Father’s Day Campaigns for Local Restaurants Family-Friendly Specials Boost Customer Traffic and Increase Revenue
5-minute read ---
This year, Father’s Day is on June 19th. Each year, businesses compete to be the go-to restaurant for a Father’s Day meal or dessert. For new or independent businesses, this often makes it difficult for their promotions to stand out from the crowd. But with extended or week-long Father’s Day campaigns, local restaurants improve customer traffic and earn additional revenue while increasing brand exposure to the community.
By promoting Father’s Day reservations, buffets, and specials one to two weeks in advance, restaurants provide a convenient way for customers to plan ahead or find them for last-minute gift decisions.
Aldelo Express Users Benefit from Integrated Gift Card Solutions Multi-Store Purchase and Redemption Makes it Easy to Influence Repeat Visits
3-minute read ---
An essential to any modern restaurant, gift cards are responsible for thousands of dollars of the average restaurant’s annual revenue and generate new customers every year when bought and shared with family and friends.
To help restaurants retain loyal customers and share their brand with more members of their community, Aldelo Express Cloud POS supports physical and digital gift cards seamlessly integrated into its cloud-based point of sale terminals and back-office solutions.
But through Masa+ online ordering and digital payments, Aldelo enables restaurant owners to provide enhanced gift card services through their restaurant’s online webstore. As a natively developed Aldelo Express integration, Masa+ empowers customers to purchase and reload their gift card values online and share gift cards with family and friends via SMS text message.
Aldelo Express Users Receive Unparalleled POS Value Including Complete Access to Masa+ Digital Services
4-minute read ---
For many business owners, switching to a new point of sale system is an expensive, but necessary, investment. Learning a new restaurant technology and management system brings a learning curve for both managers and employees. Generally the losses and delays associated with implementing a new POS system are justified with enhanced operational efficiency and overall system cost-effectiveness.
Owners/operators that make the switch to Aldelo Express Cloud POS, on the other hand, deploy a complete restaurant technology solution in minutes, and receive unparalleled POS value over the life of the system. Plus, with familiar user interfaces (UIs) across all devices, restaurant staff transition to using the iPad- and Android-based system in just days, not weeks, saving the business time and money.
Activate Digital Ordering and Payments to Combat Labor Shortages and Rising Hourly Rates
3-minute read ---
Labor is one of the most controllable costs business owners have. With the right visibility, managers know when to prepare for an influx of orders, and conversely, when to reduce purchases and related inventory levels. Having proper insights into the operation allows managers to properly staff and control labor costs.
In addition to these reporting features, modern restaurant point of sale technology provides a means to nimbly manage expenses based on the current needs of the business. By implementing digital services that include ordering, payments, and digital receipts, businesses become less reliant on physical labor. Additionally, these businesses reduce costs related to managing guest services such as printable receipts, legacy gift card, loyalty, and coupon programs. By going digital, restaurant information becomes readily available to operators in order to make important business decisions that protect the bottom line.
Aldelo Referral Partners Offer Unbeatable Online Solutions Masa+ - Essential Piece to a Modern POS System
3-minute read --- While the coronavirus pandemic accelerated the adoption of digital restaurant solutions, customer-facing point of sale technology had already been making its way into the industry, beginning with online ordering for in-store pickup and delivery services. To accommodate today’s digital market, 91% of restaurants want online ordering solutions, 66% want table side QR code-based ordering, and 74% want curbside pickup capabilities. Aldelo referral partners exceed these merchant expectations with natively integrated remote POS solutions, providing essential customer digital services at no additional cost to merchants, saving them hundreds of dollars per month.*
Successfully Manage and Monitor Multiple Store Locations with Aldelo Express Cloud POS
4-minute read ---
Running multiple restaurant locations can be a thrilling yet daunting task. To run more than one operation, owners must either delegate to additional store leaders or engage in high-level multitasking as they work to release new services or manage day-to-day changes in the operation. With multiple layers of responsibilities that come with operating multiple storefronts, multi-store restaurant owners and managers can quickly become drained from running between tasks. As a result, their own staff are likely to feel the impact, risking the readiness, efficiency, and enthusiasm of their employees, and even the satisfaction of their customers.
Multi-Store Management Solution
But there is a way for restaurant owners to find peace of mind while they manage multiple businesses. Aldelo Express Cloud POS offers a multi-store management solution built into its back-office environment. With automatic syncs and back-office access from any web-enabled device, restaurant owners experience newfound peace of mind and freedom to manage their business anytime, anywhere. Restaurants using an Aldelo Express back-office have the ability to manage one or many stores and selectively make changes across all stores, specific stores, or a single store.
Build Loyalty Program and Gift Card Sales this St. Patrick’s Day
4-minute read --- Known for music, green beer, and Irish dancing, Saint Patrick’s Day is an international celebration of Irish culture, history, and legacy. The day began in honor of St. Patrick, Christian patron to the country of Ireland, and has been celebrated since the 17th century. Today, and especially in the U.S., St. Patrick’s Day is frequently celebrated with parades, live music, dancing, green beer, traditional food, wearing green clothes, and recalling leprechauns from Irish folklore.
Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives. Examples include offering double loyalty points on purchases from a specific St. Patrick’s Day menu, discounting gift card purchases, and rewarding first time loyalty program users. By remembering holidays with festive customer engagements, owners and operators emphasize their business’ loyalty and gift card programs and increase customer traffic during an otherwise slow period.
QR Codes Emerge as the Preferred Link Between Customers and Restaurants
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. In a new era of increased contactless ordering and services, QR code adoption and usage has increased across food and beverage, hospitality, and retail, becoming the new norm. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.
2-minute read --- Accelerate in-store transactions with the new QR Code Fast Pay feature from Aldelo. With the new Masa+ digital payment feature, staff and customers skip the tap, dip, or swipe process and complete customer payments in seconds using a unique customer QR code that applies multiple tenders to a single ticket.
With QR Code Fast Pay, customers are always ready to pay for their orders whether at the counter or at their table. Once customers are logged into their Masa+ online account, to initiate QR Code Fast Pay customers simply present their unique QR code to restaurant staff by tapping the “ $ ” icon in the top right corner of the Masa+ screen. Restaurant staff then accept mobile tenders by scanning the customer’s unique QR code with cameras built into Aldelo Express iPad devices, completing payments in seconds using a single POS device.
Aldelo Releases “QR Code Scan & Pay” Feature Supporting Secure Digital Payments from Printed Customer Receipts
3-minute read ---
Bridge the gap between physical receipts and digital payments with Aldelo’s new QR Code Scan & Pay feature. This new feature allows customers to quickly and seamlessly complete secure digital payments from their personal smartphone in sit-down, takeout, and event settings.
QR Code Scan & Pay is ideal for streamlining payments whenever and wherever a physical receipt is presented to a guest. Restaurants present customers with a printed receipt after their orders are completed. Customers then scan the single-use QR code, selecting their method of payment to complete transactions without physical gift, loyalty, or credit cards changing hands. This feature allows customers the flexibility and freedom to pay without staff assistance, as well as enhanced security benefits since the expirable QR code identifier is never associated with underlying payment data.
Aldelo Announces Three New Digital Payment Features Supporting Restaurants and Customers with Speedy and Convenient Transactions
3-minute read ---
More and more restaurant owners and operators are looking for ways to benefit customers and their business by serving food and receiving payments in a timely and convenient manner. As customer demand for digital self-services grows, Aldelo is helping restaurant owners save time and money, supporting speedier transactions and streamlining ordering and payment processes with three new QR code payment features.
Utilizing QR codes help launch and guide customers in-store and off-premises using the native Masa+ online ordering and payments platform and Aldelo Express POS, offering restaurants and their customers greater reliability, security, and convenience during the transaction process. These include:
February Marketing Opportunities Get Involved on Super Bowl Sunday, “Galentine’s” Day, and More
4-minute read ---
As soon as New Year’s Day has passed, pink, red, and white sweets and treats deck store aisles. Restaurants, grocery stores, movie theaters, shopping malls, and local businesses everywhere begin the year’s first big marketing campaign to help customers celebrate Valentine’s Day, grossing over $19 billion in the U.S. each year.* But in addition to promoting limited-time offers and special menu items to mark February 14, here are other fun events restaurants can participate in to promote their menu and services and differentiate their business from others in the community during the month of February.
Digital Wallets Provide Customer Convenience and Security
3-minute read ---
With eight out of ten people carrying a personal mobile device in their pockets, consumer demand for contactless experiences is skyrocketing. Customers are utilizing personal devices to self-manage a wide variety of engagements and services that lead directly to payments.
The overall contactless payment market is expected to surpass $4.6 trillion by 2027, with North America poised to be the leading market. * With the growing number of customers preferring to order and pay for food and drinks online, restaurants must offer secure and convenient methods for efficiently managing payment transactions. Today, customers expect flexible and frictionless solutions that streamline online and in store payment transactions with minimal or no interaction with restaurant staff.
*Precedence Research, published August 06, 2021
Secure digital wallets store credit cards, gift cards, loyalty cards, and coupons and seamlessly integrate online payment transactions to Aldelo Express Cloud POS
Restaurants Rely Heavily on Gift Cards for the Holidays Upcoming Holiday Season Vital for Increasing Brand Awareness and Revenue
3-minute read ---
Restaurants that send out “cards” during the annual holiday season know that there is only one card type that provides them with an opportunity to spread joy through food, fun, and a great atmosphere to new potential customers. Gift Cards are vital to restaurants for extending their brand and reach to new customers through the loyalty of their current customers. Gift cards also provide restaurant owners with increased funds that are critical to sustaining the business during slower periods throughout the year.
As customers begin preparing for the holiday season, they turn to favorite local restaurants for easy and reliable gifting solutions they know family and friends will appreciate. Today, restaurants across the U.S. rely heavily on online ordering and payment solutions. Both digital and traditional gift cards offer restaurants a means for attracting new online and in store customers.