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When first introduced, gift cards were distributed and owned by major credit card companies. Eventually, developers in the point-of-sale industry began offering gift cards as an integrated POS solution to enable business owners greater control maintaining gift card programs, campaigns, and protecting gift card cash infusions exclusively for their store(s). Today, gift cards are a billion-dollar industry that generate a massive amount of revenue for restaurant owners each year.
Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.
There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.
Aldelo was one of the first point-of-sale developers in the industry to introduce an integrated digital gift card solution into its cloud-based Aldelo Express POS platform. For restaurant owners, this meant eliminating costly per-swipe and related fees owed to their credit card processor.
There are many third-party open-loop (open market) gift card solutions available in the market with varying business models and associated consumer rewards. Participating in these gift card programs provide restaurants with some additional exposure but carry added costs and offer limited control. Restaurant owners have learned that by having a native POS closed-loop (specific to a restaurant or restaurant group) gift card solution they gain complete control over an important revenue stream for the business.
As a QR code-based module, merchants can offer traditional (plastic) gift cards printed with unique QR codes, or digital eGift Cards
Using cameras built into Aldelo Express tablet-based POS terminals, merchants easily scan QR code-based Masa+ eGift Cards to instantly redeem customer balances through the point-of-sale. As a QR code-based module, merchants can offer traditional (plastic) gift cards printed with unique QR codes, or digital eGift Cards that customers can purchase, share, reload, and redeem in-store through the Masa+ online platform.
Easy to Set Up
With Masa+ eGift Cards, restaurant owners using Aldelo Express POS simply check a box in their restaurant’s cloud back-office environment to immediately begin processing Masa+ gift cards in-store and through their Masa+ Online Storefront. Aldelo Express merchants can import gift cards from other existing solutions into Masa+ to help streamline operations.
Secure Future Revenue
Nearly 50% of gift cards are sold in the month of December, and customers that place orders using a gift card typically spend more than their card’s value. By implementing Masa+ eGift Cards today, merchants better prepare their business for the busy holiday season. Since gift cards have become an important revenue stream that restaurants rely on, business owners not utilizing native gift card programs are missing out.
Card balances are kept in the Aldelo Express cloud database and instantly updated from the store after each gift card redemption
Single and Multi-Store Use
Masa+ supports single and multi-store eGift Card programs, enabling merchants to promote new menu items, refund customers, and increase sales at one or multiple restaurant locations. It also enables customers to purchase or reload gift card credit at one store and redeem balances at another. All eGift Card balances are kept in the Aldelo Express cloud database and instantly updated from the store after each gift card redemption that prevents customers from redeeming the same gift card multiple times at multiple stores.
All-Inclusive Solution
Masa+ is a full-featured online ordering and digital payments platform that supports:
- Multi-Store QR Code-Based eGift Cards
- Text-Based eGift Card Sharing
- QR Code-Based Digital Menus
- Secure Personal Digital Wallets
- Loyalty, Rewards, and Coupon Programs
- And more
Learn more by contacting an Aldelo representative today at [email protected] or 877-639-8767
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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