Tips for Creating a Restaurant Marketing Plan for 2024
Día de Los Muertos (“Day of the Dead”) - November 1-2
From ofrenda (offering) altars and sugar skulls to bright marigolds and colorful papel picado (perforated paper), Día de Los Muertos is a great way for local restaurant owners to engage their communities this November with festive promotions. Restaurants can add some limited-time menu items and even put their own twist on easy-to-make items, such as tostadas, margaritas, and quesadillas, to commemorate this widely-celebrated holiday.
How a Customer Loyalty Program Increases Sales
Incentivize Repeat Visits and Future Purchases
A customer loyalty program can be a powerful tool for restaurants to increase sales by incentivizing customers to return and spend more money.
Here are some ways in which restaurants can use loyalty programs to boost their sales:
Encourage Repeat Visits
By offering rewards for frequent visits or purchases, customers are more likely to return and spend more money. This can be especially effective for restaurants that offer a variety of menu options or that rotate seasonal menus, as customers may be motivated to try new dishes or come back to enjoy a favorite dish.
Increase Customer Spending
Loyalty programs can encourage customers to spend more money during each visit. For example, by offering a discount or reward for a minimum spend amount, customers may be more likely to order an extra dish or upgrade to a more expensive menu item. This can help increase the average ticket size and overall revenue for the restaurant.
Restaurant’s Rely on Aldelo Express and Masa+
During the Busy Holiday Season
Maintain Business Efficiency with Streamlined Digital Services for Customers and Staff
The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season.
Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.
1. Streamlined Order Management with Aldelo Express:
Aldelo Express, a cloud-based restaurant POS system, is a tier-one modern solution serving the food service industry through its versatility, ease of use, and constant innovation.
Masa+ App: Enhancing Restaurant Operations and Maximizing ROI
In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze. As a native restaurant POS integration for the Aldelo Express Cloud POS platform, the Masa+ app and every Masa+ solution is available to Aldelo Express users at zero additional cost.
Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.
Why Some Restaurant Customers Prefer QR Code Payments
Promote Customer Engagement and Modernize the Business with Customer-Driven Ordering and Payments
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Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. For restaurant owners, QR codes provide a new avenue for customer engagement and modernize the business with customer-driven ordering and payments.
Since anyone with a smartphone can use their camera to scan a QR code, an entire world of immediacy is within easy reach for customers.
Here are 3 reasons why some restaurant customers prefer QR code-based payments:
Using Gift Cards to Increase Sales
Generate Customer Loyalty and Promote Your Restaurant
Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.
Here are some ways businesses can use gift cards to drive sales:
Transition Summer Diners to Year-Round Customers with these
End-of-Summer Marketing Campaigns
Creative Restaurant Marketing Ideas to Try this August
August is a busy month. As the summer season comes to a close, customers return to regular school and work routines. For restaurant owners, however, the end of summer can mean slower foot traffic that results in fewer sales. However, business owners can use creative marketing campaigns to help customers transition from frequent in-person to incorporating takeout, delivery, and online ordering purchases into their autumn routines. When successful, these restaurants retain their summer customers and ease the impact to their Q3 bottom lines.
Here are several ways to market your restaurant this August:
Boost Customer Traffic this Summer
with these June 2023 Events
This June, restaurants are preparing to attract customers with Father’s Day specials, attracting customers with limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns. The National Basketball Association will be hosting the 2023 NBA Finals bracket competition, providing the ideal setting for watch parties and basketball themed promotions.
By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Here are other ways to boost customer traffic this June 2023:
Looking for a Fast Digital Payment Solution?
Streamline In-Person Transactions with Masa+ Fast Pay
Use of QR code-based digital payments has steadily grown across the restaurant point of sale industry. QR code-based e-Gift Cards, Rewards programs, and payment options eliminate the need for printing physical cards, prevent customers from losing physical gift cards, and avoid loss of funds due physical gift or reward card damage.
When customers select the “Pay” icon in the top right corner of the Masa+ mobile version and app, indicated by a “$” character, the QR code-based Masa+ Fast Pay feature locates and organizes applicable e-Gift and Rewards point values for a specific merchant in seconds.
Masa+ Fast Pay then displays a single-use QR code within the customer's Masa+ wallet that consolidates available e-Gift or Rewards values based on the customer’s selection. Once restaurant staff scan the QR code with an Aldelo Express tablet POS device, the Aldelo Express POS system will then automatically locate the proper gift card or rewards credits to use to complete the transaction. Masa+ Fast Pay also supports secure QR code-based digital payments using personal credit cards. Customers may use a combination of e-Gift, Rewards and/or credit cards to pay the total bill amount.
Increase May Sales with Fun Marketing Initiatives
Kentucky Derby, Mother’s Day, National Wine Day, and More
May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.
Masa+ is Essential for Long-Term Restaurant Success
Reach New Customers and Ignite Repeat Business with a Native POS Solution
In today’s restaurant market, digital online ordering and payment services are essential to reaching new customers and igniting repeat business. Like it or not, the growing number of customers prefer to drive their own ordering and payment experiences, making solutions like Masa+ digital solutions essential for long-term restaurant success.
But in addition to providing modern customer services, Masa+ can greatly improve restaurant sales and bottom line profits with its many features and capabilities. In this blog post, we will explore some of the ways that Masa+ can help restaurants boost their long-term success and bottom-line profits.
Make More Money
with Restaurant Loyalty Programs
5 Steps to Success for Your Restaurant Loyalty Program
As a restaurant owner, you are always looking for ways to attract new customers and keep your regulars coming back for more. One way to accomplish this is through the implementation of a loyalty program with one or several campaigns. A loyalty program rewards customers for their repeat business, which leads to increased customer retention, increased customer satisfaction, and ultimately, increased revenue. In this post, we will review 5 steps to successfully implementing a restaurant loyalty program and how you can make more money with restaurant loyalty programs.
Step 1: Identify Your Goals and Objectives
Before implementing a loyalty program, it's important to identify your goals and objectives. What do you hope to achieve by implementing a loyalty program? Are you looking to increase customer retention, boost customer spending, or both? Once you have a clear idea of your objectives, you can begin designing your program.
Tired of Paying for Your POS Solution A’ La Cart? Aldelo Express Customers Enjoy a Buffet of POS Features
Tired of Paying for Your POS Solution A’ La Cart?
Aldelo Express Customers Enjoy a Buffet of POS Features
Switch Today and Gain Access to the Entire POS Platform and Immediately Save Money!
As a restaurant owner, you know that the point of sale (POS) system is the backbone of your business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a POS system that is proven, efficient, and effective.
Aldelo Express is one such POS system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, unlike its competition, Aldelo Express includes POS features, modules, and access to valuable third-party integrations at zero additional cost.
Here are some of the reasons why Aldelo Express is a superior POS solution for restaurants:
Why You Need Aldelo Express POS to Increase Restaurant Sales
Secure and Grow Your Business Today!
There are many reasons why restaurants should purchase a point of sale system (POS). One is that a reliable point of sale solution will actually help a restaurant increase their sales and bottom line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Systems like Aldelo Express POS help restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.
Here are the top 5 ways Aldelo Express POS can increase sales for your restaurant:
Top 5 Reasons Your Business Needs
Masa+ Loyalty and Rewards
Increase Sales and Aldelo Express POS System Value
In the modern market, restaurants that offer digital loyalty and rewards programs see increased sales. Digital loyalty and rewards offer restaurants a competitive advantage in gaining and retaining customer allegiance in their local market. Restaurants that use Masa+ Loyalty and Rewards create multiple custom loyalty and rewards campaigns that cater to both existing and new customers. Operators can launch campaigns that specifically target a day of the week or meal period that are traditionally slow to increase traffic and sales.
Merchants that choose Aldelo Pay and approved Aldelo Partner merchant services receive the Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace at ZERO additional cost. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to directly cater to the needs of their business and influence customer behaviors.
5. Easy to Set Up and Manage
Merchants activate Masa+ with a single click, taking only a few minutes to activate the highly flexible Masa+ Loyalty and Rewards program, all managed through a cloud back-office environment.
Prepare for Success with Aldelo Express POS
5 Considerations to Prepare Your Business for 2023
The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.
Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.
Here are 5 considerations for restaurant owners as they prepare for the coming year:
and Payments On-Demand
Masa+ is Available with Aldelo Express POS at No Additional Charge
October Marketing Opportunities
MLB Post-Season Playoffs, Halloween, and More
The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, the Major League Baseball Post-Season Playoffs, and Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.
Here are a few ways restaurants can engage their customers this October:
Prepare Now for this Year's Holiday Season
Add Masa+ Gift and Loyalty Today!
Aldelo Express Supports Native and Third-Party
Online Ordering and Digital Payments
QR Code-Based Access Helps Generate New Customers In-Store and Online
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to business owners in today’s unpredictable market climate. As restaurant owners continually adjust to the contactless and digital market, utilizing QR code-based access to native and third-party online ordering and digital payment integrations help staff and customers increase operational efficiency, reduce order errors, and improve overall customer service levels and satisfaction.
With eight out of ten people carrying a smartphone camera in their pockets, unique QR codes enable restaurants to put ordering and payment capabilities into the hands of their customers, including:
- Paperless menus
- Place online orders
- Scan-and-pay at the POS
- Web-based digital payments
- Leave cashless tips
- Receive paperless receipts
- Gain loyalty points
- Trigger curbside pick-up
- Digital restaurant storefronts
- And more!
Aldelo Express and Masa+ Enable QR Code-Based
Restaurants that Engage Schools and Students Expand their Customer Base
The school year is back in swing, which means restaurants are engaging schools, students, and school groups in their local communities. For many customers, their daily schedules are prioritized around their childrens’ school, extracurricular activities, and their local social network. By supporting students’ success while encouraging new and existing customers to return the favor through support of their business, restaurants successfully increase customer traffic this fall and throughout the school year with back-to-school themed campaigns.
Here are three ways to engage your local customer base with back-to-school themed campaigns and events:
Homecoming Catering and Promotions
Homecoming is an exciting time of year for students, families, and their communities. With homecoming float-building, dances, and football games occurring throughout the fall season, restaurants have a unique opportunity to support local schools with homecoming-themed catering and promotions. Examples include:
Want “Freedom of Choice” POS Processing and Hardware?
Merchants Choose Aldelo Express POS
Merchants Receive Complete Access to Full-Featured Cloud POS Solutions
Aldelo has always been, first and foremost, a restaurant point-of-sale software developer. Whether it’s responding to merchant feedback to enhance existing POS applications, or introducing new native solutions such as the Aldelo Express Inventory Module, Aldelo’s full-time team of software developers is committed to providing restaurant owners and referral partners with “complete access to leading restaurant technologies.”
To best serve new and existing restaurant owners looking for affordable full-featured point-of-sale solutions, Aldelo Express POS supports “freedom of choice” processing. This includes a monthly POS SaaS option that enables merchants to purchase the Aldelo Express restaurant technology platform separately from their restaurant’s merchant payment processing services. The result is allowing more restaurant owners to benefit from Aldelo Express’s full-featured cloud POS solutions while using credit card processing services that best suit the needs of their business.
Selecting the Aldelo Express POS technology platform means implementing a complete merchant- and customer-facing POS ecosystem using non-proprietary hardware and a single cloud back-office environment. Aldelo Express POS hardware options are seamlessly interoperable and synchronize data so that information is readily available on any device, allowing merchants the freedom to select hardware they feel is best for their operation. Whether utilizing iPads, Android Tablets, or Android-based Mobile Handheld devices, every Aldelo Express terminal is capable of supporting a complete restaurant operation.
Promote Digital Menus with Coffee-Themed Loyalty Campaigns
September 29th is National Coffee Day
Because coffee is the most popular drink in America, nearly every restaurant offers hot or cold coffee beverages on their menu. This September 29th, on National Coffee Day, restaurant owners across the country are taking advantage of the opportunity to promote their restaurant’s digital menus with coffee-themed loyalty campaigns. By incentivizing digital online ordering purchases with coffee-based giveaways and discounts, businesses see increased purchases of food and drinks placed both in-store on QR code-based digital menus, and online.
For new and existing restaurant owners, offering a full-featured digital menu means enabling customers to customize their own coffee-based drinks using simple, complex, and priced menu item modifiers. Using a single cloud-based login, owners/operators monitor and manage digital menus and menu item modifiers anytime, anywhere through the Aldelo Express POS cloud back-office. When used alongside self-service Kiosks and QR code-based signage placed throughout the indoor and outdoor restaurant environment, restaurants utilizing Aldelo Express and Masa+ eliminate long lines and reduce wait times through on-demand customer-facing digital ordering and secure payment services.
AI Automation Services
Aldelo Integration Partners
Loyalty And Rewards
Masa+ Online Ordering
Masa+ QR Codes
Mobile Handheld POS
POS Features & How To's
Referral Partner Program