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Online ordering has become a standard convenience for both restaurants and their customers. It helps businesses streamline operations, reduce order errors, and reach more customers without relying solely on phone calls or in-person visits. While many online ordering platforms require separate integrations, Masa+ is available with Aldelo Express as a seamless and native solution that offers a simple and single solution, as opposed to one that requires multiple stations to maintain online services. This allows restaurants to offer a frictionless online ordering and payment experience while keeping operations simple and efficient.

The Top 5 Features of Masa+

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As the weather warms up, restaurants have a unique opportunity to enhance their outdoor dining experiences with convenient QR codes. QR codes are becoming a staple in the industry, not just for menus but also for digital payments, loyalty programs, and customer engagement. With Aldelo Express Masa+ Digital Payment services such as QR Code Fast Pay and Scan & Pay, restaurants can provide seamless, secure transactions while streamlining operations and enhancing customer satisfaction.

​Here are some creative ways to integrate QR code convenience into your restaurant’s spring and summer service…

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​​April is packed with high-profile events that bring people together, from religious celebrations like Passover and Easter to major sporting events like the Boston Marathon and the PGA Masters Tournament. These occasions present prime opportunities for restaurants to drive revenue and attract new customers through digital gift card promotions.
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As customers gather with family and friends to celebrate, dine out, and watch live sports, they seek convenient ways to pay for meals, give thoughtful gifts, and enjoy a seamless dining experience. Masa+ digital gift cards provide an easy-to-purchase, easy-to-redeem solution that benefits both customers and restaurants alike.

And the opportunities don’t stop in April—restaurants can use this momentum to promote digital gift cards for Mother’s Day in May, ensuring continued engagement and sales growth.

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Coffee shops operate in a fast-paced environment where speed, customization, and convenience are essential to customer satisfaction. Aldelo Express, combined with Masa+, offers coffee shop owners advanced tools to deliver exceptional customer experiences and optimize operations. From the versatile Aldelo Express Matrix Module to QR code Masa+ Multi-Store Online Ordering, Loyalty Rewards, and Gift Cards, Aldelo Express and Masa+ elevate coffee service with comprehensive and smart restaurant solutions.

Seamless Customization with the Aldelo Express Matrix Module
Coffee lovers value customization, and the Aldelo Express Matrix Module makes it easy to offer personalized options for every order. With the Aldelo Express Matrix Module, coffee shop operators can create a single menu item for popular drinks, then include multiple modifiers such as milk types, syrups, toppings, and more.

For example, a single “Latte” menu item can offer nearly endless combinations of options like oat milk, sugar-free vanilla syrup, and extra espresso shots—all selected with just a few taps. This intuitive system ensures accurate orders and faster service while enhancing the customer experience.

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Pi Day, celebrated on March 14th (3.14), is a fun and unique opportunity for restaurants to engage customers with creative promotions. This unofficial holiday honors the mathematical constant π (pi), but for the food industry, it’s the perfect chance to capitalize on a day associated with pies of all kinds—pizza, dessert pies, and savory options. Here’s how restaurants can make the most of Pi Day with compelling marketing strategies that drive sales and create memorable experiences.

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As the days grow longer and warmer, restaurants will experience a surge in customers eager to dine out and celebrate the arrival of spring. With patio dining reopening and seasonal promotions attracting crowds, preparing your staff for the springtime rush is critical to ensuring excellent service and maximizing profits. Here's how you can get your team ready to handle the busy season with confidence and efficiency by using the Aldelo Express Cloud Point-of-Sale system for your restaurant, bar, pub, food truck, and more.

1. Refresh Training on POS Systems
Springtime brings an influx of customers, and smooth order-taking processes are essential to maintaining high service standards. Schedule staff refresher trainings on your restaurant's point-of-sale (POS) system, ensuring they are comfortable with every function. Remind staff how Aldelo Express simplifies POS ordering and payment processes with hand gesture navigation tools and image-based buttons.

Encourage team members to practice using the system during non-peak hours, focusing on features like split checks, modifiers, and the integration of loyalty programs or gift cards.

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New restaurant technology can help food service businesses improve efficiency, enhance customer experiences, and increase profitability. As a result, the restaurant industry is constantly evolving to improve the lives of customers and restaurant employees, reducing employee turnover and increasing repeat visits. However, implementing new technology isn’t just about selecting the latest innovations—it also requires careful planning, consideration of both staff and customer sentiment, and a focus on long-term success. Here are five key factors to consider when integrating new technology into your restaurant or food service operation.

1. No Customer Left Behind: Helping Guests Adapt to New Technology
Customers drive restaurant success, so their willingness to accept new technology is essential for business success. While many guests appreciate digital ordering, mobile payments, and self-service kiosks, others may be hesitant to change. If restaurants move too abruptly, customers may be deterred and reduce their engagement and purchases from the restaurant. To ensure a smooth and successful transition, it’s important to introduce new technology in a way that supports all customers—both tech-savvy users and those who prefer traditional service.

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In today’s fast-paced, tech-savvy world, digital gift cards have become an essential offering for modern restaurants. As a versatile and convenient alternative to traditional plastic gift cards, digital gift cards allow restaurants to boost sales, enhance customer loyalty, and tap into the lucrative gift-giving market. Here’s why your restaurant needs digital gift cards from Masa+.

​1. Drive Sales and Revenue
Digital gift cards are an effective way to increase revenue, particularly during peak seasons like holidays, birthdays, and special occasions. Since customers often purchase gift cards as a quick and thoughtful gift, your restaurant benefits from additional income upfront. Moreover, recipients frequently spend beyond the gift card’s value, leading to higher ticket sizes and incremental sales.

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Valentine's Day is one of the busiest dining days of the year, making it the perfect time for restaurants to showcase their charm and attract couples, families, and groups celebrating love. With some simple, out-of-the-box marketing strategies, restaurant owners can easily prepare to make this Valentine’s Day memorable for guests while boosting revenue.

1. Streamline Reservations with Aldelo Express
Make Valentine’s Day planning simple for guests by utilizing Aldelo Express’s digital table reservation features. It allows guests to call ahead and book tables days, weeks, or even months in advance. Encourage customers to secure their spot early by offering incentives like a complimentary dessert or drink for advanced reservations or reservations during specific time slots.

Promote your reservation options prominently on your website, social media pages, and in-store signage to ensure diners know they can plan ahead for a special evening. Remind staff to record special requests during reservation calls to personalize the experience and leave a lasting impression.

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Meet Mike, the owner of a popular neighborhood pizza shop known for its crowd-pleasing pizzas and lively weekend atmosphere. While his pizza shop’s in-house service thrives, Mike sees an opportunity to grow his online ordering sales, especially during slower, off-peak hours. He’s already using third-party delivery platforms, but the high fees and lack of control over customer data leave him wanting more. To take control of his online orders, Mike adds Aldelo Express’s Masa+ Online Ordering, a native solution that integrates seamlessly with his pizza point-of-sale system, Aldelo Express Cloud Point-of-Sale for Restaurants.

Seamless Integration for a Smoother Operation
One of the standout advantages of Masa+ is its direct integration with Aldelo Express, allowing all online orders to flow smoothly into the pizza shop’s tablet-based cloud point-of-sale (POS) system. With third-party platforms, orders often require manual entry, additional devices, or extra steps to ensure accuracy, especially during busy rushes. With Masa+, orders placed through the shop’s Masa+ Online Storefront are instantly processed alongside all other orders within the POS terminal, eliminating the risk of missed, delayed, or inaccurate orders. This streamlined process not only reduces the workload on staff but also helps ensure that each pizza meets each customer’s requests, boosting satisfaction with their pizza shop experience.

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In today’s fast-paced restaurant industry, owners and operators continually look for ways to simplify operations, attract new customers, and retain loyal ones. Masa+, powered by Aldelo Express, offers a suite of digital features that not only streamline the dining experience but also elevate a restaurant’s reach and revenue potential. With tools like QR code-accessible Masa+ Online Storefronts, Online Ordering, Loyalty Rewards programs, digital Gift Cards, and Masa+ Fast Pay, restaurants have everything they need to optimize customer engagement and sales.

QR Code-Accessible Online Storefronts
With QR code-accessible Masa+ Online Storefronts, restaurants create a seamless gateway for customers to explore menus, place orders, and interact with the brand—all from their mobile devices. A simple scan of a QR code placed on tables, flyers, or menus takes customers directly to the restaurant’s online storefront, where they can browse options and order in seconds. This on-demand accessibility appeals to tech-savvy diners, who appreciate the speed and ease of ordering with minimal wait times.

QR code-accessible Masa+ Online Storefronts also work as a low-cost, high-impact marketing tool. They eliminate the need for printed menus and enhance flexibility, as restaurants can easily update their offerings without reprinting materials. This not only reduces costs but also keeps customers informed of seasonal items, daily specials, and exclusive promotions.

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The holiday season brings crowds of shoppers looking to refuel and relax between visits to stores or browsing online. For restaurants, this busy time presents an opportunity to draw in more customers and boost sales. With the right marketing approach, and modern tools like QR codes, restaurant owners can not only support shoppers but also stand out as a preferred holiday destination, and a welcoming and rewarding restaurant to return to after the holidays are over. Here are some ideas to make the most of this busy holiday season.

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Football season brings a unique opportunity for restaurants to attract crowds of enthusiastic fans looking for great food, drinks, and a place to watch the game. Whether it’s college football on Saturday or NFL Sunday games, these events draw loyal customers who love the excitement of game day. To make the most of this high-traffic time, restaurants can implement several strategies to engage their customer base, increase foot traffic, and boost sales during the football season.

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Gift-giving has always been a thoughtful way to show appreciation and celebrate special occasions. Yet finding the perfect gift can sometimes feel like an unending quest. Enter local restaurants and Masa+ Multi-Store Gift Cards. By offering physical and digital gift cards, restaurants satisfy customers searching for convenient gift solutions while promoting the growth of their business to more customers through personal recommendations. Aldelo Express Gift Card QR codes used in advertisements or on signage/menus are an ideal way to market gift cards. Customers simply scan the QR code to purchase, redeem, and reload gift cards.

​Here are a few reasons why Masa+ Multi-Store Gift Cards are quickly becoming the preferred gift card solution for modern restaurant owners with single or multiple locations.

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With the holiday shopping season about to kick into high gear, Black Friday, Small Business Saturday, and Cyber Monday (the Friday, Saturday, and Monday after Thanksgiving) present exciting opportunities for restaurants to attract new patrons and show appreciation to loyal customers. These three days are more than just major shopping events—they’re a chance for your restaurant to stand out, bring in customers looking for great deals, and tap into the community spirit that encourages people to shop local.
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Whether you're looking to boost foot traffic, promote your off-premises services, or increase gift card sales, there are plenty of creative ways to help your restaurant shine. Here are seven marketing ideas to help your business take full advantage of Black Friday, Small Business Saturday, and Cyber Monday and make this holiday season a memorable one for your guests.

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As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.

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The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.

​1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:

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One of the most effective ways to expand a customer base is selling gift cards. For restaurants that use Masa+, the native online ordering and digital payments platform from Aldelo Express POS, QR code-activated Masa+ Gift Cards offer a seamless, contactless purchasing experience that drives more sales, enhances customer engagement, and extends the brand further into the community.

Why Gift Cards?
Gift cards have long been a crowd favorite during the holiday season. They offer an easy solution for those looking for last-minute gifts or for customers who want to treat their loved ones to a memorable dining experience. The holiday season is the peak for buying and selling gift cards, and restaurants are among the most popular types of gift cards purchased.

The distinct value and power of QR code-activated gift cards, then, is making e-gift purchases as convenient and accessible as possible.

​With just a simple scan, QR codes allow customers to access digital menus, pay bills, and purchase Masa+ Gift Cards. Here’s how QR code-activated Masa+ Gift Cards can significantly boost holiday profits for restaurants:

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​With the holiday season fast approaching, restaurant owners are looking for creative and effective ways to boost sales and attract new customers. One of the best tools at their disposal is Aldelo Express’s native Masa+ QR code gift cards. These digital gift cards are not only convenient but also provide restaurants with multiple opportunities to increase revenue, customer engagement, and brand exposure. Here are the top 6 ways these gift cards can help restaurants grow their sales in the upcoming months.

​1. Convenient Digital Gifting
The holiday season is a prime time for gift-giving, and a convenient purchasing experience can be a deciding factor when choosing between two gift options. Masa+ QR code gift cards offer a fast and easy solution for both last-minute shoppers and planners alike. Customers can purchase a digital gift card online and send it to recipients via text. This eliminates the need to buy, wrap, and deliver physical cards, making the gifting process smooth and quick. The ease of purchasing and delivering these digital gift cards can increase your restaurant’s sales as more customers look for convenient gift solutions during the holidays.

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In today’s fast-paced world, businesses constantly seek innovative ways to engage customers and streamline operations. Masa+, a native online ordering and digital payments platform from Aldelo Express Cloud POS, has emerged as a game-changer for merchants aiming to enhance storefront exposure, improve online ordering systems, launch loyalty campaigns, offer gift card options, and facilitate convenient payments both onsite and off-premises.

​Let’s explore the key benefits of Masa+ QR codes and how they empower businesses to thrive in a competitive restaurant marketplace by exposing them within the restaurant and throughout the community.

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Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.

​Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.

Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:

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Restaurant owners know that the point-of-sale system is the backbone of a business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a point-of-sale system that is proven, efficient, and effective.

​Aldelo Express is a cloud point-of-sale system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, Aldelo Express supports dozens of natively developed point-of-sale features and modules, and provides access to valuable third-party integrations.

Here are some of the reasons why Aldelo Express is a superior point-of-sale solution for restaurants:

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As the summer season rolls in, restaurants brace themselves for an influx of patrons eager to savor delicious meals and refreshing drinks. Amidst this bustling atmosphere, it's essential for restaurant owners to tap into every opportunity to maximize revenue and entice summer customers to return to their restaurant. One clear solution is promoting restaurant gift cards. Not only do restaurant gift cards serve as convenient presents for special occasions, they also provide a steady stream of revenue and can help encourage new customers to return to the restaurant for a future visit.

​Here are five effective strategies to boost restaurant gift card sales this busy summer season.

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Each June restaurants prepare to attract customers with Father’s Day specials, limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns.

​By celebrating simple and creative holidays at their restaurant, operators create fun opportunities to encourage local customers to purchase food and drinks, sign up for a restaurant loyalty program, and even buy restaurant gift cards that result in future visits.

​​Here are a few whimsical ways to help boost customer traffic in June 2024: