “free POS hardware” (guess what, there really is no such thing as “free POS hardware”).

Aldelo resellers, on the other hand, form long-term relationships with merchants and earn lifetime POS residuals by providing their customers with innovative modern POS solutions offered through an unparalleled total cost of ownership with Aldelo Pay merchant processing.

​By offering Aldelo Pay and approved Aldelo Partner merchant services, Aldelo resellers provide customers the entire Aldelo Express Tier-1 POS platform and its native suite of POS modules for only the cost of their processing services, building lasting customer relationships built on value, transparency, and trust.

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1. Know Your Market

Getting to know customers in your area is essential to running a successful point-of-sale business. In addition to the restaurant owner’s name and contact information, some questions to ask include:

• What is your current POS system? (ECR, Cloud, or Windows-based?)
• Do you have a lease? How long is left in your lease term?

Maintaining a close relationship with restaurant owners in your market not only keeps your business top of mind when they decide to explore new POS solutions, but helps you better understand what features customers are looking for and areas of their operation they are looking to improve. Aldelo assists resellers with providing prospective merchants with a compelling TCO (total cost of ownership) and ROI (return on investment) analysis utilizing the restaurant's actual data.

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The best way to experience the powerful Aldelo Express POS platform is through a live demo. By simply reaching out to Aldelo, resellers and restaurant merchants alike can discover the full-featured solutions included at ZERO additional cost with Aldelo Pay and approved Aldelo Partner merchant services.

Aldelo merchants receive hundreds of point-of-sale solutions for the modern restaurant:

• Cloud POS software for iOS and Android-based POS devices
• Mobile terminals for roaming ordering and payments
• QR code-based online ordering and digital payments
• Self-Service Kiosks

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Online Ordering is now commonplace in the restaurant industry, yet it typically comes at an additional cost to restaurant owners. Aldelo merchants, on the other hand, receive Masa+ Online Ordering and Payments at ZERO additional cost.

Users activate Masa+ through a single mouse click, as well as build their Masa+ Online Storefront with a single click. This is made possible through a shared cloud database. New digital menu items and price changes are automatically synchronized across both platforms, ensuring that the restaurant's menu and related POS data are always up-to-date.

​With seamless integrations to the in-house point of sale system, Masa+ offers restaurants an easy-to-use and easy-to-setup online storefront to display menus that feature vibrant images, event details, and store info.

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​The Aldelo Express POS technology platform provides restaurant owners everything they need to run an efficient and profitable business today and tomorrow. All Aldelo software releases, upgrades, and updates are issued to merchants at no additional cost, and are made instantly available via real-time cloud synchronization to the restaurant point of sale system. In other words, Aldelo Express merchants receive auto-updates for every device, ensuring they are always running the latest-version software.

By becoming an Aldelo merchant, restaurant owners gain a powerful, flexible, and full-featured cloud POS solution that not only supports their business today, but provides a smooth upgrade path that keeps their business current with the latest restaurant technology.

​Owners that choose Aldelo Pay and approved Aldelo Partner merchant services receive:

• Unlimited POS software licenses
• Unlimited POS software upgrades
• Year-round POS software updates
• 24/7 technical support
• And the complete iOS and Android-Based Aldelo Express POS solution suite

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Successful restaurant owners are typically known for their determination, entrepreneurial business sense, and warm hospitality extended to customers. Yet even the most seasoned restaurant owner can be challenged by an ever-changing customer market, rapidly-developing technology, and an unpredictable economy.

That is why Aldelo makes modern cloud point-of-sale technology easily accessible to every restaurant owner. Through Aldelo Pay and approved Aldelo Partner merchant services, Aldelo simplifies the POS acquisition process for restaurant owners, offering its full-featured Aldelo Express POS platform and suite of solutions at an ultra-competitive cost. This means merchants have access to lower credit card processing charges that cover the cost of the entire POS, eliminating unnecessary monthly POS fees.

​With dozens of full-featured, multi-lingual, and flexible POS solutions that meet any restaurant application, the Aldelo Express POS platform provides everything a modern restaurant needs to run any-sized food service operations. This includes the E2E Masa+ Online Ordering and Payments platform, that’s also available to Aldelo Express users at zero additional cost.

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​The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.

Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.

​Here are 5 considerations for restaurant owners as they prepare for the coming year:

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Aldelo resellers represent a robust cloud-based restaurant POS technology platform available through “freedom of choice” merchant processing services and non-proprietary POS hardware. The result is ensuring that restaurant owners avoid hidden fees found in “free POS hardware” and have complete access to Aldelo Express POS software and related modules, including native Masa+ online digital services.

Through Aldelo Pay and approved Aldelo Partner merchant services, resellers that offer Aldelo Express POS provide every Aldelo Express cloud-based solution at zero additional cost, as well as:

• The Masa+ Online Ordering and Digital Payments platform
• A variety of built-in POS modules and features
• Access to the Aldelo Express third-party integration network
• 24/7 technical support from Aldelo
• Unlimited software licenses
• Unlimited software updates
• One-on-one merchant onboarding support

By offering modern POS solutions and services with no hidden fees or costs, Aldelo resellers establish long-lasting merchant relationships built on transparency, value and trust.

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Whether you’re opening up a food service business for the first time or are a seasoned restaurant owner, selecting the right point-of-sale system for your restaurant can be a time-consuming and confusing task. With so many solutions available on the market, it seems like the options are endless, especially when considering how companies charge for services, processing providers, and POS hardware. Some features are only made available through additional monthly fees or increased credit card rates.

Restaurant owners choose Aldelo Express POS for their restaurant, bar, pizza place, or food truck because of the company’s simplistic and transparent offering of its complete restaurant cloud technology platform. With a full-featured suite of natively integrated POS solutions, including customer-facing online ordering and digital payments, Aldelo Express provides merchants an easy-to-use, all-inclusive restaurant technology platform for only the cost of Aldelo Pay or approved Aldelo Partner merchant services, or via a monthly SaaS rate, that simplifies their decision-making process. Aldelo merchants also receive unlimited software licenses, unlimited software updates, 24/7 technical support, and more at zero additional cost to their business.

​Here are the top 5 things to consider when purchasing a new point-of-sale solution:

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Aldelo has always been, first and foremost, a restaurant point-of-sale software developer. Whether it’s responding to merchant feedback to enhance existing POS applications, or introducing new native solutions such as the Aldelo Express Inventory Module, Aldelo’s full-time team of software developers is committed to providing restaurant owners and referral partners with “complete access to leading restaurant technologies.”

To best serve new and existing restaurant owners looking for affordable full-featured point-of-sale solutions, Aldelo Express POS supports “freedom of choice” processing. This includes a monthly POS SaaS option that enables merchants to purchase the Aldelo Express restaurant technology platform separately from their restaurant’s merchant payment processing services. The result is allowing more restaurant owners to benefit from Aldelo Express’s full-featured cloud POS solutions while using credit card processing services that best suit the needs of their business.

​Selecting the ​Aldelo Express POS technology platform means implementing a complete merchant- and customer-facing POS ecosystem using non-proprietary hardware and a single cloud back-office environment. Aldelo Express POS hardware options are seamlessly interoperable and synchronize data so that information is readily available on any device, allowing merchants the freedom to select hardware they feel is best for their operation. Whether utilizing iPads, Android Tablets, or Android-based Mobile Handheld devices, every Aldelo Express terminal is capable of supporting a complete restaurant operation. 

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​This October 28, 2022, the PCI Security Standards Council will officially close the Payment Application Data Security Standard (PA-DSS) program. For restaurant owners and credit card merchants, this means finalizing the transition from the PA-DSS program to its successor, the PCI Secure Software Standard. This will enable restaurant owners to continue adhering to PCI Security Standards Council standards in everyday business transactions.

Established by five major credit card companies, the Purchase Card Industry Data Security Standards (PCI DSS) are a set of regulations for all businesses that accept credit cards and continue to be modified as payment processing and data systems evolve. While not legally enforced, adherence to PCI DSS standards is extremely widespread and can result in multiple financial penalties, up to and including denial of credit card processing for merchants who do not comply.

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This September, leaders from Aldelo L.P. will attend the Western States Acquirers Association (WSAA) informational and networking summit for payment industry experts, merchant services providers, and sales professionals. The two-day event will feature informative presentations, as well as opportunities for attendees to interact with leading payments solutions designed for the retail and related industries. By registering today for the WSAA 2022 Huntington Beach event, attendees will also be able to witness first-hand a live in-person demo of the Aldelo Express POS restaurant technology platform.

“Aldelo is excited to attend the WSAA conference in Huntington Beach.  This show will allow our team to introduce to you our unique approach to processing and point-of-sale.  We are one of the only POS providers that allow you the freedom of choice to either use our processing and receive cloud POS software, support and upgrades at zero additional cost, or via a SaaS model to use your own processing services.” Jerry Wilson, Vice President of Product Solutions.

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Digital payments are everywhere, and yet less than 28% of the merchant population achieve compliance with the latest Purchase Card Industry Data Security Standards (PCI DSS). Requirements for meeting PCI DSS standards range anywhere from maintaining a secure network via firewall protections to properly managing payment transactions and sensitive cardholder information, such as through EMV-based digital payments.

By following the latest Purchase Card Industry Data Security Standards (PCI DSS), restaurant owners secure electronic payment transactions made in-store and online, protecting their customers’ personal payment data, reducing chargebacks, and avoiding other financial pitfalls for their business. Because while not legally enforced, ignoring PCI DSS guidelines has significant consequences: restaurants can face multiple financial penalties up to and including denial of credit card processing, as well as put themselves and their customers at risk of digital payment fraud.

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The restaurant industry is known for its unpredictability. But especially in today’s economy, every decision counts. With so many point-of-sale solutions available on the market, restaurant owners often struggle to make confident decisions. Typically, solutions and features beyond basic point-of-sale functionality are priced separately or are intertwined with varying credit card processing rates and additional fees. Restaurant owners that elect to start with basic point-of-sale packages quickly find that additional solutions and features needed to run the business unexpectedly increase their monthly point-of-sale cost.

Since the mid-2000’s, credit card processing companies have acquired point-of-sale solutions or developed native solutions to grow their network and increase their merchant processing base. This strategy has resulted in proprietary point-of-sale solutions that are not always best for restaurants. Such point-of-sale offerings often come as processing add-ons, with lesser point-of-sale capabilities and/or higher costs. This makes it difficult for restaurant owners to have access to industry-leading technologies and related insights that they need to run a modern operation.

​​Aldelo Express POS is different …

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​An essential to any modern restaurant, gift cards are responsible for thousands of dollars of the average restaurant’s annual revenue and generate new customers every year when bought and shared with family and friends.

To help restaurants retain loyal customers and share their brand with more members of their community, Aldelo Express Cloud POS supports physical and digital gift cards seamlessly integrated into its cloud-based point of sale terminals and back-office solutions.

But through Masa+ online ordering and digital payments, Aldelo enables restaurant owners to provide enhanced gift card services through their restaurant’s online webstore. As a natively developed Aldelo Express integration, Masa+ empowers customers to purchase and reload their gift card values online and share gift cards with family and friends via SMS text message.