5 Reasons to Use Masa+ Gift Cards |
National Cheeseburger Day September 18 Hamburgers might have a German origin, but cheeseburgers are an iconic American staple. Built to compliment a cold shake and fries, National Cheeseburger Day commemorates the ooey-gooey sandwich that makes our mouths water. Here are a few creative twists to help promote cheeseburger orders from your digital menu... |
5 Ways to Retain Summer Customers
Using Integrated Loyalty, Rewards, and eGift Card Programs
5-minute read ---
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
Celebrate Local Partnerships
on National Red Wine Day
Cross-Pollination Ad Campaigns Increase Awareness for Both Establishments
2-minute read ---
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Aldelo Releases Masa+ V2
New Release Improves Overall User Experience
3-minute read ---
Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.
The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.
Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.
The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.
3 Ways Masa+ e-Gift Cards Benefit Restaurant Owners
Promote Customer Loyalty with Consistent High-Quality Experiences
3-minute read ---
Gift cards are an invaluable restaurant solution. When customers purchase a gift card for family, friends, or coworkers, the restaurant immediately benefits from the purchase through increased revenue and assurance of future visits, especially because customers usually spend more when paying with a restaurant gift card. But as more customers begin to prefer paying for purchases using contactless digital solutions, digital e-gift cards offer a convenient method to pay for in-store and remote purchases.
Masa+ is a digital menu, ordering, and payments solution that is natively available to all Aldelo Express restaurant owners of all types and sizes, and includes solutions for legacy and e-gift card programs. Here are 3 additional ways Masa+ e-gift cards can directly benefit restaurant owners.
Gift cards are an invaluable restaurant solution. When customers purchase a gift card for family, friends, or coworkers, the restaurant immediately benefits from the purchase through increased revenue and assurance of future visits, especially because customers usually spend more when paying with a restaurant gift card. But as more customers begin to prefer paying for purchases using contactless digital solutions, digital e-gift cards offer a convenient method to pay for in-store and remote purchases.
Masa+ is a digital menu, ordering, and payments solution that is natively available to all Aldelo Express restaurant owners of all types and sizes, and includes solutions for legacy and e-gift card programs. Here are 3 additional ways Masa+ e-gift cards can directly benefit restaurant owners.
Father’s Day Campaigns for Local Restaurants
Family-Friendly Specials Boost Customer Traffic and Increase Revenue
5-minute read ---
This year, Father’s Day is on June 19th. Each year, businesses compete to be the go-to restaurant for a Father’s Day meal or dessert. For new or independent businesses, this often makes it difficult for their promotions to stand out from the crowd. But with extended or week-long Father’s Day campaigns, local restaurants improve customer traffic and earn additional revenue while increasing brand exposure to the community.
By promoting Father’s Day reservations, buffets, and specials one to two weeks in advance, restaurants provide a convenient way for customers to plan ahead or find them for last-minute gift decisions.
This year, Father’s Day is on June 19th. Each year, businesses compete to be the go-to restaurant for a Father’s Day meal or dessert. For new or independent businesses, this often makes it difficult for their promotions to stand out from the crowd. But with extended or week-long Father’s Day campaigns, local restaurants improve customer traffic and earn additional revenue while increasing brand exposure to the community.
By promoting Father’s Day reservations, buffets, and specials one to two weeks in advance, restaurants provide a convenient way for customers to plan ahead or find them for last-minute gift decisions.
Aldelo Express Users Benefit from Integrated Gift Card Solutions
Multi-Store Purchase and Redemption Makes it Easy to Influence Repeat Visits
3-minute read ---
An essential to any modern restaurant, gift cards are responsible for thousands of dollars of the average restaurant’s annual revenue and generate new customers every year when bought and shared with family and friends.
To help restaurants retain loyal customers and share their brand with more members of their community, Aldelo Express Cloud POS supports physical and digital gift cards seamlessly integrated into its cloud-based point of sale terminals and back-office solutions.
But through Masa+ online ordering and digital payments, Aldelo enables restaurant owners to provide enhanced gift card services through their restaurant’s online webstore. As a natively developed Aldelo Express integration, Masa+ empowers customers to purchase and reload their gift card values online and share gift cards with family and friends via SMS text message.
An essential to any modern restaurant, gift cards are responsible for thousands of dollars of the average restaurant’s annual revenue and generate new customers every year when bought and shared with family and friends.
To help restaurants retain loyal customers and share their brand with more members of their community, Aldelo Express Cloud POS supports physical and digital gift cards seamlessly integrated into its cloud-based point of sale terminals and back-office solutions.
But through Masa+ online ordering and digital payments, Aldelo enables restaurant owners to provide enhanced gift card services through their restaurant’s online webstore. As a natively developed Aldelo Express integration, Masa+ empowers customers to purchase and reload their gift card values online and share gift cards with family and friends via SMS text message.
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