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For many, the month of March marks anticipation of Spring, St. Patrick’s Day festivals, and watching the annual “March Madness” college basketball tournament with family and friends. With these activities and more, there are many ways restaurants can tailor their March marketing to hungry customers.
National Oreo Cookie Day - March 6
Introduced by Nabisco (or the National Biscuit Company), the Oreo cookie is at the top of the list of American cookie sales, with an estimated 450 billion cookies sold since its introduction in 1912. “Oreos” are undoubtedly an American household name and a very popular addition to family-friendly desserts such as:
Promoting new or limited-time Oreo menu items on National Oreo Cookie Day is sure to attract customers to your restaurant this March!
March Madness - Begins March 14
For sports bars, grills, and other hot destinations for TV viewing, March Madness offers a nearly month-long period for high-volume customer engagements. Tournament games are played nearly twice a week, including some weekends, providing restaurants the opportunity to host multiple watch parties where they can highlight popular, specialty, or high-profit menu items and encourage loyal customers to invite their friends. Many restaurants create tournament brackets that reward winning customers with food, drink, and merchandise prizes.
As the tournament comes to a crescendo, by bringing these March Madness elements to the environment, restaurants can create a go-to place for the community or neighborhood to watch the games.
St. Patrick's Day - March 17
Saint Patrick’s Day began in honor of St. Patrick, Christian patron to the country of Ireland, and has been celebrated since the 17th century. Today, especially in the U.S., Irish descendants celebrate with parades, live music, dancing, green beer, traditional food, wearing green clothes, and recalling leprechauns from Irish folklore. Traditional Irish foods include:
National Cocktail Day - March 24
Cocktails have been around for thousands of years, but grew in popularity in the 18th century when public houses or “pubs” combined dark liquors with spices and juices, making hard liquors enjoyable for every palate. Through the American Prohibition era, adding sugar and spices to “black market” alcohols established cocktails in American drinking culture.
Celebrate National Cocktail Day by promoting your restaurant’s cocktail menu, including non-alcoholic “mocktails” to attract the growing number of customers moving away from consuming alcohol.
Automate Menu Changes with Aldelo Express POS
Aldelo Express supports restaurants with automated menus and pricing solutions, supporting managers and staff as they offer unique menus for specific meal periods and special events.
Menus that automatically adjust for a specific time period not only makes it easy for restauranteurs to plan ahead for special events, but helps kitchen staff transition between meal periods. Overall, the solution provides managers more control over their operation.
The Aldelo Express Advanced Pricing Module also supports solutions such as VIP pricing, applicable for services such as employee discounts, family discounts, fundraiser/sports team nights, and for frequent customers.
Learn more about Aldelo Express POS by contacting an Aldelo representative today at merchants@Aldelo.com or 877-639-8767
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Aldelo’s suite of products and solutions meet any restaurant application and are also ideal for quick-service, bars, food trucks, pizzerias, golf clubs, pop ups, food courts, stadiums, and more.
When merchants require help, users have access to Aldelo’s “live” 24/7 technical support network via email or phone. Aldelo’s knowledgeable and trained staff are always available and ready to assist users with their needs.
3 Reasons to Immediately Implement
Masa+ Multi-Store Gift Cards
Increase Customer Loyalty with Seamlessly Integrated
Physical and/or Digital Gift Cards
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Restaurants that enable physical and/or digital Masa+ Gift Card programs instantly offer flexible, easy-to-purchase, and easy-to-use gift card solutions that can be used at multiple store locations, increasing customer satisfaction and guaranteeing additional revenue for the business. As a native integration to the Aldelo Express POS platform, restaurants that use Masa+ enjoy a seamlessly integrated gift card solution available at ZERO additional cost with Aldelo Pay or approved third-party merchant services.