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Aldelo News & Blogs
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Super Bowl Marketing Ideas for Restaurants in 2025 |
 | 1. Adopt a Data-Driven Approach In 2025, data is king. Restaurants that use advanced POS systems like Aldelo Express can track sales trends, monitor ingredient usage, and identify high-margin items. By analyzing this data, operators can make informed decisions about which menu items to promote, modify, or remove. For instance, identifying low-performing items with high ingredient costs can free up resources to focus on more profitable options. 2. Embrace Local and Seasonal Sourcing Global supply chains are often subject to price volatility. Restaurants can mitigate this by sourcing ingredients locally and focusing on seasonal produce. Not only does this reduce transportation costs, but it also provides an opportunity to market fresh, sustainable menu items to customers. Building strong relationships with local suppliers can also help secure better pricing and availability. |
February 2025 Marketing Tips
Super Bowl Sunday, Galentine’s Day, and More
3-minute read ---
Valentine’s Day is NOT the only way to get customers excited for February 2025. Consider these February 2025 marketing tips for your restaurant, bar, food truck, or other food service operation to draw attention to your offerings, increase foot traffic, and encourage future visits. Don’t forget to use QR codes on to-go order packaging, table tent cards, and outdoor signage to make it easy for guests to access your seamless Masa+ Digital Menu, Loyalty Rewards Program, eGift Cards, Promo Cards, and more!
Valentine’s Day is NOT the only way to get customers excited for February 2025. Consider these February 2025 marketing tips for your restaurant, bar, food truck, or other food service operation to draw attention to your offerings, increase foot traffic, and encourage future visits. Don’t forget to use QR codes on to-go order packaging, table tent cards, and outdoor signage to make it easy for guests to access your seamless Masa+ Digital Menu, Loyalty Rewards Program, eGift Cards, Promo Cards, and more!
 | Groundhog Day - February 2 Groundhog Day is an annual tradition that originated in Germany and is now widely popular in the U.S., especially in the Midwest and East Coast. The annual event famously takes place in Punxsutawney, Pennsylvania, when thousands gather in person and remotely to watch if the groundhog Punxsutawney Phil will see his shadow, thereby concluding that spring will not come for another six weeks (if he doesn’t see his shadow, legend has it spring will arrive early). |
Why It’s Time to Move from Legacy POS to Cloud POS
Aldelo Express Offers Powerful and Flexible Restaurant Services
3-minute read ---
For decades, legacy point-of-sale (POS) systems have been the backbone of restaurant operations. These traditional systems offered reliable transaction processing and reporting, but as technology advances, their limitations become more apparent. Cloud-based POS solutions like Aldelo Express are redefining how modern restaurants operate, providing efficiency, flexibility, and scalability that legacy systems can’t match.
If your restaurant is still using a legacy POS system, here’s why it’s time to make the switch and move from legacy POS to cloud POS.
Enhanced Mobility and Flexibility
Legacy POS systems are usually stationary and often require heavy, bulky, and expensive hardware that takes up valuable counter space. Aldelo Express runs on iPads and Android Tablets and terminals, enabling mobile operations that adapt to any business setup. Whether it’s tableside service, in-house delivery service, or outdoor dining, a cloud POS offers seamless service wherever your customers are.
For decades, legacy point-of-sale (POS) systems have been the backbone of restaurant operations. These traditional systems offered reliable transaction processing and reporting, but as technology advances, their limitations become more apparent. Cloud-based POS solutions like Aldelo Express are redefining how modern restaurants operate, providing efficiency, flexibility, and scalability that legacy systems can’t match.
If your restaurant is still using a legacy POS system, here’s why it’s time to make the switch and move from legacy POS to cloud POS.
Enhanced Mobility and Flexibility
Legacy POS systems are usually stationary and often require heavy, bulky, and expensive hardware that takes up valuable counter space. Aldelo Express runs on iPads and Android Tablets and terminals, enabling mobile operations that adapt to any business setup. Whether it’s tableside service, in-house delivery service, or outdoor dining, a cloud POS offers seamless service wherever your customers are.
Preventing Checkout Errors with AI: How Aldelo Express’s AI Tip Adjust Automation Protects Restaurants from Costly Discrepancies
2-minute read ---
The Risk of Simple Math Errors in Busy Restaurants
Picture this: It’s a busy Saturday night at a neighborhood restaurant. Servers are constantly moving, delivering meals, and ensuring every table is satisfied. Amid the evening’s high pace, a customer at a table writes down their tip on the check but accidentally miscalculates the “total” amount. It’s an easy mistake to make—maybe they rushed the math or got distracted.
When the server, Sarah, picks up the check, she doesn’t notice the miscalculation and manually types the “tip” values as they are written on the physical guest check, setting herself up for a discrepancy when the payment is processed and the customer is charged for more than they intended to pay. In a traditional setup, this miscalculation could very easily result in a chargeback or payment dispute if the customer notices the discrepancy on their credit card statement later. Chargebacks can cost restaurants time and money, and in some instances will deter customers from returning to the restaurant.
The Risk of Simple Math Errors in Busy Restaurants
Picture this: It’s a busy Saturday night at a neighborhood restaurant. Servers are constantly moving, delivering meals, and ensuring every table is satisfied. Amid the evening’s high pace, a customer at a table writes down their tip on the check but accidentally miscalculates the “total” amount. It’s an easy mistake to make—maybe they rushed the math or got distracted.
When the server, Sarah, picks up the check, she doesn’t notice the miscalculation and manually types the “tip” values as they are written on the physical guest check, setting herself up for a discrepancy when the payment is processed and the customer is charged for more than they intended to pay. In a traditional setup, this miscalculation could very easily result in a chargeback or payment dispute if the customer notices the discrepancy on their credit card statement later. Chargebacks can cost restaurants time and money, and in some instances will deter customers from returning to the restaurant.
The Future of Restaurants is AI Driven:
and Aldelo Express is Leading the Way
Seamless AI Automation Services Have Set a New Standard for the Restaurant Industry
3-minute read ---
As 2024 draws to a close, it is the time to reflect on a year of success and growth. Restaurant owners, operators, and staff have faced challenges head-on, from navigating a competitive market to meeting ever-changing customer expectations, and are looking to the food service future that is as dynamic as ever. But without a doubt, one thing has become abundantly clear: technology, particularly artificial intelligence (AI), is defining the future of how restaurants operate, as many operators have already begun relying on AI-based services to support their operation and navigate the developing industry. From AI-powered security features to menu building tools, or expediting of everyday tasks such as guest check closeouts, the future of restaurants is AI-driven – and Aldelo Express Cloud Point of Sale for restaurants is leading the way.
Since the release of its first AI Automation Service in 2021, Aldelo has been proud to pioneer the future of AI in the restaurant industry. Today, Aldelo offers multiple powerful AI automation services seamlessly available through the Aldelo Express Cloud POS platform to restaurants, bars, food trucks, and more. These AI Automation services have empowered restaurant, bar, and food truck owners to simplify operations, improve accuracy, and focus more on delivering exceptional guest experiences. As the Aldelo team looks to 2025, we remain committed to helping our partners thrive in this rapidly evolving industry with cutting-edge software developments, an unparalleled native suite of restaurant service solutions, and industry-leading back-of-house and back-office management resources.
As 2024 draws to a close, it is the time to reflect on a year of success and growth. Restaurant owners, operators, and staff have faced challenges head-on, from navigating a competitive market to meeting ever-changing customer expectations, and are looking to the food service future that is as dynamic as ever. But without a doubt, one thing has become abundantly clear: technology, particularly artificial intelligence (AI), is defining the future of how restaurants operate, as many operators have already begun relying on AI-based services to support their operation and navigate the developing industry. From AI-powered security features to menu building tools, or expediting of everyday tasks such as guest check closeouts, the future of restaurants is AI-driven – and Aldelo Express Cloud Point of Sale for restaurants is leading the way.
Since the release of its first AI Automation Service in 2021, Aldelo has been proud to pioneer the future of AI in the restaurant industry. Today, Aldelo offers multiple powerful AI automation services seamlessly available through the Aldelo Express Cloud POS platform to restaurants, bars, food trucks, and more. These AI Automation services have empowered restaurant, bar, and food truck owners to simplify operations, improve accuracy, and focus more on delivering exceptional guest experiences. As the Aldelo team looks to 2025, we remain committed to helping our partners thrive in this rapidly evolving industry with cutting-edge software developments, an unparalleled native suite of restaurant service solutions, and industry-leading back-of-house and back-office management resources.
Kick Off the New Year:
Restaurant Marketing Ideas for January 2025
From Pet Costumes to Game Day Specials, Use QR Codes to Engage Guests and Boost Sales All Season Long
3-minute read ---
January and February are packed with opportunities for restaurants to engage with guests, drive traffic, and create memorable experiences. By tapping into national observances, sports events, and unique celebrations, restaurants can reach guests in fun and creative ways that go beyond the usual promotions. Here’s how to leverage these upcoming events and holidays to kickstart your marketing efforts in 2025—and how QR codes can make it all seamless, convenient, and interactive.
January and February are packed with opportunities for restaurants to engage with guests, drive traffic, and create memorable experiences. By tapping into national observances, sports events, and unique celebrations, restaurants can reach guests in fun and creative ways that go beyond the usual promotions. Here’s how to leverage these upcoming events and holidays to kickstart your marketing efforts in 2025—and how QR codes can make it all seamless, convenient, and interactive.
Restaurant Marketing Tips for January 2025
Easily Update Menu Items and Pricing with an AI Menu Builder
3-minute read ---
January presents a fantastic lineup of national food days, giving restaurants a fresh start for marketing creativity. From comforting bowls of soup to indulgent chocolate cake, these celebratory days provide ample opportunities to engage customers with fun, themed promotions, unique menu items, and social media buzz.
With tools like QR code-accessible Masa+ Online Storefronts, Online Ordering, Loyalty Rewards programs, digital Gift Cards, and Masa+ Fast Pay, restaurants have everything they need to optimize customer engagement and sales with QR code-enabled services.
Here’s how to make the most of each national day this January:
January presents a fantastic lineup of national food days, giving restaurants a fresh start for marketing creativity. From comforting bowls of soup to indulgent chocolate cake, these celebratory days provide ample opportunities to engage customers with fun, themed promotions, unique menu items, and social media buzz.
With tools like QR code-accessible Masa+ Online Storefronts, Online Ordering, Loyalty Rewards programs, digital Gift Cards, and Masa+ Fast Pay, restaurants have everything they need to optimize customer engagement and sales with QR code-enabled services.
Here’s how to make the most of each national day this January:
Aldelo Express Restaurant POS Offers Convenient
Email and Text-Based Digital Receipts
Offer Seamless Digital Transactions with Aldelo Express
3-minute read ---
As the restaurant industry continues to embrace digital solutions, Aldelo Express Restaurant POS is proud to offer email and text-based digital receipts, providing a modern alternative to traditional paper receipts. With this feature, Aldelo Express users can enhance customer convenience, reduce paper waste, and improve operational efficiency. Here’s how digital receipts can benefit your restaurant and elevate the customer experience.
As the restaurant industry continues to embrace digital solutions, Aldelo Express Restaurant POS is proud to offer email and text-based digital receipts, providing a modern alternative to traditional paper receipts. With this feature, Aldelo Express users can enhance customer convenience, reduce paper waste, and improve operational efficiency. Here’s how digital receipts can benefit your restaurant and elevate the customer experience.
| 1. Streamlined Customer Experience Digital receipts sent via email or text meet the demands of today’s mobile-first customers. After completing a transaction, customers can receive their receipt directly on their phone or email, making it easy to access anytime without needing to keep track of paper copies. This added convenience is especially beneficial for customers managing business expenses or those who prefer a digital log of their purchases to avoid the clutter of disposable paper receipts. |  |
Digital receipts through Aldelo Express help streamline the payment process, offering a seamless way to close out tabs and leave with a clear record of their payment. Used with an Aldelo Express Customer Display screen, guests can quickly select how they’d like to receive their receipt, adding flexibility, speed, and convenience to their checkout experience.
Cheer Up Shoppers During the Busy Holiday Season
Restaurant Marketing Ideas for the Coming Holidays
3-minute read ---
The holiday season brings crowds of shoppers looking to refuel and relax between visits to stores or browsing online. For restaurants, this busy time presents an opportunity to draw in more customers and boost sales. With the right marketing approach, and modern tools like QR codes, restaurant owners can not only support shoppers but also stand out as a preferred holiday destination, and a welcoming and rewarding restaurant to return to after the holidays are over. Here are some ideas to make the most of this busy holiday season.
The holiday season brings crowds of shoppers looking to refuel and relax between visits to stores or browsing online. For restaurants, this busy time presents an opportunity to draw in more customers and boost sales. With the right marketing approach, and modern tools like QR codes, restaurant owners can not only support shoppers but also stand out as a preferred holiday destination, and a welcoming and rewarding restaurant to return to after the holidays are over. Here are some ideas to make the most of this busy holiday season.
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Transforming Menu Management with Aldelo Express AI Menu Builder: A Food Truck’s Solution
Make Real-Time Adjustments with this Powerful AI Automation Service
3-minute read ---
In the fast-paced world of food trucks, adapting menus to ingredient availability is essential for keeping customers happy. Let’s imagine “Savory Streets,” a popular food truck that prides itself on serving fresh, seasonal dishes. With a dynamic menu that changes frequently based on what ingredients are available, the Savory Streets team faces the ongoing challenge of updating their point-of-sale (POS) system quickly and efficiently. That’s where the Aldelo Express AI Menu Builder comes in, transforming their operational workflow.
In the fast-paced world of food trucks, adapting menus to ingredient availability is essential for keeping customers happy. Let’s imagine “Savory Streets,” a popular food truck that prides itself on serving fresh, seasonal dishes. With a dynamic menu that changes frequently based on what ingredients are available, the Savory Streets team faces the ongoing challenge of updating their point-of-sale (POS) system quickly and efficiently. That’s where the Aldelo Express AI Menu Builder comes in, transforming their operational workflow.
 | A Daily Challenge Picture that every morning, the Savory Streets team gathers to plan their menu for the day. They inspect their ingredients, jot down fresh ideas, and often rely on a handwritten menu to guide their offerings. However, the manual process of updating their POS system can be time-consuming. Each time they want to change an item, they have to pause their operations, find a computer, and input the details—this eats into the time they could be serving customers. Introducing Technology This scenario becomes a thing of the past with the Aldelo Express AI Menu Builder. Armed with their Aldelo Express tablet, the team can simply scan their handwritten chalkboard menu. The advanced technology recognizes item names, prices, and descriptions, allowing them to input this data into their POS system swiftly. This feature eliminates the need for manual menu data entry, significantly reducing the time spent on menu updates. |
Mastering Flexibility: Split and Combine Orders and Items
with Aldelo Express
Improve Guest Satisfaction and Dining Efficiency
3-minute read ---
In the dynamic world of dining, flexibility is key. Whether a group of friends wants to split the bill or customers wish to combine items for efficiency, restaurants benefit from having the right tools to smoothly manage these requests. That’s where Aldelo Express POS’s Split Item and Split Check features come in, designed to adapt to unique customer needs and enhance the dining experience. Let’s explore how these tools empower restaurant staff to handle diverse situations with ease and accuracy.
Why Split and Combine Capabilities Matter
Today’s customers expect customization in all aspects of their dining experience, from menu selections to payment preferences. The ability to split and combine orders is a crucial part of this. Imagine a party of six at a restaurant, where two diners want to share a meal, three want separate checks, and one person wants to pay for everyone’s drinks. Without a flexible split item and split check capabilities, this scenario could become chaotic, leading to delays, frustrated customers, and heightened stress for the staff. Aldelo Express’s Split Item and Split Check features help streamline these complex orders, keeping both guests and staff happy and preventing costly delays.
In the dynamic world of dining, flexibility is key. Whether a group of friends wants to split the bill or customers wish to combine items for efficiency, restaurants benefit from having the right tools to smoothly manage these requests. That’s where Aldelo Express POS’s Split Item and Split Check features come in, designed to adapt to unique customer needs and enhance the dining experience. Let’s explore how these tools empower restaurant staff to handle diverse situations with ease and accuracy.
Why Split and Combine Capabilities Matter
Today’s customers expect customization in all aspects of their dining experience, from menu selections to payment preferences. The ability to split and combine orders is a crucial part of this. Imagine a party of six at a restaurant, where two diners want to share a meal, three want separate checks, and one person wants to pay for everyone’s drinks. Without a flexible split item and split check capabilities, this scenario could become chaotic, leading to delays, frustrated customers, and heightened stress for the staff. Aldelo Express’s Split Item and Split Check features help streamline these complex orders, keeping both guests and staff happy and preventing costly delays.
Boost Your Restaurant's Takeout and Delivery
with Meal Kits This Holiday Season
Diversify Your Restaurant with Creative Offerings and QR Code Services
3-minute read ---
As the holiday season approaches, restaurants face a competitive market, especially in takeout, curbside pickup, and delivery services. A smart strategy that can help restaurants stand out is offering meal kits—pre-portioned, ready-to-cook ingredients with easy-to-follow online instructions accessible with a QR code scan. Meal kits not only provide convenience for customers but also offer restaurants a fresh way to boost their business and stand out during the busy holiday period.
Here’s how meal kits can give your restaurant the competitive edge:
As the holiday season approaches, restaurants face a competitive market, especially in takeout, curbside pickup, and delivery services. A smart strategy that can help restaurants stand out is offering meal kits—pre-portioned, ready-to-cook ingredients with easy-to-follow online instructions accessible with a QR code scan. Meal kits not only provide convenience for customers but also offer restaurants a fresh way to boost their business and stand out during the busy holiday period.
Here’s how meal kits can give your restaurant the competitive edge:
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Elevating Sit-Down Dining Experiences
with Masa+ QR Code Self-Order and Fast Pay
3-minute read ---
QR codes are now a part of everyday experiences. Whether to learn more information from a website, view an instructional video, or quickly access a restaurant menu, QR codes are the fastest bridge between the physical and digital worlds. They offer an unparalleled speed and convenience that closes the gap between casual interest and profitable action. Masa+, powered by Aldelo Express, offers modern restaurants multiple valuable QR code solutions that empower customers to streamline and enhance their dining experiences, and increase profits. With QR Code Self-Order and Fast Pay capabilities, restaurants can streamline operations, boost efficiency, and exceed customer expectations. Here’s how these features transform dining experiences for both customers and restaurant operators.
QR codes are now a part of everyday experiences. Whether to learn more information from a website, view an instructional video, or quickly access a restaurant menu, QR codes are the fastest bridge between the physical and digital worlds. They offer an unparalleled speed and convenience that closes the gap between casual interest and profitable action. Masa+, powered by Aldelo Express, offers modern restaurants multiple valuable QR code solutions that empower customers to streamline and enhance their dining experiences, and increase profits. With QR Code Self-Order and Fast Pay capabilities, restaurants can streamline operations, boost efficiency, and exceed customer expectations. Here’s how these features transform dining experiences for both customers and restaurant operators.
1. Enhancing the Ordering Process
With Masa+ QR code self-ordering, customers can view the menu, customize orders, and place them directly from their smartphones. After seating, diners simply scan a QR code from signage on the table or in the restaurant, which brings up the restaurant’s interactive digital menu. This allows guests to browse and order at their own pace, ensuring they feel comfortable and informed. For restaurants, QR code self-ordering services minimize order errors, increases table turnover, and delivers a smoother guest experience.
2. Accelerating Checkout with Masa+ Fast Pay
Masa+ Fast Pay is a unique solution that provides a faster, more secure payment option directly from a customer’s phone. When customers are ready to pay, they scan a one-time-use QR code generated from their Masa+ Secure Wallet. This QR code enables guests to select and confirm payment securely, without tying the payment to a specific personal credit card, loyalty account, or digital gift card. Not only does this provide an added layer of security, but it also ensures a smooth, frictionless checkout process without any server involvement. For restaurants, this means reduced payment delays and an optimized checkout experience.
With Masa+ QR code self-ordering, customers can view the menu, customize orders, and place them directly from their smartphones. After seating, diners simply scan a QR code from signage on the table or in the restaurant, which brings up the restaurant’s interactive digital menu. This allows guests to browse and order at their own pace, ensuring they feel comfortable and informed. For restaurants, QR code self-ordering services minimize order errors, increases table turnover, and delivers a smoother guest experience.
2. Accelerating Checkout with Masa+ Fast Pay
Masa+ Fast Pay is a unique solution that provides a faster, more secure payment option directly from a customer’s phone. When customers are ready to pay, they scan a one-time-use QR code generated from their Masa+ Secure Wallet. This QR code enables guests to select and confirm payment securely, without tying the payment to a specific personal credit card, loyalty account, or digital gift card. Not only does this provide an added layer of security, but it also ensures a smooth, frictionless checkout process without any server involvement. For restaurants, this means reduced payment delays and an optimized checkout experience.
Let Customers Pay from Printed Guest Checks
with Masa+ Scan & Pay
Enhance Your Restaurant’s Efficiency and Customer Experience
| 3-minute read --- Today’s customers love services that offer efficiency and convenience. As restaurants continually work to adapt to evolving customer demands, Aldelo Express and Masa+ offer a powerful solution: the QR Code Scan & Pay feature. By allowing diners to pay for food and drinks through a QR code-based portal, Masa+ Scan & Pay makes it easier for guests to manage their orders and settle their bills without waiting for a server, resulting in faster table turnover, happier customers, and increased revenue. What Is Masa+ QR Code Scan & Pay? The Masa+ QR Code Scan & Pay feature allows customers to complete an in-store payment by simply scanning a QR code from their printed guest check using their smartphones. This secure and convenient method offers a streamlined experience for both customers and restaurant staff, significantly reducing wait times and in-person contact. Once scanned, the QR code prompts customers to select a method of payment from their Masa+ Digital Wallet, giving them the option to review their bill and make a payment through Masa+ without any assistance. By enabling QR Code Scan & Pay, restaurants provide customers with greater autonomy and a faster experience, especially during peak hours, while staff can focus on other areas of service, contributing to a smoother and more efficient operation overall. |   |
Engaging Your Restaurant Customer Base
During the Football Season
QR Codes and Game Day Themes Encourage Repeat Visits
3-minute read ---
Football season brings a unique opportunity for restaurants to attract crowds of enthusiastic fans looking for great food, drinks, and a place to watch the game. Whether it’s college football on Saturday or NFL Sunday games, these events draw loyal customers who love the excitement of game day. To make the most of this high-traffic time, restaurants can implement several strategies to engage their customer base, increase foot traffic, and boost sales during the football season.
Football season brings a unique opportunity for restaurants to attract crowds of enthusiastic fans looking for great food, drinks, and a place to watch the game. Whether it’s college football on Saturday or NFL Sunday games, these events draw loyal customers who love the excitement of game day. To make the most of this high-traffic time, restaurants can implement several strategies to engage their customer base, increase foot traffic, and boost sales during the football season.
 | 1. Game Day Specials There’s no better way to draw in football fans than with enticing Game Day specials. Whether your restaurant offers dine-in, curbside pickup, takeout, or delivery, football-themed promotions on fan-favorite menu items like wings, burgers, and beers are sure to attract a crowd.
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The Value of QR Code Gift Cards in
Holiday Marketing Strategies for Restaurants
Multi-Store Digital Gift Cards are a Convenient Gift Option for Busy Shoppers
3-minute read ---
As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.
As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.
| Meeting Modern Consumer Needs: A Convenient Digital Gift Solution for Busy Shoppers Consider a customer like Emily, a busy professional who has little time to shop for holiday gifts. While eating takeout from her favorite restaurant, she notices a QR code printed on the bag that promotes purchase of a Masa+ digital gift card, also called an eGift Card. Knowing her colleague loves dining out, she scans the QR code with her phone, buys the gift card and, within minutes, sends it directly to her colleague’s phone via SMS. The entire process takes her only a few minutes—no need to visit a store or even look up the restaurant’s website online. |  |
December 2024 Marketing for Restaurants
Drive Traffic and Increase Sales with Festive Food and Drink Offerings
3-minute read ---
As December 2024 approaches, restaurants have a unique opportunity to capitalize on the holiday season with targeted marketing campaigns that highlight festive food and drink offerings. From National Pear Month to National Champagne Day, this time of year provides a perfect backdrop for creating special promotions that attract customers and encourage indulgence. With a little creativity and strategic planning, restaurants can elevate their menus, draw attention to seasonal ingredients, and enhance the overall dining experience. This blog explores various ways restaurants can use these December celebrations to drive traffic, increase sales, and finish the year on a high note.
As December 2024 approaches, restaurants have a unique opportunity to capitalize on the holiday season with targeted marketing campaigns that highlight festive food and drink offerings. From National Pear Month to National Champagne Day, this time of year provides a perfect backdrop for creating special promotions that attract customers and encourage indulgence. With a little creativity and strategic planning, restaurants can elevate their menus, draw attention to seasonal ingredients, and enhance the overall dining experience. This blog explores various ways restaurants can use these December celebrations to drive traffic, increase sales, and finish the year on a high note.
 | National Pear Month December is National Pear Month, offering restaurants the perfect opportunity to highlight this versatile and flavorful fruit on their menu. Pears can add a sweet and elegant touch to both food and drink offerings, appealing to customers throughout the holiday season:
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Aldelo Express Simplifies Training of Holiday Hires
Intuitive Navigation and User-Friendly Interfaces are the Key to Faster Learning
3-minute read ---
The holiday season is one of the busiest times of the year for restaurants. From family gatherings to corporate parties, the demand for pleasant, festive, and smooth dining experiences soars. Many restaurants take on new employees to accommodate the influx of business. However, this also brings the unique challenge of training holiday hires quickly and effectively. Fortunately, Aldelo Express, a leading cloud-based point-of-sale (POS) system, offers an intuitive and user-friendly solution that helps make training processes much easier. With image-based ordering, a user-friendly interface, familiar navigation features, and same-day system onboarding, Aldelo Express can significantly reduce the time and effort it takes to train new staff, enabling staff to focus on delivering exceptional service during the holiday rush.
The holiday season is one of the busiest times of the year for restaurants. From family gatherings to corporate parties, the demand for pleasant, festive, and smooth dining experiences soars. Many restaurants take on new employees to accommodate the influx of business. However, this also brings the unique challenge of training holiday hires quickly and effectively. Fortunately, Aldelo Express, a leading cloud-based point-of-sale (POS) system, offers an intuitive and user-friendly solution that helps make training processes much easier. With image-based ordering, a user-friendly interface, familiar navigation features, and same-day system onboarding, Aldelo Express can significantly reduce the time and effort it takes to train new staff, enabling staff to focus on delivering exceptional service during the holiday rush.
  | Image-Based Ordering & User-Friendly Interface: The Key to Faster Learning One of the standout features of Aldelo Express is its simple, intuitive interface with image-based ordering. The system is designed with ease of use in mind, allowing even new employees with minimal technical experience to quickly grasp its functionality. With image-based ordering, new employees don’t waste time familiarizing themself with where specific items are in each category, but quickly locate food and drinks so they can efficiently take orders even during peak hours. Combined with graphical table layouts with Aldelo Express Table Management features, Aldelo Express’s clean and logical layout ensures that new hires can start taking orders, managing tables, and processing payments with minimal training time. |
Get Ahead of Competitors This Holiday Season with QR Code Masa+ Multi-Store Loyalty Rewards, Gift Cards, and Promo Cards
Set Your Business Up for Success During the Holiday Season and Beyond
3-minute read ---
The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.
1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:
The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.
1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:
 | - Easy Enrollment: With a simple scan of a QR code, customers can join your seamless Masa+ Loyalty Rewards program within seconds, without the hassle of downloading a separate app or filling out a paper form. - Trackable Rewards: Use the program to offer points, discounts, or free items for repeat visits, which encourages customers to keep coming back throughout the busy holiday season. Every purchase can bring them closer to rewards, encouraging guests to keep your restaurant top-of-mind when choosing where to dine. |
Values and Benefits of Using Readily Available and Affordable
Non-Proprietary Hardware with Aldelo Express POS
Aldelo Express Merchants Use Flexible and Scalable Hardware that is Easily Serviced
3-minute read ---
Restaurant, food truck, and bar owners need reliable tools that enable efficient operations without stretching their budgets. One such tool is Aldelo Express POS, a cloud-based point-of-sale system designed to streamline daily tasks, improve customer experiences, and enhance business performance. One of the most significant advantages of Aldelo Express POS is its flexibility—it allows businesses to use readily available and affordable non-proprietary hardware that can save their operation from loss of time, money, and disruptions to their operation.
Cost-Effective Hardware Solutions
For many small to medium-sized restaurants and food service operations, investing in proprietary hardware can be a financial burden. Proprietary systems often come with high upfront costs and limited hardware options, locking businesses into specific hardware providers and repair services. In contrast, Aldelo Express POS can be installed on non-proprietary hardware such as iPads or Android tablets, giving restaurant owners the freedom to choose readily available and affordable devices that meet their needs.
This hardware flexibility lowers the barrier to entry for smaller establishments, allowing them to invest in a robust POS system without the heavy financial strain. Instead of being forced to buy expensive proprietary terminals, businesses can use widely available hardware that suits their budget.
Restaurant, food truck, and bar owners need reliable tools that enable efficient operations without stretching their budgets. One such tool is Aldelo Express POS, a cloud-based point-of-sale system designed to streamline daily tasks, improve customer experiences, and enhance business performance. One of the most significant advantages of Aldelo Express POS is its flexibility—it allows businesses to use readily available and affordable non-proprietary hardware that can save their operation from loss of time, money, and disruptions to their operation.
Cost-Effective Hardware Solutions
For many small to medium-sized restaurants and food service operations, investing in proprietary hardware can be a financial burden. Proprietary systems often come with high upfront costs and limited hardware options, locking businesses into specific hardware providers and repair services. In contrast, Aldelo Express POS can be installed on non-proprietary hardware such as iPads or Android tablets, giving restaurant owners the freedom to choose readily available and affordable devices that meet their needs.
This hardware flexibility lowers the barrier to entry for smaller establishments, allowing them to invest in a robust POS system without the heavy financial strain. Instead of being forced to buy expensive proprietary terminals, businesses can use widely available hardware that suits their budget.
Easily Manage Dine-In, Takeout, Curbside Pickup,
and Delivery Services
with the Aldelo Express Hold and Fire Feature
Serve Fresh Food and Drinks Every Time, for Every Service Type
3-minute read ---
In the modern restaurant industry, many restaurants have already or are looking to expand their services to support dine-in, takeout, curbside pickup, and delivery orders. But while offering multiple service types may increase a restaurant’s profitability, it may challenge its ability to manage multiple order types simultaneously. Expanding traditional sit-down restaurant services to accommodate digital and remote customer demands requires a powerful and flexible point of sale system that can juggle multiple orders but provide a smooth and intuitive experience for restaurant staff. That is why Aldelo Express offers a native Hold and Fire feature. Let’s take a look at its features and benefits for modern restaurants…
In the modern restaurant industry, many restaurants have already or are looking to expand their services to support dine-in, takeout, curbside pickup, and delivery orders. But while offering multiple service types may increase a restaurant’s profitability, it may challenge its ability to manage multiple order types simultaneously. Expanding traditional sit-down restaurant services to accommodate digital and remote customer demands requires a powerful and flexible point of sale system that can juggle multiple orders but provide a smooth and intuitive experience for restaurant staff. That is why Aldelo Express offers a native Hold and Fire feature. Let’s take a look at its features and benefits for modern restaurants…
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Restaurant Marketing for the Month of November
How to Promote Digital and QR Code Services in November 2024
3-minute read ---
November 2024 is full of opportunities for restaurants to promote their takeout, delivery, and menu options with “national days” ideal for restaurant marketing campaigns. With QR code services, restaurants provide easy and convenient access to online storefronts, loyalty/rewards programs, egift cards, digital menus, and more. QR codes are flexible and versatile, printable on business cards, table tent cards, countertop stickers, lobby floor stickers, printed fliers, and more, making them a great tool for engaging customers with limited-time promotions, loyalty/rewards, or promo cards (smart digital offers).
Here are several ways, other than Thanksgiving Day, to promote digital and QR code restaurant services and enhance your restaurant menu in November 2024:
November 2024 is full of opportunities for restaurants to promote their takeout, delivery, and menu options with “national days” ideal for restaurant marketing campaigns. With QR code services, restaurants provide easy and convenient access to online storefronts, loyalty/rewards programs, egift cards, digital menus, and more. QR codes are flexible and versatile, printable on business cards, table tent cards, countertop stickers, lobby floor stickers, printed fliers, and more, making them a great tool for engaging customers with limited-time promotions, loyalty/rewards, or promo cards (smart digital offers).
Here are several ways, other than Thanksgiving Day, to promote digital and QR code restaurant services and enhance your restaurant menu in November 2024:
Streamlining Operations with the Aldelo Express Coursing Module
Enhance Restaurant Table Services with a Seamless Coursing Module
3-minute read ---
 | In the fast-paced world of restaurants, efficiency and customer satisfaction are crucial. From the kitchen to the front of the house, every detail matters when ensuring smooth operations and happy customers. Enter the Aldelo Express Coursing Module, a powerful tool that aims to streamline the fine dining experience for both staff and patrons. What is the Aldelo Express Coursing Module? Aldelo Express is a cloud-based point-of-sale (POS) system designed specifically for restaurants. One of its standout features is the Coursing Module, a function that enables servers to manage and organize the flow of dishes for each table. Whether it's a casual eatery or a fine-dining establishment, the Coursing Module helps ensure that meals are served at the right time, at the right temperature, and in the right order. |
Turn Thanksgiving into a Feast of Sales with
These Restaurant Marketing Ideas
From Special Menus to Weekly Events: Thanksgiving Marketing That Works
3-minute read ---
As the holiday season approaches, Thanksgiving offers an excellent opportunity for restaurants to boost sales and engage customers. While many people associate Thanksgiving with home-cooked meals, there's a growing trend of dining out for special occasions or grabbing seasonal takeout. To tap into this, restaurants can implement strategic marketing ideas that build excitement and attract more guests building up to the festive holiday. By incorporating creative food and drink items, rolling out weekly promotions, and hosting special events, restaurants can capture the attention of diners during the Thanksgiving season and keep them coming back throughout the winter holidays.
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