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After New Year’s crowds fade, winter months risk slower customer traffic for many restaurant owners. Unfavorable weather causes many customers to stay indoors. But merchants can engage new and existing customers by encouraging remote online orders for takeout and delivery as well as traditional dine-in. Draw customers to your restaurant this January with these intriguing restaurant marketing opportunities:
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NCAA Football Post-Season Playoffs - Begin January 1
The National Collegiate Athletic Association (NCAA) will host football post-season playoff games beginning January 1. Millions will attend or watch leading college football teams compete, hosting watch parties or gathering at local sports bars to root for their favorite team. Restaurants can draw new customers by posting participating college logos/colors and dedicating TVs to specific games for creating cheering sections. Whether hosting parties or not, all Aldelo Express restaurants can promote their Masa+ Online Ordering and in-house Aldelo Express Delivery services with football themed discounts and food and drink specials. National Bagel Day - January 15
Around 2 to 10 million bagels are sold every day in the U.S., with blueberry as the most popular variety. This National Bagel Day, give some spark to your breakfast menu by offering bagel breakfast sandwiches or special bagel toppings such as:
International Hot and Spicy Food Day - January 16
Hot and spicy food has steadily grown in popularity in recent years. Whether it’s providing hot sauces as a table top condiment, or directly incorporating hot and spicy flavors into recipes – including cocktail recipes! – more restaurants continue to adapt to the persistent trend. Some easy Hot and Spicy Food Day dishes include:
National Popcorn Day - January 19
Popcorn is a popular snack in the U.S., especially widespread after a Chicago candy store owner developed a popcorn machine that used steam to pop the kernels. Not just for movie theaters and fairs, National Popcorn Day is a great way to encourage purchase of Masa+ Gift Cards, use of QR code digital menus to order in-store, or enrolling in a Masa+ Loyalty program. National Peanut Butter Day - January 24
Peanuts, in one form or another, are used in recipes around the world. National Peanut Butter Day is a great opportunity to promote your restaurant with peanut-based flavors in:
Advertise with Masa+ QR Codes
By creating announcements and promotional signage with a restaurant’s unique QR code, merchants highlight vibrant food and drink images, services, and events, increasing awareness of their business and convenient QR code-based online orders. QR code Masa+ let restaurants promote a variety of digital solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. Masa+ also provides native physical and digital Loyalty, Rewards, Gift Card, and Coupon programs for any-sized operations. Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410 |
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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Learn More About Aldelo Express and Masa+ ...
The Power of Masa+ Promo Cards in Restaurant Marketing
Attract New Customers and Incentivize Purchase of High-Profit Menu Items 3-minute read ---
Masa+ Promo Cards help a restaurant expand its customer baseIn the highly competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. While the quality of food and service is undoubtedly crucial, innovative marketing strategies make a significant impact on a restaurant's success. One effective and often overlooked method is the distribution of Masa+ Promo Cards. In this blog post, we will explore how Masa+ Promo Cards help a restaurant expand its customer base, incentivize purchase of high-profit menu items, and foster long-term loyalty. |
Tips for Creating a Restaurant Marketing Plan for 2024
How Utilizing a Tier-One POS Solution Helps Operators Succeed 3-minute read ---
As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition. Here's a guide to creating a robust restaurant marketing strategy for 2024. |