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October Restaurant Marketing Opportunities

MLB Postseason Playoffs, National Vodka Day, and More
3-minute read ---
The month of October is famous for Fall Harvest Festivals, pumpkin patch trips, and, of course, Halloween. Each one of these October activities provides restaurant owners an opportunity to encourage new and existing customers to visit their restaurant by incentivizing menu purchases via gift card, loyalty, and rewards-based promotions.

​But in addition to these popular autumn events, here are a few ways restaurants can engage their customers this October:
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National Pumpkin Spice Day - October 1
Of all October staple flavors, pumpkin spice is at the top of the list. Kick off your October flavorfest with a campaign of limited-time pumpkin spice menu items:
  • Pumpkin spice pancakes
  • Pumpkin spice martini
  • Pumpkin spice coffee
  • Pumpkin spice pie
  • Pumpkin spice cake
  • Pumpkin spice dinner rolls
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MLB Post-Season Playoffs - Begins October 3
​Millions of baseball fans will tune in to watch the top National League and American League teams compete for the Major League Baseball World Series title. For restaurants, the MLB post-season playoffs provide an ideal opportunity for:
  • hosting limited-time discounts at in-store “watch parties”
  • offering baseball-suite themed take-home meal kits
  • promoting in-house delivery services
  • utilizing QR code-based digital menus
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National Vodka Day - October 4
Known for its versatility, aroma, and smooth yet strong flavor, vodka accounts for nearly a third of all spirits sold in the U.S. This National Vodka Day, draw customers into your restaurant or bar with discounted and/or specialty high-profit vodka cocktails:
  • Apple cider or caramel apple martini – perfect for the fall season!
  • Bloody mary
  • Moscow mule
  • Zipper
  • Lemon drop
  • Cosmopolitan
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National Pasta Day - October 17
National Pasta Day celebrates a comfort food loved around the world. A $9 billion industry, there are literally thousands of pasta dishes that typically feature tomato or cream sauces. Here are a few easy-to-make pasta dishes to attract customers this National Pasta Day:
  • Pasta and meatballs
  • Garlic parmesan pasta with chicken
  • Cajun chicken pasta
  • Pesto pasta
  • Vegetarian penne pasta
  • Pasta salad
Another option is hosting a family friendly “pasta crafting” event, using dry pasta noodles to make jewelry or 3D holiday cards.
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National Pumpkin Day - October 26
October would hardly be recognizable without orange pumpkins. National Pumpkin Day commemorates the squash we know so well. But rather than carving jack-o-lanterns, restaurants can help customers celebrate National Pumpkin Day with creative pumpkin-based food and drinks:
  • Pumpkin chili
  • Roasted pumpkin soup
  • Pumpkin coconut curry
  • Indian pumpkin sabzi
  • Pumpkin white russian cocktail
  • Pumpkin pie martini
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National Chocolate Day - October 28
Americans collectively produce and consume trillions of pounds of chocolate every year. With seemingly limitless chocolate varieties and uses, National Chocolate Day provides the perfect stage for chocolate to shine. Here are some creative ways to use chocolate on your restaurant menu:
  • Chocolate ice cream
  • Beef tenderloin with chocolate-port sauce
  • Flourless chocolate cake
  • Mexican hot chocolate
  • Chicken with chocolate-based “mole” sauce
  • Chocolate whiskey cocktail
Boost Restaurant Sales with Aldelo Express and Masa+
The above noted events are a great time to launch new loyalty campaigns! Restaurants can customize Masa+ Loyalty and Rewards programs to meet their business needs, whether it is providing a free item based on a qualifying number of purchases, discounts based on dollars spent, an earned reward on a subsequent visit within a specified period, or immediately earned rewards based on a particular purchase.

All Aldelo Express POS restaurant owners enjoy access to the platform’s native Masa+ multi-store digital Loyalty, Rewards, and eGift Card programs available on the Aldelo Marketplace. Any restaurant can utilize the flexible loyalty and rewards solution for one or more stores that allows operators to cater to the needs of their business and directly influence customer behaviors.

​Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410​


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​Restaurants that use ultra-competitive
Aldelo Pay or Aldelo Partner Merchant Services
obtain access to
a Centralized Multi-Store Restaurant Technology Platform
that includes Masa+ Online Ordering,
Unlimited Software Releases,
​Unlimited Software Upgrades, and 24/7 Technical Support!



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Please contact an Aldelo representative today for more details, 
including a free Aldelo Express POS demo trial

[email protected] | 877-639-8767 | [email protected]
Learn More About Aldelo Express and Masa+ ...
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The Rise of Outdoor Dining
How Aldelo Express on Mobile Devices is Transforming
the Restaurant Industry​
3-minute read ---
Outdoor dining has become more than just a trend; it’s an essential aspect of the restaurant experience. Many people now prefer the flexibility and ambiance of eating outside, and restaurants are finding creative ways to adapt. This is where technology like Aldelo Express on mobile devices comes into play.
Read More
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Restaurants Protect Profits with Simple Inventory Management
Aldelo Express Helps Make Timely Purchasing Decisions
and Maximize Revenues
3-minute read ---
​Effective inventory management is an essential part of running a successful restaurant. It involves the process of tracking and monitoring expensive and high-margin food and beverage items used in a restaurant and ensures that the right amount of stock is available at the right time. A well-managed inventory system can help a restaurant in many ways, including reducing costs, improving efficiency, and increasing profits.
Read More

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