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To close the men’s college basketball season, top teams in the NCAA Division I league participate in a nation-wide tournament known as “March Madness.” Though 68 teams are selected to play, after 3 weeks of competitions only 2 are left for the national championship game and winning title. Once again millions of viewers are expected to watch March Madness on television or via online live streams.
For large corporations, nation-wide viewership means paying millions of dollars for commercials and strategic ad placements. But for local small businesses, customers excited to watch March Madness means another opportunity to engage new and existing guests with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods. Here are a few campaign ideas to get your restaurant involved in this year’s March Madness.
For large corporations, nation-wide viewership means paying millions of dollars for commercials and strategic ad placements. But for local small businesses, customers excited to watch March Madness means another opportunity to engage new and existing guests with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods. Here are a few campaign ideas to get your restaurant involved in this year’s March Madness.
Increase customer traffic with March Madness watch parties and campaigns
Host Watch Parties
For sports bars, grills, and other hot destinations for TV viewing, March Madness offers a nearly month-long period for high-volume customer engagements. Tournament games are played nearly twice a week, including some weekends, providing restaurants the opportunity to host multiple watch parties where they can highlight popular, specialty, or high-profit menu items and encourage loyal customers to invite their friends.
As the tournament comes to a crescendo, by bringing these March Madness elements to the environment, restaurants can create a go-to place for the community or neighborhood to watch the games.
Highlight Popular Items
March “Menu Madness” campaigns encourage purchases of popular or high-profit menu items. Restaurants can engage with customers directly by letting them vote for their favorite items to be featured on a temporary “Menu Madness” display, or simply let customers enjoy the business’ best food and drinks as they purchase popular items promoted on themed signage.
March “Menu Madness” campaigns encourage purchases of popular or high-profit menu items. Restaurants can engage with customers directly by letting them vote for their favorite items to be featured on a temporary “Menu Madness” display, or simply let customers enjoy the business’ best food and drinks as they purchase popular items promoted on themed signage.
Limited-Time Specials
Even if your restaurant cannot host a party, deliver your food to the party and draw in guests with March Madness themed specials for at-home enjoyment on game days and weekends. Takeout, curbside pickup, and delivery services enable basketball fans to take their favorite food and drinks wherever they are watching the game. Even non-sports fans can take advantage of limited time specials, engaging interest with new offers advertised on social media and online ordering menus.
Even if your restaurant cannot host a party, deliver your food to the party and draw in guests with March Madness themed specials for at-home enjoyment on game days and weekends. Takeout, curbside pickup, and delivery services enable basketball fans to take their favorite food and drinks wherever they are watching the game. Even non-sports fans can take advantage of limited time specials, engaging interest with new offers advertised on social media and online ordering menus.
Launch Loyalty Programs
Masa+ is a native digital ordering and payments platform available at no cost to restaurants using Aldelo Express Cloud POS. Masa+ includes zero-cost loyalty, rewards, egift, and coupon programs that directly integrate to their point-of-sale. Masa+ supports physical, digital, or hybrid loyalty programs and allows owners to run multiple programs for a single store. This means businesses are able to attract customers with a variety of programs and services for increasing repeat business and offering enhanced guest engagements.
Masa+ is a native digital ordering and payments platform available at no cost to restaurants using Aldelo Express Cloud POS. Masa+ includes zero-cost loyalty, rewards, egift, and coupon programs that directly integrate to their point-of-sale. Masa+ supports physical, digital, or hybrid loyalty programs and allows owners to run multiple programs for a single store. This means businesses are able to attract customers with a variety of programs and services for increasing repeat business and offering enhanced guest engagements.
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All Aldelo Express users have 100% access to a Centralized Multi-Store Restaurant Technology Platform including Merchant- and Customer Facing Solutions Aldelo Express POS, Masa+ Online Ordering, eGift and Loyalty Programs, Unlimited Licenses, Software Releases, Software Upgrades and 24/7 Technical Support are always included! Absolutely zero add-on modules or solutions to buy! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com |
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