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For many families, priorities surround their childrens’ school, extracurricular activities, and their local social network. As a result, restaurants are providing local schools and sports teams with sponsorships, fundraising partnerships, and catering services to put their brand in front of new faces and establish their local presence in concentrated group settings. These restaurants support students’ success while motivating new and existing customers to return the favor by regularly patronizing the business in-store or through its online ordering platform.
For businesses in close proximity to school or athletic facilities, complementing team tryouts, training events, competitions, school picnics, and academic fairs with their food and drinks generates a loyal customer base that makes the restaurant a go-to spot during lunch hours, after practices, or before rival competitions. In return, school groups engaging the restaurant for meals, snacks, or refreshments often receive restaurant services and bulk-order purchases at discounted rates.
For businesses in close proximity to school or athletic facilities, complementing team tryouts, training events, competitions, school picnics, and academic fairs with their food and drinks generates a loyal customer base that makes the restaurant a go-to spot during lunch hours, after practices, or before rival competitions. In return, school groups engaging the restaurant for meals, snacks, or refreshments often receive restaurant services and bulk-order purchases at discounted rates.
Restaurants complementing local events with food and drinks generate a loyal customer base that makes the business a go-to spot
Restaurants are also engaging school communities by offering fundraising partnerships to directly support plays, academic trips, service projects, dances, senior graduation ceremonies, and end-of-the-year parties. Many times restaurants help by setting up serving stations and providing staff that allows them to mingle with existing and potential customers.
One fundraising example is restaurants reaching out to school boards and event planning committees to offer proceeds from food and drink purchases made on behalf of the sports team, school, or club within a given time frame. The school group receives local awareness and funds, while restaurants generate additional traffic to their store on otherwise “slow” days. Such initiatives are also extended to other local businesses, creating a network of mutual support, increased exposure, and greater customer traffic over an extended period of time.
Restaurants are also working directly with school groups to host events on their business premises. By doing so, these restaurants foster organic relationships with the community that motivate new and existing customers to return that support. These businesses are also generally selected more often to cater social events such as dances and school-sponsored “grad night” parties that present the restaurant’s food and drinks to hundreds of students in a lively setting.
Finally, restaurants continue to partake in traditional sponsorships such as purchasing advertisements in school gyms and high-traffic athletic facilities to put their brand in front of local and visiting audiences.
By combining sponsorships and dine-in fundraisers with QR code-enabled online ordering and native loyalty programs, restaurants encourage first-time customers to return to the business and easily collect/redeem rewards from the comfort of their smartphones. Businesses that use Aldelo Express Cloud Point-of-Sale and Masa+ easily promote their integrated digital ordering and payment solutions QR code-based marketing resources posted on window decals or table stickers.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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