Provide Customers Convenient and Reliable Holiday Gift Solutions
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National Cheeseburger Day September 18 Hamburgers might have a German origin, but cheeseburgers are an iconic American staple. Built to compliment a cold shake and fries, National Cheeseburger Day commemorates the ooey-gooey sandwich that makes our mouths water. Here are a few creative twists to help promote cheeseburger orders from your digital menu... |
5 Ways to Retain Summer Customers
Using Integrated Loyalty, Rewards, and eGift Card Programs
5-minute read ---
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
For millions of Americans, September marks the end of summer. By the end of August, summer tourists, campers, and out-of-towners are going back to their school year routines, making September a challenging period for many restaurant owners who are at risk of losing new summer customers. As a result, one of the best things a restaurant can do is target their customers with integrated loyalty and rewards incentives so they will be reminded of their favorite “summer stop” throughout the school year. When successful, these restaurants not only maintain a growing customer base, but present their restaurant as an ideal vendor for fundraisers, sports team gatherings, homecoming catering, and more.
One of the best ways restaurants can strategically compete in the growing loyalty market is to reward customer purchases and influence return visits with unique customer promotions. These help restaurants increase customer traffic and earn additional revenue that is often essential for sustaining the business during slower periods.
Celebrate Local Partnerships
on National Red Wine Day
Cross-Pollination Ad Campaigns Increase Awareness for Both Establishments
2-minute read ---
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Red wine is one of the most popular alcoholic beverages among U.S. consumers. This means that National Red Wine Day (August 28) offers restaurants and bars a unique opportunity to promote new and existing partnerships with local wineries, tasting rooms, and restaurants through cross-pollination advertising and collaborative campaigns.
For example, a restaurant and tasting room partnership can use National Red Wine Day to encourage customers to purchase their favorite food and drinks in a tasting room environment, or purchase locally-made wines with their meal on a restaurant’s premises. Partners can offer their menu items in promotional bundles or through limited-time discounts. In both scenarios, business owners and operators make customers aware of existing collaborations, influence guests to place orders for additional items, and can generate future visits with limited-time gift card, loyalty, and rewards offers.
Aldelo Releases Masa+ V2
New Release Improves Overall User Experience
3-minute read ---
Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.
The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.
Masa+ digital online storefronts are an essential tool for restaurants using the Aldelo Express POS system. With a Masa+ online storefront, restaurants support enhanced self-driven experiences for their customers in-store and online, allowing access to digital food and drink menus, selecting and customizing orders, easily re-ordering their favorite food and drinks, and settling transactions with minimal engagement by restaurant staff.
The recent release of Masa+ V2 features an updated user-friendly interface with consistent color schemes, styles, and workflows that provides a smoother, more enjoyable experience for customers as they view digital menus and place orders from personal smartphones. With so many third-party online ordering integrations available on the market today, Masa+ offers restaurants a sleek yet full-featured solution that seamlessly operates with Aldelo Express and is available at ZERO additional cost.
3 Ways Masa+ e-Gift Cards Benefit Restaurant Owners
Promote Customer Loyalty with Consistent High-Quality Experiences
3-minute read ---
Gift cards are an invaluable restaurant solution. When customers purchase a gift card for family, friends, or coworkers, the restaurant immediately benefits from the purchase through increased revenue and assurance of future visits, especially because customers usually spend more when paying with a restaurant gift card. But as more customers begin to prefer paying for purchases using contactless digital solutions, digital e-gift cards offer a convenient method to pay for in-store and remote purchases.
Masa+ is a digital menu, ordering, and payments solution that is natively available to all Aldelo Express restaurant owners of all types and sizes, and includes solutions for legacy and e-gift card programs. Here are 3 additional ways Masa+ e-gift cards can directly benefit restaurant owners.
Gift cards are an invaluable restaurant solution. When customers purchase a gift card for family, friends, or coworkers, the restaurant immediately benefits from the purchase through increased revenue and assurance of future visits, especially because customers usually spend more when paying with a restaurant gift card. But as more customers begin to prefer paying for purchases using contactless digital solutions, digital e-gift cards offer a convenient method to pay for in-store and remote purchases.
Masa+ is a digital menu, ordering, and payments solution that is natively available to all Aldelo Express restaurant owners of all types and sizes, and includes solutions for legacy and e-gift card programs. Here are 3 additional ways Masa+ e-gift cards can directly benefit restaurant owners.
Father’s Day Campaigns for Local Restaurants
Family-Friendly Specials Boost Customer Traffic and Increase Revenue
5-minute read ---
This year, Father’s Day is on June 19th. Each year, businesses compete to be the go-to restaurant for a Father’s Day meal or dessert. For new or independent businesses, this often makes it difficult for their promotions to stand out from the crowd. But with extended or week-long Father’s Day campaigns, local restaurants improve customer traffic and earn additional revenue while increasing brand exposure to the community.
By promoting Father’s Day reservations, buffets, and specials one to two weeks in advance, restaurants provide a convenient way for customers to plan ahead or find them for last-minute gift decisions.
This year, Father’s Day is on June 19th. Each year, businesses compete to be the go-to restaurant for a Father’s Day meal or dessert. For new or independent businesses, this often makes it difficult for their promotions to stand out from the crowd. But with extended or week-long Father’s Day campaigns, local restaurants improve customer traffic and earn additional revenue while increasing brand exposure to the community.
By promoting Father’s Day reservations, buffets, and specials one to two weeks in advance, restaurants provide a convenient way for customers to plan ahead or find them for last-minute gift decisions.
Aldelo Express Users Benefit from Integrated Gift Card Solutions
Multi-Store Purchase and Redemption Makes it Easy to Influence Repeat Visits
3-minute read ---
An essential to any modern restaurant, gift cards are responsible for thousands of dollars of the average restaurant’s annual revenue and generate new customers every year when bought and shared with family and friends.
To help restaurants retain loyal customers and share their brand with more members of their community, Aldelo Express Cloud POS supports physical and digital gift cards seamlessly integrated into its cloud-based point of sale terminals and back-office solutions.
But through Masa+ online ordering and digital payments, Aldelo enables restaurant owners to provide enhanced gift card services through their restaurant’s online webstore. As a natively developed Aldelo Express integration, Masa+ empowers customers to purchase and reload their gift card values online and share gift cards with family and friends via SMS text message.
An essential to any modern restaurant, gift cards are responsible for thousands of dollars of the average restaurant’s annual revenue and generate new customers every year when bought and shared with family and friends.
To help restaurants retain loyal customers and share their brand with more members of their community, Aldelo Express Cloud POS supports physical and digital gift cards seamlessly integrated into its cloud-based point of sale terminals and back-office solutions.
But through Masa+ online ordering and digital payments, Aldelo enables restaurant owners to provide enhanced gift card services through their restaurant’s online webstore. As a natively developed Aldelo Express integration, Masa+ empowers customers to purchase and reload their gift card values online and share gift cards with family and friends via SMS text message.
Aldelo Express Users Receive Unparalleled POS Value
Including Complete Access to Masa+ Digital Services
4-minute read ---
For many business owners, switching to a new point of sale system is an expensive, but necessary, investment. Learning a new restaurant technology and management system brings a learning curve for both managers and employees. Generally the losses and delays associated with implementing a new POS system are justified with enhanced operational efficiency and overall system cost-effectiveness.
Owners/operators that make the switch to Aldelo Express Cloud POS, on the other hand, deploy a complete restaurant technology solution in minutes, and receive unparalleled POS value over the life of the system. Plus, with familiar user interfaces (UIs) across all devices, restaurant staff transition to using the iPad- and Android-based system in just days, not weeks, saving the business time and money.
For many business owners, switching to a new point of sale system is an expensive, but necessary, investment. Learning a new restaurant technology and management system brings a learning curve for both managers and employees. Generally the losses and delays associated with implementing a new POS system are justified with enhanced operational efficiency and overall system cost-effectiveness.
Owners/operators that make the switch to Aldelo Express Cloud POS, on the other hand, deploy a complete restaurant technology solution in minutes, and receive unparalleled POS value over the life of the system. Plus, with familiar user interfaces (UIs) across all devices, restaurant staff transition to using the iPad- and Android-based system in just days, not weeks, saving the business time and money.
Activate Digital Ordering and Payments to
Combat Labor Shortages and Rising Hourly Rates
3-minute read ---
Labor is one of the most controllable costs business owners have. With the right visibility, managers know when to prepare for an influx of orders, and conversely, when to reduce purchases and related inventory levels. Having proper insights into the operation allows managers to properly staff and control labor costs.
In addition to these reporting features, modern restaurant point of sale technology provides a means to nimbly manage expenses based on the current needs of the business. By implementing digital services that include ordering, payments, and digital receipts, businesses become less reliant on physical labor. Additionally, these businesses reduce costs related to managing guest services such as printable receipts, legacy gift card, loyalty, and coupon programs. By going digital, restaurant information becomes readily available to operators in order to make important business decisions that protect the bottom line.
Labor is one of the most controllable costs business owners have. With the right visibility, managers know when to prepare for an influx of orders, and conversely, when to reduce purchases and related inventory levels. Having proper insights into the operation allows managers to properly staff and control labor costs.
In addition to these reporting features, modern restaurant point of sale technology provides a means to nimbly manage expenses based on the current needs of the business. By implementing digital services that include ordering, payments, and digital receipts, businesses become less reliant on physical labor. Additionally, these businesses reduce costs related to managing guest services such as printable receipts, legacy gift card, loyalty, and coupon programs. By going digital, restaurant information becomes readily available to operators in order to make important business decisions that protect the bottom line.
Aldelo Referral Partners Offer Unbeatable Online Solutions
Masa+ - Essential Piece to a Modern POS System
3-minute read ---
While the coronavirus pandemic accelerated the adoption of digital restaurant solutions, customer-facing point of sale technology had already been making its way into the industry, beginning with online ordering for in-store pickup and delivery services. To accommodate today’s digital market, 91% of restaurants want online ordering solutions, 66% want table side QR code-based ordering, and 74% want curbside pickup capabilities. Aldelo referral partners exceed these merchant expectations with natively integrated remote POS solutions, providing essential customer digital services at no additional cost to merchants, saving them hundreds of dollars per month.*
While the coronavirus pandemic accelerated the adoption of digital restaurant solutions, customer-facing point of sale technology had already been making its way into the industry, beginning with online ordering for in-store pickup and delivery services. To accommodate today’s digital market, 91% of restaurants want online ordering solutions, 66% want table side QR code-based ordering, and 74% want curbside pickup capabilities. Aldelo referral partners exceed these merchant expectations with natively integrated remote POS solutions, providing essential customer digital services at no additional cost to merchants, saving them hundreds of dollars per month.*
Successfully Manage and Monitor Multiple Store Locations
with Aldelo Express Cloud POS
4-minute read ---
Running multiple restaurant locations can be a thrilling yet daunting task. To run more than one operation, owners must either delegate to additional store leaders or engage in high-level multitasking as they work to release new services or manage day-to-day changes in the operation. With multiple layers of responsibilities that come with operating multiple storefronts, multi-store restaurant owners and managers can quickly become drained from running between tasks. As a result, their own staff are likely to feel the impact, risking the readiness, efficiency, and enthusiasm of their employees, and even the satisfaction of their customers.
Multi-Store Management Solution
But there is a way for restaurant owners to find peace of mind while they manage multiple businesses. Aldelo Express Cloud POS offers a multi-store management solution built into its back-office environment. With automatic syncs and back-office access from any web-enabled device, restaurant owners experience newfound peace of mind and freedom to manage their business anytime, anywhere.
Restaurants using an Aldelo Express back-office have the ability to manage one or many stores and selectively make changes across all stores, specific stores, or a single store.
Running multiple restaurant locations can be a thrilling yet daunting task. To run more than one operation, owners must either delegate to additional store leaders or engage in high-level multitasking as they work to release new services or manage day-to-day changes in the operation. With multiple layers of responsibilities that come with operating multiple storefronts, multi-store restaurant owners and managers can quickly become drained from running between tasks. As a result, their own staff are likely to feel the impact, risking the readiness, efficiency, and enthusiasm of their employees, and even the satisfaction of their customers.
Multi-Store Management Solution
But there is a way for restaurant owners to find peace of mind while they manage multiple businesses. Aldelo Express Cloud POS offers a multi-store management solution built into its back-office environment. With automatic syncs and back-office access from any web-enabled device, restaurant owners experience newfound peace of mind and freedom to manage their business anytime, anywhere.
Restaurants using an Aldelo Express back-office have the ability to manage one or many stores and selectively make changes across all stores, specific stores, or a single store.
Build Loyalty Program and Gift Card Sales this St. Patrick’s Day
4-minute read ---
Known for music, green beer, and Irish dancing, Saint Patrick’s Day is an international celebration of Irish culture, history, and legacy. The day began in honor of St. Patrick, Christian patron to the country of Ireland, and has been celebrated since the 17th century. Today, and especially in the U.S., St. Patrick’s Day is frequently celebrated with parades, live music, dancing, green beer, traditional food, wearing green clothes, and recalling leprechauns from Irish folklore.
Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives. Examples include offering double loyalty points on purchases from a specific St. Patrick’s Day menu, discounting gift card purchases, and rewarding first time loyalty program users. By remembering holidays with festive customer engagements, owners and operators emphasize their business’ loyalty and gift card programs and increase customer traffic during an otherwise slow period.
Known for music, green beer, and Irish dancing, Saint Patrick’s Day is an international celebration of Irish culture, history, and legacy. The day began in honor of St. Patrick, Christian patron to the country of Ireland, and has been celebrated since the 17th century. Today, and especially in the U.S., St. Patrick’s Day is frequently celebrated with parades, live music, dancing, green beer, traditional food, wearing green clothes, and recalling leprechauns from Irish folklore.
Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives. Examples include offering double loyalty points on purchases from a specific St. Patrick’s Day menu, discounting gift card purchases, and rewarding first time loyalty program users. By remembering holidays with festive customer engagements, owners and operators emphasize their business’ loyalty and gift card programs and increase customer traffic during an otherwise slow period.
QR Codes Emerge as the Preferred Link Between
Customers and Restaurants
6-minute-read ---
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. In a new era of increased contactless ordering and services, QR code adoption and usage has increased across food and beverage, hospitality, and retail, becoming the new norm. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. In a new era of increased contactless ordering and services, QR code adoption and usage has increased across food and beverage, hospitality, and retail, becoming the new norm. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.
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