2-minute read ---
The holiday season is a bustling time for many businesses, including restaurants. While many customers celebrate by dining out more often, customers also look to spread extra cheer by giving restaurant gift cards to family, friends, and co-workers.
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
Here are a few ways gift cards can guarantee immediate revenue and promote future sales for your restaurant this holiday season:
1. Increased Sales
Gift Cards act as a prepayment for future services, while generating revenue up front. When patrons buy gift cards for friends and family, they are basically ensuring future sales for the restaurant. Plus, guests that pay with a gift card typically end up spending more than the card's value, providing additional profit for the restaurant.
Gift Cards act as a prepayment for future services, while generating revenue up front. When patrons buy gift cards for friends and family, they are basically ensuring future sales for the restaurant. Plus, guests that pay with a gift card typically end up spending more than the card's value, providing additional profit for the restaurant.
Guests that pay with a gift card typically end up spending more than the card's value, providing additional profit for the restaurant
2. New Customer Acquisition
Gift cards are an easy way to introduce new customers to a restaurant. This word-of-mouth marketing doesn’t just expose the restaurant to a new audience but does so with a trusted endorsement from the gift-giver. The ROI from acquiring a new, potentially loyal customer through a gift card can provide substantial funds to the restaurant over time.
Restaurants can encourage customers to buy and redeem gift cards by rewarding customers that use their full gift card amount. Rewards can be a free menu item on a future purchase, or restaurant loyalty/rewards credit that will contribute to future rewards.
3. Increased Customer Retention
Gift cards can act as an essential tool in customer retention, making existing customers feel valued and appreciated. A seasonal offer like "buy a $50 gift card, get a $10 card free" can incentivize regular patrons to continue visiting the restaurant and sharing gift cards with family and friends. Combined with a native loyalty / rewards program, gift cards act as a convenient gateway to regular customer visits.
Gift cards can act as an essential tool in customer retention, making existing customers feel valued and appreciated. A seasonal offer like "buy a $50 gift card, get a $10 card free" can incentivize regular patrons to continue visiting the restaurant and sharing gift cards with family and friends. Combined with a native loyalty / rewards program, gift cards act as a convenient gateway to regular customer visits.
A seasonal offer can incentivize regular patrons to continue visiting the restaurant and sharing gift cards with family and friends
4. Enhanced First Impressions
Beautifully designed gift cards can serve as a physical advertisement for the restaurant, keeping it top-of-mind for both the giver and the recipient. By providing a tactile reminder of the dining experience, they foster brand awareness and loyalty.
Additionally, digital gift cards provide an ultra-convenient digital payment solution, since digital gift cards can never be lost or stolen. They also represent the restaurant’s dedication to convenient customer services and enhanced ordering / payment experiences.
5. Optimized Inventory and Staffing
By selling gift cards during the holiday season, restaurants have a better expectation of future influxes of customers, which can contribute to optimized operations and reduced costs for the business. This can support better planning their inventory purchases and staffing schedules, especially during the often unpredictable holiday season.
By selling gift cards during the holiday season, restaurants have a better expectation of future influxes of customers, which can contribute to optimized operations and reduced costs for the business. This can support better planning their inventory purchases and staffing schedules, especially during the often unpredictable holiday season.
6. Addressing the Gift Card Breakage
It's an undeniable reality that not all gift cards will be redeemed. This phenomenon, called 'breakage,' means that some of the revenue from gift card sales is pure profit. In other words, gift cards that are never redeemed are not a total loss for a restaurant’s bottom line. While restaurants should strive for full gift card redemption to foster customer satisfaction and generate additional revenue, the occasional unused card will still positively contribute to the restaurant’s bottom line.
It's an undeniable reality that not all gift cards will be redeemed. This phenomenon, called 'breakage,' means that some of the revenue from gift card sales is pure profit. In other words, gift cards that are never redeemed are not a total loss for a restaurant’s bottom line. While restaurants should strive for full gift card redemption to foster customer satisfaction and generate additional revenue, the occasional unused card will still positively contribute to the restaurant’s bottom line.
Masa+ Gift Cards are an invaluable tool for restaurants seeking to increase their revenue this holiday season
Increase Holiday Sales with Masa+ Gift Cards
The offering of gift cards during the holiday season isn't just a festive gesture; it's a strategic business and marketing move that can greatly benefit restaurants. From bolstering sales and attracting new customers to retaining existing ones and promoting the restaurant’s brand, selling gift cards during the holiday season provides restaurant owners a high return on their investment and contributes to the restaurant’s long-term success.
A native Aldelo Express POS integration, Masa+ Gift Cards are an invaluable tool for restaurants seeking to increase their revenue this holiday season.
Masa+ Gift Card programs support:
- physical and/or digital gift cards
- in-store and online gift card purchase and redemption
- web-based management, tracking, reporting, and analysis
- multi-store gift card purchase and redemption
- digital gift card sharing via SMS text message
- convenient and secure gift card storage in Masa+ Digital Wallets
Masa+ Gift Cards are the gifts that keep on giving, both to the recipient and the restaurant. Contact an Aldelo representative today to learn more at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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