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Aldelo News & Blogs
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Leveraging Harvest and Fall Themes to Enhance |
 | Add Fall Flavors to Your Menu The arrival of autumn brings a bounty of ingredients that are perfect for creating comforting and flavorful dishes. Incorporate seasonal favorites such as squash, corn, cinnamon, nutmeg, clove, and ginger into your menu to evoke the essence of fall. Think of offering dishes like roasted butternut squash soup, creamy corn chowder, or spiced pumpkin pie. These flavors not only celebrate the season but also provide a warm, nostalgic feeling that diners crave as the weather cools. By highlighting these seasonal ingredients, you can create a menu that appeals to both the palate and the soul.
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How Restaurants and Bars Can Respond to Gen Z's Beverage Trends
Effortlessly Manage Drink Orders with Aldelo Express
3-minute read ---
Restaurants and food servicers are witnessing a significant shift in beverage trends, driven by the preferences of those born between the late 1990s and early 2010s, also known as Generation Z or “Gen Z” for short. This generation, now in their early to mid-20s, is rapidly redefining consumer demands, particularly in the realm of beverages. From “dirty sodas” and mocktails to energy drinks and flavored sparkling waters, restaurants and food service operators have a unique opportunity to capitalize on this trend by aligning their offerings with Gen Z beverage trends and preferences.
Restaurants and food servicers are witnessing a significant shift in beverage trends, driven by the preferences of those born between the late 1990s and early 2010s, also known as Generation Z or “Gen Z” for short. This generation, now in their early to mid-20s, is rapidly redefining consumer demands, particularly in the realm of beverages. From “dirty sodas” and mocktails to energy drinks and flavored sparkling waters, restaurants and food service operators have a unique opportunity to capitalize on this trend by aligning their offerings with Gen Z beverage trends and preferences.
 | Understanding Gen Z Beverage Trends Gen Z's influence is evident in their demand for innovative flavors, convenience, and sustainability. The rise of ready-to-drink (RTD) bottled and canned cocktails and hard seltzers highlights their preference for variety, portability, and novelty. These types of drinks cater to Gen Z's desire for convenience and on-the-go consumption. Additionally, there is a noticeable trend of Gen Z consumers gravitating towards premium drink options, showing a willingness to pay more for beverages that offer unique, high-quality experiences or presentations. |
September Marketing Tips for Restaurants
2024 Hosts Food and Event Centered Celebrations
3-minute read ---
September is coming fast, and customers are gearing up for the fall festivities that, for many, have already begun with the start of the school year. Here are multiple September marketing tips for restaurants.
(When combined with QR code access to digital menus, loyalty/rewards, and gift card purchases, restaurants can quickly increase customer engagements during the busy month!)
National Burnt Ends Day - September 1
National Burnt Ends Day closes out the summer season and rings in fall with the flavor and aroma of barbeque burnt ends. This National Burnt Ends Day, help customers plan and prepare for Labor Day picnics and poolside parties by promoting burnt ends and/or your restaurant’s best barbeque dishes as convenient takeout solutions.
Labor Day - September 2
Labor Day is a Federal Holiday recognizing all workers, especially those responsible for the physical infrastructure, in the United States. Since all U.S. schools and most businesses observe this day with time off, and as the last federal holiday of the summer, Labor Day is a high-traffic day for small businesses, particularly restaurants. Incentivize and reward Labor Day guests with discounted and/or themed menu items accessible with a quick QR code scan.
September is coming fast, and customers are gearing up for the fall festivities that, for many, have already begun with the start of the school year. Here are multiple September marketing tips for restaurants.
(When combined with QR code access to digital menus, loyalty/rewards, and gift card purchases, restaurants can quickly increase customer engagements during the busy month!)
National Burnt Ends Day - September 1
National Burnt Ends Day closes out the summer season and rings in fall with the flavor and aroma of barbeque burnt ends. This National Burnt Ends Day, help customers plan and prepare for Labor Day picnics and poolside parties by promoting burnt ends and/or your restaurant’s best barbeque dishes as convenient takeout solutions.
Labor Day - September 2
Labor Day is a Federal Holiday recognizing all workers, especially those responsible for the physical infrastructure, in the United States. Since all U.S. schools and most businesses observe this day with time off, and as the last federal holiday of the summer, Labor Day is a high-traffic day for small businesses, particularly restaurants. Incentivize and reward Labor Day guests with discounted and/or themed menu items accessible with a quick QR code scan.
Engage Your Community and Grow Your Business with
Back-to-School Marketing Campaigns
Aldelo Express and Masa+ Offer Seamless QR Code Services
3-minute read ---
Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.
Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.
Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:
Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.
Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.
Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:
Marketing Your Restaurant at the
Start of the School Year
Attract Local Students and Families with These Restaurant Marketing Tips
3-minute read ---
Marketing a restaurant during the start of the school year can be an exciting and profitable venture, as students and families are looking for social hubs to gather with friends, study, and celebrate after homecoming games and events.
As the start of the school year quickly approaches, here are a few strategies to effectively market your restaurant:
Marketing a restaurant during the start of the school year can be an exciting and profitable venture, as students and families are looking for social hubs to gather with friends, study, and celebrate after homecoming games and events.
As the start of the school year quickly approaches, here are a few strategies to effectively market your restaurant:
 Consider what food and beverage types are most in-demand for your target audience | 1. Understand Your Target Audience Consider your target audience. Is it high school and college students? Families? Consider what food and beverage types are most in-demand for those customers, and tailor your menu and marketing efforts to reflect that. 2. Create Seasonal Promotions The start of the school year is often full of gatherings that are enhanced with special offers from local restaurants. Consider creating promotions that cater to students and school groups, like ‘Homecoming Meal Deals' or ‘New School Year Discounts.' Market your promotions with QR codes access to digital menus, distributing QR code-based flyers and business cards, and posting signage all around your restaurant premises. Combining marketing campaigns with introductory promo cards and loyalty programs reward first-time purchases and incentivize guests to frequently return throughout the fall semester. |
Summer Sweet Tooth:
August 2024 Marketing for Restaurants
Easily Create Limited-Time Menus with Aldelo Express
4-minute read ---
In August, summer plans find their peak before winding down to settle into autumn. Customers trying to soak up their final days of vacation head out before the beginning of the school year, autumn athletics, and harvest festivals.
To match the fun and whimsy of summer, restaurants can promote their business as a central gathering place, marketing their food and drinks on amusing and festive “national days.” August is host to multiple national days centered on sweet and summery flavors that are ideal opportunities to promote a last summer surge of foot traffic to cool indoor restaurant venues and vibrant outdoor dining areas, helping customers embrace the final days of summer with family and friends at their favorite local restaurants.
Consider these sweet-centric national days to market your restaurant in August 2024:
In August, summer plans find their peak before winding down to settle into autumn. Customers trying to soak up their final days of vacation head out before the beginning of the school year, autumn athletics, and harvest festivals.
To match the fun and whimsy of summer, restaurants can promote their business as a central gathering place, marketing their food and drinks on amusing and festive “national days.” August is host to multiple national days centered on sweet and summery flavors that are ideal opportunities to promote a last summer surge of foot traffic to cool indoor restaurant venues and vibrant outdoor dining areas, helping customers embrace the final days of summer with family and friends at their favorite local restaurants.
Consider these sweet-centric national days to market your restaurant in August 2024:
 | National Watermelon Day - August 3 Watermelon is one of the most iconic summer foods, and for good reason! With refreshing flavor and bright color, a cool slice of watermelon can be the best snack on a hot summer day. Watermelon juice is also a great addition to drinks and desserts for restaurants to enhance their summer menus:
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Summertime Marketing for Restaurants and Bars
QR Code Ordering Makes It Easy for Guests to Quickly Order Another Round
3-minute read ---
Every August, International Beer Day, National Whiskey Sour Day, and National Red Wine Day provide restaurants and bars a unique opportunity to promote their bar menu with limited-time discounts, item promotions, and rewards. Combined with Masa+ QR Code Ordering from Aldelo Express Point-of-Sale, restaurants and bars make it easy for guests to quickly order another round from the comfort of their smartphone.
Here are several summertime marketing opportunities for restaurants and bars:
Every August, International Beer Day, National Whiskey Sour Day, and National Red Wine Day provide restaurants and bars a unique opportunity to promote their bar menu with limited-time discounts, item promotions, and rewards. Combined with Masa+ QR Code Ordering from Aldelo Express Point-of-Sale, restaurants and bars make it easy for guests to quickly order another round from the comfort of their smartphone.
Here are several summertime marketing opportunities for restaurants and bars:
 | National Whiskey Sour Day - August 25 Whiskey Sours are an American classic cocktail made with whiskey, lemon juice, and sugar. If you don’t offer “sours” already, test the waters on this national day and determine if they are a new must-have for your bar menu. |
Catering to the Health-Conscious:
Why Offering Healthier Menu Options is a
Smart Business Move for Restaurants
3-minute read ---
As consumers become more educated about nutrition and wellness, their dining preferences are shifting towards healthier, more nutritious options. Restaurant owners who embrace this change not only cater to current demand but also prepare their business for long-term success. Here’s why offering healthier menu options is a smart business move for restaurants and how it can benefit your bottom line.
Why Make a Change? Rising Consumer Demand
The demand for health-conscious food and drink options has continued to grow in recent years. Now, health-conscious customers are not content to make their own food at home. They are looking for a restaurant that supports their health and lifestyle, and are willing to go the extra mile (often literally) for these businesses. These can be customers with food allergies, or those choosing to reduce sugar intake, seek out plant-based proteins, or avoid foods that contain artificial additives or food coloring.
Popular diets like vegetarian, gluten-free, keto, and paleo also represent a significant shift in how people view food and nutrition. By staying ahead of these trends, restaurants can ensure that their menu remains relevant and appealing, and stay ahead of their competition. But it doesn’t have to be hard. Sometimes, simply offering a few health-conscious options such as smoothie bowls, grain salads, and lean protein dishes can cater to these diets and show that your restaurant is in tune with modern customers' dietary preferences.
Here’s what else healthier menus can do for your business:
As consumers become more educated about nutrition and wellness, their dining preferences are shifting towards healthier, more nutritious options. Restaurant owners who embrace this change not only cater to current demand but also prepare their business for long-term success. Here’s why offering healthier menu options is a smart business move for restaurants and how it can benefit your bottom line.
Why Make a Change? Rising Consumer Demand
The demand for health-conscious food and drink options has continued to grow in recent years. Now, health-conscious customers are not content to make their own food at home. They are looking for a restaurant that supports their health and lifestyle, and are willing to go the extra mile (often literally) for these businesses. These can be customers with food allergies, or those choosing to reduce sugar intake, seek out plant-based proteins, or avoid foods that contain artificial additives or food coloring.
Popular diets like vegetarian, gluten-free, keto, and paleo also represent a significant shift in how people view food and nutrition. By staying ahead of these trends, restaurants can ensure that their menu remains relevant and appealing, and stay ahead of their competition. But it doesn’t have to be hard. Sometimes, simply offering a few health-conscious options such as smoothie bowls, grain salads, and lean protein dishes can cater to these diets and show that your restaurant is in tune with modern customers' dietary preferences.
Here’s what else healthier menus can do for your business:
5 Ways Restaurants Can Be More Sustainable in 2024
Restaurants are Working to Appeal to Growing Number of Eco-Minded Diners
3-minute read ---
In 2024, sustainability is growing beyond a simple buzzword. As more customers, especially younger diners, actively choose ecologically-minded businesses and business services, choosing more sustainable practices in a restaurant environment is slowly becoming a necessity for restaurants looking to thrive in their market. Here are five actionable strategies that restaurants can implement to reduce their environmental impact and appeal to the growing number of eco-minded diners.
In 2024, sustainability is growing beyond a simple buzzword. As more customers, especially younger diners, actively choose ecologically-minded businesses and business services, choosing more sustainable practices in a restaurant environment is slowly becoming a necessity for restaurants looking to thrive in their market. Here are five actionable strategies that restaurants can implement to reduce their environmental impact and appeal to the growing number of eco-minded diners.
Demand for Specialty Beverages
Continues to Grow
Mocktails, Milk Tea, Margaritas, and More
3-minute read ---
The market for specialty beverages has grown tremendously in the last several years. From demand for non-alcoholic mocktails for the health-conscious drinker, milk teas and boba shop mix-ins for teens and young adults, margaritas, dirty sodas, and more, the segment continues to expand through creativity. As a result, more restaurants are beginning to expand their specialty beverage options, especially operations in the quick service space, to compliment finger food appetizers such as chicken wings, garlic fries, dumplings, rice/grain bowls, and salads.
Here are 5 reasons to consider adopting specialty beverages in your operation:
1. Generate Traffic with Happy Hours (Alcoholic and Non-Alcoholic)
Happy hours are a profitable strategy to attract both new and returning customers to a restaurant or bar environment. By offering discounted specialty beverages during specific times, operators create a lively and appealing atmosphere that can become the social center during a particular night of the week.
The market for specialty beverages has grown tremendously in the last several years. From demand for non-alcoholic mocktails for the health-conscious drinker, milk teas and boba shop mix-ins for teens and young adults, margaritas, dirty sodas, and more, the segment continues to expand through creativity. As a result, more restaurants are beginning to expand their specialty beverage options, especially operations in the quick service space, to compliment finger food appetizers such as chicken wings, garlic fries, dumplings, rice/grain bowls, and salads.
Here are 5 reasons to consider adopting specialty beverages in your operation:
1. Generate Traffic with Happy Hours (Alcoholic and Non-Alcoholic)
Happy hours are a profitable strategy to attract both new and returning customers to a restaurant or bar environment. By offering discounted specialty beverages during specific times, operators create a lively and appealing atmosphere that can become the social center during a particular night of the week.
 | But happy hours are not limited to bar menus, 21+ environments, alcoholic drinks, or even a specific time of day. Especially when schools are out for summer or vacation days, in addition to expanding a happy hour menu to include non-alcoholic mocktail options, local family-friendly, quick service, and sit-down restaurants can generate traffic with family-friendly specialty drink happy hours:
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Olympics, Tequila, and Fries, Oh My!
Marketing Your Restaurant in July 2024
4-minute read ---
July is just around the corner, which means patriotic Fourth of July stars, stripes, and celebration suppliers are in full swing… including around local restaurants! In addition to expanding your customer base by promoting takeout and delivery items for Fourth of July barbeques, picnics, parades, and festivals, restaurants are engaging customers with other exciting celebratory days.
Here are some restaurant marketing ideas to help restaurants stand out from competitors and boost customer traffic in July 2024!
July is just around the corner, which means patriotic Fourth of July stars, stripes, and celebration suppliers are in full swing… including around local restaurants! In addition to expanding your customer base by promoting takeout and delivery items for Fourth of July barbeques, picnics, parades, and festivals, restaurants are engaging customers with other exciting celebratory days.
Here are some restaurant marketing ideas to help restaurants stand out from competitors and boost customer traffic in July 2024!
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Retaining Customers
During the Busy Summer Season
with Customer-Centric Services, Festive Events, and Integrated Loyalty Rewards Programs
3-minute read ---
As temperatures rise and the sun graces us with its warmth, the restaurant industry prepares for one of its busiest times of the year: the summer season. With tourists flocking in and locals seeking respite from the heat, eateries often find themselves inundated with diners seeking a delightful culinary experience. However, amidst the hustle and bustle, it's crucial for restaurants to not only attract new customers but also retain their loyal clientele. Here are some strategies to ensure your restaurant maintains its charm and keeps customers coming back for more during the busy summer months.
As temperatures rise and the sun graces us with its warmth, the restaurant industry prepares for one of its busiest times of the year: the summer season. With tourists flocking in and locals seeking respite from the heat, eateries often find themselves inundated with diners seeking a delightful culinary experience. However, amidst the hustle and bustle, it's crucial for restaurants to not only attract new customers but also retain their loyal clientele. Here are some strategies to ensure your restaurant maintains its charm and keeps customers coming back for more during the busy summer months.
 | 1. Consistency is Key One of the most crucial aspects of retaining customers is consistency in service, food quality, and ambiance. Make sure your staff is well-trained and equipped to handle the summer rush efficiently. Consistency breeds trust and reliability, which are essential for fostering customer loyalty. |
Boost Revenue and Customer Engagement
with Masa+ Promo Cards
A Look into Loyalty Program Success
3-minute read ---
In the fiercely competitive landscape of modern business, building customer loyalty is paramount. With consumers bombarded by countless options, enticing them to remain loyal to your brand requires innovative strategies. One such strategy gaining traction is the utilization of Masa+ Promo Cards (smart coupons) to initiate enrollment in Masa+ Loyalty programs. These cards not only serve as a gateway to increased customer engagement but also hold the key to unlocking higher profits for businesses.
Masa+ has revolutionized the way businesses interact with their customers. By offering enticing rewards and exclusive benefits, Masa+ fosters a sense of belonging and appreciation among patrons. However, the true power of Masa+ lies in its ability to attract new members through strategically designed Masa+ Promo Cards.
In the fiercely competitive landscape of modern business, building customer loyalty is paramount. With consumers bombarded by countless options, enticing them to remain loyal to your brand requires innovative strategies. One such strategy gaining traction is the utilization of Masa+ Promo Cards (smart coupons) to initiate enrollment in Masa+ Loyalty programs. These cards not only serve as a gateway to increased customer engagement but also hold the key to unlocking higher profits for businesses.
Masa+ has revolutionized the way businesses interact with their customers. By offering enticing rewards and exclusive benefits, Masa+ fosters a sense of belonging and appreciation among patrons. However, the true power of Masa+ lies in its ability to attract new members through strategically designed Masa+ Promo Cards.
5 Effective Strategies to Boost Restaurant
Gift Card Sales This Summer
3-minute read ---
As the summer season rolls in, restaurants brace themselves for an influx of patrons eager to savor delicious meals and refreshing drinks. Amidst this bustling atmosphere, it's essential for restaurant owners to tap into every opportunity to maximize revenue and entice summer customers to return to their restaurant. One clear solution is promoting restaurant gift cards. Not only do restaurant gift cards serve as convenient presents for special occasions, they also provide a steady stream of revenue and can help encourage new customers to return to the restaurant for a future visit.
Here are five effective strategies to boost restaurant gift card sales this busy summer season.
As the summer season rolls in, restaurants brace themselves for an influx of patrons eager to savor delicious meals and refreshing drinks. Amidst this bustling atmosphere, it's essential for restaurant owners to tap into every opportunity to maximize revenue and entice summer customers to return to their restaurant. One clear solution is promoting restaurant gift cards. Not only do restaurant gift cards serve as convenient presents for special occasions, they also provide a steady stream of revenue and can help encourage new customers to return to the restaurant for a future visit.
Here are five effective strategies to boost restaurant gift card sales this busy summer season.
7 Ingenious Ways to Utilize Loyalty and Rewards for Summer Customer Retention in Restaurants
Masa+ Loyalty Supports Physical and Digital Earning and Redemption
3-minute read ---
With the summer season fast approaching, restaurants are gearing up to make the most of the bustling dining scene. Amidst the sizzle of the summer heat, one strategy stands out as a surefire way to retain customers and keep them coming back for more: loyalty and rewards programs. These programs not only incentivize repeat visits but also foster a sense of connection and appreciation among patrons.
Here are seven ingenious ways to leverage loyalty and rewards to enhance customer retention this summer season:
With the summer season fast approaching, restaurants are gearing up to make the most of the bustling dining scene. Amidst the sizzle of the summer heat, one strategy stands out as a surefire way to retain customers and keep them coming back for more: loyalty and rewards programs. These programs not only incentivize repeat visits but also foster a sense of connection and appreciation among patrons.
Here are seven ingenious ways to leverage loyalty and rewards to enhance customer retention this summer season:
5 Creative Restaurant Marketing Ideas for Father's Day 2024
Drive Customer Traffic with Father’s Day Promotions and Activities
3-minute read ---
Father's Day is just around the corner, and it's the perfect opportunity for restaurants to attract families looking to treat dad to a special meal. With a bit of creativity and strategic marketing, you can make your restaurant the top choice for customers celebrating their fathers or father figures on this important day. Here are five innovative restaurant marketing ideas to help you stand out and boost your Father's Day sales this June 16, 2024:
Father's Day is just around the corner, and it's the perfect opportunity for restaurants to attract families looking to treat dad to a special meal. With a bit of creativity and strategic marketing, you can make your restaurant the top choice for customers celebrating their fathers or father figures on this important day. Here are five innovative restaurant marketing ideas to help you stand out and boost your Father's Day sales this June 16, 2024:
 | 1. Dad's Day Specials: Create exclusive Father's Day specials that cater to dads' tastes and preferences. Consider offering a special menu featuring hearty, indulgent, or special-occasion dishes that dads love, such as aged steaks, gourmet burgers, savory barbecue platters, or scrumptious desserts. Don't forget to include options for the whole family, including kid-friendly meals and vegetarian or health-conscious alternatives. Promote these specials through your website, social media channels, and email newsletters to generate excitement and attract diners. 2. Family-Friendly Activities: Host family-friendly activities or entertainment to make Father's Day dining at your restaurant a memorable experience. Consider setting up a photo booth where families can capture special moments with dad, or organize fun games and competitions with prizes for the winners. Additionally, you could invite a local musician or band to perform live music to create a festive atmosphere. Promote these activities in advance to encourage families to choose your restaurant for their Father's Day celebration. |
Promote Your Restaurant Menu During the Month of June
World Martini Day, National Cheese Day, and More
3-minute read ---
Each June restaurants prepare to attract customers with Father’s Day specials, limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns.
By celebrating simple and creative holidays at their restaurant, operators create fun opportunities to encourage local customers to purchase food and drinks, sign up for a restaurant loyalty program, and even buy restaurant gift cards that result in future visits.
Here are a few whimsical ways to help boost customer traffic in June 2024:
Each June restaurants prepare to attract customers with Father’s Day specials, limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns.
By celebrating simple and creative holidays at their restaurant, operators create fun opportunities to encourage local customers to purchase food and drinks, sign up for a restaurant loyalty program, and even buy restaurant gift cards that result in future visits.
Here are a few whimsical ways to help boost customer traffic in June 2024:
 | National Egg Day - June 3 Eggs are a timeless ingredient used for millennia in bread, baked goods, home cooked recipes, high-end restaurants, and served à la carte. Here are some popular egg-based menu items to help customers celebrate National Egg Day in your restaurant:
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Boost Your Summer Revenue
5 Reasons Why Restaurants Should Promote Gift Cards
3-minute read ---
As the warm summer breeze starts to roll in, restaurants gear up for the influx of patrons seeking delicious meals and refreshing drinks. While summer is undoubtedly a bustling time for the hospitality industry, savvy restaurant owners understand the importance of leveraging every opportunity to maximize revenue. One often overlooked yet highly effective strategy is promoting gift cards during the busy summer season.
Here are five compelling reasons why restaurants should prioritize the promotion of gift cards to boost their summer revenue.
As the warm summer breeze starts to roll in, restaurants gear up for the influx of patrons seeking delicious meals and refreshing drinks. While summer is undoubtedly a bustling time for the hospitality industry, savvy restaurant owners understand the importance of leveraging every opportunity to maximize revenue. One often overlooked yet highly effective strategy is promoting gift cards during the busy summer season.
Here are five compelling reasons why restaurants should prioritize the promotion of gift cards to boost their summer revenue.
 | 1. Capitalizing on Increased Foot Traffic Summer brings an uptick in foot traffic as people venture outdoors to enjoy the sunshine and engage in various activities. Restaurants located in popular tourist destinations or near beaches, parks, and entertainment venues experience particularly high volumes of visitors during this season. By promoting gift cards, restaurants can tap into this increased foot traffic and convert casual visitors into loyal customers. By promoting gift cards as convenient souvenirs or thoughtful gifts for tourists and locals alike, restaurants can extend their restaurant's reach beyond its immediate customer base. |
Seize the Season: Boost Your Dining Services with
the Summer Olympics Buzz!
Promote Your Olympic Spirit to Get Ahead in the Race for Summer Customers
3-minute read ---
The Summer Olympics are not just a global sporting event; they are a season of excitement, unity, and celebration. The world is already gearing up for this spectacular event, meaning now is an opportune moment for restaurants and food service businesses, both in-house and remote, to capitalize on the heightened public interest, generate excitement, and encourage purchases from their restaurant!
Here's why and how you should start promoting your dining services now, in anticipation of the 2024 Summer Olympics happening in Paris, France – opening on July 26, 2024!
The Summer Olympics are not just a global sporting event; they are a season of excitement, unity, and celebration. The world is already gearing up for this spectacular event, meaning now is an opportune moment for restaurants and food service businesses, both in-house and remote, to capitalize on the heightened public interest, generate excitement, and encourage purchases from their restaurant!
Here's why and how you should start promoting your dining services now, in anticipation of the 2024 Summer Olympics happening in Paris, France – opening on July 26, 2024!
How to Prepare for Summer Crowds in Your Restaurant
Make a Splash with Your Summer Restaurant Services Using These Tips
3-minute read ---
Preparing for the summer crowds in your restaurant requires a strategic approach that focuses on efficient operations, customer satisfaction, and maximizing profits. The summer season often brings an influx of tourists and locals looking to dine out, making it a potentially lucrative period for your establishment. Here are some tips to help you get ready for the busy summer season:
Preparing for the summer crowds in your restaurant requires a strategic approach that focuses on efficient operations, customer satisfaction, and maximizing profits. The summer season often brings an influx of tourists and locals looking to dine out, making it a potentially lucrative period for your establishment. Here are some tips to help you get ready for the busy summer season:
How to Celebrate Cinco de Mayo at Your Restaurant
Cinco de Mayo Marketing Ideas for Restaurants
3-minute read ---
Cinco de Mayo, celebrated on the 5th of May, commemorates the Mexican Army's astonishing victory over the French Army at the Battle of Puebla in 1862. In the United States and other countries, it has evolved into a celebration of Mexican culture and heritage, particularly in areas with significant Mexican-American populations. For restaurants, Cinco de Mayo presents an excellent opportunity for unique marketing strategies that can attract customers and create a festive atmosphere.
Here are some innovative marketing ideas to consider for Cinco de Mayo at your restaurant:
Cinco de Mayo, celebrated on the 5th of May, commemorates the Mexican Army's astonishing victory over the French Army at the Battle of Puebla in 1862. In the United States and other countries, it has evolved into a celebration of Mexican culture and heritage, particularly in areas with significant Mexican-American populations. For restaurants, Cinco de Mayo presents an excellent opportunity for unique marketing strategies that can attract customers and create a festive atmosphere.
Here are some innovative marketing ideas to consider for Cinco de Mayo at your restaurant:
May “the Force” Be with Your Restaurant on National Star Wars Day
Discover “the Force” of Themed Marketing for Your Restaurant this May Fourth
 | 3-minute read --- May Fourth is commonly known as National Star Wars Day in the U.S., and presents a unique opportunity for restaurant owners to harness the power of one of the most beloved franchises in film history. While being mindful of trademarked and copyrighted titles, words, images, and phrases related to the franchise, as a restaurant owner, tapping into this galactic trend can boost your visibility, attract a diverse crowd, and create an unforgettable dining experience. Here are some stellar restaurant marketing ideas to consider for this National Star Wars Day: |
Restaurant Menu Marketing Ideas for May 2024
National Barbeque Day, National Wine Day, and More
3-minute read ---
Spring has sprung! Market your restaurant menu this May with these food-based marketing opportunities!
Let’s dive into these May restaurant marketing ideas for 2024:
Spring has sprung! Market your restaurant menu this May with these food-based marketing opportunities!
- National Shrimp Day - May 10
- National Crouton Day - May 12
- National Chocolate Chip Day - May 15
- National Mimosa Day - May 16
- National Barbeque / BBQ Day - May 16
- National Quiche Lorraine Day - May 20
- National Strawberries and Cream Day - May 21
- World Paloma Day - May 22
- National Wine Day - May 25
- National Hamburger Day - May 28
- National Brisket Day - May 28
- National Mint Julep Day - May 30
Let’s dive into these May restaurant marketing ideas for 2024:
Creative Restaurant Marketing Ideas
for Mother’s Day 2024
Serve Up Memorable Mother’s Day Experiences for Local and Broader Communities
3-minute read ---
Mother’s Day is one of the most popular days of the year for restaurants – even more than Valentine’s Day in some locations! In 2024, Mother’s Day is on Sunday, May 12. For restaurants, Mother’s Day offers a perfect occasion to showcase your culinary delights, warm hospitality, and create special traditions that will keep customers coming back.
Here are some creative restaurant marketing ideas to capture local audiences on Mother's Day 2024:
1. Special Mother’s Day Menu
Create a unique, limited-time menu for Mother's Day. This can include special dishes, family-style platters, or a pre-fixed menu that celebrates the occasion. Think about including food and drink items that are popular with families, or even dishes that are inspired by traditional family recipes. Remember to cater to various dietary needs, offering non-alcoholic, vegetarian, vegan, or gluten-free options.
Mother’s Day is one of the most popular days of the year for restaurants – even more than Valentine’s Day in some locations! In 2024, Mother’s Day is on Sunday, May 12. For restaurants, Mother’s Day offers a perfect occasion to showcase your culinary delights, warm hospitality, and create special traditions that will keep customers coming back.
Here are some creative restaurant marketing ideas to capture local audiences on Mother's Day 2024:
1. Special Mother’s Day Menu
Create a unique, limited-time menu for Mother's Day. This can include special dishes, family-style platters, or a pre-fixed menu that celebrates the occasion. Think about including food and drink items that are popular with families, or even dishes that are inspired by traditional family recipes. Remember to cater to various dietary needs, offering non-alcoholic, vegetarian, vegan, or gluten-free options.
Event-Based Restaurant Marketing Ideas for May 2024
National Star Wars Day, Kentucky Derby, Mother’s Day and More
3-minute read ---
As the weather warms, customers are stretching their legs to return to their favorite local restaurants. This May 2024, keep your restaurant in top-of-mind by promoting the following events:
As the weather warms, customers are stretching their legs to return to their favorite local restaurants. This May 2024, keep your restaurant in top-of-mind by promoting the following events:
- National Star Wars Day / “May the Fourth Be With You” - May 4
- Kentucky Derby - May 4
- Cinco de Mayo - May 5
- Mother’s Day - May 12
- PGA Championship Tournament - May 13-19
- 2023-24 Football Association (FA) Challenge Cup - May 25
- Memorial Day - May 27
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