QR Codes Emerge as the Preferred Link Between Customers and Restaurants
Largely ignored in the US for years, QR codes are proving daily how much of a productive and trusted asset they are to restaurant owners in today’s unpredictable market climate. In a new era of increased contactless ordering and services, QR code adoption and usage has increased across food and beverage, hospitality, and retail, becoming the new norm. Now that many brands are using QR codes to enable contactless experiences, these little square matrix barcodes are appearing everywhere.
QR codes are quickly becoming the go-to link between our physical and digital worlds. With eight out of ten people carrying a smartphone camera in their pockets, consumer demand for touch-free experiences is skyrocketing. Customers are utilizing QR codes because they use their own smartphone to self-manage a variety of experiences and services: digital menus, place orders, scan-and-pay at the POS, web-based payments, leave cashless tips, receive electronic receipts, gain loyalty points, trigger curbside pick-up, and more.