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March Madness isn't just about basketball—it's also a prime opportunity for restaurants to score big with creative marketing strategies. With anticipation of the tournament in full swing, hungry fans are looking for convenient dining options to enjoy while cheering on their favorite teams. For restaurants offering takeout and delivery services, this presents a golden opportunity to engage with customers and boost sales.
Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.
Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.
Bracket-themed Specials:
Get your customers into the competitive spirit by offering bracket-themed specials. While minding March Madness-related copyrights and trademarks, create a unique takeout and delivery menu featuring dishes named using general basketball terms. For example, "Slam Dunk Sliders," "Three-Point Pizza,” or “Victory Wings.” You can even run a promotion where customers vote for their favorite dish, with the winning item earning a spot as a permanent menu offering. Game-Time Combos:
Craft special combo deals tailored to game nights. Bundle popular items like wings, nachos, and drinks to create enticing takeout and delivery packages perfect for sharing at watch parties. Consider offering discounts or freebies for customers who order on specific days of the week, or purchase multiple combos for a group. Social Media Contests:
Harness the power of social media to engage with your audience and generate buzz around your March Madness takeout and delivery promotions. Host contests where followers can predict game outcomes, share their favorite game-watching snacks, or submit photos of their at-home watch parties. Offer prizes such as gift cards or exclusive discounts to incentivize participation and increase brand visibility. Reward Takeout and Delivery Purchases:
Encourage repeat business by rewarding loyal customers who purchase takeout and delivery throughout the March Madness tournament. Offer bonus loyalty points, discounts, or exclusive perks for members of your restaurant's loyalty program who purchase takeout or delivery items. Consider introducing limited-time rewards tied to specific game outcomes or milestones, such as scoring a certain number of points or correctly predicting a bracket upset. Use a tiered Loyalty/Rewards program to structure your campaign and effectively promote repeat purchases. Interactive Experiences:
Enhance the game-watching experience by hosting interactive events available online. Pre-record video-based promotions where customers can learn to build the perfect game-day menu at home, using menu items available for takeout or delivery from your restaurant. Share these videos on social media and your website in advance, spreading the word and building anticipation for when your campaign begins. Team Spirit Promotions:
Tap into the enthusiasm of basketball fans by offering takeout and delivery promotions themed around specific teams or regions. Customize food and drink items inspired by the cuisines of local teams, such as Chicago-style deep dish pizza, Sacramento salmon, or Carolina barbecue. Consider partnering with local businesses or alumni associations to cross-promote your offerings to fans of specific teams. Takeout Competitors and Deliver a Win:
March Madness presents a unique opportunity for restaurants to capitalize on the excitement of the tournament and drive sales through creative marketing initiatives. By leveraging bracket-themed specials, game-time combos, social media contests, loyalty rewards, interactive experiences, and team spirit promotions, you can engage with customers and effectively promote your takeout and delivery services during March Madness 2024. With the right strategy in place, your takeout and delivery services can emerge as winners for your local customers and your bottom lines. |
Promote Your Takeout and Delivery Services with Promo Cards (Digital Coupons)
Masa+ Promo Cards serve as powerful incentives to draw new customers through the restaurant doors. Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment. The allure of a free meal or discount encourages potential patrons to give the restaurant a try, providing an opportunity to make a positive first impression.
Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Think, “digital coupon!” Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program or use of the store’s takeout and delivery services.
Masa+ Promo Cards are available with Aldelo Express Cloud Point-of-Sale, along with:
Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410
Masa+ Promo Cards serve as powerful incentives to draw new customers through the restaurant doors. Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment. The allure of a free meal or discount encourages potential patrons to give the restaurant a try, providing an opportunity to make a positive first impression.
Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Think, “digital coupon!” Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program or use of the store’s takeout and delivery services.
Masa+ Promo Cards are available with Aldelo Express Cloud Point-of-Sale, along with:
- QR code-enabled Digital Menus
- Multi-Store Loyalty and Rewards
- Multi-Store eGift Cards
- And more!
Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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