2-minute read ---

Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.

Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.

How to Use Masa+ Promo Cards

• Increase Foot Traffic: By offering Masa+ Promo Cards, restaurants provide a tangible incentive for customers to visit the store and purchase qualifying food, drinks, and branded restaurant merchandise. This can be particularly effective to increase foot traffic during off-peak times or introduce new menu items or products.
• Enhance Customer Loyalty: When customers feel they're getting a special deal, they're more likely to return. Restaurants can distribute Masa+ Promo Cards as a springboard to their in-house Masa+ Loyalty program, incentivizing customers to make an initial purchase and create a Masa+ account so they can earn, store, and redeem rewards on their next visit.
• Spark Word-of-Mouth Marketing: Customers love to share good deals. When restaurants help first-time customers pay for their meal through Masa+ Promo Cards, guests are likely to tell their friends and family, effectively sparking word-of-mouth marketing in your local community.
• Cost-Effective Marketing: Compared to many other forms of advertising, Promo Cards are relatively inexpensive. They offer a direct way to reach potential customers without the need for expensive ad campaigns, and are uniquely customizable and secure to avoid and prevent unnecessary profit leakage.
• Data Collection and Analysis: With Aldelo Express’s cloud-based point-of-sale system, restaurants can track the usage of Promo Cards, gather customer data, and analyze patterns. This data is invaluable for tailoring future marketing strategies and understanding customer preferences.

Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card

​How to Implement Masa+ Promo Cards in Your Business

• Identify Your Goals: Are you looking to increase overall foot traffic, promote a new product, or boost sales during specific times? Your goals will dictate how you customize and use Masa+ Promo Cards.
• Strategic Distribution: Consider how you will distribute your Promo Cards. This could be sharing QR codes or unique URLs in-store, at community gatherings or events, or through partnerships with other businesses. A Promo Card can be provided to a single customer, a specific group of customers, or all customers.
• Train Your Staff: Ensure your staff understands how the Promo Cards work and how to process them. This ensures a smooth experience for customers redeeming their offers.
• Measure Success: Use Aldelo Express analytics tools to track the effectiveness of your Masa+ Promo Cards. This will help in refining future promotions and understanding your ROI.

Start incorporating Promo Cards into your marketing efforts and watch your business grow!

Contact an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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