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Aldelo Express is a point-of-sale (POS) software designed specifically for restaurants. It provides restaurant owners with an array of features to manage their business, such as menu management, table service, order management, and inventory management. One of the features offered by Aldelo Express is a complete gift card program available through the Masa+ Digital Payments solution. In addition to being available to Aldelo merchants at zero additional cost, in this blog post we will discuss what a Masa+ Gift Card program offers a restaurant.
1. Increase in Sales
A Masa+ Gift Card program provides restaurants with an additional revenue stream. When customers purchase gift cards, they are essentially giving the restaurant an interest-free loan. The restaurant receives the cash up front and can use it to invest in the business. Moreover, gift cards are usually bought as gifts for others, which can bring in new customers to the restaurant. Therefore, a Masa+ Gift Card program can significantly increase sales for a restaurant.
2. Boost in Customer Loyalty
Gift cards are used as a tool by restaurant owners to retain customers and increase the frequency of their visits to the restaurant. If a customer receives a gift card, they are more likely to return to the restaurant to redeem it, leading to repeat business and enhanced customer loyalty. Furthermore, if a customer is satisfied with their experience at the restaurant, they may purchase additional gift cards to give to others, which expands the customer base and increases sales.
With options for physical (plastic) gift cards and digital gift cards, restaurants using Masa+ can sell Masa+ Gift Cards in their restaurant, online, or both!
1. Increase in Sales
A Masa+ Gift Card program provides restaurants with an additional revenue stream. When customers purchase gift cards, they are essentially giving the restaurant an interest-free loan. The restaurant receives the cash up front and can use it to invest in the business. Moreover, gift cards are usually bought as gifts for others, which can bring in new customers to the restaurant. Therefore, a Masa+ Gift Card program can significantly increase sales for a restaurant.
2. Boost in Customer Loyalty
Gift cards are used as a tool by restaurant owners to retain customers and increase the frequency of their visits to the restaurant. If a customer receives a gift card, they are more likely to return to the restaurant to redeem it, leading to repeat business and enhanced customer loyalty. Furthermore, if a customer is satisfied with their experience at the restaurant, they may purchase additional gift cards to give to others, which expands the customer base and increases sales.
With options for physical (plastic) gift cards and digital gift cards, restaurants using Masa+ can sell Masa+ Gift Cards in their restaurant, online, or both!
If a customer is satisfied with their experience at the restaurant, they may purchase additional gift cards to give to others
3. Better Cash Flow
A Masa+ Gift Card program can help improve a restaurant's cash flow. When a customer purchases a Masa+ Gift Card, the restaurant receives the cash up front. However, the restaurant does not have to recognize the sale until the gift card is redeemed. This means that the restaurant can use the cash from the sale for other expenses, while the revenue from the gift card sale is recognized at a later time.
4. Cost-Effective Marketing
Masa+ Gift Card programs can also serve as a restaurant marketing tool. Restaurants can promote their Masa+ Gift Card program on customer receipts, napkins, to-go bags and through various channels, such as social media, email marketing, and in-store displays. This can help attract new customers and increase sales. Additionally, since customers are essentially pre-paying for their meals, the restaurant does not have to spend money on advertising to bring these customers back.
5. Increased Security
A Masa+ Gift Card program provides enhanced security for both restaurants and restaurant customers. Masa+ Gift Cards are programmed with a unique code that’s associated with a customer’s phone number, which prevents fraud and unauthorized use. Masa+ Gift Cards can also be activated and deactivated, providing the restaurant with greater control over their usage.
With options for physical (plastic) gift cards and digital gift cards, restaurants using Masa+ can sell Masa+ Gift Cards in their restaurant, online, or both!
In conclusion, a Masa+ Gift Card program offers a variety of benefits to a restaurant. It can increase sales, boost customer loyalty, improve cash flow, serve as a cost-effective marketing tool, and provide increased security. Implementing a gift card program can be an excellent strategy for a restaurant looking to grow its business and gain a competitive advantage.
Interested in implementing Masa+ Gift Cards? Contact an Aldelo representative today at merchants@Aldelo.com or 877-639-8767
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All Aldelo Express users have 100% access to a Centralized Multi-Store Restaurant Technology Platform including Merchant- and Customer Facing Solutions Aldelo Express POS, Masa+ Online Ordering, eGift and Loyalty Programs, Unlimited Licenses, Software Releases, Software Upgrades and 24/7 Technical Support are always included! Absolutely zero add-on modules or solutions to buy! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com |
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