3-minute read ---
As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.
Here's a guide to creating a robust restaurant marketing strategy for 2024.
Here's a guide to creating a robust restaurant marketing strategy for 2024.
1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.
2. Embrace the Digital Landscape:
If the last few years taught business owners anything, it's the value of having a digital presence. Continue to prioritize:
If the last few years taught business owners anything, it's the value of having a digital presence. Continue to prioritize:
- Online Ordering: Enhance your online ordering system to make it seamless and user-friendly. Update menu item images and/or design elements if necessary.
- Virtual Services: Use and promote digital restaurant menus, eGift Card, Loyalty, and Rewards to encourage repeat visits and add-on purchases.
- Social Media: In addition to event and menu promotions, make sure your restaurant hours, contact info, and website is easily available online and on social media. Set reminders in your calendar to post updates about holiday hour changes!
Use and promote digital restaurant menus, eGift Card, Loyalty, and Rewards to encourage repeat visits and add-on purchases
3. Local Sourcing and Reduced Waste:
Customers are beginning to care about local sourcing and reducing waste more than before. Highlight your commitment to sourcing ingredients locally, supporting other local businesses, schools, and organizations, and reducing waste in your operation.
4. Leverage User-Generated Content:
Encourage customers to share their experiences on social media. Repost their content, offer incentives for shares, and promote overall engagement to build online community around your brand and expand your online exposure.
Encourage customers to share their experiences on social media. Repost their content, offer incentives for shares, and promote overall engagement to build online community around your brand and expand your online exposure.
5. Collaborate and Partner Up:
Consider collaborating with local schools, non-profits, businesses, or events. Hosting a pop-up event or co-branding with another local business can bring in new customers in your area.
Consider collaborating with local schools, non-profits, businesses, or events. Hosting a pop-up event or co-branding with another local business can bring in new customers in your area.
Hosting a pop-up event or co-branding with another local business can bring in new customers in your area
6. Focus on Health and Well-being:
With health being a primary concern for many, offer a range of healthy, organic, or dietary-specific menu options. Highlight the nutritional aspects of your dishes and consider partnering with nutritionists or health influencers.
7. Stay Updated with Food Trends:
From plant-based diets to non-alcoholic mocktails and international fusion cuisines, staying abreast of food trends can help you innovate your menu and attract trend-conscious diners.
From plant-based diets to non-alcoholic mocktails and international fusion cuisines, staying abreast of food trends can help you innovate your menu and attract trend-conscious diners.
8. Train Your Team:
Ensure your staff is trained in customer service, aware of current promotions, and understand the essence of your brand. They are the front lines of your restaurant marketing!
Ensure your staff is trained in customer service, aware of current promotions, and understand the essence of your brand. They are the front lines of your restaurant marketing!
Ensure your staff is trained in customer service, aware of current promotions, and understand the essence of your brand
9. Focus on Data Analytics:
Utilize data analytics tools to track and measure the effectiveness of your marketing efforts. Understand what's working, what isn't, and adjust your strategies as needed.
10. Personalization is Key:
Use customer analytics to provide personalized offers, loyalty programs, and promotions to your regulars. Tailoring offers can enhance customer loyalty and increase repeat visits.
The dining landscape in 2024 promises to be dynamic and exciting. By staying updated with trends, leveraging technology, and focusing on customer experience, restaurants can craft an effective marketing strategy that not only attracts but delights their customers. Prepare now to serve up success in 2024!
Use customer analytics to provide personalized offers, loyalty programs, and promotions to your regulars. Tailoring offers can enhance customer loyalty and increase repeat visits.
The dining landscape in 2024 promises to be dynamic and exciting. By staying updated with trends, leveraging technology, and focusing on customer experience, restaurants can craft an effective marketing strategy that not only attracts but delights their customers. Prepare now to serve up success in 2024!
​Masa+ allows operators to cater to the needs of their business and directly influence customer behaviors
Grow Your Business with Aldelo Express and Masa+
All Aldelo Express Cloud POS restaurant owners receive access to the platform’s native Masa+ Online Ordering and Digital Payments solution available on the Aldelo Marketplace. Masa+ supports:
- Multi-store digital Loyalty, Rewards, and e-Gift Card programs
- Seamlessly integrated in-store and web-based orders and digital payments
- Image-based online storefront and QR code digital menus
- Seamless cloud back-office reports, monitoring, and program management
- No additional hardware required
Masa+ allows operators to cater to the needs of their business and directly influence customer behaviors.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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