3-minute read ---
The Summer Olympics are not just a global sporting event; they are a season of excitement, unity, and celebration. The world is already gearing up for this spectacular event, meaning now is an opportune moment for restaurants and food service businesses, both in-house and remote, to capitalize on the heightened public interest, generate excitement, and encourage purchases from their restaurant!
Here's why and how you should start promoting your dining services now, in anticipation of the 2024 Summer Olympics happening in Paris, France – opening on July 26, 2024!
Here's why and how you should start promoting your dining services now, in anticipation of the 2024 Summer Olympics happening in Paris, France – opening on July 26, 2024!
1. Ride the Wave of Enthusiasm:
The Olympics bring together people from all walks of life, united by their love for sports and competition. This is a rare moment when the global audience is tuned in, and their enthusiasm can translate into increased interest in related promotions. By aligning your dining services with this event, you tap into this global excitement, attracting both sports fans and casual viewers.
The Olympics bring together people from all walks of life, united by their love for sports and competition. This is a rare moment when the global audience is tuned in, and their enthusiasm can translate into increased interest in related promotions. By aligning your dining services with this event, you tap into this global excitement, attracting both sports fans and casual viewers.
2. Special Menus and Themes:
Create Olympic-themed menus or dishes inspired by the host country – this year, France – or participating nations. This not only adds a unique twist to your offerings but also caters to the diverse tastes of your customers. For instance, offer a “Gold Medal” burger or a “World Record” spicy dish. Such themed items make your menu more appealing and shareable on social media, generating organic marketing buzz.
Create Olympic-themed menus or dishes inspired by the host country – this year, France – or participating nations. This not only adds a unique twist to your offerings but also caters to the diverse tastes of your customers. For instance, offer a “Gold Medal” burger or a “World Record” spicy dish. Such themed items make your menu more appealing and shareable on social media, generating organic marketing buzz.
Promote your Olympic spirit to get ahead in the race for summer customers
3. In-House Event Hosting:
Turn your dining space into an Olympic viewing zone, possibly adjusting hours of business to accommodate specific events. Post schedules of events with dates and times so that customers know when their favorite country, event, or athlete is performing. Set up screens to broadcast live events, decorate with flags of participating nations, and create a lively atmosphere that mimics the Olympic spirit. This approach is excellent for in-house dining services, as it encourages customers to spend more time (and money) at your establishment.
4. Remote Dining Experiences:
For remote dining services, including takeout and delivery, offer Olympic-special combos or discounts tied to the event's schedule. For example, a discount on days when the host nation competes, or when popular events like gymnastics or swimming finals take place. It’s a great way to keep remote diners engaged and excited about both the Olympics and your menu.
For remote dining services, including takeout and delivery, offer Olympic-special combos or discounts tied to the event's schedule. For example, a discount on days when the host nation competes, or when popular events like gymnastics or swimming finals take place. It’s a great way to keep remote diners engaged and excited about both the Olympics and your menu.
5. Leveraging Social Media:
Social media platforms are buzzing with Olympic-related content. Join the conversation by using relevant hashtags, posting about your Olympic-themed dishes or events, and engaging with your audience. Run contests or polls related to the games, and offer discounts or freebies to winners. This not only increases your visibility but also fosters a sense of community among your customers.
Social media platforms are buzzing with Olympic-related content. Join the conversation by using relevant hashtags, posting about your Olympic-themed dishes or events, and engaging with your audience. Run contests or polls related to the games, and offer discounts or freebies to winners. This not only increases your visibility but also fosters a sense of community among your customers.
Keep remote diners engaged and excited about both the Olympics and your menu
6. Partnerships and Sponsorships:
Consider partnering with local sports clubs, training centers, or athletes. Host meet-and-greet events or sponsor a local team. This not only gives you direct access to sports enthusiasts but also positions your brand as a supporter of local talent and sports.
7. Health and Wellness Alignment:
The Olympics symbolize peak physical fitness and health. Align your menu with this theme by offering healthy options, emphasizing fresh, local ingredients, or creating fitness-inspired dishes. This appeals to health-conscious customers and ties in perfectly with the Olympic spirit.
The Olympics symbolize peak physical fitness and health. Align your menu with this theme by offering healthy options, emphasizing fresh, local ingredients, or creating fitness-inspired dishes. This appeals to health-conscious customers and ties in perfectly with the Olympic spirit.
Showcase Your Olympic Spirit Today!
The Summer Olympics present a unique opportunity for both in-house and remote dining services to boost their visibility and sales. By creating thematic menus, hosting events, leveraging social media, and aligning with the spirit of the games, you can turn this global event into a local business triumph. Start engaging your customer base now, and ride the wave of Olympic fever straight to success!
Aldelo Express Cloud POS supports restaurants and bars with multiple top-tier table management solutions and personalized services, including:
Learn more about the powerful Aldelo Express Cloud Point-of-Sale and Masa+ platforms by contacting an Aldelo representative today at [email protected] or 925-621-2410
The Summer Olympics present a unique opportunity for both in-house and remote dining services to boost their visibility and sales. By creating thematic menus, hosting events, leveraging social media, and aligning with the spirit of the games, you can turn this global event into a local business triumph. Start engaging your customer base now, and ride the wave of Olympic fever straight to success!
Aldelo Express Cloud POS supports restaurants and bars with multiple top-tier table management solutions and personalized services, including:
- E2E restaurant cloud point-of-sale software for iPad, Android Terminal, Android Tablet, and Android Mobile Point-of-Sale devices
- Masa+ Online Ordering, Payments, Loyalty, Promo Cards, Gift and eGift
- Multiple Aldelo Express AI Automation Services
- Digital Host and Reservation Modules
- Digital Table Management
- Digital Kitchen Display Systems (KDS)
- Self-Service Kiosks
- Customer Displays
Learn more about the powerful Aldelo Express Cloud Point-of-Sale and Masa+ platforms by contacting an Aldelo representative today at [email protected] or 925-621-2410
|
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial [email protected] | 877-639-8767 | [email protected] |
|
Learn More About Aldelo Express and Masa+ ...
How to Prepare for Summer Crowds
in Your Restaurant Make a Splash with Your Summer Restaurant Services Using These Tips 3-minute read ---
Preparing for the summer crowds in your restaurant requires a strategic approach that focuses on efficient operations, customer satisfaction, and maximizing profits. The summer season often brings an influx of tourists and locals looking to dine out, making it a potentially lucrative period for your establishment. Here are some tips to help you get ready for the busy summer season: |
How to Celebrate Cinco de Mayo at Your Restaurant
Cinco de Mayo Marketing Ideas for Restaurants 3-minute read ---
Cinco de Mayo, celebrated on the 5th of May, commemorates the Mexican Army's astonishing victory over the French Army at the Battle of Puebla in 1862. In the United States and other countries, it has evolved into a celebration of Mexican culture and heritage, particularly in areas with significant Mexican-American populations. For restaurants, Cinco de Mayo presents an excellent opportunity for unique marketing strategies that can attract customers and create a festive atmosphere. |