3-minute read ---

August is a busy month. As the summer season comes to a close, customers return to regular school and work routines. For restaurant owners, however, the end of summer can mean slower foot traffic that results in fewer sales. However, business owners can use creative marketing campaigns to help customers transition from frequent in-person to incorporating takeout, delivery, and online ordering purchases into their autumn routines. When successful, these restaurants retain their summer customers and ease the impact to their Q3 bottom lines.

​Here are several ways to market your restaurant this August:

Back to School Sales
Football games, dances, and fundraising festivals provide students and their families fun ways to get back into the school year. Such events also offer restaurant owners several ways to tap into the local customer base – especially those students looking for a place to eat and gather before or after these events.

Examples include:

• Provide catering and/or bulk-order rates to students and parents coordinating homecoming events, athletic practices, or theatrical rehearsals
• Offer fundraising partnerships for clubs, classes, or sports teams
• Incentivize online orders with buy-one-get-one QR code-based gift cards that parents can give to teachers and staff as a “thank you” or “welcome back” gift

National Sisters Day - August 4
Another way restaurants can boost customer traffic is by offering limited-time discounts, complimentary items, and group dining rates so customers can celebrate National Sisters Day. Combined with fun events such as karaoke or trivia night, National Sisters Day is a great opportunity for families and friends to gather at your restaurant to celebrate the meaningful sisters in their lives. Some popular, high-profit menu items to promote include:

• Specialty or build-your-own appetizer samplers
• Dessert samplers
• Mocktails and traditional bar menus

National Waffle Day - August 24
Waffles are one of the most popular breakfast items in the U.S., with millions consumed each year. With limitless options for toppings and batter mix-ins, waffles provide restaurants a blank slate to draw in customers, especially young families looking to avoid a tiring clean up after breakfast! Using a waffle iron to cook mashed potatoes, restaurants can even create “potato waffles” as a creative and savory twist on this traditional entrée. Whether sweet or savory, soft or well-done, spice up your restaurant menu with new waffle-based offerings on National Waffle Day:

• Potato waffles topped with bacon, cheddar, and a fried egg
• Chocolate waffles with strawberry, banana, and blueberry topping
• Graham cracker-based waffle batter with marshmallow and chocolate sauces
• Cornbread waffles topped with avocado and eggs

National Eat Outside Day - August 31
The majority of restaurants offer some form of off-premises dining services to keep up with the modern customer. National Eat Outside Day is the perfect way to transition summer dine-in customers to ordering takeout or delivery items that better fit their busy fall schedules.

Aldelo merchants that use Masa+ Online Ordering increase their restaurant sales by an average of 8.3%. As a native Aldelo Express POS solution, together Masa+ and Aldelo Express POS support:

• Online Ordering and Delivery
• Traditional and e-Gift Cards
• Loyalty / Rewards Programs
• Customer-Driven QR Code-Based Ordering
• Integrated Digital Payments

Learn more about Aldelo Express POS and Masa+ by contacting an Aldelo representative today at [email protected] or 925-621-2410

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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!


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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]

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