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As summer heats up, June is packed with fun reasons to gather, celebrate, and, of course, enjoy amazing food. Whether you're looking to bring in new customers or keep regulars coming back for more, these key dates offer creative ways to highlight your restaurant’s menu. Here are some marketing tips to turn each celebration into a delicious dining experience—while also leveraging Masa+ QR Code Ordering to enhance sales in-store and off-premises.

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June is packed with food holidays that offer unique opportunities for restaurants to engage customers, introduce new menu items, and boost sales. Whether it's a day celebrating a beloved comfort food, a refreshing drink, or a trendy ingredient, these occasions provide great marketing opportunities.

Here is a breakdown of how to promote your restaurant menu in June, with restaurant marketing tips to help set your menu apart.

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As the weather warms up, restaurants have a unique opportunity to enhance their outdoor dining experiences with convenient QR codes. QR codes are becoming a staple in the industry, not just for menus but also for digital payments, loyalty programs, and customer engagement. With Aldelo Express Masa+ Digital Payment services such as QR Code Fast Pay and Scan & Pay, restaurants can provide seamless, secure transactions while streamlining operations and enhancing customer satisfaction.

​Here are some creative ways to integrate QR code convenience into your restaurant’s spring and summer service…

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In busy restaurant environments, providing quick, convenient service is key to keeping customers happy and sustaining operational efficiency. With Aldelo Express, restaurants gain a versatile, tablet-based point-of-sale (POS) system that enables mobile ordering from anywhere in the restaurant. Whether your staff is serving tableside, taking orders on outdoor patios, or moving freely throughout the dining space, Aldelo Express solutions, including Aldelo Express Tablets, support seamless order-taking and customer satisfaction.

Tablet POS Ordering Goes Almost Anywhere
Aldelo Express Tablet POS operates on iPad and Android tablets, providing a lightweight and portable solution that adapts to your restaurant’s unique layout. Whether your establishment includes a spacious dining room, a rooftop patio, or even pop-up service areas, Aldelo Express Tablet POS allows staff to take and process orders on the spot using a Wi-Fi or cellular internet connection. This flexibility enhances the customer experience by reducing wait times and increasing order accuracy through real-time communication with the kitchen.

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As the school year comes to a close, small business restaurant owners have a unique opportunity to attract families, students, and educators looking to celebrate end-of-the-year milestones and enjoy the summer break. With a little creativity and the right marketing approach, restaurants can capitalize on the season’s excitement to boost sales and community engagement.

1. Graduation Celebrations & School Events
Graduation parties, banquets, and team celebrations bring families and groups to restaurants in search of a group-friendly dining experience during the end of the school year. Offering special graduation packages, group discounts, or pre-fixed menus can encourage large party bookings. Restaurants can also partner with local schools to provide catering services for school-sponsored events, award ceremonies, and faculty appreciation gatherings.

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Customer-facing restaurant technology has made ordering and payments more efficient than ever. From QR code-accessible digital menus to self-service kiosks, restaurants are embracing tools that streamline operations and reduce wait times. But despite these advancements, many customers still crave personal interaction when they dine out—especially in sit-down restaurants, where service is just as important as the food. Guests appreciate being greeted by a friendly server, guided through the menu with recommendations, and given attentive, personalized service throughout their meal.

​By embracing mobile POS solutions, restaurants don’t have to choose between efficiency and hospitality—they can have both. It’s time to enhance your great service with the perfect blend of human connection and modern technology.

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In today’s fast-paced restaurant industry, operators need technology that enhances efficiency, improves customer satisfaction, and expands service beyond traditional dining rooms. Aldelo Express handheld mobile POS devices provide a seamless, flexible solution for restaurants to take orders and accept payments directly at the table, on outdoor patios, or even at offsite events. With these mobile POS devices, staff can offer faster, more convenient service while maintaining full integration with the restaurant’s front-of-house, back-of-house, and back-office point-of-sale operations.
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Enhancing Tableside Service for Faster, More Personalized Dining
The ability to process orders and payments directly at the table has enhanced the dining experience for both customers and staff. Instead of walking back and forth to a stationary terminal, servers can input orders instantly on a handheld device, reducing order processing time and minimizing errors. Orders are sent immediately to the kitchen, allowing food to be prepared faster while ensuring accuracy.

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May is packed with food-related holidays, offering restaurants plenty of opportunities to create themed promotions, limited-time menu items, and engaging marketing campaigns. Try some of these notable May food holidays and ideas to promote your restaurant menu in May 2025!

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May is a prime month for sports fans, with major events across horse racing, golf, basketball, soccer, and motorsports. These events bring in crowds eager to celebrate, making them perfect opportunities for restaurants to boost sales and customer engagement, while being mindful of trademarked and copyrighted titles, words, images, and phrases related to each event. This article will explore how you can generate business for your restaurant this May and create a memorable experience for your guests.

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Employee theft is a significant concern for businesses of all sizes. It can erode profits, damage morale, create a climate of distrust, and literally shutter a business. Fortunately, modern technology offers effective tools to combat this issue. Here are five key features within the Aldelo Express system that can help you protect your bottom line and stop employee theft:

1. Digital Time Cards: Accuracy and Efficiency at Your Fingertips
In the digital age, digital time cards are essential for every business. Even a single dishonest employee can significantly hurt a business’s bottom line. One crucial feature of Aldelo Express is its digital Labor Module with digital time cards – a valuable tool for any business, regardless of size. Using the Aldelo Express Labor Module is a simple process, easy to teach, and offers enhanced efficiency for managers:

• Reduced Errors: Say goodbye to messy handwritten timesheets and calculation errors.  Digital time cards provide accurate records, minimizing discrepancies.
• Improved Reporting: Gain clear insights into employee hours with comprehensive reporting, quickly and clearly synchronized into back-office labor reports. This data is crucial for payroll processing and identifying potential issues.
• Easy Corrections: Management can easily correct any errors, ensuring accurate pay for employees.

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May is filled with unique opportunities for restaurants to attract customers with creative promotions and themed events. Here’s how to leverage key dates to boost sales and engagement by attracting customers with charming celebrations and commemorations in May 2025:

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A deciding factor for many customers today is the ability to customize their food and drink orders. Customization may be the key for gaining regular customers and long-term loyalty, whether they are building their own burrito, customizing a sandwich, or selecting ingredients for a milk tea or coffee drink. To keep up with these demands while maintaining efficiency and accuracy, restaurant owners need a point-of-sale (POS) system that can handle complex and highly customizable menu items with ease.
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The Aldelo Express Matrix Module is designed to meet these needs, allowing restaurants to offer fully customizable and modifiable menu options with structured yet flexible configurations. Whether a business serves made-to-order stir-fries, build-your-own pizzas, customized smoothies, or specialty coffee drinks, the Matrix Module ensures that orders are processed efficiently and accurately across all service channels.

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Managing inventory is one of the biggest challenges for restaurant operators. Without an efficient system in place, businesses can experience food waste, inaccurate stock levels, and lost revenue. That’s why having a reliable inventory management solution is essential for success. The Aldelo Express Inventory Module offers restaurant owners and operators a flexible and seamless way to track, manage, and optimize their inventory—all from a cloud-based POS system.

​Outside of the basic “item 86” countdown feature, let’s dive into a few key benefits of the Aldelo Express Inventory Module…

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For restaurants, an effective menu is more than just a list of food items—it’s a key part of the customer experience that can affect service quality as much as the quality of the food. A well-designed restaurant menu should be easy to navigate, support customization, and ensure that staff can quickly process orders with accuracy. However, managing menus can be time-consuming, especially when businesses offer multiple portion sizes, flavors, add-ons, or combo options.
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That’s where the Aldelo Express Matrix Module shines! This powerful tool makes menu organization and management simple, helping restaurant owners build dynamic, customizable menus while improving efficiency across multiple ordering channels—including staff-facing POS devices, self-service kiosks, and online orders through Masa+.

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​​April is packed with high-profile events that bring people together, from religious celebrations like Passover and Easter to major sporting events like the Boston Marathon and the PGA Masters Tournament. These occasions present prime opportunities for restaurants to drive revenue and attract new customers through digital gift card promotions.
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As customers gather with family and friends to celebrate, dine out, and watch live sports, they seek convenient ways to pay for meals, give thoughtful gifts, and enjoy a seamless dining experience. Masa+ digital gift cards provide an easy-to-purchase, easy-to-redeem solution that benefits both customers and restaurants alike.

And the opportunities don’t stop in April—restaurants can use this momentum to promote digital gift cards for Mother’s Day in May, ensuring continued engagement and sales growth.

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In the fast-paced world of restaurants, improving table turns is essential for maximizing revenue while enhancing customer satisfaction. One of the most effective tools for achieving this is the introduction of self-order kiosks, which improve table turns in both indoor and outdoor dining areas. These kiosks not only streamline the ordering process but also improve operational efficiency, making them an invaluable asset to modern restaurants.

What Are Kiosks and How Do They Work?
Self-order kiosks are interactive digital devices placed in strategic areas of the restaurant, allowing customers to browse image-based menus, place their orders, and even make payments without needing to wait for a server. Aldelo Express Kiosks are supported on non-proprietary tablets, and offer a user-friendly interface for an intuitive and familiar customer experience. Once the order is placed, it is sent directly to the kitchen, reducing the need for manual order entry, minimizing errors, and seamlessly organizing kiosk orders into digital Kitchen Display Systems (KDS) and kitchen printers alongside orders placed by staff and even customers online.

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As restaurants adapt to evolving consumer demands, offering versatile and portable meal options has become, for many businesses, a key to driving sales. One popular menu addition is turning popular dishes into customizable "food bowl" or "bowl" versions. These compact, easy-to-carry meals appeal to busy customers looking for convenience and simplicity, while providing restaurants with an opportunity to expand their menu and delivery offerings with minimal effort.

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April brings a vibrant blend of flavors, themes, and celebrations that offer restaurants endless opportunities to connect with customers and increase engagement. From National Pickleball Month to National Garlic Day, April is packed with food-focused days and lifestyle moments perfect for creative promotions. Here’s how restaurants can capitalize on this month’s lineup of events:

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With rising wages, labor costs, and ongoing staffing challenges, restaurants are looking for ways to optimize operations without compromising service quality. Rather than reducing staff, many restaurants are using self-service technology to re-allocate employees to other, often more valuable, tasks, ensuring smooth operations while improving customer experiences.

Aldelo Express provides a suite of self-service solutions that help restaurants make the most of their teams, allowing staff to focus on hospitality, food quality, and efficiency while technology handles routine tasks. Here’s how:

​1. Aldelo Express Kiosks Free Up Staff for Customer Engagement
Aldelo Express Kiosks, powered by iPad tablets, allow customers to place and customize their own orders at the counter. Instead of taking orders manually, staff can shift their attention to greeting guests, answering questions, and expediting food preparation. This improves efficiency while creating a more welcoming experience for customers.

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Coffee shops operate in a fast-paced environment where speed, customization, and convenience are essential to customer satisfaction. Aldelo Express, combined with Masa+, offers coffee shop owners advanced tools to deliver exceptional customer experiences and optimize operations. From the versatile Aldelo Express Matrix Module to QR code Masa+ Multi-Store Online Ordering, Loyalty Rewards, and Gift Cards, Aldelo Express and Masa+ elevate coffee service with comprehensive and smart restaurant solutions.

Seamless Customization with the Aldelo Express Matrix Module
Coffee lovers value customization, and the Aldelo Express Matrix Module makes it easy to offer personalized options for every order. With the Aldelo Express Matrix Module, coffee shop operators can create a single menu item for popular drinks, then include multiple modifiers such as milk types, syrups, toppings, and more.

For example, a single “Latte” menu item can offer nearly endless combinations of options like oat milk, sugar-free vanilla syrup, and extra espresso shots—all selected with just a few taps. This intuitive system ensures accurate orders and faster service while enhancing the customer experience.

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March is a month of celebration for cocktail enthusiasts and whiskey aficionados alike. National Cocktail Day, observed on March 24, and International Whiskey Day, celebrated on March 27, offer perfect opportunities for restaurants and bars to engage patrons, highlight their beverage offerings, and increase sales. These back-to-back celebrations bring a spirited energy to the dining experience, making it a great time for establishments to shine.

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Stable power and internet service is crucial for running a food service operation. But what happens when connectivity falters due to severe weather, power brownouts, or service outages? With proper preparedness measures, restaurants can rely on Aldelo Express during power and internet outages to continue serving customers and processing orders until power and internet services are restored in their area.

Support During Internet Outages
One way Aldelo Express supports restaurants during an internet outage is by supporting cash-based transactions until connectivity is restored. Once internet connectivity is restored, Aldelo Express will automatically synchronize all cash transactions with the cloud-based back office, eliminating the need for manual intervention and ensuring sales data remains accurate and up-to-date.

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Pi Day, celebrated on March 14th (3.14), is a fun and unique opportunity for restaurants to engage customers with creative promotions. This unofficial holiday honors the mathematical constant π (pi), but for the food industry, it’s the perfect chance to capitalize on a day associated with pies of all kinds—pizza, dessert pies, and savory options. Here’s how restaurants can make the most of Pi Day with compelling marketing strategies that drive sales and create memorable experiences.

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As the days grow longer and warmer, restaurants will experience a surge in customers eager to dine out and celebrate the arrival of spring. With patio dining reopening and seasonal promotions attracting crowds, preparing your staff for the springtime rush is critical to ensuring excellent service and maximizing profits. Here's how you can get your team ready to handle the busy season with confidence and efficiency by using the Aldelo Express Cloud Point-of-Sale system for your restaurant, bar, pub, food truck, and more.

1. Refresh Training on POS Systems
Springtime brings an influx of customers, and smooth order-taking processes are essential to maintaining high service standards. Schedule staff refresher trainings on your restaurant's point-of-sale (POS) system, ensuring they are comfortable with every function. Remind staff how Aldelo Express simplifies POS ordering and payment processes with hand gesture navigation tools and image-based buttons.

Encourage team members to practice using the system during non-peak hours, focusing on features like split checks, modifiers, and the integration of loyalty programs or gift cards.