3-minute read ---
A complete point-of-sale system is essential to running a successful restaurant or bar operation. Not only do merchant-facing and customer-facing ordering and payment services enable these businesses to effectively meet the demands of their customers, but a modern point-of-sale solution will actually help you increase your sales and bottom-line profits by effectively controlling the three “P’s” of a business: People, Payments, and Products. Aldelo Express Cloud Point-of-Sale helps restaurant owners increase sales by stopping theft, enforcing proper pricing for each menu item, enhancing inventory visibility and management, and encouraging customers to return to the business with integrated Masa+ Gift Card and Loyalty programs.
Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:
Here are the top ways Aldelo Express Cloud Point-of-Sale can increase sales for your restaurant or bar:
1. Stop Employee Theft
Whether they are taking money, products, or valuable items from the restaurant, employees in the U.S. steal $50 billion each year from their employers; in fact, 33% of U.S. business bankruptcies are caused by employee theft.* Fortunately for restaurant owners, with proper security measures, many instances of employee theft are actually preventable.
Aldelo Express provides multiple ways to help stop and prevent employee theft:
- Up to 5 security levels on Aldelo Express features
- AI Tip Adjust Automation
- PIN, QR Code, and AI Facial Recognition Logins at Aldelo Express terminals
- Image capture of staff conducting specific point-of-sale functions (Refunds, Order Voids, etc.)
- Native Inventory Module
- Digital Employee Time Cards
- High Tip Warnings
- Audit Reports
- “Required Beverage” for every entrée
- Digital Masa+ Coupon, Loyalty, and Reward Programs
- And More!
2. Proper Pricing
Aldelo Express ensures restaurants receive the proper amount of payment for each transaction:
Aldelo Express ensures restaurants receive the proper amount of payment for each transaction:
- Managers set secure pricing levels for friends and family discounts
- Aldelo Express Kitchen Display System (KDS) prevent unauthorized food and drinks from being prepared or leaving the kitchen
- AI Tip Adjust Automation protects against inaccurate tip calculations
- Pre-set item prices eliminate the need for auditing guest checks
- Operators set prices by order type (dine-in, takeout, delivery, etc.)
- Menu item modifiers for “special requests and add-ons” are properly priced
- The Aldelo Express Advanced Pricing Module secures scheduled price changes for day periods, happy hours, or special events
3. Masa+ Online Ordering and Payments
Accessible through any web browser and through an app download, Masa+ enables restaurants to increase their order intake and bottom-line profits. In fact, Aldelo Express users that implement Masa+ Online Ordering increase their sales by an average of 8.3%.
- Direct customers from your website to your unique Masa+ Online Storefront with a unique “ONLINE ORDERS” link exclusive to your business
- Use QR codes for easy access to Masa+ Digital Menus from smartphone devices
- Choose which menu items are available for Delivery
- Set custom pricing levels for Delivery orders
- Incentivize usage by offering Masa+ Coupons and/or Promo Cards exclusively for online orders
4. Masa+ Customer Loyalty
Many customers will change their buying habits because of available loyalty programs. This means that implementing a native Masa+ Loyalty program can increase sales for your restaurant and keep customers coming back for more.
Masa+ supports:
Many customers will change their buying habits because of available loyalty programs. This means that implementing a native Masa+ Loyalty program can increase sales for your restaurant and keep customers coming back for more.
Masa+ supports:
- Multiple Store Loyalty Campaigns
- Multiple Store Loyalty Earning
- Multiple Store Loyalty Redemption
- In-Store and Online Redemption
- Seamless Integration with Aldelo Express
5. Masa+ Gift Cards
Gift cards guarantee sales. Whether given to new customers or repeat customers, most customers who receive a gift card will spend more than the gift card’s value. This means that restaurants that aren’t currently using a gift card program are missing out on additional revenue.
Masa+ offers:
- Multiple Store Gift Card Purchase
- Multiple Store Gift Card Redemption
- Physical Gift Cards
- e-Gift Cards (Digital Gift Cards)
- In-Store and Online Gift Card Purchase
- QR Code Gift Card Redemption
- Seamless Integration with Aldelo Express
- A Secure and Manageable Gift Card Solution
6. Masa+ Promo Cards (Smart Coupons)
Masa+ Promo Cards help a restaurant expand its customer base, incentivize purchase of high-profit menu items, and foster long-term loyalty. Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they act as “smart coupons,” providing complimentary store credit given by the restaurant to encourage potential customers to make an initial purchase. Masa+ Promo Cards support multiple customization options, such as:
Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment.
Masa+ Promo Cards help a restaurant expand its customer base, incentivize purchase of high-profit menu items, and foster long-term loyalty. Unlike Gift cards, Masa+ Promo Cards are not sold! Instead, they act as “smart coupons,” providing complimentary store credit given by the restaurant to encourage potential customers to make an initial purchase. Masa+ Promo Cards support multiple customization options, such as:
- Single-use and limited-time coupons
- Coupons for individuals, select groups, or anyone
- Limiting redemption to certain days of the week
- Setting unique activation/expiration dates
- Informing users when non-qualified items are selected
Whether distributed through local partnerships, social media campaigns, or in-house promotions, these cards create a buzz and attract individuals who may not have otherwise considered dining at the establishment.
Contact an Aldelo representative today to learn more at merchants@Aldelo.com or 925-621-2410
Restaurants that use ultra-competitive Aldelo Pay or Aldelo Partner Merchant Services obtain access to a Centralized Multi-Store Restaurant Technology Platform that includes Masa+ Online Ordering, Unlimited Software Releases, Unlimited Software Upgrades, and 24/7 Technical Support! *** Please contact an Aldelo representative today for more details, including a free Aldelo Express POS demo trial merchants@Aldelo.com | 877-639-8767 | partners@Aldelo.com |
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*Employee theft statistics source -- (n.d). Statistic Brain. http://statisticbrain.com/employee-theft-statistics