With eight out of ten people carrying a personal mobile device in their pockets, consumer demand for contactless experiences is skyrocketing. Customers are utilizing personal devices to self-manage a wide variety of engagements and services that lead directly to payments.

The overall contactless payment market is expected to surpass $4.6 trillion by 2027, with North America poised to be the leading market. *
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With the growing number of customers preferring to order and pay for food and drinks online, restaurants must offer secure and convenient methods for efficiently managing payment transactions. Today, customers expect flexible and frictionless solutions that streamline online and in store payment transactions with minimal or no interaction with restaurant staff.

​Loyalty and rewards programs have been around for centuries. In the 1700s, retail shops in the United States would hand out copper tokens with each purchase that customers could trade in with future purchases for a free item. Eventually retailers moved from tokens to stamps and, decades down the line, to personal cards and online credit for airlines, retailers, coffee shops, hotels, and restaurants.

​​In the last two to three years, restaurant owners began moving their menus and food and drink transactions to online platforms. For operators, it provided them with an opportunity to broaden brand exposure, offer modern convenience, streamline operations, and expand their customer base. Going digital enables restaurant owners to communicate more effectively with customers. Restaurants that take a grass-roots community driven approach with loyalty and rewards programs see immediate and long-term results.

All Aldelo Express Cloud POS restaurant owners have FREE access to the platform’s native Masa+ multi-store digital Loyalty and Rewards Program available on the Aldelo Marketplace. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to directly cater to the needs of their business and influence customer behaviors.
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A restaurant can implement different types of loyalty programs for customers based on accumulated points, dollars spent, or items purchased. Customer rewards can include free items, discounts, or dollar rewards. Loyalty programs can disperse rewards instantly, over a specific period, or indefinitely.