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As summer heats up, June is packed with fun reasons to gather, celebrate, and, of course, enjoy amazing food. Whether you're looking to bring in new customers or keep regulars coming back for more, these key dates offer creative ways to highlight your restaurant’s menu. Here are some marketing tips to turn each celebration into a delicious dining experience—while also leveraging Masa+ QR Code Ordering to enhance sales in-store and off-premises.

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June is packed with food holidays that offer unique opportunities for restaurants to engage customers, introduce new menu items, and boost sales. Whether it's a day celebrating a beloved comfort food, a refreshing drink, or a trendy ingredient, these occasions provide great marketing opportunities.

Here is a breakdown of how to promote your restaurant menu in June, with restaurant marketing tips to help set your menu apart.

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As the weather warms up, restaurants have a unique opportunity to enhance their outdoor dining experiences with convenient QR codes. QR codes are becoming a staple in the industry, not just for menus but also for digital payments, loyalty programs, and customer engagement. With Aldelo Express Masa+ Digital Payment services such as QR Code Fast Pay and Scan & Pay, restaurants can provide seamless, secure transactions while streamlining operations and enhancing customer satisfaction.

​Here are some creative ways to integrate QR code convenience into your restaurant’s spring and summer service…

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As the school year comes to a close, small business restaurant owners have a unique opportunity to attract families, students, and educators looking to celebrate end-of-the-year milestones and enjoy the summer break. With a little creativity and the right marketing approach, restaurants can capitalize on the season’s excitement to boost sales and community engagement.

1. Graduation Celebrations & School Events
Graduation parties, banquets, and team celebrations bring families and groups to restaurants in search of a group-friendly dining experience during the end of the school year. Offering special graduation packages, group discounts, or pre-fixed menus can encourage large party bookings. Restaurants can also partner with local schools to provide catering services for school-sponsored events, award ceremonies, and faculty appreciation gatherings.

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May is packed with food-related holidays, offering restaurants plenty of opportunities to create themed promotions, limited-time menu items, and engaging marketing campaigns. Try some of these notable May food holidays and ideas to promote your restaurant menu in May 2025!

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May is a prime month for sports fans, with major events across horse racing, golf, basketball, soccer, and motorsports. These events bring in crowds eager to celebrate, making them perfect opportunities for restaurants to boost sales and customer engagement, while being mindful of trademarked and copyrighted titles, words, images, and phrases related to each event. This article will explore how you can generate business for your restaurant this May and create a memorable experience for your guests.

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Employee theft is a significant concern for businesses of all sizes. It can erode profits, damage morale, create a climate of distrust, and literally shutter a business. Fortunately, modern technology offers effective tools to combat this issue. Here are five key features within the Aldelo Express system that can help you protect your bottom line and stop employee theft:

1. Digital Time Cards: Accuracy and Efficiency at Your Fingertips
In the digital age, digital time cards are essential for every business. Even a single dishonest employee can significantly hurt a business’s bottom line. One crucial feature of Aldelo Express is its digital Labor Module with digital time cards – a valuable tool for any business, regardless of size. Using the Aldelo Express Labor Module is a simple process, easy to teach, and offers enhanced efficiency for managers:

• Reduced Errors: Say goodbye to messy handwritten timesheets and calculation errors.  Digital time cards provide accurate records, minimizing discrepancies.
• Improved Reporting: Gain clear insights into employee hours with comprehensive reporting, quickly and clearly synchronized into back-office labor reports. This data is crucial for payroll processing and identifying potential issues.
• Easy Corrections: Management can easily correct any errors, ensuring accurate pay for employees.

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May is filled with unique opportunities for restaurants to attract customers with creative promotions and themed events. Here’s how to leverage key dates to boost sales and engagement by attracting customers with charming celebrations and commemorations in May 2025:

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As the weather warms up, May is an ideal time to refresh your beverage offerings. From iced coffees to tropical cocktails, expanding your spring and summer drink menu can boost customer engagement and increase sales. Aldelo Express offers Masa+ Promo Cards, Gift Cards, Online Storefronts, and Loyalty Rewards that your restaurant can use to easily promote seasonal beverages and enhance customer loyalty.

Expand Reach with an Online Storefront
With a Masa+ Online Storefront, customers can browse and order seasonal drinks for pickup or delivery. Showcase your new spring and summer beverages—like a cold brew caramel latte or a berry hibiscus iced tea—and make it easy for customers to place orders from any internet connection. Combine this with digital promo cards and gift cards to offer exclusive deals and drink bundles.

Promote Seasonal Drinks with Masa+ Promo Cards
Encourage customers to try new drinks like a watermelon mojito, mango smoothie, or honey lavender iced latte by offering limited-time discounts, buy-one-get-one offers, or complimentary drinks through Masa+ Promo Cards. Distribute these digital promo cards strategically to an individual, group, or anyone to increase repeat visits and attract new customers.

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​​April is packed with high-profile events that bring people together, from religious celebrations like Passover and Easter to major sporting events like the Boston Marathon and the PGA Masters Tournament. These occasions present prime opportunities for restaurants to drive revenue and attract new customers through digital gift card promotions.
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As customers gather with family and friends to celebrate, dine out, and watch live sports, they seek convenient ways to pay for meals, give thoughtful gifts, and enjoy a seamless dining experience. Masa+ digital gift cards provide an easy-to-purchase, easy-to-redeem solution that benefits both customers and restaurants alike.

And the opportunities don’t stop in April—restaurants can use this momentum to promote digital gift cards for Mother’s Day in May, ensuring continued engagement and sales growth.

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As restaurants adapt to evolving consumer demands, offering versatile and portable meal options has become, for many businesses, a key to driving sales. One popular menu addition is turning popular dishes into customizable "food bowl" or "bowl" versions. These compact, easy-to-carry meals appeal to busy customers looking for convenience and simplicity, while providing restaurants with an opportunity to expand their menu and delivery offerings with minimal effort.

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April brings a vibrant blend of flavors, themes, and celebrations that offer restaurants endless opportunities to connect with customers and increase engagement. From National Pickleball Month to National Garlic Day, April is packed with food-focused days and lifestyle moments perfect for creative promotions. Here’s how restaurants can capitalize on this month’s lineup of events:

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Opening a new coffee shop is an exciting venture, but creating a steady stream of returning customers is one of the most significant challenges for any business. A well-designed coffee shop loyalty program can make all the difference, and Masa+ Loyalty Rewards offers an ideal solution for coffee shop owners aiming to encourage repeat business and build a strong community of loyal customers.

Creating a Personalized Customer Experience
With Masa+ Loyalty Rewards, coffee shop owners can establish a seamless physical and/or digital rewards program that resonates with customers. The system enables businesses to create customizable rewards, such as earning points for every purchase, which customers can redeem for free drinks, food items, or merchandise. By tailoring rewards to match the preferences of your clientele—such as a free latte after every ten purchases or discounts on seasonal favorites—operators make their coffee shop loyalty program uniquely enticing and relevant.

Supporting a Masa+ digital Loyalty Rewards program allows restaurants and their customers to eliminate dependence on physical punch cards, which are often forgotten or lost. Customers can track their points and rewards directly from their phones using the Masa+ app, enhancing convenience and engagement.

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Major League Baseball’s opening weekend is an exciting time for sports fans. It’s also a golden opportunity for restaurants to attract customers and boost sales. This year, the MLB 2025 season will open in Japan on March 18-19 with a two game series between the L.A. Dodgers playing the Chicago Cubs, and other teams across the U.S. on March 27. Whether you’re catering to die-hard fans, casual viewers, or families out for a good time, the MLB 2025 season and strategic marketing can make your establishment the go-to spot for game day gatherings for 8 months out of the year.
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While being mindful of MLB, team, and associated copyrights and trademarks, here are five tips to knock your MLB opening weekend marketing out of the park:

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In today’s fast-paced, tech-savvy world, digital gift cards have become an essential offering for modern restaurants. As a versatile and convenient alternative to traditional plastic gift cards, digital gift cards allow restaurants to boost sales, enhance customer loyalty, and tap into the lucrative gift-giving market. Here’s why your restaurant needs digital gift cards from Masa+.

​1. Drive Sales and Revenue
Digital gift cards are an effective way to increase revenue, particularly during peak seasons like holidays, birthdays, and special occasions. Since customers often purchase gift cards as a quick and thoughtful gift, your restaurant benefits from additional income upfront. Moreover, recipients frequently spend beyond the gift card’s value, leading to higher ticket sizes and incremental sales.

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March Madness is around the corner, bringing opportunities for restaurants to engage with basketball fans and boost sales. Whether your venue is a go-to sports bar or a casual eatery, here are some creative tips to make the most of the NCAA tournament season.

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March offers a variety of food-themed holidays perfect for drawing in customers, promoting unique menu items, and creating memorable dining experiences. Here’s how your restaurant can celebrate each special day to boost business and engagement.

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March offers a variety of opportunities to engage your customers with creative and fun event marketing campaigns. From spring cleaning traditions to the excitement of March Madness, there are many ways to connect with customers and drive business during this transitional month. Here’s how to leverage key March 2025 events for your restaurant or business.

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Breakfast is often considered the most important meal of the day and, for many restaurants, it is a key revenue generator. Offering a unique, high-quality breakfast menu and ensuring smooth, efficient service can set your restaurant apart. One way to elevate your breakfast service is by using the right tools, and Aldelo Express is here to help. With its advanced features and streamlined solutions, Aldelo Express can significantly enhance breakfast menu creation and updating processes, as well as service quality, allowing your restaurant to stand out in a competitive breakfast market.

1. Streamlined Menu Management with AI
Aldelo Express’s AI-powered tools, such as the AI Menu Builder, simplify menu creation and updates, ensuring that your breakfast menu remains fresh and up-to-date. The AI Menu Builder uses an iPad camera to scan and capture data from items written down or printed on a traditional paper menu. The AI tool then automatically populates your POS system with menu item names, descriptions, and prices. Over time, the system learns from previous image captures, supporting enhanced accuracy and consistency for all items across point-of-sale and Masa+ Digital Menus. This automation minimizes the chance for human error, reduces manual changes, and frees up your staff to focus on other areas, like customer service.

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Hispanic restaurants have a unique charm that combines rich culinary traditions, bold flavors, and vibrant dining experiences. To succeed in this popular and fast-paced industry, operators need efficient tools that streamline operations, enhance customer satisfaction, and boost profitability.
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Whether you run a sit-down restaurant, taco truck, or casual counter-service establishment, Aldelo Express offers flexible solutions to fit your needs. Its cloud-based platform works across iPads, Android tablets, and mobile devices, giving Hispanic restaurants the freedom to scale their operations and adapt to changing customer demands. Aldelo Express Point of Sale (POS) is the perfect solution for Hispanic restaurants, offering robust features tailored to the diverse needs of these establishments.

​Simplify Complex Menus
Hispanic cuisine often features extensive menus with customizable options, from complex bar menus, to build-your-own burritos, to various protein choices for tacos, enchiladas, or bowls. Aldelo Express simplifies this complexity with its Matrix Module. Restaurants can create customizable menu items with multiple options and modifiers, streamlining the order process while maintaining accuracy.

For example, a base taco menu item can include options for tortillas, proteins, toppings, and sauces. Staff and customers can quickly build their orders with just a few taps, making it easy to accommodate special requests for any order type, including dine-in, takeout, curbside pickup, or delivery.

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​As the beverage industry continues to evolve, bars, pubs, and clubs are staying ahead by adapting to emerging trends and consumer preferences. 2025 promises an exciting array of drink trends that combine creativity, sustainability, and classic flavors. Here’s a preview of what your bar, pub, or club can expect to see in the coming year.

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In today’s fast-paced restaurant industry, creating an efficient and transparent customer experience is essential to building loyalty and increasing sales. Aldelo Express Customer Display screens deliver a versatile, customer-focused solution that enhances ordering interactions, streamlines communication, and improves operational efficiency.

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Valentine's Day is one of the busiest dining days of the year, making it the perfect time for restaurants to showcase their charm and attract couples, families, and groups celebrating love. With some simple, out-of-the-box marketing strategies, restaurant owners can easily prepare to make this Valentine’s Day memorable for guests while boosting revenue.

1. Streamline Reservations with Aldelo Express
Make Valentine’s Day planning simple for guests by utilizing Aldelo Express’s digital table reservation features. It allows guests to call ahead and book tables days, weeks, or even months in advance. Encourage customers to secure their spot early by offering incentives like a complimentary dessert or drink for advanced reservations or reservations during specific time slots.

Promote your reservation options prominently on your website, social media pages, and in-store signage to ensure diners know they can plan ahead for a special evening. Remind staff to record special requests during reservation calls to personalize the experience and leave a lasting impression.

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Imagine this: It’s a busy Saturday evening at Bella’s Bistro, a bustling restaurant known for its authentic Italian cuisine. The dining room is packed, the kitchen is in overdrive, and every team member is working hard to keep up with the dinner rush. Despite their best efforts, the team is feeling the pressure of managing multiple tasks seamlessly while maintaining a great customer experience. This is where Aldelo Express comes to the rescue, transforming everyday challenges into smooth operations with its innovative features.

Secure and Effortless Clock-Ins with Facial Recognition Login
As the shift begins, Bella’s Bistro team members don’t need to fumble with PINs to clock in. Aldelo Express’s Facial Recognition Login allows them to sign in with just a glance. This feature not only eliminates the risk of forgotten or shared credentials but also enhances security by ensuring only authorized personnel access the system or conduct specified manager functions. For Bella, the owner, it means peace of mind knowing that sensitive data is protected, accurate time records are automatically maintained, and manager functions such as order voids and discount approvals are protected.

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​The Super Bowl is one of the biggest days of the year for sports fans and food lovers alike. It’s a prime opportunity for restaurants to attract customers, increase sales, and create memorable experiences. Whether you’re catering to game-day parties or hosting fans in-house, here are some creative Super Bowl marketing ideas for 2025 to help your restaurant score big.

1. Turn Your Restaurant Into a Game-Day Destination
Make your restaurant the go-to spot for fans to watch the game by offering a fun and engaging atmosphere.  

• Big Screens and Surround Sound: Set up large TVs or projectors with high-quality sound to create an immersive experience
• Pre-Game and Halftime Activities: Host trivia contests, raffles, or interactive games like Super Bowl Squares or Super Bowl Bingo, where customers can win gift cards, free food, or branded merchandise
• Team Spirit Decorations: Use banners, balloons, and tableware in team colors to enhance the excitement