2-minute read ---
After New Year’s crowds fade, winter months risk slower customer traffic for many restaurant owners. Unfavorable weather causes many customers to stay indoors. But merchants can engage new and existing customers by encouraging remote online orders for takeout and delivery as well as traditional dine-in. Draw customers to your restaurant this January with these intriguing restaurant marketing opportunities:
NCAA Football Post-Season Playoffs - Begin January 1
The National Collegiate Athletic Association (NCAA) will host football post-season playoff games beginning January 1. Millions will attend or watch leading college football teams compete, hosting watch parties or gathering at local sports bars to root for their favorite team. Restaurants can draw new customers by posting participating college logos/colors and dedicating TVs to specific games for creating cheering sections. Whether hosting parties or not, all Aldelo Express restaurants can promote their Masa+ Online Ordering and in-house Aldelo Express Delivery services with football themed discounts and food and drink specials.
National Bagel Day - January 15
Around 2 to 10 million bagels are sold every day in the U.S., with blueberry as the most popular variety. This National Bagel Day, give some spark to your breakfast menu by offering bagel breakfast sandwiches or special bagel toppings such as:
International Hot and Spicy Food Day - January 16
Hot and spicy food has steadily grown in popularity in recent years. Whether it’s providing hot sauces as a table top condiment, or directly incorporating hot and spicy flavors into recipes – including cocktail recipes! – more restaurants continue to adapt to the persistent trend. Some easy Hot and Spicy Food Day dishes include:
National Popcorn Day - January 19
Popcorn is a popular snack in the U.S., especially widespread after a Chicago candy store owner developed a popcorn machine that used steam to pop the kernels. Not just for movie theaters and fairs, National Popcorn Day is a great way to encourage purchase of Masa+ Gift Cards, use of QR code digital menus to order in-store, or enrolling in a Masa+ Loyalty program.
National Peanut Butter Day - January 24
Peanuts, in one form or another, are used in recipes around the world. National Peanut Butter Day is a great opportunity to promote your restaurant with peanut-based flavors in:
Advertise with Masa+ QR Codes
By creating announcements and promotional signage with a restaurant’s unique QR code, merchants highlight vibrant food and drink images, services, and events, increasing awareness of their business and convenient QR code-based online orders.
QR code Masa+ let restaurants promote a variety of digital solutions on their website, social media, signage, or table tent cards, enabling customers to easily scan, order, and pay to streamline operations in any environment. Masa+ also provides native physical and digital Loyalty, Rewards, Gift Card, and Coupon programs for any-sized operations.
Contact an Aldelo representative today to learn more at merchants@Aldelo.com or 925-621-2410
All Aldelo Express users have 100% access
to a Centralized Multi-Store Restaurant Technology Platform
including Merchant- and Customer Facing Solutions
Aldelo Express POS, Masa+ Online Ordering, eGift and Loyalty
Programs, Unlimited Licenses, Software Releases, Software
Upgrades and 24/7 Technical Support
are always included!
Absolutely zero add-on modules or solutions to buy!
Please contact an Aldelo representative today for more details,
including a free Aldelo Express POS demo trial
merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com
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