Boost Customer Traffic this Summer |
National Cheeseburger Day September 18 Hamburgers might have a German origin, but cheeseburgers are an iconic American staple. Built to compliment a cold shake and fries, National Cheeseburger Day commemorates the ooey-gooey sandwich that makes our mouths water. Here are a few creative twists to help promote cheeseburger orders from your digital menu... |
5 Ways to Retain Summer Customers
Using Integrated Loyalty, Rewards, and eGift Card Programs
5-minute read ---
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
Celebrate Local Partnerships
on National Red Wine Day
Cross-Pollination Ad Campaigns Increase Awareness for Both Establishments
2-minute read ---
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Aldelo Releases Masa+ V2
New Release Improves Overall User Experience
3-minute read ---
Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.
The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.
Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.
The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.
Masa+ Digital Wallets Promote Customer Loyalty
Secure and Easy Digital Payments Encourage Guests to Place Frequent Online Orders
4-minute read ---
In 2022, more customers are digitally ordering and paying for food and drinks than ever before. Nearly every restaurant has a digital online storefront and/or access to their menu through native and third-party ordering and payment platforms. With immediacy and convenience driving nearly every transaction, restaurants must provide a secure way of protecting credit cards, gift cards, loyalty credits, and other digital tenders to confidently provide customers with these modern services.
For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.
In 2022, more customers are digitally ordering and paying for food and drinks than ever before. Nearly every restaurant has a digital online storefront and/or access to their menu through native and third-party ordering and payment platforms. With immediacy and convenience driving nearly every transaction, restaurants must provide a secure way of protecting credit cards, gift cards, loyalty credits, and other digital tenders to confidently provide customers with these modern services.
For restaurant owners using Aldelo Express cloud POS to run their restaurant, bar, or food truck, integrating Masa+ secure digital wallets is a no-brainer. The native integration is browser-based, enabling customers to access their secure digital wallet from any device through a single login. Each Masa+ digital payment tender works seamlessly with the Aldelo Express cloud POS software and back office reports, allowing owners and operators to monitor and track Masa+ sales and determine the most lucrative digital payment programs for their business. Regardless of whether an order was placed off-premises or in-store, Masa+ digital wallets enable streamlined POS operations in any environment, and improve experiences for both customers and restaurant staff.
Effectively Promote Your Restaurant’s Loyalty Program During National Ice Cream Month
Reward VIP-Level Customers with Exclusive Menu Prices, Order Discounts, and More
5-minute read ---
Ice cream is one of the most popular desserts in the United States, especially during the notoriously hot month of July. For small business owners using Aldelo Express and Masa+, promoting loyalty programs with ice cream and ice cream-based frozen desserts helps draw customers into their store during the hot summer season. With Aldelo Express and Masa+, owners of single and multi-store restaurants launch campaigns that influence customers’ dining choices, generate repeat visits, and motivate guests to purchase additional items.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each. Customers can earn loyalty credits by purchasing specific menu items, ordering food and drinks using specific delivery methods (such as dine in, takeout, curbside pickup, and off-premises delivery), or by placing orders within specified time frames. Each one of these loyalty program strategies helps restaurant owners leverage sales of particular menu items to avoid wasted inventory, increase business during slower periods, promote new products and services, or increase overall business revenue.
Ice cream is one of the most popular desserts in the United States, especially during the notoriously hot month of July. For small business owners using Aldelo Express and Masa+, promoting loyalty programs with ice cream and ice cream-based frozen desserts helps draw customers into their store during the hot summer season. With Aldelo Express and Masa+, owners of single and multi-store restaurants launch campaigns that influence customers’ dining choices, generate repeat visits, and motivate guests to purchase additional items.
Aldelo Express and Masa+ users customize their restaurant’s unique loyalty program using digital and physical loyalty credits, or a combination of each. Customers can earn loyalty credits by purchasing specific menu items, ordering food and drinks using specific delivery methods (such as dine in, takeout, curbside pickup, and off-premises delivery), or by placing orders within specified time frames. Each one of these loyalty program strategies helps restaurant owners leverage sales of particular menu items to avoid wasted inventory, increase business during slower periods, promote new products and services, or increase overall business revenue.
Restaurants are Increasing Revenue with Go-To Summer Activities
Expand Your Customer Base via Family-Friendly Engagements and Loyalty Promotions
3-minute read ---
The summer season often brings groups of young customers to diners, smoothie shops, and other local restaurants. These types of customers are looking to get out of their house and go to a fun environment where they can eat and spend time with their friends – and get away from the summer heat. Restaurants are making the most of the summer season by incorporating loyalty promotions and creative events that attract hungry customers with great deals, great food, and family-friendly fun.
The summer season often brings groups of young customers to diners, smoothie shops, and other local restaurants. These types of customers are looking to get out of their house and go to a fun environment where they can eat and spend time with their friends – and get away from the summer heat. Restaurants are making the most of the summer season by incorporating loyalty promotions and creative events that attract hungry customers with great deals, great food, and family-friendly fun.
5 Ways to Enhance Poolside and Resort Point of Sale Operations
Using Aldelo Express Cloud POS and Masa+ Solutions
4-minute read ---
As customers step into the summer season through weekend getaways, family vacations, and exotic adventures, resort and hotel managers can offer enhanced VIP-level guest experiences using flexible, innovative and customer-centric cloud point of sale solutions. With Aldelo Express Cloud POS device interoperability, remote device management, and full-feature usage via Wi-Fi or Cellular Data, owners and operators integrate new poolside and mobile POS services alongside traditional orders and payments.
Here are five ways Aldelo Express Cloud POS benefits poolside and resort point of sale operations.
As customers step into the summer season through weekend getaways, family vacations, and exotic adventures, resort and hotel managers can offer enhanced VIP-level guest experiences using flexible, innovative and customer-centric cloud point of sale solutions. With Aldelo Express Cloud POS device interoperability, remote device management, and full-feature usage via Wi-Fi or Cellular Data, owners and operators integrate new poolside and mobile POS services alongside traditional orders and payments.
Here are five ways Aldelo Express Cloud POS benefits poolside and resort point of sale operations.
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