Promote Your Menu and Attract New Customers During March Madness 2024​ with Masa+ Promo Cards

Promote Your Menu and Attract New Customers During March Madness 2024 ​with Masa+ Promo Cards

Promo Cards Help Initiate First-Time Purchases

3-minute read ---
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The NCAA men’s college basketball season will end this year with the nation-wide NCAA Division I tournament known as “March Madness.” After 3 weeks of competitions, only 2 of the original top 68 teams will compete for the championship title. March Madness 2024 begins March 17, with the final championship game scheduled for Monday, April 8 in Glendale, Arizona. Millions will gather to watch the final game on television, via online live streams, or in person.

​For small businesses, local customers from other parts of the country or those who went away to college are excited to watch March Madness 2024. This means another opportunity to engage new and existing local customers with specialty menus, themed menu items, and loyalty campaigns to drive customer traffic and provide increased revenue in otherwise slower periods.

Here are a few campaign ideas to get your restaurant involved in this year’s March Madness:

• Host “game-time” happy hour watch parties with special food and drink menu/pricing
• Highlight popular or high-profit menu items with a specialty menu
• Limited-time specials for takeout and delivery services that support at-home festivities
• Use Promo Cards to help initiate first-time purchases and enrollment in Loyalty programs

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