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How to Prepare for Summer Crowds
​in Your Restaurant

Make a Splash with Your Summer Restaurant Services Using These Tips
3-minute read ---
​Preparing for the summer crowds in your restaurant requires a strategic approach that focuses on efficient operations, customer satisfaction, and maximizing profits. The summer season often brings an influx of tourists and locals looking to dine out, making it a potentially lucrative period for your establishment. Here are some tips to help you get ready for the busy summer season:
1. Staff Training and Scheduling
  • Intensive Training: Ensure that all staff, including new hires, are thoroughly trained. Focus on customer service skills, menu knowledge, and handling peak hour pressure.
  • Effective Scheduling: Anticipate the rush hours and schedule extra staff accordingly. Utilize a digital scheduling system to communicate staffing changes for unexpected demands.
2. Menu Optimization
  • Seasonal Offerings: Introduce summer specials that feature seasonal ingredients. Lighter fare, fresh salads, and refreshing beverages tend to be popular.
  • Streamlined Menu: Consider temporarily simplifying your menu to focus on items that are quick to prepare and serve. This can reduce kitchen strain and speed up service.
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Consider outdoor seating, appropriate décor, and cheerful music
3. Efficient Table Management
  • Digital Reservation and Waitlist System: Utilize a digital reservation and waitlist system to manage the influx of diners. This helps in anticipating busy periods and preparing accordingly.
  • Quick Turnover: Encourage a faster table turnover without rushing your customers. Strategies like offering digital menus or efficient billing processes can help.
4. Enhancing Customer Experience
  • Ambience: Create a comfortable and inviting summer ambience. Consider outdoor seating, appropriate décor, and cheerful music.
  • Customer Engagement: Engage with customers through social media and email marketing, informing them about special offers, events, or new menu items.
5. Operational Efficiency
  • Kitchen Preparedness: Utilize a digital Inventory Module to ensure that the kitchen is always prepared, especially for predictably high-volume periods. This includes ensuring proper upkeep on kitchen appliances and other equipment.
  • Streamlined Processes: Review and optimize kitchen and service processes to ensure maximum efficiency. Implement systems like a digital Kitchen Display System (KDS) to manage orders effectively.
6. Marketing and Promotions
  • Targeted Marketing: Utilize community events, holidays, or festive summer themes to attract customers. Tailor promotions to appeal to the summer crowd, like special lunch deals or happy hours.
  • Leveraging Social Media: Use social media platforms to promote loyalty and gift programs that showcase your summer specials and attract a wider audience.
7. Feedback and Adaptation
  • Customer Feedback: Actively seek customer feedback and be prepared to make quick adjustments. This can range from menu changes to improving service tactics.
  • Staff Feedback: Listen to your staff’s observations and suggestions. They are on the restaurant’s front line and can offer valuable insights into operational improvements or customer trends/preferences.
8. Financial Planning
  • Budgeting: Carefully plan your budget to accommodate additional staffing, marketing, and operational costs.
  • Profit Maximization: Identify strategies for maximizing profits, such as upselling techniques or cost-effective sourcing of ingredients.
Make a Splash this Summer Season
Preparing for summer crowds is all about anticipation, efficiency, and adaptability. By focusing on these key areas, your restaurant can not only survive the summer rush but thrive, providing an exceptional dining experience that keeps customers coming back. Remember, the goal is not just to handle the increased demand but to capitalize on it, turning the summer season into a period of significant growth and success for your restaurant.
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Provide an exceptional dining experience that keeps customers coming back
Set Your Business Up for Success with Aldelo Express Cloud Point-of-Sale
Restaurant owners that use Aldelo Express Cloud Point-of-Sale obtain access to dozens of native software solutions such as:
  • Cloud-based point-of-sale software for stationary and mobile point-of-sale terminals
  • QR code-based Masa+ Online Ordering, Digital Menus, eGift Cards, Loyalty, and more
  • Self-service Kiosks
  • Digital Kitchen Display Systems (KDS)
  • Rear-Facing Multimedia Customer Displays
  • AI Menu Builder, AI Facial Recognition Login, AI Tip Adjust Automation, and AI Menu Item Prediction
  • Inventory Module
  • Digital Reservation, Waitlist, and Table Management Modules
  • Digital Employee Scheduling
  • and even more!

Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410


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​
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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!



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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
Learn More About Aldelo Express and Masa+ ...
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​Aldelo Pay, L.P. is a registered Independent Sales Organization of Wells Fargo Bank, N.A., Concord, CA. 
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