Tips for Creating a Restaurant Marketing Plan for 2024
National Bartender Day - December 1
National Bartender Day celebrates those prepared to pour. Whether at a bar, restaurant, pub, or club, bartenders help set the tone of a dining environment. Draw customers into your restaurant to let your customers thank their favorite bartenders on National Bartender Day.
Tips for Creating a Restaurant Business Plan for 2024
Addressing Challenges and Harnessing Opportunities
Creating a restaurant business plan in 2024 is not just about foreseeing the future of food and hospitality. It's about positioning your restaurant to thrive in a fast-evolving world. The upcoming year promises a range of shifts in consumer behavior, technology, and sustainability efforts.
Here's a step-by-step guide to help you position your restaurant to navigate the ever-changing landscape in 2024.
Realize Guaranteed Holiday-Driven Revenue
with Masa+ Gift Cards
Discover Holiday Gift Card ROI for Restaurants
The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
How Restaurants Prepare for Customer Trends and Demands During the Holiday Season
The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences.
Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:
Great Restaurant Marketing Tips for November 2023
National Donut Day, National Nachos Day, and Black Friday 2023
In the United States, the month of November is most known for Thanksgiving Day. While it’s true that food-based Thanksgiving Day gatherings offer restaurants plenty of opportunity to promote their takeout, delivery, and menu options, November hosts multiple other “national days” ideal for restaurant marketing campaigns.
Here are 7 ways, other than Thanksgiving Day, to market your restaurant in November 2023:
Día de Los Muertos (“Day of the Dead”) - November 1-2
From ofrenda (offering) altars and sugar skulls to bright marigolds and colorful papel picado (perforated paper), Día de Los Muertos is a great way for local restaurant owners to engage their communities this November with festive promotions. Restaurants can add some limited-time menu items and even put their own twist on easy-to-make items, such as tostadas, margaritas, and quesadillas, to commemorate this widely-celebrated holiday.
Drive Promotions, Profitability and Accuracy
with Customer-Facing Displays for Aldelo Express POS Terminals
As technology continues to innovate and transform the retail sector, savvy business owners are leveraging these advancements to streamline their operations, reduce errors, and boost profits. A critical development leading this technological shift is the use of customer-facing displays for Aldelo Express Point of Sale (POS) terminals. The integration of customer-facing displays not only enhances the customer's experience but can significantly benefit a business’s bottom line.
Promote Trust with Order Visibility & Tip Suggestions
Aldelo Express Customer Displays are primarily designed to streamline the ordering process by providing customers real-time visibility of their purchases. With customer-facing displays, customers can monitor the food and drinks being ordered, menu item prices, and the total amount due. This level of transparency helps minimize order mistakes at the restaurant point of sale.
How a Customer Loyalty Program Increases Sales
Incentivize Repeat Visits and Future Purchases
A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.
Here are some ways in which restaurants can use loyalty programs to boost their sales:
Encourage Repeat Visits
By offering rewards for frequent visits or purchases, customers are more likely to return and spend more money. This can be especially effective for restaurants that offer a variety of menu options or that rotate seasonal menus, as customers may be motivated to try new dishes or come back to enjoy a favorite dish.
Increase Customer Spending
Loyalty programs can encourage customers to spend more money during each visit. For example, by offering a discount or reward for a minimum spend amount, customers may be more likely to order an extra dish or upgrade to a more expensive menu item. This can help increase the average ticket size and overall revenue for the restaurant.
Restaurant’s Rely on Aldelo Express and Masa+
During the Busy Holiday Season
Maintain Business Efficiency with Streamlined Digital Services for Customers and Staff
The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season.
Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.
1. Streamlined Order Management with Aldelo Express:
Aldelo Express, a cloud-based restaurant POS system, is a tier-one modern solution serving the food service industry through its versatility, ease of use, and constant innovation.
Gift Cards Bring Joy to Restaurants During the Holiday Season
Embrace the Season of Giving with Gift Cards
As the holiday season approaches, the spirit of giving and sharing joy becomes ever more prevalent. For restaurants, this time of the year presents a unique opportunity to leverage the power of gift cards. These little pieces of plastic hold immense value for both the recipients and the restaurants themselves.
Here are some examples of why gift cards are crucial for restaurants during the holiday season:
Boost in Revenue
The holiday season is one of the busiest times for restaurants because families and friends frequently gather to celebrate together. Gift cards make perfect presents for those looking to treat their loved ones to a delightful dining experience. Gift cards not only attract existing customers but also introduce new ones to the restaurant, generating a boost in revenue during this festive period.
Gift cards serve as a reflection of customer loyalty and appreciation. By offering gift cards, restaurants acknowledge their customers' support and build stronger connections with them. When customers give these cards to their friends and family, they indirectly endorse the restaurant's cuisine and service, further reinforcing their loyalty to the restaurant.
Preparing Your Restaurant for Holiday Crowds
Bolster Your Operation for the Busy Holiday Season
The holiday season is nearly here, meaning restaurant owners and staff will begin facing an influx of customers looking to celebrate with good food and company in a welcoming environment. To boost a restaurant’s reputation for high-quality services and support positive dining experiences, merchants must adequately prepare their staff and their operation for holiday crowds.
Here are some invaluable tips to prepare your restaurant for the busy holiday season.
Staffing and Training:
- Increase Your Workforce: Anticipate the need for additional hands. Hire temporary staff if necessary and start training them early.
- Refresher Courses: Even for your regular staff, consider a brief refresher training session, focusing on efficiency, customer service, and handling high-pressure situations.
Unwrapping the Benefits of Masa+ Multi-Store Gift Cards
Feature-Rich Gift Card Solutions Available at Zero Additional Cost
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Gift-giving has always been a thoughtful way to show appreciation and celebrate special occasions. Yet finding the perfect gift can sometimes feel like an unending quest. Enter Masa+ Multi-Store Gift Cards. By offering convenient gift solutions, restaurants satisfy customers searching for convenient gift solutions while promoting the growth of their business through exposure to more customers.
With an array of benefits available at zero additional cost to merchants using Aldelo Express POS, Masa+ is redefining the concept of gift-giving for restaurants.
Here are a few reasons why Masa+ Multi-Store Gift Cards are quickly becoming the preferred gift card solution for modern restaurant owners with single or multiple locations.
Embracing Conscious Consumption: the Soaring Popularity of
Non-Alcoholic Drinks in Restaurants
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In recent years, the U.S. has witnessed a remarkable shift in dining and socializing trends. The once dominant culture of alcohol-centered gatherings is gradually making way for a more health-conscious alternative: non-alcoholic “mocktail” beverages.
The growing popularity of non-alcoholic drinks in restaurants is not a fleeting fad; rather, it's a powerful movement that is gaining unwavering support. This dramatic shift not only caters to the needs of non-drinkers and designated drivers, but also reflects a wider recognition of the importance of health, moderation, and responsible consumption.
Marketing Opportunities Coming this September
NFL 2023 Season, Pepperoni Pizza Day, National Coffee Day, and More
As customers move back into school year and busy autumn routines, restaurants have several opportunities to attract new and existing guests with creative restaurant marketing campaigns. Here are a few ways restaurants and bars can attract customers in September 2023:
National Football League 2023 Season
Baseball may be called America’s pastime, but football is far more popular with over 150 million viewers each season. This year, the National Football League 2023 season opens on Thursday, September 7th in Kansas City. Restaurants easily attract hungry customers by hosting happy hours and special discounts on NFL game days. Fortunately, restaurants don’t have to host a football watch party to participate – game day specials are a great way to boost sales by encouraging guests to purchase food to-go, for pick up, and even delivery in advance.
Using Gift Cards to Increase Sales
Generate Customer Loyalty and Promote Your Restaurant
Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.
Here are some ways businesses can use gift cards to drive sales:
Top Five Trends Sweeping the Restaurant Industry in 2023
The impact of a technologically driven era has brought about dramatic shifts in consumer preferences and demands. Here are the top five trends sweeping the restaurant industry in 2023:
1. Sustainability on the Menu
With environmental awareness at an all-time high, restaurants are embracing sustainability not just as a buzzword but as a crucial part of their business ethos. Especially compared to recent years, customers are witnessing a surge of locally sourced, organic, and plant-based offerings on restaurant menus. The zero-waste movement is another notable trend, with establishments devising creative methods to minimize waste, from root-to-stem cooking to repurposing leftovers in creative ways.
2. Tech-Driven Dining Experiences
Technology continues to revolutionize the restaurant industry, providing seamless, personalized experiences for diners. Contactless ordering and payment systems, AI automation services, and digital menus are gaining popularity. Moreover, the rise of “smart kitchens”—using digital kitchen display systems devices for inventory management, order tracking, and streamlining operations—significantly enhances efficiency.
Transition Summer Diners to Year-Round Customers with these
End-of-Summer Marketing Campaigns
Creative Restaurant Marketing Ideas to Try this August
August is a busy month. As the summer season comes to a close, customers return to regular school and work routines. For restaurant owners, however, the end of summer can mean slower foot traffic that results in fewer sales. However, business owners can use creative marketing campaigns to help customers transition from frequent in-person to incorporating takeout, delivery, and online ordering purchases into their autumn routines. When successful, these restaurants retain their summer customers and ease the impact to their Q3 bottom lines.
Here are several ways to market your restaurant this August:
The Enduring Appeal of
Physical Restaurant Menus in a Digital Age
Why Some Customers Prefer Physical Menus Over Digital Menus
In an era dominated by smartphones and touchscreens, customers are yearning for traditional ordering and dining experiences. While QR code digital menus, self-service kiosks, and online ordering have rapidly gained popularity in the last few years, many customers are finding a nostalgic charm and inherent benefits associated with ordering in-person with physical menus in one's hands.
Here are some reasons why some customers choose to use physical menus over digital and QR code-based alternatives:
Why Restaurants Fail
and How Aldelo Express Helps Operators Succeed
Restaurants are a staple of the modern dining experience. They provide a place to gather, socialize, and enjoy delicious food. However, owning a restaurant is not an easy task. Restaurants are notorious for being a high-risk business, with a high rate of failure. Here are some of the reasons why restaurants go out of business -- and how Aldelo Express helps operators succeed!
“Feast Your Eyes” on Vibrant Digital Menus: the Crucial Role of Images in Online Food Ordering
In today's digital age, where purchasing a new meal is just a few clicks away, ordering food online has become a staple part of our lifestyles. From modern “social media influencer marketing” to traditional billboards and online media campaigns, images play a crucial role in a business’s overall profits, shaping consumer choices and influencing daily purchasing decisions.
Here are 4 essential roles images play in helping restaurants in gain and retain new customers:
Boost Customer Traffic this Summer
with these June 2023 Events
This June, restaurants are preparing to attract customers with Father’s Day specials, attracting customers with limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns. The National Basketball Association will be hosting the 2023 NBA Finals bracket competition, providing the ideal setting for watch parties and basketball themed promotions.
By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Here are other ways to boost customer traffic this June 2023:
Increase May Sales with Fun Marketing Initiatives
Kentucky Derby, Mother’s Day, National Wine Day, and More
May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Grow Your Customer Base this Spring Using Masa+ QR Codes
Masa+ QR Codes are Available at Zero Additional Cost with Aldelo Express
Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Masa+, a native online ordering solution from Aldelo Express POS, supports QR code-based ordering, payments, gift cards, and more that business owners use to grow their customer base. As a native Aldelo Express solution offered to every Aldelo Express merchant at ZERO additional cost, Masa+ allows businesses to expand their restaurant services without paying third-party integration software fees or purchasing separate hardware.
Whether placed on table tent cards, counter stickers, window decals, floor stickers, or other signage throughout the restaurant premises, Masa+ QR Codes help businesses to streamline operations, reduce customer wait times, and increase customer satisfaction for customers dining indoors or enjoying an outdoor dining environment.
Here are 3 ways to grow your customer base this spring using Masa+ QR codes:
AI Automation Services
Aldelo Integration Partners
Loyalty And Rewards
Masa+ Online Ordering
Masa+ QR Codes
Mobile Handheld POS
POS Features & How To's
Referral Partner Program