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After winter holiday crowds and before summer vacation there is a bit of a lull in overall customer foot traffic, making effective restaurant marketing crucial for business owners looking to boost or maintain their springtime sales.
Here are a few opportunities to promote additional customer traffic during the month of April 2024:
Here are a few opportunities to promote additional customer traffic during the month of April 2024:
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National Peanut Butter & Jelly Day - April 2
Peanut butter and jelly, or “PB&J,” is a classic combination most often found in sandwiches. As an easy, inexpensive, and well-loved kids choice, the average American consumes almost 2,000 PB&J sandwiches before graduating from high school. Nostalgia sells, so adding peanut butter and jelly offers a touch of nostalgia available to adults and familiarity and fun to young diners visiting your establishment. Aldelo Express and Masa+ users easily create a new menu category on their cloud-based digital menu and point-of-sale solutions to promote limited-time PB&J offers, including:
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National Burrito Day - April 4
Burritos are an easy way to pack your best flavors into an easy-to-eat meal. With seemingly endless options for personalization, burritos are an easy crowd-pleaser to add to your restaurant menu. Here are a few burrito variations to try on National Burrito Day:
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National Caramel Day - April 5
Caramel is one of the simplest confections and has been around for centuries. A mixture of melted sugar, milk, and butter, caramel works as a great addition to many food and drink items. Celebrate National Caramel Day by adding one or more caramel items to your menu, including as a topping to existing desserts. Other caramel recipes include:
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National Beer Day - April 7
After water, tea, and coffee, beer is the most popular drink in the world. It is also one of the oldest drinks, with records dating back to the time of ancient Egypt. Take advantage of National Beer Day by promoting your high-profit beer beverages, or introduce a new beer to your bar menu. Additionally, incentivize purchase of high-profit beverages such as beer by offering discounts when paired with select appetizers or entrees. Restaurants and bars that use Masa+ digital menus or online ordering streamline secure bar transactions via QR code-based stickers or tent cards placed on tables and countertops. |
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National Garlic Day - April 19
Garlic is a notoriously fragrant and flavorful root that has existed in food, medicine, and folklore for hundreds of years. After its annual harvest, many communities around the world partake in local garlic festivals where they hold cooking competitions, exchange recipes, and sell bulbs of garlic to locals and visitors. Though it is most commonly found in savory foods, some recipes combine pungent garlic with sweet honey and a variety of fresh herbs. Promote your restaurant to local garlic lovers on National Garlic Day by offering garlic fries, bread, sauces, roasted vegetables, marinades, and more for a limited time. |
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National Amaretto Day - April 19
Amaretto is a famously fragrant liquor typically made from almonds and brandy. Made popular in the United States in the 1900’s, today amaretto is used to flavor cookies and cakes as well as cocktails. It is commonly featured alongside citrus flavors, such as in the famous “amaretto sour” cocktail. Promote your restaurant and bar menu on National Amaretto Day with these recipe ideas:
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Cultural and Religious Events in April 2024
In addition to these food-based events, April 2024 holds multiple religious and cultural activities to take advantage of with themed promotions, decor, and discounts:
With Masa+ loyalty and rewards programs seamlessly integrated into their point-of-sale system, Aldelo Express users activate single and multiple loyalty campaigns to promote specialty items, generate repeat visits, and reward loyal customers. Combined with Masa+ Promo Cards (think "smart coupon"), restaurant owners expand their customer base by incentivizing purchase of high-profit menu items and fostering long-term loyalty.
Learn more about Aldelo Express Cloud POS and Masa+ digital ordering and payment solutions by contacting an Aldelo representative today at [email protected] and 925-621-2410
In addition to these food-based events, April 2024 holds multiple religious and cultural activities to take advantage of with themed promotions, decor, and discounts:
- NCAA March Madness Final Four & Championship Games - April 6 & 8
- End of Ramadan - April 10
- Masters Golf Tournament - April 11-14
- Boston Marathon - April 15
- Passover Begins - April 22
With Masa+ loyalty and rewards programs seamlessly integrated into their point-of-sale system, Aldelo Express users activate single and multiple loyalty campaigns to promote specialty items, generate repeat visits, and reward loyal customers. Combined with Masa+ Promo Cards (think "smart coupon"), restaurant owners expand their customer base by incentivizing purchase of high-profit menu items and fostering long-term loyalty.
Learn more about Aldelo Express Cloud POS and Masa+ digital ordering and payment solutions by contacting an Aldelo representative today at [email protected] and 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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Learn More About Aldelo Express and Masa+ ...
Revolutionizing Restaurants: The Advantages of Roaming Orders and Payments from Aldelo Express Mobile Point-of-Sale Solutions
3-minute read ---
The ability to process orders and payments from a mobile point-of-sale device enables restaurants to extend their unique dining experience to anywhere with a Wi-Fi or Cellular Data connection, such as:
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Spring Clean Your Restaurant Menu with
the Aldelo Express AI Menu Builder Easily Update and Add New Menu Items with a “Scan-and-Go” AI Automation Service 3-minute read ---
The Aldelo Express AI Menu Builder is revolutionizing the way restaurants update and manage their menus, providing an efficient, accurate, and user-friendly experience through a “scan-and-go” method. Traditional methods of menu updates involve manual entry, which is not only time-consuming but also prone to errors. The Aldelo Express AI Menu Builder significantly reduces the chances of inconsistencies between printed physical menus and digital menus, ensuring that the Aldelo Express menu database is a true reflection of the restaurant's offerings. |