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Restaurant Menu Marketing Ideas for May 2024

National Barbeque Day, National Wine Day, and More
3-minute read ---
​Spring has sprung! Market your restaurant menu this May with these food-based marketing opportunities!
  • National Shrimp Day - May 10
  • National Crouton Day - May 12
  • National Chocolate Chip Day - May 15
  • National Mimosa Day - May 16
 
  • National Barbeque / BBQ Day - May 16
  • National Quiche Lorraine Day - May 20
  • National Strawberries and Cream Day - May 21
  • World Paloma Day - May 22
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  • National Wine Day - May 25
  • National Hamburger Day - May 28
  • National Brisket Day - May 28
  • National Mint Julep Day - May 30

Let’s dive into these May restaurant marketing ideas for 2024:
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National Shrimp Day - May 10
Shrimp is the most popular seafood in the United States. Start showcasing your spring and summer seafood menu by introducing new shrimp dishes into your restaurant menu, such as:
  • Shrimp Scampi
  • Jambalaya
  • Bloody Mary cocktail with Shrimp
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National Crouton Day - May 13
Croutons are a fan favorite, providing a delightfully crispy addition to soups, salads, casseroles, stuffings, and even bread puddings. Use National Crouton Day to promote your soups, salads, and maybe to advertise your homemade croutons – or croutons sourced from a local bakery! Popular crouton dishes include:
  • Classic Caesar Salad with Garlic Croutons
  • Macaroni and Cheese with Italian Croutons
  • Delicious Bread Pudding with Cinnamon Crouton Topping
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National Chocolate Chip Day - May 15
Chocolate Chips as we know them are a recent phenomenon, created by inn owner and baker Ruth Graves Wakefield, who chopped up a chocolate bar for cookies served to guests at the Tollhouse Inn run by her and her husband Kenneth. After a partnership with Nestlé, the famous chips are now known as “Nestle Toll House Chocolate Chips.” Promote your restaurant on National Chocolate Chip Day with:
  • Chocolate Chip Cookies
  • Mint Chocolate Chip Milkshake
  • Chocolate Chip Pancakes
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​National Mimosa Day - May 16
A classic mix of champagne and orange juice, Mimosas are a bright addition to any breakfast, brunch, or lunch menu. Attract customers to your restaurant this May on National Mimosa Day! Offer traditional Mimosas, or offer Mimosa flights to groups that include:
  • Pineapple Mimosa
  • Apple Cider Mimosa
  • Cranberry Mimosa
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​National BBQ Day -
May 16
There’s nothing like National Barbeque Day to kick-off the spring and summer season. This National BBQ Day, help your customers plan and prepare for Father’s Day, July 4th, picnics, and poolside parties by promoting your best barbeque dishes as convenient takeout solutions for seasonal parties and cookouts.
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National Quiche Lorraine Day - May 20
The name “quiche lorraine” refers to the famous egg custard dish that originated in the Lorraine region of France. Most commonly served in the U.S. on breakfast and brunch menus, National Quiche Lorraine Day offers an ideal opportunity to highlight and promote your restaurant menu! Popular quiche additions include:
  • Ham
  • Bacon
  • Spinach and Mushroom
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​National Strawberries and Cream Day -
May 21
Spring and summertime calls for strawberries! Strawberries and Cream is an easy addition to any restaurant menu, attracting customers young and old! Especially when it features homemade whipped cream, chocolate drizzle, or granola topping!
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​​World Paloma Day - May 22
A Paloma is a cocktail made of tequila, grapefruit soda, and lime, and is the national drink of Mexico. Celebrate this famous cocktail by adding Palomas to your cocktail or mocktail menu! Some mocktail varieties replace tequila with:
  • Rosemary Simple Syrup
  • Agave Syrup
  • Maple Syrup
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National Wine Day - May 25
Celebrate National Wine Day with discounted wine beverages, wine-themed events, or by partnering with a local winery or wine bar to provide appetizers, entrees, and desserts that compliment your wine selection. You can also offer “wine samplers” that allow customers to gravitate toward a favorite or new favorite wine that results in future orders when they revisit the restaurant.
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National Hamburger Day - May 28
​Get ahead of the summer dining season by promoting your restaurant on National Hamburger Day this May:
  • Let customers build their own burger using included and charged modifiers
  • Offer discounted sides and drinks to boost customer traffic
  • Create a 2-lb burger challenge offering a free shirt and/or gift card to those who finish it
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National Brisket Day - May 28
Beef brisket is an American comfort food typically found in barbeque restaurants, and other restaurants in the form of brisket sandwiches. As a popular choice for consumers on Keto or protein-heavy diets, National Brisket Day is a great day to promote brisket options on your restaurant menu:
  • Pot Roast Beef Brisket
  • Beef Brisket Noodle Soup
  • Beef Brisket Tacos
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​National Mint Julep Day -
May 30
With a tip of the hat to May’s Kentucky Derby, National Mint Julep Day celebrates the famous cocktail made from bourbon whiskey, simple syrup, and fresh mint served on the rocks or with crushed or shaved ice.

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To learn more about Aldelo Express POS and Masa+, please contact an Aldelo representative today at [email protected] or 925-621-2410


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Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
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Event-Based Restaurant Marketing Ideas ​for May 2024
National Star Wars Day, Kentucky Derby, Mother’s Day and More
3-minute read ---
As the weather warms, customers are stretching their legs to return to their favorite local restaurants. This May 2024, keep your restaurant in top-of-mind by promoting the following events:
Read More
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Navigating Outdoor Dining, Takeout, and
Alcohol-To-Go Services with Aldelo Express

Maximize Efficiency While Enhancing Restaurant and Bar Operations
3-minute read ---
​In the time surrounding the coronavirus pandemic, restaurants survived by adapting to their new circumstances with outdoor dining, takeout, and off-premises “alcohol-to-go” services. For many restaurants, these services remain an integral part of their restaurant operations. Today, modern establishments can efficiently navigate outdoor dining, takeout, and alcohol-to-go services with Aldelo Express, a leading restaurant point-of-sale solution.
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