3-minute read ---
In the highly competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. While the quality of food and service is undoubtedly crucial, innovative marketing strategies make a significant impact on a restaurant's success. One effective and often overlooked method is the distribution of Masa+ Promo Cards. In this blog post, we will explore how Masa+ Promo Cards help a restaurant expand its customer base, incentivize purchase of high-profit menu items, and foster long-term loyalty.
Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program. With multiple customization options such as limiting redemption to certain days of the week, setting unique activation/expiration dates, and informing users when non-qualified items are selected, Masa+ Promo Cards provide a powerful yet flexible solution to support a restaurant’s unique business needs. 1. Attracting New Customers
Masa+ Promo Cards serve as powerful incentives to draw new customers through the restaurant doors. Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment. The allure of a free meal or discount encourages potential patrons to give the restaurant a try, providing an opportunity to make a positive first impression. |
2. Word-of-Mouth Marketing
Happy customers are more likely to share their positive experiences, especially when they have received something for free from the restaurant. When recipients of Masa+ Promo Cards have a delightful dining experience, they are likely to spread the word to friends, family, and colleagues. Word-of-mouth marketing is a potent force in the restaurant industry, and Masa+ Promo cards act as catalysts, sparking conversations that extend the restaurant's reach far beyond its local customer base.
3. Building Brand Awareness
Gift cards serve as miniature advertisements, carrying the restaurant's branding and messaging. When distributed strategically, they are an effective tool for building brand awareness. Recipients become familiar with the restaurant's logo, name, and overall aesthetic, making it more likely that they will remember the establishment when considering dining options in the future.
4. Encouraging Repeat Business
While the initial goal may be to attract new customers, Masa+ Promo Cards also have the potential to bring people back for a second visit, whether in-store or online. If the dining experience is positive, customers are likely to return and become regular patrons. This repeat business not only boosts immediate revenue but also contributes to the establishment's long-term success.
Happy customers are more likely to share their positive experiences, especially when they have received something for free from the restaurant. When recipients of Masa+ Promo Cards have a delightful dining experience, they are likely to spread the word to friends, family, and colleagues. Word-of-mouth marketing is a potent force in the restaurant industry, and Masa+ Promo cards act as catalysts, sparking conversations that extend the restaurant's reach far beyond its local customer base.
3. Building Brand Awareness
Gift cards serve as miniature advertisements, carrying the restaurant's branding and messaging. When distributed strategically, they are an effective tool for building brand awareness. Recipients become familiar with the restaurant's logo, name, and overall aesthetic, making it more likely that they will remember the establishment when considering dining options in the future.
4. Encouraging Repeat Business
While the initial goal may be to attract new customers, Masa+ Promo Cards also have the potential to bring people back for a second visit, whether in-store or online. If the dining experience is positive, customers are likely to return and become regular patrons. This repeat business not only boosts immediate revenue but also contributes to the establishment's long-term success.
5. Incentivize Purchase of High-Profit Menu Items
Another unique feature of Masa+ Promo Cards is their high level of customization. With a few simple clicks in their restaurant’s cloud back-office, merchants:
- Limit Promo Card usage to specific menu items
- Set Promo Cards to inform users when non-qualified items are selected
- Limit redemption to slower periods
- Set unique Promo Card activation and/or expiration dates
- And more!
6. Data Collection for Targeted Marketing
When distributing Masa+ Promo Cards, restaurants can also collect customer information, such as email addresses or phone numbers. This data is a goldmine for targeted marketing efforts. By understanding the preferences and habits of their customer base, restaurants tailor promotions, special offers, and advertisements to specific demographics, enhancing the overall effectiveness of their marketing campaigns.
7. Social Media Engagement
In the age of social media, Masa+ Promo Cards provide an excellent opportunity for online engagement. Encourage recipients to share their experiences on platforms like Instagram, Facebook, or X, using dedicated hashtags or tagging the restaurant's account. User-generated content can amplify the restaurant's online presence and attract a wider audience.
In conclusion, the strategic distribution of Masa+ Promo Cards are a game-changer for restaurants looking to expand their customer base. This easy-to-setup and easy-to-use solution enables restaurants to create a powerful marketing ecosystem that contributes to their overall success. When combined with a Masa+ Loyalty Program, Masa+ Promo Cards support increased enrollment and promote future/repeat visits. In a world where diners have numerous options, offering a little something for free can make all the difference in establishing a lasting connection with the community.
Learn more about Masa+ Promo Cards by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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