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The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, and, of course, Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.

​But in addition to these popular autumn events, here are a few ways restaurants can engage their customers this October:

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​In the ever-evolving world of restaurant business, staying ahead means adopting technological solutions that cater to customer needs and streamline operations. One such essential tool is the Masa+ app from Aldelo Express, a comprehensive online ordering platform designed to make restaurant management a breeze. As a native restaurant POS integration for the Aldelo Express Cloud POS platform, the Masa+ app and every Masa+ solution is available to Aldelo Express users at zero additional cost.

​Let's delve into the essential features of this app and explore the return on investment (ROI) of Masa+ for restaurants.

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​Gift cards have become increasingly popular over the years as a means of gifting for various occasions. They are a great option for consumers who may not know what to buy for someone or for those who want to give their loved ones the flexibility to choose their own gifts. However, gift cards can also be a valuable tool for businesses to increase sales and generate customer loyalty.

​Here are some ways businesses can use gift cards to drive sales:

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​Gift cards have become an integral part of the restaurant industry, providing a win-win situation for both customers and businesses. For customers, gift cards are a convenient and thoughtful gift option. For restaurants, gift cards generate immediate revenue, increase brand awareness, and encourage repeat business.

​Here are some of the reasons why gift cards are so profitable for restaurants, and how restaurants can use gift cards to maximize sales.

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The food industry is constantly evolving, and with that comes the need for more convenient and efficient guest services. In recent years, contactless payments have become increasingly popular. More and more customers now expect contactless payments when ordering from a restaurant, and even when buying food and drinks from non-traditional vendors such as food trucks and at concerts or fairs.

​Here are 4 ways that contactless payments are essential for modern restaurants, especially in today's fast-paced world…

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Use of QR code-based digital payments has steadily grown across the restaurant point of sale industry. QR code-based e-Gift Cards, Rewards programs, and payment options eliminate the need for printing physical cards, prevent customers from losing physical gift cards, and avoid loss of funds due physical gift or reward card damage.

When customers select the “Pay” icon in the top right corner of the Masa+ mobile version and app, indicated by a “$” character, the QR code-based Masa+ Fast Pay feature locates and organizes applicable e-Gift and Rewards point values for a specific merchant in seconds.

​Masa+ Fast Pay then displays a single-use QR code within the customer's Masa+ wallet that consolidates available e-Gift or Rewards values based on the customer’s selection. Once restaurant staff scan the QR code with an Aldelo Express tablet POS device, the Aldelo Express POS system will then automatically locate the proper gift card or rewards credits to use to complete the transaction. Masa+ Fast Pay also supports secure QR code-based digital payments using personal credit cards. Customers may use a combination of e-Gift, Rewards and/or credit cards to pay the total bill amount.

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May is just around the corner, bringing along several opportunities restaurant owners use to boost sales and increase customer engagement. By encouraging customers to celebrate these simple and creative holidays at their restaurant, operators encourage new and existing customers to purchase food and drinks, sign up for a restaurant loyalty program, and buy gift cards that result in future visits.

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Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.

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​There are many reasons why restaurants should purchase a point of sale system (POS). One is that a reliable point of sale solution will actually help a restaurant increase their sales and bottom line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Systems like Aldelo Express POS help restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.

​Here are the top 5 ways Aldelo Express POS can increase sales for your restaurant:

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Restaurants have a lot of competition in the market. Increasing gift card sales can be an excellent way to serve existing customers and attract new customers. Gift cards can help restaurants generate revenue in advance, interest-free, and create loyal customers who keep coming back. Here are some key ways that gift cards will increase revenue for your restaurant.
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1. Promote Gift Cards In-Store and Online

One of the easiest ways to increase gift card sales is to promote them in-store and online:

• Have gift card signage prominently displayed at the point-of-sale
• Make sure that physical gift cards are visible and easily accessible to customers
• Promote gift cards on your website and social media channels

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Restaurants that enable physical and/or digital Masa+ Gift Card programs instantly offer flexible, easy-to-purchase, and easy-to-use gift card solutions that can be used at multiple store locations, increasing customer satisfaction and guaranteeing additional revenue for the business. As a native integration to the Aldelo Express POS platform, restaurants that use Masa+ enjoy a seamlessly integrated gift card solution available at ZERO additional cost with Aldelo Pay or approved third-party merchant services.

​Here are 3 reasons to immediately implement Masa+ Multi-Store Gift Cards:

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​The end of the year brings increased business and excitement as restaurant owners and staff work hard to serve an influx of customers and prepare for the coming year. For business owners, reflecting on the past year and writing down specific and measurable goals for their business makes them more likely to succeed in the coming year.

Aldelo is committed to helping merchants succeed. Unlike some point-of-sale software vendors whose direct contact ends after the system is installed, Aldelo supports restaurant owners throughout their initial year of use and beyond. Aldelo does this to ensure that merchants utilize the Aldelo Express native POS solutions, modules, and features that help their business thrive and grow. Plus, Aldelo merchants receive unlimited software updates and feature releases year-round, ensuring they are always operating with the latest-version POS software.

​Here are 5 considerations for restaurant owners as they prepare for the coming year:

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By implementing Masa+ multi-store Gift Cards, restaurant owners enable customers to conveniently purchase, redeem, and recharge physical and digital gift cards, keeping the business top of mind during the holidays and throughout the year. With no swipe fees, processing fees, or costs for the Masa+ eGift Card solution, restaurants using Masa+ eGift Cards instantly increase sales revenue for single and multi-store operations.

The holidays are all about giving and gift card purchases allow customers to share their favorite restaurants and bars with loved ones and friends. When received as a gift, customers that place orders with gift cards almost always spend more than the card’s value. When used alongside Aldelo Express Self-Service Kiosks and Masa+ Online Ordering, restaurant owners enable faster and easier gift card-based payments in any dining environment.

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Thanksgiving Day is one of the most popular U.S. holidays. Each year on the fourth Thursday of November, millions of Americans travel to share a meal with their family and friends. In the days surrounding Thanksgiving Day, many customers turn to their favorite local restaurants for convenient and complimentary food and drink items that save them time – and spare them additional kitchen clean-up. As a result, restaurants can gain additional customers by promoting their restaurant’s online ordering, takeout, and delivery services this November.

Aldelo Express POS is a E2E cloud-based restaurant technology platform that supports both in-store and off-premises restaurant services. Using iPad and Android-based point-of-sale hardware, merchants choose from a variety of merchant-facing and customer-facing ordering and digital payment solutions that work together to run a complete restaurant operation. This includes several native cloud POS modules and features such as:

• Delivery Module, including Order Dispatching, Driver Tracking, and Digital Mapping
• QR Code-Based Masa+ Online Ordering and Digital Payments
• Native Inventory and Recipe Module
• “Matrix” Menu Module for Creating Hundreds if Menu Items in Minutes
• Advanced Pricing Module for Easy Digital Menu Management
• Third-Party Integration Solutions
• And More

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November is most commonly associated with Thanksgiving. More Americans travel to be with friends and family on Thanksgiving Day than they do for Christmas, New Year’s Eve, or any other popular holiday. As a result, many restaurants promote their business through Thanksgiving-themed dinner specials, food and drink bundles, desserts, and gift card campaigns.

Here are 3 additional ways to market your restaurant this November:

Día de Los Muertos (or Day of the Dead) - November 1-2

From ofrenda (offering) altars and sugar skulls to bright marigolds and colorful papel picado (perforated paper), Dí​a de Los Muertos is a great way for local restaurant owners to engage their communities this November with festive promotions. Restaurants can add some limited-time menu items and even put their own twist on easy-to-make items, such as tostadas, margaritas, and quesadillas, to commemorate this widely-celebrated holiday.

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When first introduced, gift cards were distributed and owned by major credit card companies. Eventually, developers in the point-of-sale industry began offering gift cards as an integrated POS solution to enable business owners greater control maintaining gift card programs, campaigns, and protecting gift card cash infusions exclusively for their store(s). Today, gift cards are a billion-dollar industry that generate a massive amount of revenue for restaurant owners each year.

Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.

​There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.

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Restaurants not utilizing gift card programs are missing out on additional revenue. Gift cards have the ability to generate hundreds if not thousands of dollars of additional sales each year that acts as another revenue stream that helps restaurants sustain the business during slower periods.

Masa+ is a full-featured online ordering and digital payments platform that includes:

• Multi-Store QR Code-Based eGift Cards
• Text-Based eGift Card Sharing
• QR Code-Based Digital Menus
• Secure Personal Digital Wallets
• Loyalty, Rewards, and Coupon Programs
• And more

Here are the top 5 benefits of the Masa+ eGift Card Program:

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The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, the Major League Baseball Post-Season Playoffs, and Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.

Here are a few ways restaurants can engage their customers this October: