4-minute read ---
Known for music, green beer, and Irish dancing, Saint Patrick’s Day is an international celebration of Irish culture, history, and legacy. The day began in honor of St. Patrick, Christian patron to the country of Ireland, and has been celebrated since the 17th century. Today, and especially in the U.S., St. Patrick’s Day is frequently celebrated with parades, live music, dancing, green beer, traditional food, wearing green clothes, and recalling leprechauns from Irish folklore.
Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives. Examples include offering double loyalty points on purchases from a specific St. Patrick’s Day menu, discounting gift card purchases, and rewarding first time loyalty program users. By remembering holidays with festive customer engagements, owners and operators emphasize their business’ loyalty and gift card programs and increase customer traffic during an otherwise slow period.
Here are a few ways to draw customers to your restaurant this St. Patrick’s Day, build your loyalty program, and increase gift card sales:
Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives. Examples include offering double loyalty points on purchases from a specific St. Patrick’s Day menu, discounting gift card purchases, and rewarding first time loyalty program users. By remembering holidays with festive customer engagements, owners and operators emphasize their business’ loyalty and gift card programs and increase customer traffic during an otherwise slow period.
Here are a few ways to draw customers to your restaurant this St. Patrick’s Day, build your loyalty program, and increase gift card sales:
Festive Food
Many St. Patrick’s Day traditions include Irish foods such as soda bread, shellfish, stew, and potato dumplings. As a result, many restaurants participate in St. Patrick’s Day with specialty menus. Restaurants can either add new items for a limited time or consider doctoring existing food and drinks to include an Irish flair.
Green-colored foods and drinks are another easy way to attract eager customers. In addition to green beer, frosted baked goods, and pancakes, try coloring mashed potatoes and popular cocktails green to spruce up your menu. By pairing these items with campaigns for a “lucky” gift card discount, restaurants differentiate their business from competitors that are also offering limited-time St. Patrick’s Day menu items.
Many St. Patrick’s Day traditions include Irish foods such as soda bread, shellfish, stew, and potato dumplings. As a result, many restaurants participate in St. Patrick’s Day with specialty menus. Restaurants can either add new items for a limited time or consider doctoring existing food and drinks to include an Irish flair.
Green-colored foods and drinks are another easy way to attract eager customers. In addition to green beer, frosted baked goods, and pancakes, try coloring mashed potatoes and popular cocktails green to spruce up your menu. By pairing these items with campaigns for a “lucky” gift card discount, restaurants differentiate their business from competitors that are also offering limited-time St. Patrick’s Day menu items.
Restaurants that use this holiday to promote their restaurant create an opportunity to spotlight their loyalty and gift card programs through valuable incentives
Lively Events
Food and live music are always a sure way to bring people together. St. Patrick’s Day parties with live music drastically increase restaurants’ customer traffic while providing an exciting opportunity for regular customers to invite their friends and family to their favorite restaurant.
For restaurants, events offer a great environment to introduce first-time loyalty users to the benefits of recurring visits. As restaurants promote and market St. Patrick Day parties, offering exclusive loyalty member discounts or free food and drinks with qualifying purchases are an effective way to incentivize customers interested in reaping tangible rewards.
Social Media Campaigns
Restaurants looking to increase their social media presence are running social media campaigns that draw attention to their restaurant and increase orders placed in-store and online. Engage customers by creating a St. Patrick’s Day photo wall in your restaurant where guests can take pictures with their friends, “tag” the restaurant on social media, and be rewarded with discounted gift cards or menu items.
Restaurants looking to increase their social media presence are running social media campaigns that draw attention to their restaurant and increase orders placed in-store and online. Engage customers by creating a St. Patrick’s Day photo wall in your restaurant where guests can take pictures with their friends, “tag” the restaurant on social media, and be rewarded with discounted gift cards or menu items.
Thank Loyal Customers
Customers that enter into a loyalty program with an entry-level reward or point value are more likely to return to the business and continue collecting store credits to redeem in the future. Take this St. Patrick’s Day to thank your customers for supporting your restaurant and ensure future visits by offering Masa+ Promo Cards, free menu items, or complimentary loyalty points through St. Patrick’s Day raffles and giveaways.
Customers that enter into a loyalty program with an entry-level reward or point value are more likely to return to the business and continue collecting store credits to redeem in the future. Take this St. Patrick’s Day to thank your customers for supporting your restaurant and ensure future visits by offering Masa+ Promo Cards, free menu items, or complimentary loyalty points through St. Patrick’s Day raffles and giveaways.
All-in-One Cloud POS
Restaurants using Aldelo Express Cloud POS and Masa+ effortlessly manage in-store, mobile, and remote food service operations with iPad and Android devices. With integrated Masa+ gift card, loyalty, coupon, and reward programs and secure digital wallets, customers utilize multiple payment options for in-store and online orders.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
Restaurants using Aldelo Express Cloud POS and Masa+ effortlessly manage in-store, mobile, and remote food service operations with iPad and Android devices. With integrated Masa+ gift card, loyalty, coupon, and reward programs and secure digital wallets, customers utilize multiple payment options for in-store and online orders.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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