Tips for Mastering the Restaurant Space with |
Bracket-themed Specials: Get your customers into the competitive spirit by offering bracket-themed specials. While minding March Madness-related copyrights and trademarks, create a unique takeout and delivery menu featuring dishes named using general basketball terms. For example, "Slam Dunk Sliders," "Three-Point Pizza,” or “Victory Wings.” You can even run a promotion where customers vote for their favorite dish, with the winning item earning a spot as a permanent menu offering. |
Want Restaurant Success?
Harness the Power of Loyalty and Rewards
It's Often More Cost-Effective to Keep Current Customers than to Acquire New Ones
3-minute read ---
In the fiercely competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. With diners eager for choice, it's essential to implement innovative marketing strategies that set your restaurant apart. One effective method is using loyalty and rewards programs to not only encourage repeat business but also create a sense of belonging among your customers.
Here are the basics of how merchants can leverage a loyalty and rewards program to market their restaurant successfully.
In the fiercely competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. With diners eager for choice, it's essential to implement innovative marketing strategies that set your restaurant apart. One effective method is using loyalty and rewards programs to not only encourage repeat business but also create a sense of belonging among your customers.
Here are the basics of how merchants can leverage a loyalty and rewards program to market their restaurant successfully.
How to Use Masa+ Promo Cards to Grow Your Business
Support Purchases with Open-Ended, Single-Use, or Limited-Time Offers
2-minute read ---
Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.
Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.
Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.
Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.
Baseball is Back!
Hit a “Home Run” with these Restaurant Marketing Campaigns
MLB 2024 Season Opens on March 28
3-minute read ---
Spring training has begun, and the return of America's favorite pastime is not just a signal for sports fans to rejoice; it's also an excellent opportunity for restaurants to grow their customer base. Here are some strategies to capitalize on the MLB 2024 season (officially opening on March 28) and hit a home run with your business growth with baseball themed marketing campaigns.
1. Leverage Social Media with Baseball-Themed Promotions
The start of the baseball season is a fantastic time to engage with your customers on social media, since the season spans seven months and provides many opportunities to promote baseball-themed incentives and perks. Sharing promotions, local and national baseball television schedules, and advertising free Wi-Fi access across your social media platforms will reach both casual and rabid fantasy baseball players looking for venues to watch games and track stats. For instance, you can offer discounts or special offers whenever the local team wins. Use creative baseball-related hashtags to increase the visibility of your posts (think #homerun, #MLB2024, and #takemeouttotheballgame). This not only shows your support for the sport but also keeps your business relevant and engaging.
Spring training has begun, and the return of America's favorite pastime is not just a signal for sports fans to rejoice; it's also an excellent opportunity for restaurants to grow their customer base. Here are some strategies to capitalize on the MLB 2024 season (officially opening on March 28) and hit a home run with your business growth with baseball themed marketing campaigns.
1. Leverage Social Media with Baseball-Themed Promotions
The start of the baseball season is a fantastic time to engage with your customers on social media, since the season spans seven months and provides many opportunities to promote baseball-themed incentives and perks. Sharing promotions, local and national baseball television schedules, and advertising free Wi-Fi access across your social media platforms will reach both casual and rabid fantasy baseball players looking for venues to watch games and track stats. For instance, you can offer discounts or special offers whenever the local team wins. Use creative baseball-related hashtags to increase the visibility of your posts (think #homerun, #MLB2024, and #takemeouttotheballgame). This not only shows your support for the sport but also keeps your business relevant and engaging.
How to Market Your Restaurant in March 2024
March Madness, Daylight Savings Time Begins, National Cocktail Day, and More
3-minute read ---
This year, the chilly month of March hosts a multitude of food-based festivals and events that provide business owners several opportunities to market their restaurant. Let’s take a look at how to market your restaurant in March 2024.
This year, the chilly month of March hosts a multitude of food-based festivals and events that provide business owners several opportunities to market their restaurant. Let’s take a look at how to market your restaurant in March 2024.
March Madness - Tournament Begins March 19 To close the men’s college basketball season, top teams in the NCAA Division I league participate in a nation-wide tournament known as “March Madness.” For local small businesses, customers excited to watch March Madness means another opportunity to engage new and existing guests to drive customer traffic and provide increased revenue in otherwise slower periods. Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
|
Feasting in the Digital Age: Effective Strategies to Boost Your Restaurant's Online Ordering Services
Aldelo Express Supports Native and Third-Party Online Ordering Services
3-minute read ---
In the last few years restaurants are increasingly relying on online ordering systems to cater to the convenience-seeking customer. For businesses implementing native and third-party online ordering services for the first time, the transition requires not just a change in operations but also a strategic approach to promotion.
Here are some innovative and effective strategies that use online ordering services to help promote a restaurant and tantalize the taste buds of online clientele.
Optimize Your Website for Easy Ordering
Your website should be the primary gateway for online orders. Optimize your website to ensure that it is user-friendly, mobile-responsive (functions well on stationary and mobile devices), and easy to navigate. Highlight the online ordering system on the homepage and use attractive calls to action (CTA) buttons like “Order Now” or “Get Your Meal Delivered” with active links to your digital ordering and payment solution. Plus, you can integrate SEO strategies to improve your website’s visibility on search engines. Online bloggers can offer great tips to improve your website effectiveness and SEO ranking. Alternatively, contracting a local student or freelance SEO writer is an easy way to optimize your website for easy online ordering.
In the last few years restaurants are increasingly relying on online ordering systems to cater to the convenience-seeking customer. For businesses implementing native and third-party online ordering services for the first time, the transition requires not just a change in operations but also a strategic approach to promotion.
Here are some innovative and effective strategies that use online ordering services to help promote a restaurant and tantalize the taste buds of online clientele.
Optimize Your Website for Easy Ordering
Your website should be the primary gateway for online orders. Optimize your website to ensure that it is user-friendly, mobile-responsive (functions well on stationary and mobile devices), and easy to navigate. Highlight the online ordering system on the homepage and use attractive calls to action (CTA) buttons like “Order Now” or “Get Your Meal Delivered” with active links to your digital ordering and payment solution. Plus, you can integrate SEO strategies to improve your website’s visibility on search engines. Online bloggers can offer great tips to improve your website effectiveness and SEO ranking. Alternatively, contracting a local student or freelance SEO writer is an easy way to optimize your website for easy online ordering.
Promote Your Menu and Attract New Customers During March Madness 2024 with Masa+ Promo Cards
2/16/2024
Promote Your Menu and Attract New Customers During March Madness 2024 with Masa+ Promo Cards
Promo Cards Help Initiate First-Time Purchases
3-minute read ---
The NCAA men’s college basketball season will end this year with the nation-wide NCAA Division I tournament known as “March Madness.” After 3 weeks of competitions, only 2 of the original top 68 teams will compete for the championship title. March Madness 2024 begins March 17, with the final championship game scheduled for Monday, April 8 in Glendale, Arizona. Millions will gather to watch the final game on television, via online live streams, or in person.
For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.
Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
The NCAA men’s college basketball season will end this year with the nation-wide NCAA Division I tournament known as “March Madness.” After 3 weeks of competitions, only 2 of the original top 68 teams will compete for the championship title. March Madness 2024 begins March 17, with the final championship game scheduled for Monday, April 8 in Glendale, Arizona. Millions will gather to watch the final game on television, via online live streams, or in person.
For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.
Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
- Host “game-time” happy hour watch parties with special food and drink menu/pricing
- Highlight popular or high-profit menu items with a specialty menu
- Limited-time specials for takeout and delivery services that support at-home festivities
- Use Promo Cards to help initiate first-time purchases and enrollment in Loyalty programs
Embracing the Chill: How Online Ordering Can Boost Your Restaurant's Business in Winter
2-minute read ---
As the winter months roll in with their chilly winds and frosty landscapes, restaurant owners might notice a dip in foot traffic. However, this doesn't have to spell a downturn in business. In fact, the cold weather presents a unique opportunity to leverage online ordering systems to keep your kitchen busy and revenue flowing. Here's how embracing online ordering during the winter months can be a game-changer for your restaurant.
1. Increased Customer Reach
One of the most significant advantages of online ordering is the expanded reach it offers. When temperatures drop, customers prefer staying cozy at home, making them more likely to order food online. By offering online ordering, merchants tap into a larger customer base, including those who might not have physically visited the restaurant. This expanded reach not only boosts sales but also enhances a restaurant's visibility in the community.
2. Improved Order Accuracy and Efficiency
Online ordering systems reduce the likelihood of errors that can occur during traditional over-the-phone orders. Customers have the luxury to browse the menu at their own pace, leading to well-thought-out choices and accurate orders. This precision not only improves customer satisfaction but also enhances kitchen efficiency, as staff can focus on preparing meals without the interruption of taking phone orders.
As the winter months roll in with their chilly winds and frosty landscapes, restaurant owners might notice a dip in foot traffic. However, this doesn't have to spell a downturn in business. In fact, the cold weather presents a unique opportunity to leverage online ordering systems to keep your kitchen busy and revenue flowing. Here's how embracing online ordering during the winter months can be a game-changer for your restaurant.
1. Increased Customer Reach
One of the most significant advantages of online ordering is the expanded reach it offers. When temperatures drop, customers prefer staying cozy at home, making them more likely to order food online. By offering online ordering, merchants tap into a larger customer base, including those who might not have physically visited the restaurant. This expanded reach not only boosts sales but also enhances a restaurant's visibility in the community.
2. Improved Order Accuracy and Efficiency
Online ordering systems reduce the likelihood of errors that can occur during traditional over-the-phone orders. Customers have the luxury to browse the menu at their own pace, leading to well-thought-out choices and accurate orders. This precision not only improves customer satisfaction but also enhances kitchen efficiency, as staff can focus on preparing meals without the interruption of taking phone orders.
Creative Valentine's Day Strategies
for Restaurants: Reimagining Romance
Make Your Restaurant a Go-To Destination with these Valentine's Day Marketing Tips
3-minute read ---
Valentine's Day is an extremely popular day for couples to spend quality time at their favorite local dining establishments. For business owners, Valentine’s Day provides a unique opportunity to create memorable experiences that go beyond the traditional “dinner date.” In a world where dining out is a common occurrence, it's crucial to stand out and offer something that captures the spirit of Valentine's Day while also showcasing the unique character of your establishment.
Here are creative Valentine’s Day strategies to transform your restaurant into a go-to destination:
Valentine's Day is an extremely popular day for couples to spend quality time at their favorite local dining establishments. For business owners, Valentine’s Day provides a unique opportunity to create memorable experiences that go beyond the traditional “dinner date.” In a world where dining out is a common occurrence, it's crucial to stand out and offer something that captures the spirit of Valentine's Day while also showcasing the unique character of your establishment.
Here are creative Valentine’s Day strategies to transform your restaurant into a go-to destination:
How to Market Your Restaurant in February 2024
Super Bowl Sunday, Chinese New Year, Mardi Gras, and More
3-minute read ---
Despite being the shortest month of the year, February is full of engaging festivities that provide restaurant owners an opportunity to interact with their customers in creative ways. By engaging customers with amusing food-based holidays or helping customers celebrate cultural or religious events, restaurants become a welcoming place for fun and solidarity in their local community.
Here are a few ways to market your restaurant in February 2024:
Despite being the shortest month of the year, February is full of engaging festivities that provide restaurant owners an opportunity to interact with their customers in creative ways. By engaging customers with amusing food-based holidays or helping customers celebrate cultural or religious events, restaurants become a welcoming place for fun and solidarity in their local community.
Here are a few ways to market your restaurant in February 2024:
|
|
Increase Restaurant Sales with These 5 Tips
Maximize Your Profits with Aldelo Express and Masa+
3-minute read ---
Looking to boost your sales? Here are five expert tips that you can incorporate into your business strategy to make a noticeable difference in your operations and bottom line:
Let’s take a closer look at how using these 5 tips (along with Aldelo Express and Masa+) can help maximize your profits…
Looking to boost your sales? Here are five expert tips that you can incorporate into your business strategy to make a noticeable difference in your operations and bottom line:
- host limited-time discounts for special events
- use a native loyalty program
- promote popular items
- host and promote online exclusive deals
- analyze and adjust to customer trends
Let’s take a closer look at how using these 5 tips (along with Aldelo Express and Masa+) can help maximize your profits…
New Restaurant Owners Avoid These Common Pitfalls
by Using Aldelo Express
How Aldelo Express Helps Operators Succeed
2-minute read ---
Restaurants are an integral part of any society’s social fabric. They serve as a meeting point for people to gather, share a meal, and socialize. Despite their importance, many restaurants fail to thrive and eventually go out of business. In fact, the restaurant industry is notoriously hard to navigate, and statistics show that roughly 60% of new restaurants fail within the first year of operation. The reasons for failure vary, but there are some common threads that run through most restaurant failures. In this blog post, we’ll examine some of the most common reasons why restaurants fail or go out of business, and how Aldelo Express Cloud Point-of-Sale (POS) helps operators succeed.
Weak Selling Proposition
Restaurants that fail to distinguish themselves from their competitors are likely to struggle. A restaurant’s unique selling proposition (USP) is what sets it apart from other restaurants in the area. A restaurant’s USP can be its menu, its ambiance, or its service. Without a clear USP, a restaurant may struggle to attract customers and generate revenue.
Merchants that use Masa+ customize a unique online storefront to fit the “look and feel” of their restaurant brand. This includes vibrant images of the dining environment, food, drinks, and the restaurant logo.
Restaurants are an integral part of any society’s social fabric. They serve as a meeting point for people to gather, share a meal, and socialize. Despite their importance, many restaurants fail to thrive and eventually go out of business. In fact, the restaurant industry is notoriously hard to navigate, and statistics show that roughly 60% of new restaurants fail within the first year of operation. The reasons for failure vary, but there are some common threads that run through most restaurant failures. In this blog post, we’ll examine some of the most common reasons why restaurants fail or go out of business, and how Aldelo Express Cloud Point-of-Sale (POS) helps operators succeed.
Weak Selling Proposition
Restaurants that fail to distinguish themselves from their competitors are likely to struggle. A restaurant’s unique selling proposition (USP) is what sets it apart from other restaurants in the area. A restaurant’s USP can be its menu, its ambiance, or its service. Without a clear USP, a restaurant may struggle to attract customers and generate revenue.
Merchants that use Masa+ customize a unique online storefront to fit the “look and feel” of their restaurant brand. This includes vibrant images of the dining environment, food, drinks, and the restaurant logo.
Boosting Restaurant Traffic with Aldelo Express
Strategic Marketing and Customer Loyalty Helps Restaurants During Slower Periods
2-minute read ---
The ebbs and flows of customer traffic in a restaurant can drastically influence its profitability. The challenge for most restaurant owners lies in how to promote an influx of customer traffic during those dreaded slower periods. Leveraging technology like Aldelo Express and its native Masa+ platform can be the solution that many restaurateurs are searching for.
Here’s how Aldelo Express and Masa+ are key to reviving your restaurant's traffic.
1. Advanced Promotions and Discounts:
Aldelo Express allows restaurant owners to set up tailored promotions and discounts easily. By strategizing and offering limited-time promotions during traditionally slow hours, restaurants can incentivize customers to visit during those hours. Think of "Happy Hour" discounts or "Early Bird" specials. Not only do these deals attract price-sensitive diners, but they also add an element of urgency that can encourage immediate visits.
The ebbs and flows of customer traffic in a restaurant can drastically influence its profitability. The challenge for most restaurant owners lies in how to promote an influx of customer traffic during those dreaded slower periods. Leveraging technology like Aldelo Express and its native Masa+ platform can be the solution that many restaurateurs are searching for.
Here’s how Aldelo Express and Masa+ are key to reviving your restaurant's traffic.
1. Advanced Promotions and Discounts:
Aldelo Express allows restaurant owners to set up tailored promotions and discounts easily. By strategizing and offering limited-time promotions during traditionally slow hours, restaurants can incentivize customers to visit during those hours. Think of "Happy Hour" discounts or "Early Bird" specials. Not only do these deals attract price-sensitive diners, but they also add an element of urgency that can encourage immediate visits.
Restaurant Marketing Opportunities for
the Month of January 2024
NCAA Post-Season Playoffs, International Hot & Spicy Food Day,
National Peanut Butter Day, and More
2-minute read ---
After New Year’s crowds fade, winter months risk slower customer traffic for many restaurant owners. Unfavorable weather causes many customers to stay indoors. But merchants can engage new and existing customers by encouraging remote online orders for takeout and delivery as well as traditional dine-in. Draw customers to your restaurant this January with these intriguing restaurant marketing opportunities:
After New Year’s crowds fade, winter months risk slower customer traffic for many restaurant owners. Unfavorable weather causes many customers to stay indoors. But merchants can engage new and existing customers by encouraging remote online orders for takeout and delivery as well as traditional dine-in. Draw customers to your restaurant this January with these intriguing restaurant marketing opportunities:
NCAA Football Post-Season Playoffs - Begin January 1 The National Collegiate Athletic Association (NCAA) will host football post-season playoff games beginning January 1. Millions will attend or watch leading college football teams compete, hosting watch parties or gathering at local sports bars to root for their favorite team. Restaurants can draw new customers by posting participating college logos/colors and dedicating TVs to specific games for creating cheering sections. Whether hosting parties or not, all Aldelo Express restaurants can promote their Masa+ Online Ordering and in-house Aldelo Express Delivery services with football themed discounts and food and drink specials. |
The Power of Masa+ Promo Cards in Restaurant Marketing
Attract New Customers and Incentivize Purchase of High-Profit Menu Items
3-minute read --- Masa+ Promo Cards help a restaurant expand its customer baseIn the highly competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. While the quality of food and service is undoubtedly crucial, innovative marketing strategies make a significant impact on a restaurant's success. One effective and often overlooked method is the distribution of Masa+ Promo Cards. In this blog post, we will explore how Masa+ Promo Cards help a restaurant expand its customer base, incentivize purchase of high-profit menu items, and foster long-term loyalty. Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program. With multiple customization options such as limiting redemption to certain days of the week, setting unique activation/expiration dates, and informing users when non-qualified items are selected, Masa+ Promo Cards provide a powerful yet flexible solution to support a restaurant’s unique business needs. |
Tips for Creating a Restaurant Marketing Plan for 2024
How Utilizing a Tier-One POS Solution Helps Operators Succeed
3-minute read ---
As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.
Here's a guide to creating a robust restaurant marketing strategy for 2024.
1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.
As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.
Here's a guide to creating a robust restaurant marketing strategy for 2024.
1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.
Sustainability in Dining: A Focus on Locally-Sourced Ingredients and
Zero-Waste Policies
2-minute read ---
In today's increasingly eco-conscious world, the concept of sustainability is transcending traditional industries and becoming an integral part of customers’ daily lives. This trend is significantly apparent in the culinary world, where restaurants are adopting innovative practices that promote environmental responsibility. Let's dive into the world of sustainable dining and explore how locally sourced ingredients, zero-waste policies, and energy-efficient practices are transforming the way customers eat at local restaurants.
For new restaurant operators entering the “zero-waste” space, local growers and existing restaurant participants are always eager to welcome new operators into the community, sharing how to effectively utilize a self-sustaining ecosystem of locally grown products for operating more efficiently.
In today's increasingly eco-conscious world, the concept of sustainability is transcending traditional industries and becoming an integral part of customers’ daily lives. This trend is significantly apparent in the culinary world, where restaurants are adopting innovative practices that promote environmental responsibility. Let's dive into the world of sustainable dining and explore how locally sourced ingredients, zero-waste policies, and energy-efficient practices are transforming the way customers eat at local restaurants.
For new restaurant operators entering the “zero-waste” space, local growers and existing restaurant participants are always eager to welcome new operators into the community, sharing how to effectively utilize a self-sustaining ecosystem of locally grown products for operating more efficiently.
The Rising Popularity and Profitability of Meal Kits and Prepared Meals for Sale at Restaurants
3-minute read ---
In recent years, the food industry has undergone a significant transformation, driven by changing consumer preferences and advancements in technology. Among the trends that have gained immense popularity and profitability are meal kits and prepared meals for sale at restaurants. These convenient and innovative offerings have revolutionized the way people experience dining, bringing a unique blend of home-cooked meals and restaurant-quality flavors to their tables.
The Emergence of Meal Kits and Prepared Meals:
Meal kits first emerged as a novel concept in the early 2010s, with just a handful of companies pioneering the trend. These kits typically contain pre-portioned ingredients and easy-to-follow recipes, enabling customers to prepare restaurant-style meals in the comfort of their homes. The convenience and culinary exploration they offer quickly resonated with busy individuals seeking to avoid grocery shopping and meal planning hassles.
As meal kits garnered traction, restaurants recognized the opportunity to tap into this growing market. Many establishments started offering their own meal kits, which featured signature dishes or gourmet options. This move allowed restaurants to market to a wider audience beyond their physical locations, attracting customers who craved their culinary experiences without the dine-in experience.
In recent years, the food industry has undergone a significant transformation, driven by changing consumer preferences and advancements in technology. Among the trends that have gained immense popularity and profitability are meal kits and prepared meals for sale at restaurants. These convenient and innovative offerings have revolutionized the way people experience dining, bringing a unique blend of home-cooked meals and restaurant-quality flavors to their tables.
The Emergence of Meal Kits and Prepared Meals:
Meal kits first emerged as a novel concept in the early 2010s, with just a handful of companies pioneering the trend. These kits typically contain pre-portioned ingredients and easy-to-follow recipes, enabling customers to prepare restaurant-style meals in the comfort of their homes. The convenience and culinary exploration they offer quickly resonated with busy individuals seeking to avoid grocery shopping and meal planning hassles.
As meal kits garnered traction, restaurants recognized the opportunity to tap into this growing market. Many establishments started offering their own meal kits, which featured signature dishes or gourmet options. This move allowed restaurants to market to a wider audience beyond their physical locations, attracting customers who craved their culinary experiences without the dine-in experience.
Restaurant Marketing Opportunities for December 2023
National Bartender Day, National Pie Day, National Cocoa Day, and More
3-minute read ---
The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.
The holiday season is upon us, providing restaurant owners several opportunities to engage customers with holiday themed promotions and campaigns. In addition to Hannukah, Christmas, Kwanzaa, and New Year’s Eve, December is host to several festive ways to promote your restaurant’s products and services.
National Bartender Day - December 1 National Bartender Day celebrates those prepared to pour. Whether at a bar, restaurant, pub, or club, bartenders help set the tone of a dining environment. Draw customers into your restaurant to let your customers thank their favorite bartenders on National Bartender Day. |
Tips for Creating a Restaurant Business Plan for 2024
Addressing Challenges and Harnessing Opportunities
3-minute read ---
Creating a restaurant business plan in 2024 is not just about foreseeing the future of food and hospitality. It's about positioning your restaurant to thrive in a fast-evolving world. The upcoming year promises a range of shifts in consumer behavior, technology, and sustainability efforts.
Here's a step-by-step guide to help you position your restaurant to navigate the ever-changing landscape in 2024.
Creating a restaurant business plan in 2024 is not just about foreseeing the future of food and hospitality. It's about positioning your restaurant to thrive in a fast-evolving world. The upcoming year promises a range of shifts in consumer behavior, technology, and sustainability efforts.
Here's a step-by-step guide to help you position your restaurant to navigate the ever-changing landscape in 2024.
Realize Guaranteed Holiday-Driven Revenue
with Masa+ Gift Cards
Discover Holiday Gift Card ROI for Restaurants
2-minute read ---
The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
How Restaurants Prepare for Customer Trends and Demands During the Holiday Season
2-minute read ---
The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences.
Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:
The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences.
Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:
Great Restaurant Marketing Tips for November 2023
National Donut Day, National Nachos Day, and Black Friday 2023
3-minute read ---
In the United States, the month of November is most known for Thanksgiving Day. While it’s true that food-based Thanksgiving Day gatherings offer restaurants plenty of opportunity to promote their takeout, delivery, and menu options, November hosts multiple other “national days” ideal for restaurant marketing campaigns.
Here are 7 ways, other than Thanksgiving Day, to market your restaurant in November 2023:
In the United States, the month of November is most known for Thanksgiving Day. While it’s true that food-based Thanksgiving Day gatherings offer restaurants plenty of opportunity to promote their takeout, delivery, and menu options, November hosts multiple other “national days” ideal for restaurant marketing campaigns.
Here are 7 ways, other than Thanksgiving Day, to market your restaurant in November 2023:
Día de Los Muertos (“Day of the Dead”) - November 1-2 From ofrenda (offering) altars and sugar skulls to bright marigolds and colorful papel picado (perforated paper), Día de Los Muertos is a great way for local restaurant owners to engage their communities this November with festive promotions. Restaurants can add some limited-time menu items and even put their own twist on easy-to-make items, such as tostadas, margaritas, and quesadillas, to commemorate this widely-celebrated holiday. |
Drive Promotions, Profitability and Accuracy
with Customer-Facing Displays for Aldelo Express POS Terminals
1-minute read ---
As technology continues to innovate and transform the retail sector, savvy business owners are leveraging these advancements to streamline their operations, reduce errors, and boost profits. A critical development leading this technological shift is the use of customer-facing displays for Aldelo Express Point of Sale (POS) terminals. The integration of customer-facing displays not only enhances the customer's experience but can significantly benefit a business’s bottom line.
As technology continues to innovate and transform the retail sector, savvy business owners are leveraging these advancements to streamline their operations, reduce errors, and boost profits. A critical development leading this technological shift is the use of customer-facing displays for Aldelo Express Point of Sale (POS) terminals. The integration of customer-facing displays not only enhances the customer's experience but can significantly benefit a business’s bottom line.
Promote Trust with Order Visibility & Tip Suggestions Aldelo Express Customer Displays are primarily designed to streamline the ordering process by providing customers real-time visibility of their purchases. With customer-facing displays, customers can monitor the food and drinks being ordered, menu item prices, and the total amount due. This level of transparency helps minimize order mistakes at the restaurant point of sale. |
Receive Our
e-Newsletter!
Categories:
All
AI Automation Services
Aldelo EDC
Aldelo Express
Aldelo Integration Partners
Aldelo Kiosk
Aldelo Pay
Aldelo POS
Android Tablet
Announcements/Updates
Back-Office Management
EGift Cards
Loyalty And Rewards
Marketing Solutions
Masa+ Online Ordering
Masa+ QR Codes
Merchant-Related News
Mobile Handheld POS
POS Features & How To's
POS Security
Promo Cards
Referral Partner Program
User Testimonies