Simple Yet Out-of-the-Box Valentine’s Day |
1. Game Day Specials There’s no better way to draw in football fans than with enticing Game Day specials. Whether your restaurant offers dine-in, curbside pickup, takeout, or delivery, football-themed promotions on fan-favorite menu items like wings, burgers, and beers are sure to attract a crowd.
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How to Promote Your Restaurant on Black Friday,
Small Business Saturday, and Cyber Monday
Aldelo Express Offers Unparalleled Solutions
for Managing E2E In-Store and Off-Premises Services
3-minute read ---
With the holiday shopping season about to kick into high gear, Black Friday, Small Business Saturday, and Cyber Monday (the Friday, Saturday, and Monday after Thanksgiving) present exciting opportunities for restaurants to attract new patrons and show appreciation to loyal customers. These three days are more than just major shopping events—they’re a chance for your restaurant to stand out, bring in customers looking for great deals, and tap into the community spirit that encourages people to shop local.
Whether you're looking to boost foot traffic, promote your off-premises services, or increase gift card sales, there are plenty of creative ways to help your restaurant shine. Here are seven marketing ideas to help your business take full advantage of Black Friday, Small Business Saturday, and Cyber Monday and make this holiday season a memorable one for your guests.
With the holiday shopping season about to kick into high gear, Black Friday, Small Business Saturday, and Cyber Monday (the Friday, Saturday, and Monday after Thanksgiving) present exciting opportunities for restaurants to attract new patrons and show appreciation to loyal customers. These three days are more than just major shopping events—they’re a chance for your restaurant to stand out, bring in customers looking for great deals, and tap into the community spirit that encourages people to shop local.
Whether you're looking to boost foot traffic, promote your off-premises services, or increase gift card sales, there are plenty of creative ways to help your restaurant shine. Here are seven marketing ideas to help your business take full advantage of Black Friday, Small Business Saturday, and Cyber Monday and make this holiday season a memorable one for your guests.
Get Ahead of Competitors This Holiday Season with QR Code Masa+ Multi-Store Loyalty Rewards, Gift Cards, and Promo Cards
Set Your Business Up for Success During the Holiday Season and Beyond
3-minute read ---
The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.
1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:
The holiday season is one of the busiest and most profitable times of the year for restaurants. However, with increased competition, it's crucial to stand out in the market and attract more customers. Masa+, a powerful online ordering and payments platform powered by Aldelo Express, offers a suite of tools like QR code Loyalty Rewards programs, Gift Cards, and Promo Cards to help restaurants gain an edge over competitors. As a multi-store solution, merchants manage gift, loyalty, and promo card issuance and redemption across multiple store locations. Let’s explore how restaurants can strategically leverage these features to boost holiday sales and customer loyalty.
1. Engage Customers with QR Code Masa+ Loyalty Rewards
Loyalty rewards programs are a proven way to retain customers and increase repeat visits. With Masa+, restaurants can implement a seamless, QR code-based loyalty rewards program that enhances the customer experience. Here's how:
- Easy Enrollment: With a simple scan of a QR code, customers can join your seamless Masa+ Loyalty Rewards program within seconds, without the hassle of downloading a separate app or filling out a paper form. - Trackable Rewards: Use the program to offer points, discounts, or free items for repeat visits, which encourages customers to keep coming back throughout the busy holiday season. Every purchase can bring them closer to rewards, encouraging guests to keep your restaurant top-of-mind when choosing where to dine. |
Gain Competitive Edge with Multi-Store Digital Rewards Programs
Convenient Enrollment, Earning, and Redemption
Instantly Enhance Loyalty Rewards Experience and Engagement
3-minute read ---
In a highly competitive restaurant industry, loyalty rewards programs have become a go-to strategy for restaurants aiming to keep customers engaged and returning. The key to making these programs attractive and effective lies in their convenience. The easier a loyalty rewards program is to engage with, the smaller the barrier to entry, and the more likely guests will return to the restaurant to earn and redeem loyalty rewards. That is why Aldelo Express Cloud POS offers QR codes and Masa+ Promo Cards to enhance and leverage enrollment in a restaurant’s Masa+ Loyalty Rewards Program.
With the ease and convenience of enrolling, earning, and redeeming Masa+ Loyalty Rewards through a QR code scan, restaurants using Aldelo Express and Masa+ easily enhance their customer engagement, streamline interactions, and overall drive greater loyalty rewards engagement. Let’s explore specifically how these tools can enhance a restaurant’s marketing efforts…
In a highly competitive restaurant industry, loyalty rewards programs have become a go-to strategy for restaurants aiming to keep customers engaged and returning. The key to making these programs attractive and effective lies in their convenience. The easier a loyalty rewards program is to engage with, the smaller the barrier to entry, and the more likely guests will return to the restaurant to earn and redeem loyalty rewards. That is why Aldelo Express Cloud POS offers QR codes and Masa+ Promo Cards to enhance and leverage enrollment in a restaurant’s Masa+ Loyalty Rewards Program.
With the ease and convenience of enrolling, earning, and redeeming Masa+ Loyalty Rewards through a QR code scan, restaurants using Aldelo Express and Masa+ easily enhance their customer engagement, streamline interactions, and overall drive greater loyalty rewards engagement. Let’s explore specifically how these tools can enhance a restaurant’s marketing efforts…
QR Codes: A Seamless Entry Point to Loyalty Rewards Programs QR codes are no longer a novelty—they’ve become a mainstream tool offered with every competitive point of sale system, and more and more restaurants are discovering how easy it is to capitalize on their convenience. QR codes act as a bridge between the restaurant and a customer’s smartphone, helping restaurants engage with customers in a more targeted and relevant way. With just a scan and a few taps on their smartphone, guests easily join the loyalty rewards program, check their points balance, or redeem available rewards or digital loyalty credits. |
Maximizing Restaurant Reach: 7 Reasons to Embrace Cross-Pollination Advertising Campaigns
Expand Customer Reach and Strengthen Your Local Economy
3-minute read ---
Independent restaurants are always looking for innovative strategies to attract and retain customers. While traditional local advertising remains effective, cross-pollination advertising—collaborating and marketing with other local businesses—offers a unique opportunity to expand your reach and strengthen your local economy and community ties. Combined with QR code digital menus, loyalty programs, and egift card purchases, restaurants attract customers looking for easy, convenient, and even meaningful purchases from businesses in their local community.
Here are seven compelling reasons why your restaurant should consider implementing cross-pollination advertising campaigns.
Independent restaurants are always looking for innovative strategies to attract and retain customers. While traditional local advertising remains effective, cross-pollination advertising—collaborating and marketing with other local businesses—offers a unique opportunity to expand your reach and strengthen your local economy and community ties. Combined with QR code digital menus, loyalty programs, and egift card purchases, restaurants attract customers looking for easy, convenient, and even meaningful purchases from businesses in their local community.
Here are seven compelling reasons why your restaurant should consider implementing cross-pollination advertising campaigns.
Enhancing Restaurant Operations with Masa+ Online Storefronts
Accessed with Aldelo Express’s Masa+ QR Codes
3-minute read ---
An essential part of a customer’s dining experience is a seamless and efficient ordering process. Since the dawn of customer-driven digital services, while great food and lively staff remain cornerstones of restaurant success, digital convenience has become equally important, especially as restaurants seek to extend their business beyond their brick-and-mortar location and compete in their local market. Aldelo Express’s native Masa+ Online Storefronts empower restaurants to enhance their customers’ experience with easy access to a full-featured online platform that supports online ordering and payments, eGift Card sales, Promo Card and Loyalty/Rewards redemption, store images, business hours, and more. Combined with Masa+ QR codes for quick and convenient access with a smartphone or tablet, restaurants using Masa+ can create a cohesive bridge between their physical dining environment and the ever-present online world. Let’s explore how restaurants can benefit from Masa+ Online Storefronts and integrating QR codes into their customer services. |
Leveraging Harvest and Fall Themes to Enhance
the Restaurant Experience
Invite Summer Guests to Return for Harvest Season Flavors
3-minute read ---
As the vibrant summer days give way to the crisp, cool air of autumn, restaurants have a unique opportunity to attract customers by embracing the rich, warm themes of the harvest season. Inviting summer guests to return and experience the cozy, flavorful delights of fall can create a memorable dining experience that keeps them coming back.
Combined with easy-to-update QR code digital menus and integrated Loyalty/Rewards programs, restaurants can garner significant attention and stand out from local competitors with harvest season restaurant marketing campaigns.
Here’s how you can create an inviting atmosphere and capitalize on the season’s offerings…
As the vibrant summer days give way to the crisp, cool air of autumn, restaurants have a unique opportunity to attract customers by embracing the rich, warm themes of the harvest season. Inviting summer guests to return and experience the cozy, flavorful delights of fall can create a memorable dining experience that keeps them coming back.
Combined with easy-to-update QR code digital menus and integrated Loyalty/Rewards programs, restaurants can garner significant attention and stand out from local competitors with harvest season restaurant marketing campaigns.
Here’s how you can create an inviting atmosphere and capitalize on the season’s offerings…
Add Fall Flavors to Your Menu The arrival of autumn brings a bounty of ingredients that are perfect for creating comforting and flavorful dishes. Incorporate seasonal favorites such as squash, corn, cinnamon, nutmeg, clove, and ginger into your menu to evoke the essence of fall. Think of offering dishes like roasted butternut squash soup, creamy corn chowder, or spiced pumpkin pie. These flavors not only celebrate the season but also provide a warm, nostalgic feeling that diners crave as the weather cools. By highlighting these seasonal ingredients, you can create a menu that appeals to both the palate and the soul.
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The Power of the Aldelo Express Advanced Pricing Module for Restaurant Owners
Keep Prices Current and Maintain Business Profits
3-minute read ---
In the competitive world of the restaurant industry, staying ahead of the curve is essential for success. One key aspect that can significantly impact a restaurant’s bottom line is pricing. Enter the Aldelo Express Advanced Pricing Module – a powerful tool designed to give restaurant owners enhanced control over their pricing strategies. Whether running a cozy café, a bustling diner, or an upscale restaurant, the Aldelo Express Advanced Pricing Module offers a suite of features that can transform the way operators manage their businesses.
In the competitive world of the restaurant industry, staying ahead of the curve is essential for success. One key aspect that can significantly impact a restaurant’s bottom line is pricing. Enter the Aldelo Express Advanced Pricing Module – a powerful tool designed to give restaurant owners enhanced control over their pricing strategies. Whether running a cozy café, a bustling diner, or an upscale restaurant, the Aldelo Express Advanced Pricing Module offers a suite of features that can transform the way operators manage their businesses.
Marketing Your Restaurant at the
Start of the School Year
Attract Local Students and Families with These Restaurant Marketing Tips
3-minute read ---
Marketing a restaurant during the start of the school year can be an exciting and profitable venture, as students and families are looking for social hubs to gather with friends, study, and celebrate after homecoming games and events.
As the start of the school year quickly approaches, here are a few strategies to effectively market your restaurant:
Marketing a restaurant during the start of the school year can be an exciting and profitable venture, as students and families are looking for social hubs to gather with friends, study, and celebrate after homecoming games and events.
As the start of the school year quickly approaches, here are a few strategies to effectively market your restaurant:
1. Understand Your Target Audience Consider your target audience. Is it high school and college students? Families? Consider what food and beverage types are most in-demand for those customers, and tailor your menu and marketing efforts to reflect that. 2. Create Seasonal Promotions The start of the school year is often full of gatherings that are enhanced with special offers from local restaurants. Consider creating promotions that cater to students and school groups, like ‘Homecoming Meal Deals' or ‘New School Year Discounts.' Market your promotions with QR codes access to digital menus, distributing QR code-based flyers and business cards, and posting signage all around your restaurant premises. Combining marketing campaigns with introductory promo cards and loyalty programs reward first-time purchases and incentivize guests to frequently return throughout the fall semester. |
Enjoy a Buffet of Point-of-Sale Features
with Aldelo Express
Switch Today to Access Industry-Leading Restaurant Technology!
3-minute read ---
Restaurant owners know that the point-of-sale system is the backbone of a business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a point-of-sale system that is proven, efficient, and effective.
Aldelo Express is a cloud point-of-sale system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, Aldelo Express supports dozens of natively developed point-of-sale features and modules, and provides access to valuable third-party integrations.
Here are some of the reasons why Aldelo Express is a superior point-of-sale solution for restaurants:
Restaurant owners know that the point-of-sale system is the backbone of a business. It handles everything from taking orders and payments to inventory management, and from customer data collection to financial reporting. That’s why it’s so important to choose a point-of-sale system that is proven, efficient, and effective.
Aldelo Express is a cloud point-of-sale system that has gained popularity among restaurant owners due to its comprehensive features and user-friendly interface. Plus, Aldelo Express supports dozens of natively developed point-of-sale features and modules, and provides access to valuable third-party integrations.
Here are some of the reasons why Aldelo Express is a superior point-of-sale solution for restaurants:
Boost Revenue and Customer Engagement
with Masa+ Promo Cards
A Look into Loyalty Program Success
3-minute read ---
In the fiercely competitive landscape of modern business, building customer loyalty is paramount. With consumers bombarded by countless options, enticing them to remain loyal to your brand requires innovative strategies. One such strategy gaining traction is the utilization of Masa+ Promo Cards (smart coupons) to initiate enrollment in Masa+ Loyalty programs. These cards not only serve as a gateway to increased customer engagement but also hold the key to unlocking higher profits for businesses.
Masa+ has revolutionized the way businesses interact with their customers. By offering enticing rewards and exclusive benefits, Masa+ fosters a sense of belonging and appreciation among patrons. However, the true power of Masa+ lies in its ability to attract new members through strategically designed Masa+ Promo Cards.
In the fiercely competitive landscape of modern business, building customer loyalty is paramount. With consumers bombarded by countless options, enticing them to remain loyal to your brand requires innovative strategies. One such strategy gaining traction is the utilization of Masa+ Promo Cards (smart coupons) to initiate enrollment in Masa+ Loyalty programs. These cards not only serve as a gateway to increased customer engagement but also hold the key to unlocking higher profits for businesses.
Masa+ has revolutionized the way businesses interact with their customers. By offering enticing rewards and exclusive benefits, Masa+ fosters a sense of belonging and appreciation among patrons. However, the true power of Masa+ lies in its ability to attract new members through strategically designed Masa+ Promo Cards.
Seize the Season: Boost Your Dining Services with
the Summer Olympics Buzz!
Promote Your Olympic Spirit to Get Ahead in the Race for Summer Customers
3-minute read ---
The Summer Olympics are not just a global sporting event; they are a season of excitement, unity, and celebration. The world is already gearing up for this spectacular event, meaning now is an opportune moment for restaurants and food service businesses, both in-house and remote, to capitalize on the heightened public interest, generate excitement, and encourage purchases from their restaurant!
Here's why and how you should start promoting your dining services now, in anticipation of the 2024 Summer Olympics happening in Paris, France – opening on July 26, 2024!
The Summer Olympics are not just a global sporting event; they are a season of excitement, unity, and celebration. The world is already gearing up for this spectacular event, meaning now is an opportune moment for restaurants and food service businesses, both in-house and remote, to capitalize on the heightened public interest, generate excitement, and encourage purchases from their restaurant!
Here's why and how you should start promoting your dining services now, in anticipation of the 2024 Summer Olympics happening in Paris, France – opening on July 26, 2024!
Navigating Outdoor Dining, Takeout, and
Alcohol-To-Go Services with Aldelo Express
Maximize Efficiency While Enhancing Restaurant and Bar Operations
3-minute read ---
In the time surrounding the coronavirus pandemic, restaurants survived by adapting to their new circumstances with outdoor dining, takeout, and off-premises “alcohol-to-go” services. For many restaurants, these services remain an integral part of their restaurant operations. Today, modern establishments can efficiently navigate outdoor dining, takeout, and alcohol-to-go services with Aldelo Express, a leading restaurant point-of-sale solution.
In the time surrounding the coronavirus pandemic, restaurants survived by adapting to their new circumstances with outdoor dining, takeout, and off-premises “alcohol-to-go” services. For many restaurants, these services remain an integral part of their restaurant operations. Today, modern establishments can efficiently navigate outdoor dining, takeout, and alcohol-to-go services with Aldelo Express, a leading restaurant point-of-sale solution.
Managing Outdoor Dining and Takeout with Aldelo Express
1. Dynamic Table Management
2. Flexible Order Taking
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Marketing Your Restaurant in April 2024
National Burrito Day, National Beer Day, National Garlic Day, and More
3-minute read ---
After winter holiday crowds and before summer vacation there is a bit of a lull in overall customer foot traffic, making effective restaurant marketing crucial for business owners looking to boost or maintain their springtime sales.
Here are a few opportunities to promote additional customer traffic during the month of April 2024:
After winter holiday crowds and before summer vacation there is a bit of a lull in overall customer foot traffic, making effective restaurant marketing crucial for business owners looking to boost or maintain their springtime sales.
Here are a few opportunities to promote additional customer traffic during the month of April 2024:
National Peanut Butter & Jelly Day - April 2 Peanut butter and jelly, or “PB&J,” is a classic combination most often found in sandwiches. As an easy, inexpensive, and well-loved kids choice, the average American consumes almost 2,000 PB&J sandwiches before graduating from high school. Nostalgia sells, so adding peanut butter and jelly offers a touch of nostalgia available to adults and familiarity and fun to young diners visiting your establishment. |
Tips for Mastering the Restaurant Space with
Aldelo Express Cloud Point-of-Sale
Contactless, Cloud-Based Solutions Help Position Restaurants for Success
3-minute read ---
Restaurant operators often look to point-of-sale technology to manage operations, enhance productivity, and stay ahead of their competition, responding to their customers and an ever-evolving restaurant landscape. One such technological solution that is gaining popularity among restaurant owners is the Aldelo Express Cloud Point-of-Sale platform.
In this blog post, we'll explore how restaurants can use Aldelo Express to elevate their restaurant business and leverage their sales strategies.
Offer Consistent Customer Services: Contactless Ordering & Payments
From ordering takeout on the way home from work, dining out with friends, or ordering delivery for a fun night in, customers are drawn to contactless ordering and payments that are convenient and fast. With Aldelo Express, restaurant owners offer consistent and speedy dining services from the comfort of their smartphone, computer, or tablet device. The Aldelo Express Masa+ Online Ordering platform supports QR code digital menus, online ordering, and digital payment options, allowing restaurants to cater to tech-savvy consumers inside the restaurant or off-premises. When used inside the dining environment, Masa+ helps restaurants serve a high number of customers, even when operating with fewer staff. The result is increased service efficiency, consistency, and satisfaction for customers ordering in-store and remotely.
Restaurant operators often look to point-of-sale technology to manage operations, enhance productivity, and stay ahead of their competition, responding to their customers and an ever-evolving restaurant landscape. One such technological solution that is gaining popularity among restaurant owners is the Aldelo Express Cloud Point-of-Sale platform.
In this blog post, we'll explore how restaurants can use Aldelo Express to elevate their restaurant business and leverage their sales strategies.
Offer Consistent Customer Services: Contactless Ordering & Payments
From ordering takeout on the way home from work, dining out with friends, or ordering delivery for a fun night in, customers are drawn to contactless ordering and payments that are convenient and fast. With Aldelo Express, restaurant owners offer consistent and speedy dining services from the comfort of their smartphone, computer, or tablet device. The Aldelo Express Masa+ Online Ordering platform supports QR code digital menus, online ordering, and digital payment options, allowing restaurants to cater to tech-savvy consumers inside the restaurant or off-premises. When used inside the dining environment, Masa+ helps restaurants serve a high number of customers, even when operating with fewer staff. The result is increased service efficiency, consistency, and satisfaction for customers ordering in-store and remotely.
Aldelo Express Helps Increase Restaurant and Bar Sales
Top Ways to Secure and Grow Your Business Today!
3-minute read ---
A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.
Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:
A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.
Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:
Takeout and Delivery “Score Big” During March Madness
Marketing Your Restaurant’s Takeout & Delivery Services During March Madness 2024
3-minute read ---
March Madness isn't just about basketball—it's also a prime opportunity for restaurants to score big with creative marketing strategies. With anticipation of the tournament in full swing, hungry fans are looking for convenient dining options to enjoy while cheering on their favorite teams. For restaurants offering takeout and delivery services, this presents a golden opportunity to engage with customers and boost sales.
Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.
March Madness isn't just about basketball—it's also a prime opportunity for restaurants to score big with creative marketing strategies. With anticipation of the tournament in full swing, hungry fans are looking for convenient dining options to enjoy while cheering on their favorite teams. For restaurants offering takeout and delivery services, this presents a golden opportunity to engage with customers and boost sales.
Here are some winning marketing ideas to help your restaurant takeout and delivery services stand out during March Madness 2024.
Bracket-themed Specials: Get your customers into the competitive spirit by offering bracket-themed specials. While minding March Madness-related copyrights and trademarks, create a unique takeout and delivery menu featuring dishes named using general basketball terms. For example, "Slam Dunk Sliders," "Three-Point Pizza,” or “Victory Wings.” You can even run a promotion where customers vote for their favorite dish, with the winning item earning a spot as a permanent menu offering. |
How to Use Masa+ Promo Cards to Grow Your Business
Support Purchases with Open-Ended, Single-Use, or Limited-Time Offers
2-minute read ---
Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.
Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.
Promo Cards are a powerful alternative to traditional gift cards and coupons. Unlike gift cards that must be purchased in advance, Masa+ Promo Cards are store credit given to customers to encourage first-time or future visits. Like a flexible digital coupon, restaurant owners can set unique activation/expiration dates, limit redemption to specific customers, specific days of the week, and inform users when non-qualified items are selected, making Masa+ Promo Cards an effective tool for growing your business.
Merchants simply provide a unique QR code or URL link to direct guests to their Promo Card. The free store credit is then directly added to their Masa+ Digital Wallet, where guests can view and redeem Promo Card values in-store or in the Masa+ Online Ordering solution.
Promote Your Menu and Attract New Customers During March Madness 2024 with Masa+ Promo Cards
2/16/2024
Promote Your Menu and Attract New Customers During March Madness 2024 with Masa+ Promo Cards
Promo Cards Help Initiate First-Time Purchases
3-minute read ---
The NCAA men’s college basketball season will end this year with the nation-wide NCAA Division I tournament known as “March Madness.” After 3 weeks of competitions, only 2 of the original top 68 teams will compete for the championship title. March Madness 2024 begins March 17, with the final championship game scheduled for Monday, April 8 in Glendale, Arizona. Millions will gather to watch the final game on television, via online live streams, or in person.
For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.
Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
The NCAA men’s college basketball season will end this year with the nation-wide NCAA Division I tournament known as “March Madness.” After 3 weeks of competitions, only 2 of the original top 68 teams will compete for the championship title. March Madness 2024 begins March 17, with the final championship game scheduled for Monday, April 8 in Glendale, Arizona. Millions will gather to watch the final game on television, via online live streams, or in person.
For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.
Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:
- Host “game-time” happy hour watch parties with special food and drink menu/pricing
- Highlight popular or high-profit menu items with a specialty menu
- Limited-time specials for takeout and delivery services that support at-home festivities
- Use Promo Cards to help initiate first-time purchases and enrollment in Loyalty programs
The Power of Masa+ Promo Cards in Restaurant Marketing
Attract New Customers and Incentivize Purchase of High-Profit Menu Items
3-minute read --- Masa+ Promo Cards help a restaurant expand its customer baseIn the highly competitive world of the restaurant industry, attracting and retaining customers is a constant challenge. While the quality of food and service is undoubtedly crucial, innovative marketing strategies make a significant impact on a restaurant's success. One effective and often overlooked method is the distribution of Masa+ Promo Cards. In this blog post, we will explore how Masa+ Promo Cards help a restaurant expand its customer base, incentivize purchase of high-profit menu items, and foster long-term loyalty. Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they are complimentary store credit given by the restaurant that influence potential customers to make an initial purchase. Restaurants also use Masa+ Promo Cards to thank customers for coming into the restaurant, encourage guests to return, and influence increased enrollment in their business’s Masa+ Loyalty program. With multiple customization options such as limiting redemption to certain days of the week, setting unique activation/expiration dates, and informing users when non-qualified items are selected, Masa+ Promo Cards provide a powerful yet flexible solution to support a restaurant’s unique business needs. |
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