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As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.​

Step 1: Identify Your Goals and Objectives

Before implementing a loyalty program, it's important to identify your goals and objectives. What do you hope to achieve by implementing a loyalty program? Are you looking to increase customer retention, boost customer spending, or both? Once you have a clear idea of your objectives, you can begin designing your program.

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Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.

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As a restaurant owner, you know that the point of sale (POS) system is the backbone of your business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a POS system that is proven, efficient, and effective.

Aldelo Express is one such POS system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, unlike its competition, Aldelo Express includes POS features, modules, and access to valuable third-party integrations at zero additional cost.

​Here are some of the reasons why Aldelo Express is a superior POS solution for restaurants:

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​There are many reasons why restaurants should purchase a point of sale system (POS). One is that a reliable point of sale solution will actually help a restaurant increase their sales and bottom line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Systems like Aldelo Express POS help restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top 5 ways Aldelo Express POS can increase sales for your restaurant:

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Restaurants have a lot of competition in the market. Increasing gift card sales can be an excellent way to serve existing customers and attract new customers. Gift cards can help restaurants generate revenue in advance, interest-free, and create loyal customers who keep coming back. Here are some key ways that gift cards will increase revenue for your restaurant.
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1. Promote Gift Cards In-Store and Online

One of the easiest ways to increase gift card sales is to promote them in-store and online:

• Have gift card signage prominently displayed at the point-of-sale
• Make sure that physical gift cards are visible and easily accessible to customers
• Promote gift cards on your website and social media channels

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For many, the month of March marks anticipation of Spring, St. Patrick’s Day festivals, and watching the annual “March Madness” college basketball tournament with family and friends. With these activities and more, there are many ways restaurants can tailor their March marketing to hungry customers.​

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Getting comfortable with a new point of sale system takes time, especially when exploring certain functions and navigating new features. That’s why Aldelo offers new merchants one-on-one merchant onboarding support throughout their first year of use, live 24/7 technical phone and email support over the life of their POS system, and unlimited access to hundreds of training videos available through Aldelo University.

The Aldelo Express POS system also provides built-in tutorial videos and “helpful hints” when merchants or their staff are looking for a quick refresher or guidance on how to use certain Aldelo Express POS modules, features, or functions. This is especially useful when training or remotely supporting new staff. Once enabled in the Aldelo Express cloud back-office, users are able to view training/tutorial videos available directly through Aldelo Express iPad POS devices.

​Aldelo Express iPad POS devices provide tutorial videos covering modules such as:

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For over twenty years, Aldelo has dedicated itself to merchant success by developing innovative point of sale solutions that enable restaurant owners to optimally operate their business. ​Today, Aldelo continues to offer its complete Aldelo Express Cloud POS restaurant technology platform and solution suite at no additional charge to restaurants who choose ultra-competitive Aldelo Pay or approved Aldelo Partner merchant services:

Aldelo merchants save thousands of dollars over the life of their system.

Here are the top 5 reasons why Aldelo doesn’t lose to competition:

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Labor is the most controllable expense a restaurant has, but lack of control managing daily time cards can be detrimental to a restaurant’s bottom line. With Aldelo Express POS, restaurant owners control daily labor schedules and prevent employees from “riding the clock” by managing the clock-in and clock-out processes with digital time cards.

With the Aldelo Express Digital Time Card Module, managers can restrict employee clock-in and clock-out periods and require manager approval if an employee misses a specific clock-in or clock-out “grace period.” Merchants can also prevent staff from clocking-in for fellow workers if they are running late, eliminating “buddy punching.”

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​Aldelo’s suite of products and solutions meet any restaurant application and are also ideal for quick-service, bars, food trucks, pizzerias, golf clubs, pop ups, food courts, stadiums, and more.

When merchants require help, users have access to Aldelo’s “live” 24/7 technical support network via email or phone. Aldelo’s knowledgeable and trained staff are always available and ready to assist users with their needs.

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Restaurant owners that use the Aldelo Express Digital Waitlist and Reservation Modules offer guests VIP-level dining experiences. Plus, merchants save money by eliminating costly add-ons and choosing a POS solution with built-in front-of-house modules. By using the Aldelo Express POS Digital Waitlist and Reservation Modules, restaurant staff not only increase table turn rates by streamlining front-of-house operations, but help retain new customers by offering convenient, modern, and memorable customer services.

Here are the top 5 benefits of the Aldelo Express Digital Waitlist and Reservation Modules:

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The fundamental purpose of a point-of-sale system is to secure the restaurant. Merchants that use Aldelo Express POS effectively prevent profit leakage in their restaurant with multi-level security features.

5. Secure Employee Clock Ins

Require restaurant employees to clock in before signing into the point of sale and taking orders. Aldelo Express POS supports login via PIN, QR code badge scan, and facial ai recognition.

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Labor is the number one way restaurant owners can directly control their costs. That’s why Aldelo Express POS includes a Labor Schedule Module as part of its suite of native restaurant management solutions.

​Here are the top 5 benefits of the Aldelo Express POS Labor Schedule Module:

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​Aldelo Express POS is a cloud-based restaurant technology platform built with modern restaurants in mind. In over 20 years developing restaurant technology solutions fit for any operation, the company’s mission has remained the same: to provide restaurants with unparalleled access to the most economic and ​state-of-the-art cloud POS platform.

Unlike many point-of-sale developers, Aldelo Express POS software is supported by multiple non-proprietary POS hardware devices, including iPads and Android Tablets. With full-featured POS solutions available across inter-operable iOS and Android-based devices, Aldelo Express provides resellers and merchants “freedom of choice” POS hardware options.

​Utilizing non-proprietary POS hardware means merchants can add or subtract POS devices at any time, enabling merchants to bring a personal iPad or Android Tablet from home when they need an additional order-taking station in their restaurant. The result is enjoying greater system flexibility during busy periods and when processing orders in non-traditional environments, such as 19th-hole and pop-up operations.

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The best way to experience the powerful Aldelo Express POS platform is through a live demo. By simply reaching out to Aldelo, resellers and restaurant merchants alike can discover the full-featured solutions included at ZERO additional cost with Aldelo Pay and approved Aldelo Partner merchant services.

Aldelo merchants receive hundreds of point-of-sale solutions for the modern restaurant:

• Cloud POS software for iOS and Android-based POS devices
• Mobile terminals for roaming ordering and payments
• QR code-based online ordering and digital payments
• Self-Service Kiosks

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In the modern market, restaurants that offer digital loyalty and rewards programs see increased sales. Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market. Restaurants that use Masa+ Loyalty and Rewards create multiple custom loyalty and rewards campaigns that cater to both existing and new customers. Operators can launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.

Merchants that choose Aldelo Pay and approved Aldelo Partner merchant services receive the Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace at ZERO additional cost. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to directly cater to the needs of their business and influence customer behaviors.

5. Easy to Set Up and Manage

​Merchants activate Masa+ with a single click, taking only a few minutes to activate the highly flexible Masa+ Loyalty and Rewards program, all managed through a cloud back-office environment.

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Online Ordering is now commonplace in the restaurant industry, yet it typically comes at an additional cost to restaurant owners. Aldelo merchants, on the other hand, receive Masa+ Online Ordering and Payments at ZERO additional cost.

Users activate Masa+ through a single mouse click, as well as build their Masa+ Online Storefront with a single click. This is made possible through a shared cloud database. New digital menu items and price changes are automatically synchronized across both platforms, ensuring that the restaurant's menu and related POS data are always up-to-date.

​With seamless integrations to the in-house point of sale system, Masa+ offers restaurants an easy-to-use and easy-to-setup online storefront to display menus that feature vibrant images, event details, and store info.

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​The Aldelo Express POS technology platform provides restaurant owners everything they need to run an efficient and profitable business today and tomorrow. All Aldelo software releases, upgrades, and updates are issued to merchants at no additional cost, and are made instantly available via real-time cloud synchronization to the restaurant point of sale system. In other words, Aldelo Express merchants receive auto-updates for every device, ensuring they are always running the latest-version software.

By becoming an Aldelo merchant, restaurant owners gain a powerful, flexible, and full-featured cloud POS solution that not only supports their business today, but provides a smooth upgrade path that keeps their business current with the latest restaurant technology.

​Owners that choose Aldelo Pay and approved Aldelo Partner merchant services receive:

• Unlimited POS software licenses
• Unlimited POS software upgrades
• Year-round POS software updates
• 24/7 technical support
• And the complete iOS and Android-Based Aldelo Express POS solution suite

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Part of helping restaurant owners maximize their business potential is by providing them with modern technology solutions that help them rely less on staffing needs so they can focus on meeting the needs of the everyday customer. Aldelo does just that by offering merchants Aldelo Express POS, an E2E cloud point-of-sale platform included with Aldelo Pay and approved Aldelo Partner merchant processing services. In addition to providing a full suite of merchant-facing POS solutions, Aldelo Express POS includes a natively-developed Self-Service Kiosk integration supported by readily available and affordable POS hardware.

Here are the top 4 ways Aldelo Express Self-Service Kiosks benefit restaurant owners and their customers:

1. The Customer is in Control

A growing theme among modern customer trends is having more control over their dining experience. For example, many customers enjoy using QR code-based digital menus because they enable guests to browse a restaurant’s menu from the comfort and convenience of their own smartphone devices.

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​The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.

Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.

​Here are 5 considerations for restaurant owners as they prepare for the coming year:

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The holiday season is upon us, meaning merchants are busy serving an influx of customers and preparing for the new year. As restaurants face increased customer traffic and gain new customers through gift cards, loyalty programs, and online ordering, many find their restaurant services would benefit from a mobile handheld POS terminal.

Integrated mobile handheld POS terminals enable:

• Increased table turn rates via tableside ordering
• Synchronization with kitchen display systems (KDS) and kitchen printers
• Completing payments at the table
• Servers to be more accessible and improve customer service

Combined with a built-in EMV/payment processing device, handheld POS terminals provide restaurants with an all-in-one ordering and payments solution, enabling them to speed up transactions through roaming ordering and digital payments from anywhere with a Wi-Fi or Cellular Data connection.

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Masa+ provides restaurants with several secure digital solutions that help restaurants generate additional sales revenue. As a browser-based extension of the Aldelo Express POS platform, Masa+ supports multiple customer-driven ordering and payment solutions, including:

• QR code-based digital menus
• A Masa+ Online Storefront unique to their restaurant
• Secure digital wallets that store personal credit cards, egift cards, loyalty, rewards, and coupons
• QR code-based digital transactions, including Scan & Pay via customer receipt
• And more

Advertising In-Store via QR Codes

QR codes are a great way to promote your restaurant’s Masa+ Online Storefront. Merchants can either download a unique QR code that links to their restaurant through their Masa+ cloud back-office environment (pictured below), or generate and link their own QR codes to Masa+ online solutions via the following instructions: www.aldelo.com/marketing-qr-setup.html