6-minute read ---
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. In a new era of increased contactless ordering and services, QR code adoption and usage has increased across food and beverage, hospitality, and retail, becoming the new norm. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.
The overall contactless payment market is expected to surpass $4.6 trillion by 2027, with North America poised to be the leading market for QR code-based transactions. *
As restaurants move to cloud-based technology platforms, QR codes are becoming a necessity for both staff and customers for increasing productivity, reducing errors, and improving service levels and satisfaction.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.
The overall contactless payment market is expected to surpass $4.6 trillion by 2027, with North America poised to be the leading market for QR code-based transactions. *
As restaurants move to cloud-based technology platforms, QR codes are becoming a necessity for both staff and customers for increasing productivity, reducing errors, and improving service levels and satisfaction.
*Precedence Research, published August 06, 2021
An Enhanced and Frictionless Customer Journey
Since anyone with a smartphone can use their camera to scan a QR code, an entire world of immediacy is within easy reach for customers. That translates to less friction along the restaurant journey, from storefront discovery to vibrant menus to purchase options.
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Tableside
Review the menu specials or order immediately |
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Bar Seating
No waiting, easy ordering – including another round |
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Food Truck and Food Court Seating
Stress-free ordering, relax and visit with friends |
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Cafes and Coffee Shops
Re-order “the usual” and have it ready on-the-go |
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Event Venue and Stadium Seating
No lines, order and pay from the seat |
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Drive-In Diner or Curbside
Eat in the car or pick-up and go |
Easily-Managed Loyalty and Rewards Programs
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. If rewards are not tracked and automatically linked to a loyalty rewards account, there are no updates or prompts to remind customers of their redemption progress or valued rewards. Effectively managed rewards programs influence customer behavior and repeat business.
QR codes and secure wallets are convenient, reassuring customers that they are not missing qualifying purchases and increasing confidence that every visit counts. Also, paying via a QR code is easy with no lost or forgotten cards, or emails to check.
Restaurants can customize rewards programs that meet their business needs, whether it is providing a free item based on a qualifying number of purchases, discounts based on dollars spent, an earned reward on a subsequent visit within a specified period, or immediately earned rewards based on a particular purchase.
When customers enjoy realized rewards, they feel appreciated and encouraged to order more often. Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors.
Except for die-hard fans, loyalty programs can be challenging work for customers and are frequently abandoned. If rewards are not tracked and automatically linked to a loyalty rewards account, there are no updates or prompts to remind customers of their redemption progress or valued rewards. Effectively managed rewards programs influence customer behavior and repeat business.
QR codes and secure wallets are convenient, reassuring customers that they are not missing qualifying purchases and increasing confidence that every visit counts. Also, paying via a QR code is easy with no lost or forgotten cards, or emails to check.
Restaurants can customize rewards programs that meet their business needs, whether it is providing a free item based on a qualifying number of purchases, discounts based on dollars spent, an earned reward on a subsequent visit within a specified period, or immediately earned rewards based on a particular purchase.
When customers enjoy realized rewards, they feel appreciated and encouraged to order more often. Restaurants with strong loyalty marketing programs grow revenues 2.5 times faster than their competitors.
A Modern Traditional Customer Emerges
To re-establish a normal routine and lifestyle, customers have increasingly adapted between physical and digital channels when dining and ordering from restaurants. Employing QR codes in checkout flows is an attainable way to bridge these two worlds and let customers use on-demand online payment methods in-store. How restaurants use QR codes depends on hardware, payments capabilities, and business applications.
Restaurants displaying dynamic QR codes at POS terminals, on tables, and other checkout areas allow customers to scan with their smartphone, enabling purchases with alternative ecommerce methods such as credit cards, coupons, gift cards, loyalty, and rewards.
A restaurant putting a QR code on tables and at a variety of dining and checkout areas directs customers to their website or payment solution via a shopping cart or secure wallet, where customers enter their information and choose to pay with their preferred payment method(s). Customers can order and pay in advance or conveniently settle transactions on the spot.
To re-establish a normal routine and lifestyle, customers have increasingly adapted between physical and digital channels when dining and ordering from restaurants. Employing QR codes in checkout flows is an attainable way to bridge these two worlds and let customers use on-demand online payment methods in-store. How restaurants use QR codes depends on hardware, payments capabilities, and business applications.
Restaurants displaying dynamic QR codes at POS terminals, on tables, and other checkout areas allow customers to scan with their smartphone, enabling purchases with alternative ecommerce methods such as credit cards, coupons, gift cards, loyalty, and rewards.
A restaurant putting a QR code on tables and at a variety of dining and checkout areas directs customers to their website or payment solution via a shopping cart or secure wallet, where customers enter their information and choose to pay with their preferred payment method(s). Customers can order and pay in advance or conveniently settle transactions on the spot.
Support Smooth, Speedy, and Secure Digital Transactions
More and more restaurant owners and operators are looking for ways to benefit customers and their business by serving food and receiving payments in a timely and convenient manner. As customer demand for digital self-services grows, QR codes can save restaurant owners time and money by supporting speedier transactions and streamlining ordering and payment processes. Utilizing QR codes help launch and guide customers in-store and off-premises, offering restaurants and their customers greater reliability, security, and convenience during the transaction process.
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QR Code Scan & Pay from customer receipt
Single-use QR codes printed on physical customer receipts speed up in-store payment processes without engagement from restaurant staff. This allows staff to work more efficiently and productively by not requiring them to tend to every customer payment transaction, and provides customers the flexibility and freedom to complete payments from their smartphones in sit-down, event, and to-go settings. QR Code Fast Pay from customer smartphones Using the new feature from Aldelo Express Cloud POS and Masa+, restaurant staff can accept digital payments in seconds by scanning a unique, single-use QR code presented from the customer’s smartphone, automatically locating all relevant gift cards, rewards, and credit cards stored in their Masa+ online account. This eliminates timely manual searches for applicable store credit and is done without exposing the customer’s personal payment data. In-App Manual Credit Card Entry using an Aldelo Express iPad Aldelo Express In-App Manual Credit Card Entry means restaurant staff easily process a manual credit card transaction without ever exchanging a physical card. Aldelo Express recognizes and captures the card from the customer’s Masa+ Secure Digital Wallet, allowing staff to complete the transaction via a simple verification from the consumer. |
Enabling QR Code Digital Storefronts, Ordering, And Payments … Easy As One, Two, Three!
Whether in person or online, QR codes are one of the easiest touch-free payment methods restaurants can offer customers today. Simple to implement and optimize, going from paper printout to digital display really comes down to choosing the right POS and payments solution provider.
Restaurants using Aldelo Express Cloud POS have full access to an E2E restaurant technology platform encompassing full-featured merchant- and customer-facing solutions. Merchants leverage a rich native ecosystem for customizing and improving customer ordering, dining, and delivery services, eliminating dependency of disparate third-party solutions that add cost, complexity, and additional training. Core functionality like dynamic QR codes enable these foundational elements for new and existing restaurant owners and operators, without any added costs.
Aldelo Express merchants can generate unique QR codes for customers to conveniently launch Masa+ digital services. Aldelo Express Cloud POS offers everything restaurant owners need to manage their operation, including customer-facing Masa+ digital services that include an online storefront, digital menu, Mobile Online Ordering, and Secure Digital Wallet with Gift, Loyalty and Reward programs.
Merchants that use Masa+ can request free QR code marketing items specific to their restaurant and menu, promoting their business and extending their reach in the local community.
Free Masa+ Window Decals and Table/Counter Stickers: www.aldelo.com/marketing-qr-setup
Free Masa+ Business/Menu Cards: www.aldelo.com/custom-menu-cards
Free Masa+ Business/Menu Cards: www.aldelo.com/custom-menu-cards
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Aldelo Express Cloud POS with centralized multi-store restaurant technology platform accessible from any web browser, anytime and anywhere |
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Multi-store customer-facing solutions, including QR Code-based Online Ordering and Secure Digital Wallet: Credit Cards, Gift, Loyalty, and
Rewards Programs |
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Ultra-competitive rates and ZERO cost Aldelo Express Cloud POS and Masa+ Online Ordering Solution |
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