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In today’s fast-paced restaurant industry, owners and operators continually look for ways to simplify operations, attract new customers, and retain loyal ones. Masa+, powered by Aldelo Express, offers a suite of digital features that not only streamline the dining experience but also elevate a restaurant’s reach and revenue potential. With tools like QR code-accessible Masa+ Online Storefronts, Online Ordering, Loyalty Rewards programs, digital Gift Cards, and Masa+ Fast Pay, restaurants have everything they need to optimize customer engagement and sales.

QR Code-Accessible Online Storefronts
With QR code-accessible Masa+ Online Storefronts, restaurants create a seamless gateway for customers to explore menus, place orders, and interact with the brand—all from their mobile devices. A simple scan of a QR code placed on tables, flyers, or menus takes customers directly to the restaurant’s online storefront, where they can browse options and order in seconds. This on-demand accessibility appeals to tech-savvy diners, who appreciate the speed and ease of ordering with minimal wait times.

QR code-accessible Masa+ Online Storefronts also work as a low-cost, high-impact marketing tool. They eliminate the need for printed menus and enhance flexibility, as restaurants can easily update their offerings without reprinting materials. This not only reduces costs but also keeps customers informed of seasonal items, daily specials, and exclusive promotions.

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The holiday season brings crowds of shoppers looking to refuel and relax between visits to stores or browsing online. For restaurants, this busy time presents an opportunity to draw in more customers and boost sales. With the right marketing approach, and modern tools like QR codes, restaurant owners can not only support shoppers but also stand out as a preferred holiday destination, and a welcoming and rewarding restaurant to return to after the holidays are over. Here are some ideas to make the most of this busy holiday season.

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Football season brings a unique opportunity for restaurants to attract crowds of enthusiastic fans looking for great food, drinks, and a place to watch the game. Whether it’s college football on Saturday or NFL Sunday games, these events draw loyal customers who love the excitement of game day. To make the most of this high-traffic time, restaurants can implement several strategies to engage their customer base, increase foot traffic, and boost sales during the football season.

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Gift-giving has always been a thoughtful way to show appreciation and celebrate special occasions. Yet finding the perfect gift can sometimes feel like an unending quest. Enter local restaurants and Masa+ Multi-Store Gift Cards. By offering physical and digital gift cards, restaurants satisfy customers searching for convenient gift solutions while promoting the growth of their business to more customers through personal recommendations. Aldelo Express Gift Card QR codes used in advertisements or on signage/menus are an ideal way to market gift cards. Customers simply scan the QR code to purchase, redeem, and reload gift cards.

​Here are a few reasons why Masa+ Multi-Store Gift Cards are quickly becoming the preferred gift card solution for modern restaurant owners with single or multiple locations.

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With the holiday shopping season about to kick into high gear, Black Friday, Small Business Saturday, and Cyber Monday (the Friday, Saturday, and Monday after Thanksgiving) present exciting opportunities for restaurants to attract new patrons and show appreciation to loyal customers. These three days are more than just major shopping events—they’re a chance for your restaurant to stand out, bring in customers looking for great deals, and tap into the community spirit that encourages people to shop local.
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Whether you're looking to boost foot traffic, promote your off-premises services, or increase gift card sales, there are plenty of creative ways to help your restaurant shine. Here are seven marketing ideas to help your business take full advantage of Black Friday, Small Business Saturday, and Cyber Monday and make this holiday season a memorable one for your guests.

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As the holiday season approaches, restaurants are always looking for effective ways to boost revenue and engage with customers. One simple yet powerful tool is the Aldelo Express Masa+ eGift Card solution, which offers the convenience of QR code-based purchase, digital delivery, multi-store redemption, and the ability to be shared via SMS text message. This feature makes it an especially useful option for both gift-givers and restaurants looking to maximize their marketing efforts during the busy holiday period. Here are a few examples that demonstrate the real value of incorporating Masa+ eGift Cards into a holiday marketing strategy.

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The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.

​1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:

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One of the most effective ways to expand a customer base is selling gift cards. For restaurants that use Masa+, the native online ordering and digital payments platform from Aldelo Express POS, QR code-activated Masa+ Gift Cards offer a seamless, contactless purchasing experience that drives more sales, enhances customer engagement, and extends the brand further into the community.

Why Gift Cards?
Gift cards have long been a crowd favorite during the holiday season. They offer an easy solution for those looking for last-minute gifts or for customers who want to treat their loved ones to a memorable dining experience. The holiday season is the peak for buying and selling gift cards, and restaurants are among the most popular types of gift cards purchased.

The distinct value and power of QR code-activated gift cards, then, is making e-gift purchases as convenient and accessible as possible.

​With just a simple scan, QR codes allow customers to access digital menus, pay bills, and purchase Masa+ Gift Cards. Here’s how QR code-activated Masa+ Gift Cards can significantly boost holiday profits for restaurants:

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​With the holiday season fast approaching, restaurant owners are looking for creative and effective ways to boost sales and attract new customers. One of the best tools at their disposal is Aldelo Express’s native Masa+ QR code gift cards. These digital gift cards are not only convenient but also provide restaurants with multiple opportunities to increase revenue, customer engagement, and brand exposure. Here are the top 6 ways these gift cards can help restaurants grow their sales in the upcoming months.

​1. Convenient Digital Gifting
The holiday season is a prime time for gift-giving, and a convenient purchasing experience can be a deciding factor when choosing between two gift options. Masa+ QR code gift cards offer a fast and easy solution for both last-minute shoppers and planners alike. Customers can purchase a digital gift card online and send it to recipients via text. This eliminates the need to buy, wrap, and deliver physical cards, making the gifting process smooth and quick. The ease of purchasing and delivering these digital gift cards can increase your restaurant’s sales as more customers look for convenient gift solutions during the holidays.

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In today’s fast-paced world, businesses constantly seek innovative ways to engage customers and streamline operations. Masa+, a native online ordering and digital payments platform from Aldelo Express Cloud POS, has emerged as a game-changer for merchants aiming to enhance storefront exposure, improve online ordering systems, launch loyalty campaigns, offer gift card options, and facilitate convenient payments both onsite and off-premises.

​Let’s explore the key benefits of Masa+ QR codes and how they empower businesses to thrive in a competitive restaurant marketplace by exposing them within the restaurant and throughout the community.

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Summer is winding down, which means the school year is on the horizon. For restaurants, the start of the school year offers a plethora of opportunities to collaborate with customers and other businesses in their communities in back-to-school marketing campaigns.

​Restaurants that engage their community with back-to-school marketing campaigns not only support students’ success, but grow the business with targeted loyalty programs, encouraging new and existing customers to return the support by patronizing the local business. In the short term, restaurants successfully increase customer traffic during the spirited fall months. With powerful and strategic loyalty programs and campaigns, restaurants encourage students and families to continue to support the business throughout the school year.

Here are three ways to engage your local customer base with back-to-school marketing campaigns, services, and events:

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Restaurant owners know that the point-of-sale system is the backbone of a business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a point-of-sale system that is proven, efficient, and effective.

​Aldelo Express is a cloud point-of-sale system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, Aldelo Express supports dozens of natively developed point-of-sale features and modules, and provides access to valuable third-party integrations.

Here are some of the reasons why Aldelo Express is a superior point-of-sale solution for restaurants:

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As the summer season rolls in, restaurants brace themselves for an influx of patrons eager to savor delicious meals and refreshing drinks. Amidst this bustling atmosphere, it's essential for restaurant owners to tap into every opportunity to maximize revenue and entice summer customers to return to their restaurant. One clear solution is promoting restaurant gift cards. Not only do restaurant gift cards serve as convenient presents for special occasions, they also provide a steady stream of revenue and can help encourage new customers to return to the restaurant for a future visit.

​Here are five effective strategies to boost restaurant gift card sales this busy summer season.

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Each June restaurants prepare to attract customers with Father’s Day specials, limited-time discounts, drawings and pools, free menu items, and loyalty/rewards campaigns.

​By celebrating simple and creative holidays at their restaurant, operators create fun opportunities to encourage local customers to purchase food and drinks, sign up for a restaurant loyalty program, and even buy restaurant gift cards that result in future visits.

​​Here are a few whimsical ways to help boost customer traffic in June 2024:

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As the warm summer breeze starts to roll in, restaurants gear up for the influx of patrons seeking delicious meals and refreshing drinks. While summer is undoubtedly a bustling time for the hospitality industry, savvy restaurant owners understand the importance of leveraging every opportunity to maximize revenue. One often overlooked yet highly effective strategy is promoting gift cards during the busy summer season.

​Here are five compelling reasons why restaurants should prioritize the promotion of gift cards to boost their summer revenue.

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A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:

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​Despite being the shortest month of the year, February is full of engaging festivities that provide restaurant owners an opportunity to interact with their customers in creative ways. By engaging customers with amusing food-based holidays or helping customers celebrate cultural or religious events, restaurants become a welcoming place for fun and solidarity in their local community.

​Here are a few ways to market your restaurant in February 2024:

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​The utilization of Quick Response (QR) codes has revolutionized various industries by providing a seamless, contactless, and efficient method for performing different tasks. With QR codes from Masa+, the browser-based extension of Aldelo Express Cloud Point-of-Sale, customers can:

• launch digital menus
• start and finish orders on personal devices
• Scan and Pay from printed customer receipts
• purchase and redeem eGift Cards
• earn and redeem Loyalty Reward Points

​Here are some of the most notable benefits of using Masa+ QR codes with Aldelo Express Cloud POS:

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After New Year’s crowds fade, winter months risk slower customer traffic for many restaurant owners. Unfavorable weather causes many customers to stay indoors. But merchants can engage new and existing customers by encouraging remote online orders for takeout and delivery as well as traditional dine-in. Draw customers to your restaurant this January with these intriguing restaurant marketing opportunities:

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​As 2024 approaches, the world of dining and foodservice continues to rapidly change. With advancements in technology, shifts in consumer behavior, and new trends emerging every year, restaurants with an effective marketing plan are far more likely to stay ahead of their competition.

​Here's a guide to creating a robust restaurant marketing strategy for 2024.

​1. Understand Your Customer Base:
Before launching any marketing campaign, seek a better understanding of your customer base. What are their preferences, needs, and habits? Consider back-office sales reports to determine popular items, ingredients, and busy periods in each quarter.

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​The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.

​Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:

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​The festive season brings with it a flurry of excitement, celebrations, and of course, unique consumer expectations. As the end of the year approaches, restaurants can expect a change in customer behaviors and preferences. 

​Here's a look at some key customer trends and demands that restaurants should anticipate and prepare for this holiday season:

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​The holiday season is a crucial time for many businesses, especially restaurants. The bustle of festive celebrations, family gatherings, and a general spirit of celebration sees dining establishments filled to the brim. In these demanding times, the efficiency and organization of a restaurant's operations can make a significant difference. Since their debut, Aldelo Express restaurant POS and Masa+ Online Ordering have become invaluable tools for restaurant operators during the busy holiday season. 

​Let's dive into how these platforms elevate a restaurant's holiday experience for both owners and customers alike.

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As the holiday season approaches, the spirit of giving and sharing joy becomes ever more prevalent. For restaurants, this time of the year presents a unique opportunity to leverage the power of gift cards. These little pieces of plastic hold immense value for both the recipients and the restaurants themselves.

​Here are some examples of why gift cards are crucial for restaurants during the holiday season: