3-minute read ---
Not all business owners have adequate resources to invest in marketing campaigns for their restaurant brand. So for restaurants launching new items, menus, services, loyalty programs, gift card solutions, in-store designs, or a complete re-opening, promoting their business organically in their community provides an alternative to working with professional marketing organizations.
Not-for-profit and community service groups pose an opportunity for organic brand messaging to not only promote the restaurant but also these organizations. This includes engaging local rotary clubs, community and school boards, regional park offices, and law enforcement offices that restaurants can partner with to provide sponsorships, event catering, and banquet spaces for meetings to organically promote their atmosphere and menus within the local community.
Restaurants that scour local companies and organizations within their community are able to market their services to a different customer demographic, maximizing the number of people tasting their food. Serving or preparing food on-site within the community creates a warm, inviting atmosphere for building relationships and fostering ongoing business. When paired with visible branding and distributed QR code business/menu cards, guests and passers-by easily visit the restaurant or conveniently place orders online.
Not-for-profit and community service groups pose an opportunity for organic brand messaging to not only promote the restaurant but also these organizations. This includes engaging local rotary clubs, community and school boards, regional park offices, and law enforcement offices that restaurants can partner with to provide sponsorships, event catering, and banquet spaces for meetings to organically promote their atmosphere and menus within the local community.
Restaurants that scour local companies and organizations within their community are able to market their services to a different customer demographic, maximizing the number of people tasting their food. Serving or preparing food on-site within the community creates a warm, inviting atmosphere for building relationships and fostering ongoing business. When paired with visible branding and distributed QR code business/menu cards, guests and passers-by easily visit the restaurant or conveniently place orders online.
Restaurants that scour local companies and organizations within their community are able to market their services to a different customer demographic
In addition, restaurants can reach out to other small business owners to offer opportunities for cross-pollination advertising. For example, promoting a restaurant’s private dining/event room in a local florist shop to attract customers celebrating anniversaries, wedding rehearsal dinners, and special events as they schedule flower deliveries for the occasion. Alternatively, offering discounts to movie theater guests who purchase tickets on a specific date, driving traffic to both local establishments.
Learn more by contacting an Aldelo representative today at [email protected] or 925-621-2410
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Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
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