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Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.

​Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.

Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:

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Restaurant owners know that the point-of-sale system is the backbone of a business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a point-of-sale system that is proven, efficient, and effective.

​Aldelo Express is a cloud point-of-sale system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, Aldelo Express supports dozens of natively developed point-of-sale features and modules, and provides access to valuable third-party integrations.

Here are some of the reasons why Aldelo Express is a superior point-of-sale solution for restaurants:

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In the current state of the restaurant industry, closely monitoring and managing profit margins is essential to running an essential business, and using thorough, powerful, and flexible restaurant technology can truly make or break a business’s success. With Aldelo Express and Masa+, restaurant owners have access to dozens of powerful tools to increase revenue streams, streamline operations, and elevate their overall profitability.

Let’s dive deeper into how Aldelo Express and Masa+ make profit growth simple:

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Masa+ is a comprehensive platform that acts as a native extension of the Aldelo Express Cloud Point-of-Sale platform. With multiple web-based services such as QR code-enabled online ordering and QR Code Fast Pay feature for easy credit card payments, Masa+ offers a plethora of benefits for restaurant owners looking to streamline operations, enhance customer experience, and drive growth.

​Here are eight compelling reasons why restaurants should consider integrating Masa+ into their business model:

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​As temperatures rise and the sun graces us with its warmth, the restaurant industry prepares for one of its busiest times of the year: the summer season. With tourists flocking in and locals seeking respite from the heat, eateries often find themselves inundated with diners seeking a delightful culinary experience. However, amidst the hustle and bustle, it's crucial for restaurants to not only attract new customers but also retain their loyal clientele. Here are some strategies to ensure your restaurant maintains its charm and keeps customers coming back for more during the busy summer months.

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​The last few years have clearly demonstrated that innovative technology is essential to restaurants adapting to ever-evolving customer preferences and dining trends. As consumers consistently rely on convenient, fast, and efficient ordering services, using a powerful, flexible, and scalable restaurant point-of-sale system is crucial for operations that need to quickly adapt, sustain, and grow in their market. One such solution that has helped many restaurants, bars, food trucks, and other food service operations is Aldelo Express tablet-based point-of-sale solutions with customer-driven Masa+ QR Code Online Ordering. This powerful combination offers a myriad of benefits for businesses and customers alike, enhancing traditional food service experiences with customer-driven ordering, reliance, and convenience.

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In the fiercely competitive landscape of modern business, building customer loyalty is paramount. With consumers bombarded by countless options, enticing them to remain loyal to your brand requires innovative strategies. One such strategy gaining traction is the utilization of Masa+ Promo Cards (smart coupons) to initiate enrollment in Masa+ Loyalty programs. These cards not only serve as a gateway to increased customer engagement but also hold the key to unlocking higher profits for businesses.

​Masa+ has revolutionized the way businesses interact with their customers. By offering enticing rewards and exclusive benefits, Masa+ fosters a sense of belonging and appreciation among patrons. However, the true power of Masa+ lies in its ability to attract new members through strategically designed Masa+ Promo Cards.

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With the summer season fast approaching, restaurants are gearing up to make the most of the bustling dining scene. Amidst the sizzle of the summer heat, one strategy stands out as a surefire way to retain customers and keep them coming back for more: loyalty and rewards programs. These programs not only incentivize repeat visits but also foster a sense of connection and appreciation among patrons.

​Here are seven ingenious ways to leverage loyalty and rewards to enhance customer retention this summer season:

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​In the dynamic world of restaurant marketing, staying proactive is key to attracting and retaining customers. One excellent opportunity to capitalize on the excitement is by aligning your strategies with major sporting events. The 2024 PGA Masters Tournament occurring April 11-14 offers a prime chance to engage golf enthusiasts and food lovers alike. Let's explore some creative restaurant marketing ideas that will help you score a hole-in-one during this prestigious event.

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After winter holiday crowds and before summer vacation there is a bit of a lull in overall customer foot traffic, making effective restaurant marketing crucial for business owners looking to boost or maintain their springtime sales.

​Here are a few opportunities to promote additional customer traffic during the month of April 2024:

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Restaurant operators often look to point-of-sale technology to manage operations, enhance productivity, and stay ahead of their competition, responding to their customers and an ever-evolving restaurant landscape. One such technological solution that is gaining popularity among restaurant owners is the Aldelo Express Cloud Point-of-Sale platform.

In this blog post, we'll explore how restaurants can use Aldelo Express to elevate their restaurant business and leverage their sales strategies.

Offer Consistent Customer Services: Contactless Ordering & Payments
From ordering takeout on the way home from work, dining out with friends, or ordering delivery for a fun night in, customers are drawn to contactless ordering and payments that are convenient and fast. With Aldelo Express, restaurant owners offer consistent and speedy dining services from the comfort of their smartphone, computer, or tablet device. The Aldelo Express Masa+ Online Ordering platform supports QR code digital menus, online ordering, and digital payment options, allowing restaurants to cater to tech-savvy consumers inside the restaurant or off-premises. When used inside the dining environment, Masa+ helps restaurants serve a high number of customers, even when operating with fewer staff. The result is increased service efficiency, consistency, and satisfaction for customers ordering in-store and remotely.

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A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:

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​March Madness isn't just about basketball—it's also a prime opportunity for restaurants to score big with creative marketing strategies. With anticipation of the tournament in full swing, hungry fans are looking for convenient dining options to enjoy while cheering on their favorite teams. For restaurants offering takeout and delivery services, this presents a golden opportunity to engage with customers and boost sales.

​Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.

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In the fiercely competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. With diners eager for choice, it's essential to implement innovative marketing strategies that set your restaurant apart. One effective method is using loyalty and rewards programs to not only encourage repeat business but also create a sense of belonging among your customers.

​Here are the basics of how merchants can leverage a loyalty and rewards program to market their restaurant successfully.

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Spring training has begun, and the return of America's favorite pastime is not just a signal for sports fans to rejoice; it's also an excellent opportunity for restaurants to grow their customer base. Here are some strategies to capitalize on the MLB 2024 season (officially opening on March 28) and hit a home run with your business growth with baseball themed marketing campaigns.

1. Leverage Social Media with Baseball-Themed Promotions
The start of the baseball season is a fantastic time to engage with your customers on social media, since the season spans seven months and provides many opportunities to promote baseball-themed incentives and perks. Sharing promotions, local and national baseball television schedules, and advertising free Wi-Fi access across your social media platforms will reach both casual and rabid fantasy baseball players looking for venues to watch games and track stats. For instance, you can offer discounts or special offers whenever the local team wins. Use creative baseball-related hashtags to increase the visibility of your posts (think #homerun, #MLB2024, and #takemeouttotheballgame). This not only shows your support for the sport but also keeps your business relevant and engaging.

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In the last few years restaurants are increasingly relying on online ordering systems to cater to the convenience-seeking customer. For businesses implementing native and third-party online ordering services for the first time, the transition requires not just a change in operations but also a strategic approach to promotion.

​Here are some innovative and effective strategies that use online ordering services to help promote a restaurant and tantalize the taste buds of online clientele.

Optimize Your Website for Easy Ordering
Your website should be the primary gateway for online orders. Optimize your website to ensure that it is user-friendly, mobile-responsive (functions well on stationary and mobile devices), and easy to navigate. Highlight the online ordering system on the homepage and use attractive calls to action (CTA) buttons like “Order Now” or “Get Your Meal Delivered” with active links to your digital ordering and payment solution. Plus, you can integrate SEO strategies to improve your website’s visibility on search engines. Online bloggers can offer great tips to improve your website effectiveness and SEO ranking. Alternatively, contracting a local student or freelance SEO writer is an easy way to optimize your website for easy online ordering.

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​The utilization of Quick Response (QR) codes has revolutionized various industries by providing a seamless, contactless, and efficient method for performing different tasks. With QR codes from Masa+, the browser-based extension of Aldelo Express Cloud Point-of-Sale, customers can:

• launch digital menus
• start and finish orders on personal devices
• Scan and Pay from printed customer receipts
• purchase and redeem eGift Cards
• earn and redeem Loyalty Reward Points

​Here are some of the most notable benefits of using Masa+ QR codes with Aldelo Express Cloud POS:

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​Looking to boost your sales? Here are five expert tips that you can incorporate into your business strategy to make a noticeable difference in your operations and bottom line:

• host limited-time discounts for special events
• use a native loyalty program
• promote popular items
• host and promote online exclusive deals
• analyze and adjust to customer trends

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Let’s take a closer look at how using these 5 tips (along with Aldelo Express and Masa+) can help maximize your profits…

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​The ebbs and flows of customer traffic in a restaurant can drastically influence its profitability. The challenge for most restaurant owners lies in how to promote an influx of customer traffic during those dreaded slower periods. Leveraging technology like Aldelo Express and its native Masa+ platform can be the solution that many restaurateurs are searching for.

​Here’s how Aldelo Express and Masa+ are key to reviving your restaurant's traffic.

​1. Advanced Promotions and Discounts:
Aldelo Express allows restaurant owners to set up tailored promotions and discounts easily. By strategizing and offering limited-time promotions during traditionally slow hours, restaurants can incentivize customers to visit during those hours. Think of "Happy Hour" discounts or "Early Bird" specials. Not only do these deals attract price-sensitive diners, but they also add an element of urgency that can encourage immediate visits.

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After New Year’s crowds fade, winter months risk slower customer traffic for many restaurant owners. Unfavorable weather causes many customers to stay indoors. But merchants can engage new and existing customers by encouraging remote online orders for takeout and delivery as well as traditional dine-in. Draw customers to your restaurant this January with these intriguing restaurant marketing opportunities:

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​As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.

​Here's a guide to creating a robust restaurant marketing strategy for 2024.

​1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.

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​The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences. 

​Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:

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In the United States, the month of November is most known for Thanksgiving Day. While it’s true that food-based Thanksgiving Day gatherings offer restaurants plenty of opportunity to promote their takeout, delivery, and menu options, November hosts multiple other “national days” ideal for restaurant marketing campaigns.

​Here are 7 ways, other than Thanksgiving Day, to market your restaurant in November 2023:

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A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.

​Here are some ways in which restaurants can use loyalty programs to boost their sales:

Encourage Repeat Visits
By offering rewards for frequent visits or purchases, customers are more likely to return and spend more money. This can be especially effective for restaurants that offer a variety of menu options or that rotate seasonal menus, as customers may be motivated to try new dishes or come back to enjoy a favorite dish.

Increase Customer Spending
Loyalty programs can encourage customers to spend more money during each visit. For example, by offering a discount or reward for a minimum spend amount, customers may be more likely to order an extra dish or upgrade to a more expensive menu item. This can help increase the average ticket size and overall revenue for the restaurant.

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Read More...

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​The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season. 

​Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.